Confessions of a Salesman

Chapter 329 New Product Success
Gou Wenhua replied: "That's the truth, but everyone has their own strengths?"

I scolded: "You're so stupid, then you can still compare your weaknesses with others' strengths? Naturally, you should show your strengths and make her feel inferior."

Gou Wenhua shook his head and said: "I know my own level. Theory is better than practice. It's okay to talk about it, but it's not good to apply it in practice."

I got angry for him, and said: "Pig head, then you go and say it, let her do it, the first-level official is crushing people, she did what you said, and the effect came out, she naturally obeyed you, of course If what you said is wrong, it will be difficult to think of another chance."

I didn't compete head-on with Bao'er. It's not that I'm afraid of her. On the contrary, I'm very confident. I can conquer her easily, but there will also be negative effects. One is to severely damage her self-confidence, and the other is to make her She is further away from me.Let Gou Wenhua compete head-on with her, and I'll be the referee, wouldn't it be better?

But things backfired, Bao'er was smarter than I imagined, the first day Gou Wenhua ordered Bao'er, Bao'er came to show me.

When Bao'er saw me, in order to hide her nervous expression, she poured out all the words she wanted to say in one breath: "Master, I know you have opinions on me. If you want me anymore, you can tell me directly. Don't use Gou Wenhua to disgust me. He has a few ounces of ink in his dog's belly. Who doesn't know? Tell him to take care of me. It's better to tell me to leave. I hesitated about your resignation. I don't want to Master, your hard work is just in vain, I want to wait until the small appliances are stabilized, and then invite you back, master, you have to trust me!"

I lit a cigarette and asked, "Are you finished?"

With hesitant eyes, Bao'er told me that she wasn't telling the truth at all, and she didn't dare to answer.

I started to squint and stare at her, she panicked, just like old Feng squinted at me back then, but obviously she didn't have the courage of me, she lost the battle and said: "Master, I know I was wrong, I am ambitious , I have always thought that what you can do, I can do it too, I want to try, I don't want to grow up in your shadow for the rest of my life, I want to be independent, but I didn't betray you!"

I smiled and said, "Do you see that I haven't grown up under your uncle's shadow? When did I leave him when he needed me the most? I have nothing wrong with what you did, and I don't think there is anything wrong with it." , the problem is that you don’t dare to look at me now. Since you dare to do it, why don’t you dare to be it? I’m not as narrow-minded as you think. Have I suppressed you? I’m just reminding you when your head is hot That's all."

Bo'er lowered her head and stopped talking.

I continued: "Gou Wenhua has Gou Wenhua's ability, but you don't have it. Just do what he says. I won't participate. If he is right, you follow her. If he is wrong, you are in the position. The premise is that you must absolutely If you think my arrangement is unreasonable, you can make your own choice. I think with your current ability, you will be a hot commodity wherever you go. You can definitely break through Your own world. You should think about it yourself!"

Bao'er didn't leave, she just had the spirit of not admitting defeat.Gou Wenhua started copywriting again, summed up the reasons for the loss of small household appliance agents before, and then repackaged the new products, optimized and upgraded the new products, and introduced a new agent reward policy.

When he showed it to me, I didn't look at it, and said to him directly: "I believe in you, just go ahead and do it. I will fully cooperate with you. I will find the agent and bring it back. You can sing a good show for me."

In fact, it proves that Gou Wenhua is talented. His copywriting and planning are very powerful, and he is impeccable. Even Xiaohua, who seldom praises others, said: "The writing is really detailed, even more detailed than mine. It's a woman."

Mr. Luo, the Guangdong agent, I went to find him personally. When I saw Mr. Luo, he was fishing. He gave me a fishing rod and asked me: "You have been fishing for a long time, and it took you so long to come back. I thought you fell into the sea."

I smiled and said, "Boss Luo is joking, are you still interested in fishing with me?"

Mr. Luo said: "Isn't this fishing?"

A month later, Bao'er and I went to all the previous agents to convince them to give us another chance to attend our new product launch conference.

In fact, our so-called new products have changed the soup but not the medicine. The thing is still the same thing, that is, the packaging and advertising words have been changed, and the function and stability have been strengthened a lot. The most important thing is this time. It's very big, and basically it's a loss and a profit, just to win back the agent's heart.

Whether the product sells well or not depends largely on whether your voice is loud or not. The product itself is fine, but the promotion is the problem. If we only rely on our own direct sales, we will not be as good as an agent in terms of promotion costs and promotion efforts. Dealers, as long as they are willing to work hard and let them see the benefits, they will work harder than us. Therefore, agents are the foundation of our sales channels.

The new product launch event was scheduled for the day before the National Day, and Gou Wenhua and Bao'er were both familiar with organizing such a large-scale launch event again, and handled it with ease.

At the press conference, I talked cordially with every customer, no matter whether they are first-level or second-level, and even those who intend to become agents, and spared no effort to introduce the various advantages of new products. Several old agents are also very helpful. Please support me and help me brag about the grand occasion when our first generation of products came out. I hope this time we can recreate the glory.

It was very unexpected that Mr. Dong came to the scene in person. She had not greeted any of us before. The agent caused a sensation. Some agents are still representing the brand of Wanzhong Electric Appliances. Seeing President Dong is even more exciting.Those who have never seen it before know of Dong Zong's reputation, and the scene is extremely lively.

As soon as the press conference started, Mr. Dong was the first to go up to speak, affirming the quality assurance of small household appliances, which is also extremely recognized for me and my team.At the same time, it was announced that the agents of all small household appliances are the agents of Wanzhong Group. From now on, regardless of you or me, you can enjoy the preferential policies of Wanzhong Electric Appliances agents.

Mr. Dong’s move kills two birds with one stone, ginger is still hot, why didn’t I think of this move, so that small appliances and electrical appliances are firmly tied together, high, really high!

Then, Gou Wenhua read out a new round of preferential policies for the agency. When the sales volume of new products reaches a certain level, the Audi A6 will be rewarded unconditionally, and the next level will be the BMW X5. The highest level will reward a Maybach.And at the end of the year, according to the different sales, rebates will be carried out.

Then Baoer started to introduce the new product. The exquisite packaging concealed the defects of the new product, that is, it is not a new product itself, but an upgraded version.

The new features and new technologies of the new products are introduced emphatically, and 30-day no-reason return and exchange guarantees are guaranteed.

Next, the cost department introduced the cost and profit.

Finally, there is an on-site signing, and you can enjoy a series of discounts such as the lowest discount.

Mr. Luo took the lead in signing a big contract, which gave me a lot of face. I also announced on the spot that Mr. Luo was awarded the title of the first small home appliance gold medal agent. propaganda effect.

The press conference was a success, and the reports from the outside world were also very positive. The next step is to see the market effect?

The sales promotion on the National Day did not disappoint us. It led to another round of buying frenzy, and it was sold out. The National Day had to work overtime for production. Gou Wenhua was very smart and directly issued an order. The profit from sales during the National Day , the company and all overtime workers are divided in half.Coupled with three times the salary, the enthusiasm of the workers is higher than ours.

Our new product was also named by a CCTV program. Although there were only a few short sentences, and the brand was not explained, the effect has already come out. In her exclusive interview, she once again mentioned the new products of small household appliances.

The support behind Dong Zong is very powerful.This is the master of sales, and I admire him deeply.

I spent the National Day in a busy way, but as soon as the National Day was over, I became very disappointed, because I remembered that this was my wedding day with Shengnan, and Shengnan's phone call was delayed, I thought She shouldn't have forgotten that it was supposed to be our wedding anniversary.

It was Du Shiyang who filled in the blank. She hasn't left yet, and his father hasn't chased her. I don't know how she can convince his father that she can stay in Zhuhai without worrying about her company.When I was busy, she paid attention to the land opposite our factory, which has already begun to take shape. It is said that the large-scale CBD complex will be capped by the end of the year.

With the rise of our industrial park, many companies have settled in the industrial park one after another. It is no longer a place where there are no birds and no people. There are earth and rock trucks everywhere, and various construction sites are in full swing.

I gave an idea to the janitor, let him buy some goods, run a small shop in the bungalow next to our factory, and sell these construction workers, tobacco, alcohol, pickles and instant noodles, it will definitely cost more than a month. He's doing a good job as a doorman.The old man did as he did, and the business was really good. There is no delay to look at the gate here, and business can be done over there. The old man is very busy. In order to thank me, whenever I drive by, there must be iced drinks, and Never take money.

The drinks in my office are almost piled up.It made Xiaohua go and apply for a refrigerator with A Liao to store drinks.

At first, Xiaohua was the only one who was brave enough to take it. Later, he knew that I didn't mind these things at all, and whenever he was thirsty, he ran to my office.

Gou Wenhua is the most arrogant. He is always polite when he sees me, but when he is getting a drink, he treats me completely transparently.

(End of this chapter)