Confessions of a Salesman

Chapter 1015 Organize the 4S Store

It's been a long time since I saw A Liao, and it's a rare chance to bump into him, so we had lunch together.

I asked A Liao: "How is the business? It's been so long, and you still don't contact me!"

A Liao said a little embarrassedly: "That's it, the repair shop is still making money, but the 4S shop's business is not so good! It may take a while before I can pay you back your money!"

I cut it and said: "You are embarrassed to find me because of this?"

A Liao nodded and said, "It was promised to pay 50% in one year, but now 30% has not been paid back. I may not be born to do business!"

I shook my head and said, "Who is born to do business? This is all through practice! Do you know where the problem is?"

A Liao thought for a long time before saying: "Actually, I don't know where the problem is. The place we chose is in the downtown area, next to the Automobile Trading Center and the second-hand car market. The decoration of the store is luxurious. Yes. As far as cars are concerned, although our brand is not top-notch, it is still a first-tier brand! With the help of the manufacturer, the sales are so good throughout the year, why can’t my store not work? We are also the largest in the city , but the performance is not as good as other branches!"

I smiled and said, "Then you should look for me! It's not that you don't know what I do? I specialize in solving difficult and miscellaneous diseases of enterprises!"

A Liao lowered his head and said, "I have thought about it, but I have taken care of me for so many years, so I can't rely on you for the rest of my life, can I?"

I curled my lips and said, "Who is taking care of whom? If you don't look for me, are you going to go on like this? Find someone, sell the shop cheaply, pay me back, and then open a car repair shop to make ends meet? I may not be able to help you solve it, but at least I can give you an idea! Just give up like this?"

A Liao said embarrassingly: "No, haven't you been in Zhuhai all this time? Now that you're back, I want to hand over the store to you, and I'll work for you. Isn't that good? But I think You must despise this small business, so you are hesitant to find you?"

I cut it and said: "You are a small business? The investment of a 4S is still small? Have you saved most of your life in it? Why are you so polite to me? Go, finish eating, Let's go shopping!"

A Liao agent is a relatively well-known car in China. In the past few years, due to the criticism of unstable quality, the sales were not good. However, in recent years, several SUV models have been released. The price is between 10 and 30, and the performance is gradually increasing. It has stabilized, and the price/performance ratio is comparable to that of domestic independent brands, which is still very good!Sales rose to the top three in the country.

At the beginning, after I let A Liao help out at the restaurant for a while, I went to Yaoyang to manage the cars, but Yaoyang just started, and there were not many cars in total. There was really nothing to do, so A Liao proposed I want to open a car repair shop. I know that A Liao is very good at doing this. It's not like he just nestled in a small repair shop, so I saw the opportunity and lent him a sum of money to let him take down the car. Agency rights, opened a 4S store.

In my impression, as long as the car is easy to sell and can be recognized by the public, it will definitely be done after a year or two. .

His 4S shop is indeed very impressive, it is on the right side of the car exchange, but besides their own cars, there are also many vehicles parked in front of the door for trading. It looks very messy, and it is hard to tell whether it is a new car or a second-hand car. Cars, if you didn't see the sign, you wouldn't know there are new cars for sale there.

Passing through the messy car and walking into the store, there are quite a lot of people looking at the car.

A Liao and I walked into the hall, but no one greeted us. A Liao didn't say anything, and asked me directly: "Should we take a look first, or should we go upstairs to chat?"

I replied casually: "Let me take a look around first, don't follow me, go upstairs, I will find you later!"

A Liao nodded, and went upstairs by himself first.

I walked to an H6 model SUV and listened to a salesman explaining to a father and son: "This bare car costs 12.8 yuan, and the floor price is less than 14 yuan. It is cheap and durable!"

The two father and son just walked around around the car without talking.

The salesman continued to ask, "Do you drive this car? Or for your son?"

The old man opened the door of the driver's cab, looked inside and asked, "This car doesn't have a sunroof?"

The salesman immediately replied: "Yes, this car doesn't have one, you want to order one with a sunroof, we can order it for you!"

The old man didn't even look at the salesman, and continued to ask, "How much does it cost to add a skylight?"

The salesman immediately replied: "An extra 1 yuan!"

The old man curled his lips and said, "It's so much? It's not worth it, it's not worth it!" Then he looked at his son and asked, "What do you think of this car?"

The son looked disdainful and said: "It's not good! You said that if I drive this car out, I won't be laughed at? Who still drives a domestic car now? People will laugh at me when I talk about this car!"

The salesman frowned, his unhappiness was evident: "Our car was the sales champion last year! Look at this model, it is also very suitable for young people to drive!"

The son cut it and said: "What's the use of that? Besides, young people nowadays, who don't drive a coupe or something, drive an SUV and it looks like they are buying goods!"

Seeing that his son didn't like it, the old man blinked and said, "I just want to sell goods! This car looks bright and bright, and it can be used to pull people at ordinary times, and it can be used to pull goods when there is nothing to do. Isn't that good?"

The son said dissatisfiedly: "Then you might as well buy a pickup truck. You agreed to buy it for me to use. I should choose it myself!"

The old man hesitated for a while and persuaded: "I let you choose, but you don't know what kind of car is it? The ones you like are either unaffordable or flashy!"

The son was really upset, and said directly: "Why is it so flashy? If you buy this car, I will buy it after driving for a few days, and then ask my mother for some money, and it will be easier to buy a second-hand Mercedes-Benz!"

The old man sighed and said, "How can you buy a second-hand Mercedes-Benz for more than [-] yuan? Even if you buy it back, it will break down after a few days of driving! You can't buy second-hand cars!"

I watched the salesman the whole time. Since the two father and son started arguing, they have not said a word. Seeing what it means, I kind of want to leave them alone and let them choose by themselves.

I walked up to another H2, and a beautiful woman was looking under the car. The handsome guy next to him said, "Beauty, this car is very strong. If you really want to buy it, we can add a steel plate for you for free!"

The beauty looked at the handsome guy and said, "My phone fell to the bottom of the car. I didn't see if the car is strong! I don't like the color of this car!"

The handsome guy let out a cry, and continued to introduce: "Our car also has other colors!"

I curled my lips, thinking that this guy really doesn't know how to behave!Also introduce the car. At this time, I don’t help the beauty to pick up the phone first.

I didn't even bother to read it, so I went upstairs.

A Liao was looking at a pile of reports, seeing me coming up, let me go first.

I didn't sit down, walked over, looked at the report in his hand, and asked, "You know how to read the report now?"

A Liao laughed at himself: "I didn't find any assistants, and I didn't have many things to do. Just these two reports are the sales volume for one month and the models provided by the manufacturer!"

I groaned and said, "Then why don't you let the accountant make a formal report and write it by hand? This is too informal!"

A Liao sighed and said: "I just hired a temporary accountant from a financial company. It costs 2000 yuan a year. The main reason is that the sales volume is not good. There are only a few cars a month. There is no need to hire so many people. Even the salesman If it wasn’t for the manufacturer’s regulations, I’d just ask for two or three!”

I picked up the report in his hand and looked at it. I bought 3 cars in a month. It is true that there is no sales. This report is really worth nothing.

I threw the report on the table and said, "Don't look at these useless things, come here, and I'll talk to you!"

A Liao followed me to the window and looked down. I pointed to the door and said, "You should clear the cars at the door first, and draw the parking line. If the road is blocked, how can there be customers coming? When you entered the door, you were not sure what kind of car you were selling here?"

A Liao sighed and said, "I've thought about this a long time ago, but I can't figure it out! The land in front of the gate is mine, and the land near the road is owned by the exchange. Clean it up!"

I frowned and said, "Talk to them! I see that there is a huge piece of land behind you, and there are so many old cars parked there. If it doesn't work, just dispose of it, or return it to the manufacturer! The vacant land can be distributed to Come out with the exchange and ask them to stop, so that the road in front of you will be cleared! If you park your car in the store, it is better to park it outside, so that people passing by can see it, and the effect will definitely be much better!"

A Liao shook his head and said: "Before, I asked the people at the exchange, and they refused to give up! The cars behind me are all slow-moving cars, many of which are models from a few years ago. I don’t want to quit, I don’t know what to do now?”

I thought for a while and said, "I'm looking for a refund from the manufacturer. I sold all the models a few years ago to you. Isn't this cheating you?"

A Liao sighed and said: "Manufacturers are like this now. If you give you a few best-selling models, you have to match them with a few unsalable models! There are more and more matching models! New cars can't be sold. , not to mention the old model!"

I said angrily, "Is the manufacturer so overbearing? How did you sign the contract? Are you willing to sign such an overbearing clause?"

A Liao explained: "It wasn't like this when I signed the contract in the first year. After a year, the number of cars increased, and I had to sign if I didn't sign. This is their routine!"

I snorted and said, "How dare they? Why don't you sue it?"

A Liao said helplessly: "It's not that no one has sued them, and they won't win. Their car sales are good, and they are not afraid of us suing. They are really stiff. The big deal is to terminate the contract with us. The loss is not our own! "

I cut it and said, "That's why you won't sue! I'll help you find a way. It's a bit of a loss, but it's definitely effective. Who told them to be unkind first?"

A Liao finally showed a smile on his face and said, "I've been thinking of getting angry a long time ago, what can I do?"

I smiled and said, "I'll tell you later! The salesman below you can't do it either?"

Then he pointed, and the salesman who was still chatting with the father and son said: "Well, I have been talking to that father and son for a long time, and I can't get it right at all. That father wants a practical model, and that son If you want a cool car model, that kind of cool car, you simply look down on your domestic car! You don’t understand consumer psychology, so what are you doing for sale?”

Then he pointed to the handsome guy and commented: "This one is even more melodious. The beautiful woman's phone fell under the car, and he is still selling the car. He has no eyesight at all!"

A Liao smiled and said: "How can they compare with you? I think they are already very good. They are willing to learn and do well. They are all able to speak well, and they have memorized their professional knowledge fluently! It is not easy to hire salesmen these days. , the basic salary is low, and I rely on my own ability to make money!"

I sighed and said, "You, there must be a brave man under a heavy reward. You can't bear to let your child not be caught by a wolf! This is the question of which came first, the chicken or the egg. If your sales increase, you can compete with anyone." Can negotiate terms. Talk to the manufacturer, you have sales, what can he do to you? At that time, return all those old models to them! Contracts and other things are not up to you! Besides, salesman, your store has Sales, of course, sales masters will come, your sales will go up again, and the sales will grow bigger and bigger!"

A Liao was puzzled: "But how can the sales increase? If they don't come to buy cars, what can I do?"

I thought for a while and said: "Isn't this very simple? See how other people's cars sell well? How do other people's cars sell well? Just learn how to sell them! This is the most stupid and best way!"

A Liao suddenly realized: "Yeah, why didn't I think of it? Then let's hurry up and study, study!"

I sneered: "You say you can learn it by learning? You have to learn the essence of others, otherwise you will only learn superficiality. What's the use? Let's go to the vehicle management office to get the land back first!"

A Liao asked curiously: "How do you get it? The open space behind us hasn't been vacated yet. Even if it is vacated, people may not agree to it?"

I smirked and said, "It's not easy? Just ask someone out, have a chat, and drink tea. Where? As long as there is a place to park, even if there is no place to park! There is no harm, and if there are some benefits, do you think they are willing to do it?"

A Liao asked stupidly: "What's the benefit? Giving money is a bribe. If we are willing to give it, they may not be willing to accept it?"

I laughed and said, "Aren't you stupid? You definitely can't give it directly! Don't you have a repair shop? Use it, and I promise your business will be even more prosperous than before!"

A Liao let out a cry and asked, "Why is it so hot?"

(End of this chapter)