Confessions of a Salesman

Chapter 218 Yiwu Small Commodity City
Bao'er said: "You look really accurate, he left long ago, and now he has gone to Mr. Li's company, and they have also opened an electric tool company now, against us, as long as they are our customers, they will grab them." , the price is lower than ours, but they don't have a physical factory, they are OEM, and they can't compete with us at all. The two big men were cornered by our gang of women, and they wanted to hurt others with their own capital. It's a pity they don't have much money."

I am not surprised at all. Any company that violates the laws of the market will only end in bankruptcy.

Thinking of my sales plan, I decided to go to the market to have a look and do some research.So I talked to Mr. Li, planning to go on a business trip for a week, and go around to see what the current market environment for small household appliances is like.When talking with Katsuo, Katsuo was unexpectedly not angry, and he was very supportive of me, just telling me to be careful.

Before I left, I did some homework. The sales of small household appliances are roughly divided into several types: "The biggest sales are direct sales in various large local shopping malls. Manufacturers either set up a sales point directly in the shopping mall, or wholesale to agents. Agents Then in the direct sales in shopping malls, the second category is national chain stores, which directly sell home appliance products, such as Suning, Gome, etc. The third category is various retail and wholesale markets, where they get goods from merchants and earn the middle price difference.

I am not unfamiliar with the sales of the first two models, and can be said to be relatively familiar, because most of my upstream buyers are selling in these two models when there are many people, and I am more interested in the third model. interest.So, decided to find out.

The Small Commodity City in Yiwu, Zhejiang is well-known throughout the country. Not only are the prices here low, but the quality is good, and the sales volume is even more amazing. This is my first stop.

I took a few simple changes of clothes and boarded the plane to Jinhua. Because there are few flights to Yiwu, I chose to fly to Jinhua and then go to Yiwu.On the plane, most of the customers I saw went to Yiwu for purchases. Of course, there are also some locals who speak soft Wu dialect. I can’t tell whether it is Wenzhou dialect, Hangzhou dialect, or Yiwu dialect. It is said that they are interlinked. , but they are different.

When I arrived in Yiwu and saw the Small Commodity City, I was shocked. This is completely different from the wholesale market I imagined.

What kind of wholesale market is this? It is completely a city, a continuous shopping mall. The entire small commodity city covers an area of ​​more than 260 million square meters, with 5 business booths and nearly 20 sales staff, which is equivalent to a town. population, the sales area alone is divided into five regions.Every district needs to take a bus to get there.

Looking at the endless flow of people, busy looking for the products they want, I can't help but feel a little bit emotional. How can there be no sales with such a traffic flow?This is not inferior to large shopping malls and supermarkets.

When I went to the small home appliance business district, there were two whole streets selling small home appliances, and the scene was spectacular.

I went shopping, and most of the stores sold small appliances, mostly fans, desk lamps, rice cookers, induction cookers, hair dryers, and electric soldering irons.The price is very cheap, which once made me wonder, how do they make money?

Take the fan alone, the asking price of a 60W floor fan is only 50 yuan, which is just the asking price, the retail price, if you buy in bulk, it will definitely cost 10 yuan.I simply calculated the cost. The most common AC motor costs at least 20 yuan, and the blades, fan cover, stator, rotor, and control circuit add up to 20 yuan, so it is already 40 yuan, and the bargaining price is 10 yuan. A dollar, not counting the transportation fee and labor cost.How do they make money?
Turning around, a store selling small home appliances attracted me. The same size stores sell the same things. This store has a particularly good business and a lot of people, while the few stores next to it are much less.

I also walked in with the crowd curiously.

A beautiful woman is introducing a product, many people are asking her questions, the voice is very noisy, but she doesn't know what special function, she can receive signals from so many people at the same time, she can answer everyone's questions fluently, only ask once , she can remember.This eloquence is also invincible, eloquent.

The more I read, the more interested I was. I heard a foreigner ask: "How many models are there in this floor fan?" The beautiful young woman replied easily: "There are 4 models in total, 20W, 40W, 60W, and 70W. , 20W with an air volume of 40CMM, the air volume is not large, suitable for the bedroom, 40W can be used as a living room, but the small living room is below 40 square meters, 60W, 70W fans are above 40 square meters, but larger than 100 square meters will not work. "

Someone asked again: "Miss Boss, how much is 40 5-liter rice cookers with a 26cm inner tank?"

Without even thinking about it, the beautiful woman replied: "56 yuan each, a total of 2240 yuan, 2200 yuan for you, 40 yuan will be wiped off for you."

I think she has a computer in her head, running very fast.This is a sales genius, I don't think I have such a skill.

If it's just a good memory, it's not a big deal, the problem is who else can see what people say, and can read words and expressions.When you see the aunt, just call the eldest sister directly, how much the market price sells, how much you can earn, directly talk about the profit, you can give the lowest price, and don't bargain.When I saw the uncle, I would act coquettishly and make jokes.When you see a young guy, you call him brother, make friends, and talk about feelings.In short, it is talking about people when you see people, and talking about ghosts when you see ghosts.

When there were not so many people, the beautiful woman came over and asked me: "Brother, you have been standing for a long time, tell me what to buy, and I will help you choose."

I didn't know how to answer for a while, so I said casually: "I just want to see, sister, how many years have you been in this business?"

The beautiful woman was not busy, so she said to me: "4 or 5 years, why are you asking this?"

I replied, "I'm just curious. Your sales skills are so powerful. I've been thinking about how to develop your skills."

When the beautiful woman heard me praise her, she joked, "Want to learn? Pay some tuition fees, and I'll teach you!"

I was really moved and asked, "How much?"

The beautiful woman is good at joking, but I didn't expect that I would get serious, and hurriedly said: "I don't teach you how much money, and you can't learn it if you teach."

I said dissatisfied: "How do you know that I can't learn?"

The beautiful woman sighed and said, "You are so young, what's wrong with learning something, why don't you learn this from a housewife like me?"

I still want to talk to her, but at this time there are guests again, so I have no choice but to give up.

I stayed in her shop for a whole afternoon. The beautiful lady was very nice and didn't drive me away, but she didn't say a word to me.

It wasn't until she was about to close the shop that I asked again: "Can you teach me?"

Only then did the beautiful woman look at me seriously and said, "Is there something wrong with your brain?" After speaking, she kicked me out, closed the gate and went home.

My one-sided thoughts came up again, and I decided that I must study hard with her for a few days. If I can't do it today, I will come back tomorrow.

Walking out of the Small Commodity Street, I was going to find a place to live, but only then did I realize that my bag was missing, and my phone, wallet, and documents were all inside.Now he was dumbfounded, and thought about whether he had landed in that store.But everything is closed, what should I do?
Penniless, hungry, and cold in April nights.

In the end, I had to find a corner of the mall and cat for one night.After a night of hunger and cold, as soon as the mall opened in the morning, I jumped in.Waiting for the beautiful woman at the door of the store yesterday.Around nine o'clock, the beautiful woman lazily came over, saw me standing at the door, and said a little angrily: "If you do this again, I will call the police, don't delay my business, I really can't teach you anything. "

I hurriedly explained: "My bag was left in your store yesterday, and all my mobile phone and wallet are in it. I'm here to get the bag."

The beautiful woman hurriedly opened the door and said, "When I left yesterday, I didn't see any bags? Are you going to frame me?"

I walked into the store and looked around but didn't find my bag. I thought that the beautiful woman had hidden it for me, but I kept staring at her, didn't I see her take it?
Seeing that I couldn't find it, the beautiful woman hurriedly said, "No, right? You were in my shop yesterday, and I didn't take your bag!"

I was also at a loss. The beautiful woman saw that I was anxious, so she said: "There are surveillance cameras in my store, let's adjust the surveillance and see."

So, sitting in front of the monitoring screen, I started searching, and finally saw a thief in gray clothes stealing my bag, and the truth came out.

The beautiful woman said, "Go to the police as soon as possible."

I borrowed the phone number of the beautiful woman and called the police. The police came to watch the surveillance and asked me to wait for the news. They also said honestly: "We don't know how many cases like this happen in a year. People like you who can't see clearly theft It is difficult for us to catch the human face."

I was disappointed and nodded, but also to express my understanding.

The police left, and the beautiful woman saw that I was still standing there in a daze, so she asked me, "Where is your home? I'll give you some money, you should go home quickly."

I said thank you, and didn't ask for her money. Instead, I came up with a whim: "I'll work for you. You can pay for my food and lodging. I'll sell the goods for you. When you earn my travel expenses home, Just give me some more money and let me go home."

The beautiful woman thought for a while and said: "You don't like me, do you? Want to chase me? I have a husband."

I hurriedly said: "No, no, I also have a wife, I am in sales, I really want to learn something from you, okay, just help me, I don't know how to sell things, but I can do something Physical work or something, I’m sure I can do it.”

The beautiful woman considered for a long time, and finally agreed: "That's fine, my name is Mei Yan, you can call me sister Mei Yan, I don't have much life here, just bring a batch of goods from the warehouse every day, it's not enough , take the customer directly to the warehouse to pick up the goods. In this way, I will give you a basic salary of 1500 a month, if you sell enough for 5, I will add 500 to you, if you sell enough for 10, I will add 500 to you, and then increase in turn. "

I hastily thanked: "Then thank you, Miss Meiyan."

(End of this chapter)