Confessions of a Salesman

Chapter 693 The idea is released
I said dissatisfied: "He asked me, of course I have something to say!"

Wang Hetong said indifferently: "Okay, I will add all the things you said in a while. Let me explain the principle, that is, I have found out the freshness period of all the foods that need to be kept fresh, and their corresponding freshness temperature. Make a linear comparison and take an average value, then this temperature is the temperature that needs to be kept for the longest time during this preservation period, and so on, so our so-called intelligence is actually what we have set!"

I shook my head and said, "I didn't understand!"

Tang Jie explained again: "Actually, it's a bit opportunistic. Think about it, people know the approximate shelf life of a food, that is to say, when the shelf life is reached, they will automatically take it out and eat it. Like overnight Basically, they will eat the meals the next day! Vegetables are bought for a week at most, and the perishable ones will definitely be eaten first. No matter how fresh our refrigerator is, they will handle the food according to their own habits! This is Said, as long as we can ensure that the food with the shortest shelf life can be kept fresh for the longest time, then other foods will not be a problem! Wang Gong, that’s probably what I meant just now!”

I suddenly realized: "You said that, I understand! This is a bit of a sneaky concept, isn't it? Our refrigerator is not smart, right? It's just a fresh-keeping cabinet for the longest time."

Wang Hetong disapproved: "No, there is indeed its subtlety in it. In addition to the techniques mentioned above, we also added preservatives and released them at irregular intervals. This is based on the amount of food. This We need regular door-to-door maintenance, just like a car. Of course, this will increase our after-sales cost. In addition, although the shape is roughly the same as other refrigerators, our internal space has become much larger. Originally, we wanted to reduce the overall volume , but the temperature control effect is not good, so we gave up the change of the appearance and size, but expanded the internal space! Like the top layer, ordinary refrigerators can only hold 23 eggs, but ours can hold 30 eggs! And The footprint is still the same!"

I smiled and asked, "Then I want to ask, is such a good refrigerator expensive?"

Tang Jie smiled, and replied in the tone of a TV shopping guide: "My customer, you asked a good question, and now I will tell you, no 9998 or 8998, as long as 7998, you can take it home! "

My expression changed and I said, "This is a bit expensive for you, right? Who can afford it for an ordinary family? 8000 yuan to buy a refrigerator. Although it has double doors, it is difficult to popularize, right?"

Tang Jie pushed the glasses and said: "The price/performance ratio must be very high, no problem, as for how to sell it, it's not my business! I can only do this!"

How to sell it? I don't need to think about it. I just need to find Yuan Zhiyuan and Yu Hong to find a way.

When they saw this refrigerator, the two of them had the same reaction as me, what is this?How is it different from a traditional refrigerator?

Like what Wang Hetong explained to me, I explained it to the two of them, they?I didn't understand either!So He Jie explained it again, and the two of them nodded their heads. After thinking for a long time, what they said were all old routines, and I was not very satisfied!
I was a little dissatisfied and said: "You said it yourself, here it is? Will you buy it yourself? Will it attract your attention? I have been in sales for so many years, and the things that come and go are all old routines, and there is no innovation. Huh? Everyone else’s refrigerators are so innovative, you say you can’t even come up with a good idea!”

Yuan Zhiyuan lowered his head, not daring to speak, but Yu Hong said without showing any weakness: "You are also from sales, why don't you come up with a good idea, let's learn from it?"

I snorted and said, "If I can figure it out, what do you need?"

Yu Hong pursed her lips and said, "Cut, then don't think of the second child as the boss, just think about it together!"

I said dissatisfiedly: "You want to rebel!"

He Jie persuaded with a smile on the side: "Okay! Your authority is useless to us! Do you think this is good? Our company will hold a creative competition to see who can come up with a good idea, and we will reward whoever can come up with a good idea." ? Everyone gathers firewood with high flames, brainstorming, with so many cobblers, there must be a Zhuge Liang!"

I nodded my head and said, "That's a good idea! That's it. Under the heavy reward, there must be a brave man. The first prize is 10 yuan, the second prize is 5 yuan, and the third prize is 1 yuan. Share it equally, deduct it from your expenses!"

Yuan Zhiyuan quit this time, and hurriedly said: "This is not possible, my current cost is very tight, and this year will definitely exceed it!"

Yu Hong also said: "You don't know that our key customer department invites people to dinner every day. There are stacks of invoices on my desk, and I haven't finished approving them yet!"

I looked at the two of them and said: "This is also for you to think about ideas and do things for you. If you don't pay for it, who will pay for it? If you make so much money a year, why do you keep it? If this idea is good, how much money will you pay?" It will be made up soon, so it's settled!"

He Jie smiled and said, "Okay, okay! Our president will do half of it, and you two will do the rest!"

Yuan Zhiyuan hurriedly thanked: "Thank you, He Jie, Mr. He is more generous, unlike..."

I pursed my lips and said, "Go ahead!"

Yuan Zhiyuan ignored me, but said to Yu Hong: "Mr. Yu, then you guys should make an announcement. I'll ask someone to send it out, and I'll give them a week to collect it. Let's take a look. I'll get back to you tomorrow." Go to Halbin, come back, let's discuss it again!"

Yu Hong hummed and said, "Okay, then it's settled!"

After speaking, the two walked out.

I said to the two of them dissatisfied: "I'm getting more and more impolite, and I don't say hello to me before leaving, and I don't ask if I'm okay!"

He Jie smiled and said: "It's okay! It's okay! If you have something to do, just stop them!"

I snorted and said, "You too, you're using our money to start a favor!"

He Jie picked up a cigarette and tempted me, "Come on?"

I was really itchy, but on the surface I still said: "Smoking out, my place is now non-smoking!" After speaking, he pointed to the no-smoking sign on the wall.

He Jie put away the cigarette, and said with a smile, "I'm making you laugh, it depends on whether you are determined or not!"

The creative contest has aroused great repercussions in the whole company, and the whole company is discussing it. Even An An is the same. He turns around in front of me every day, asking me whether this will work, and asking me if that will work. The ghost grinds the millstone!
The results of the primaries came out and 10 ideas were selected.

I took a brief look, and one of them attracted me, that is, when a refrigerator came out, it was directly displayed, and common foods such as fruits and vegetables were put in it, and then let the media pay attention to it, to see when it would be able to Bad, take it out or not fresh?

I like this idea very much, but I don't like the person who proposed it!It was none other than Annan. Annan was like a fly, always appearing in my field of vision from time to time.

And let’s talk about his idea. Although it’s not very high-end, it’s simple and practical. It’s intuitively visible. Compared with those who have made a lot of PPTs, the multi-page copywriting is much more practical.However, I'd still like to hear other people's opinions.

Yuan Zhiyuan came back, not only came back by himself, but also brought Chang Hai over.

Chang Hai entered my office, looking very cramped. Although we haven't seen him for a while, our relationship is still very close.

I hurriedly asked Chang Hai to sit down, made tea, and said enthusiastically: "I haven't seen you for a while, and I really miss you. What's the matter this time? Don't you come to study again? This time You won’t be in the training, right? You were drawn by the training department again, so you’re not qualified?”

Yuan Zhiyuan said with a smile: "Our Changhai is different now. We got No.1 in the last training. This time, there are other things. But, having said that, isn't the practice of the training department a bit too much? You said that random inspections of our company employees are justified, and random inspections of agents who are always busy are not employees of our company. Do they need to learn so many rules and regulations of our company? If they are not qualified, they have to come to the company for training. Who has so much time? There are so many All the calls from the agents are coming to me!"

Before I could speak, Chang Hai said: "Mr. Yuan, that's not what I said. I thought the same way as you when I came here for the first time. But after the training, I found that it is really helpful for our sales. Yes Only by understanding the company's business philosophy can we better implement the company's guiding spirit and comprehend the company's principles and policies. It is of great benefit to us to learn some business knowledge, which is impossible to learn outside!"

I nodded my head in satisfaction and said, "Student Chang Hai has studied well! This is the spirit everyone should have! Student Yuan Zhiyuan, you are in a bad state!"

Yuan Zhiyuan scolded with a smile: "Damn it, Chang Hai, you still keep a hand with me, that's not what you said in the car!"

Chang Hai hastily explained: "I've always said that! Mr. Yuan, don't frame me!"

I waved my hands and said, "All right! All right! You are all here, so please help me to see which of these ten ideas is the best. I can't make up my mind for a while!"

The two picked up ten creative copywriting and looked at them.

After a while, they exchanged again. When Chang Hai saw one, his eyes lit up and he said, "This one is good. I think you can try it in my area. I will make it bigger. It is located in Wenhua Plaza in the center of SY. , Just put a refrigerator like this, let it sit for a week, it will definitely attract attention!"

Yuan Zhiyuan took Chang Hai's copywriting, looked at it and said: "This is indeed good, but Chang Hai, don't make wishes casually. Do you know how much a day is for setting up a stall in the Cultural Square? If you keep it for a week, even if you sell this refrigerator If you go out, the money you earn is not enough for a day's expenses!"

I said with a stern face: "Zhiyuan, why are you getting older and smaller? If this refrigerator is really popularized, let alone a day's stall money, even a year's stall money will come out!"

Yuan Zhiyuan fell silent.

Chang Hai thought I really blamed Yuan Zhiyuan, so he hurriedly smoothed things over and said, "Mr. Yuan is also sympathetic to our agents below. Mr. Yuan is always thinking about our agents, so our agents are determined to follow everyone!"

I smiled and said, "Okay! I don't really blame him! Zhiyuan, do you know who came up with this idea?"

Only then did Yuan Zhiyuan look at the name under the copy, and pouted his lips and said, "Why is this kid again, he really lingers! So what should we do? Choose another one?"

This time I was really a little unhappy and said: "Why do you always mix your personal feelings with the official business?"

Yuan Zhiyuan also realized that he was wrong, and hurriedly said: "That's what I said, maybe there are better ones?"

I groaned and said, "You have to admit, this kid is a bit capable. Look at his current HUB province. His sales volume is the highest in a month. If this continues, you will definitely be promoted to him this year. It's the company's policy!"

Yuan Zhiyuan sighed and said, "It's strange if you say it. Let's not talk about the cool weather in the Northeast. You say that the southern region, Guangdong, Fujian, and Hainan are not as good as him. Why? After Mr. Luo left, Guangdong Province fell into a slump. Is it? I have changed a few general agents, and none of them can have half the ability of Mr. Luo! I am so pissed off!"

Chang Hai hurriedly said: "Mr. Yuan, don't worry, I'll make another push this month, and I'm still hopeful!"

Yuan Zhiyuan pursed his lips and said, "What the hell, who buys an air conditioner in winter? There is heating in the house, so do you still use the air conditioner for heating?"

Chang Hai was speechless for a moment.

I criticized: "I found Zhiyuan, you have been in a bad mood for a while, and you went back to the Northeast, why do you think about the problem so negatively? You can't sell air conditioners in winter, so your direct store in the north can't starve to death." ?”

Yuan Zhiyuan said with emotion: "You don't know, this human relationship is warm and cold! When I go back this time, I have a big project, a fresh collection base for XJ by-products, which will land in Harbin in Northeast China. This project covers more than 300 mu of land, all of which are The internal central air-conditioning and underground cold storage require an investment of 5.1 million yuan, and our air-conditioning equipment accounts for 4000 million yuan in the budget. It is said that the representative of Party A, the project manager, and I can handle it. My buddy, I helped him up. I got the news from me, and I took this project away alive. Do you think I can not be angry? I am the sales director of the dignified Wanzhong Group, and I can’t even get a project. ! I'm dereliction of duty!"

I asked curiously, "Is your buddy also an air conditioner agent? Or is he a representative of the manufacturer?"

Yuan Zhiyuan snorted and said, "The one who is the most angry is here. He is the representative of the Sea-Gull manufacturer!"

(End of this chapter)