Countercurrent 1982
Chapter 1008 Tianyin Colorful
Chapter 1008 Tianyin Colorful
After Duan Yun finished speaking, he turned around and walked out of the restaurant, took a taxi and left.
Seeing Duan Yun leave, Xiao Qiang took out a cigarette from his pocket, lit it and took a puff, looking at the night sky with a dazed look...
……
In the blink of an eye, it’s June, and the weather in Shenzhen is getting hotter and hotter. Usually, Duan Yunchen is dressed in formal clothes to inspect the workshop. When he returns to the office, he puts on big pants and slippers, turns on the electric fan, and sits in his Drink tea and read the newspaper at the desk.
It seems that Duan Yun is living a leisurely life, but in fact he has been thinking about some things in his heart. On the Guangzhou Daily that he brought today, he finally saw the advertisement for the new product recorder.
Guangzhou is an important base of Duan Yun Tianyin Electronics Factory, so Duan Yun's media advertising campaign here is quite fierce. Except for the party newspaper, other newspapers and periodicals that rank in the top 10 in the local area have already been bought by Duan Yun.
Unlike other manufacturers' advertisements, Pan Hong's profile picture appeared in a newspaper advertisement for the first time. Although this kind of advertisement with pictures is much more expensive than pure text advertisements, the effect is the best.
"Manager Duan, this is the sample issue sent to you by Popular Movies, please take a look." At this time, the door of the office opened, and a young assistant respectfully handed a copy of the issue in front of Duan Yun.
The manager assistant Duan Yun just hired is Guo Kai, a technical secondary school student, very young, one year younger than Duan Yun, through Duan Yun's open recruitment, Duan Yun was selected from dozens of applicants Hand picked.
Duan Yun's two apprentices are both managing the factory, so there are no errand runners around, but not everyone is capable of serving as Duan Yun's assistant, so an open recruitment is carried out.
The salary offered by Duan Yun is very high. The monthly salary is 350, plus various bonuses. On average, if you do a good job, you can reach a monthly salary of 500. This salary level is generally only available to foreign companies, so as soon as the recruitment notice is released, there is an endless stream of applicants. .
In the end, this fair-looking, well-educated, quick-witted young man got the job, starting this month as Duan Yun's manager assistant.
"En." After Duan Yun took the magazine, he read it carefully.
Duan Yun spent 24 yuan this time to buy the cover advertisement of popular movies in June, and there are also 000 special pages, which can be said to be a lot of money.
In fact, according to the normal procedures, it is impossible for Duan Yun to appear in this issue of advertisements, because newspaper advertisements usually have to queue up, and the advertiser who originally advertised on the front page of this issue temporarily revoked the contract, so Duan Yun's advertisement Fortunately, it appeared in the June issue of "Popular Cinema".
The character on the cover is of course Pan Hong, and on the title of the homepage, there is a special article titled "Pan Hong Loves Remote Mountainous Areas, Helping [-] Children from Poor Families Go to School".
This article looks like a formal report, but it is actually a report written by Duan Yun through BJ's relationship and spent a small amount of money to find someone to write it.
At present, the gold owners of news reports are still scarce. Few companies in China pay so much attention to advertising and public opinion publicity as Duan Yun. Through this cooperation, Duan Yun has finally opened up contact channels with many well-known domestic media, which is also for him. The future cooperation with major media has laid the foundation.
"Do you usually read magazines like "Popular Cinema"?" Duan Yun asked his assistant Guo Kai after putting down the periodical in his hand.
"I bought it before, but I usually like to read "Reader's Digest" and "Story Club", just to pass the time when I am bored." Guo Kai said.
"I have already bought the advertisement on the second cover of "Reader's Digest", but it will not be published until July..." Duan Yun thought for a while, and then said: "By the way, Xiao Guo, you go to the post office in the afternoon and get all the advertisements issued this month. Buy all the newspapers and magazines for me and send them to my office."
"Okay, I'll go there after lunch." Guo Kai replied.
"At noon, help me make a meal and deliver it to my office."
"What kind of food does Manager Duan like to eat? I'll inform the kitchen." Guo Kai asked.
"Just ask the chef to stir-fry two special dishes, and then two steamed buns."
"Ok."
"Go and get busy." Duan Yun waved his hand, indicating that Guo Kai could leave.
Picking up the newspaper on the desk, Duan Yun carefully read it several times.
Two days ago, he had notified CCTV to broadcast an advertisement for the new product tape recorder during the time period he purchased.
For the convenience of promotion, Duan Yun named his new recorder "Tianyin Colorful" dual-card recorder. It currently has four colors: red, white, yellow and silver gray. The fashion can also make you look completely in line with the aesthetics of contemporary young people.
Compared with those middle-aged and elderly people who have lived through hard times, young people earn the best money, and they accept new things quickly. The main consumer group of Duan Yun's new product, the small recorder, is positioned as young people, especially It's young women.
But the new product must conform to their aesthetics. In order to break through people’s impression of the boxy appearance of the tape recorder, Duan Yun also brought the finished tape recorder to the local colleges and universities in Guangzhou, and recruited some students to give them several tape recorders. The shape of the finished product is selected, and finally the two most popular shapes are selected, and mass production begins.
His wife, Cheng Qingyan, is also very satisfied with the appearance of the new recorder. It is small in size and looks like a football. The handle is embedded on the top, and the bright colors are more fashionable. The first two finished recorders in the factory were placed directly on Cheng Qingyan. in the office.
The advertising campaign in June has already started. Logically speaking, Duan Yun should be very nervous. However, at this point, Duan Yun has become calm. He has done everything he can. As for whether he can achieve his original goal , can only be resigned to fate.
In the next two days, the newspapers and periodicals that published Duan Yun's "Tianyin Colorful" recorder advertisement were quickly distributed in Beijing, Shanghai, Guangzhou and Xiamen, and this advertising campaign worth more than 200 million yuan officially kicked off.
After all the Chinese turned on the TV on this day, they were surprised to find that after the original news broadcast, the advertisement of Tianyin Audio had disappeared, and it was replaced by the advertisement of "Tianyin Colorful" tape recorder endorsed by Pan Hong himself.
"Recommended by the famous movie star Pan Hong..." As the voice rang out, Pan Hong, wearing a red silk evening dress, slowly walked into a luxuriously decorated hotel room. A red tape recorder, and then gently put his hand on the tape recorder, turned his head to look at the camera, and said softly:
"A good life begins with colorful Tianyin..."
(End of this chapter)
After Duan Yun finished speaking, he turned around and walked out of the restaurant, took a taxi and left.
Seeing Duan Yun leave, Xiao Qiang took out a cigarette from his pocket, lit it and took a puff, looking at the night sky with a dazed look...
……
In the blink of an eye, it’s June, and the weather in Shenzhen is getting hotter and hotter. Usually, Duan Yunchen is dressed in formal clothes to inspect the workshop. When he returns to the office, he puts on big pants and slippers, turns on the electric fan, and sits in his Drink tea and read the newspaper at the desk.
It seems that Duan Yun is living a leisurely life, but in fact he has been thinking about some things in his heart. On the Guangzhou Daily that he brought today, he finally saw the advertisement for the new product recorder.
Guangzhou is an important base of Duan Yun Tianyin Electronics Factory, so Duan Yun's media advertising campaign here is quite fierce. Except for the party newspaper, other newspapers and periodicals that rank in the top 10 in the local area have already been bought by Duan Yun.
Unlike other manufacturers' advertisements, Pan Hong's profile picture appeared in a newspaper advertisement for the first time. Although this kind of advertisement with pictures is much more expensive than pure text advertisements, the effect is the best.
"Manager Duan, this is the sample issue sent to you by Popular Movies, please take a look." At this time, the door of the office opened, and a young assistant respectfully handed a copy of the issue in front of Duan Yun.
The manager assistant Duan Yun just hired is Guo Kai, a technical secondary school student, very young, one year younger than Duan Yun, through Duan Yun's open recruitment, Duan Yun was selected from dozens of applicants Hand picked.
Duan Yun's two apprentices are both managing the factory, so there are no errand runners around, but not everyone is capable of serving as Duan Yun's assistant, so an open recruitment is carried out.
The salary offered by Duan Yun is very high. The monthly salary is 350, plus various bonuses. On average, if you do a good job, you can reach a monthly salary of 500. This salary level is generally only available to foreign companies, so as soon as the recruitment notice is released, there is an endless stream of applicants. .
In the end, this fair-looking, well-educated, quick-witted young man got the job, starting this month as Duan Yun's manager assistant.
"En." After Duan Yun took the magazine, he read it carefully.
Duan Yun spent 24 yuan this time to buy the cover advertisement of popular movies in June, and there are also 000 special pages, which can be said to be a lot of money.
In fact, according to the normal procedures, it is impossible for Duan Yun to appear in this issue of advertisements, because newspaper advertisements usually have to queue up, and the advertiser who originally advertised on the front page of this issue temporarily revoked the contract, so Duan Yun's advertisement Fortunately, it appeared in the June issue of "Popular Cinema".
The character on the cover is of course Pan Hong, and on the title of the homepage, there is a special article titled "Pan Hong Loves Remote Mountainous Areas, Helping [-] Children from Poor Families Go to School".
This article looks like a formal report, but it is actually a report written by Duan Yun through BJ's relationship and spent a small amount of money to find someone to write it.
At present, the gold owners of news reports are still scarce. Few companies in China pay so much attention to advertising and public opinion publicity as Duan Yun. Through this cooperation, Duan Yun has finally opened up contact channels with many well-known domestic media, which is also for him. The future cooperation with major media has laid the foundation.
"Do you usually read magazines like "Popular Cinema"?" Duan Yun asked his assistant Guo Kai after putting down the periodical in his hand.
"I bought it before, but I usually like to read "Reader's Digest" and "Story Club", just to pass the time when I am bored." Guo Kai said.
"I have already bought the advertisement on the second cover of "Reader's Digest", but it will not be published until July..." Duan Yun thought for a while, and then said: "By the way, Xiao Guo, you go to the post office in the afternoon and get all the advertisements issued this month. Buy all the newspapers and magazines for me and send them to my office."
"Okay, I'll go there after lunch." Guo Kai replied.
"At noon, help me make a meal and deliver it to my office."
"What kind of food does Manager Duan like to eat? I'll inform the kitchen." Guo Kai asked.
"Just ask the chef to stir-fry two special dishes, and then two steamed buns."
"Ok."
"Go and get busy." Duan Yun waved his hand, indicating that Guo Kai could leave.
Picking up the newspaper on the desk, Duan Yun carefully read it several times.
Two days ago, he had notified CCTV to broadcast an advertisement for the new product tape recorder during the time period he purchased.
For the convenience of promotion, Duan Yun named his new recorder "Tianyin Colorful" dual-card recorder. It currently has four colors: red, white, yellow and silver gray. The fashion can also make you look completely in line with the aesthetics of contemporary young people.
Compared with those middle-aged and elderly people who have lived through hard times, young people earn the best money, and they accept new things quickly. The main consumer group of Duan Yun's new product, the small recorder, is positioned as young people, especially It's young women.
But the new product must conform to their aesthetics. In order to break through people’s impression of the boxy appearance of the tape recorder, Duan Yun also brought the finished tape recorder to the local colleges and universities in Guangzhou, and recruited some students to give them several tape recorders. The shape of the finished product is selected, and finally the two most popular shapes are selected, and mass production begins.
His wife, Cheng Qingyan, is also very satisfied with the appearance of the new recorder. It is small in size and looks like a football. The handle is embedded on the top, and the bright colors are more fashionable. The first two finished recorders in the factory were placed directly on Cheng Qingyan. in the office.
The advertising campaign in June has already started. Logically speaking, Duan Yun should be very nervous. However, at this point, Duan Yun has become calm. He has done everything he can. As for whether he can achieve his original goal , can only be resigned to fate.
In the next two days, the newspapers and periodicals that published Duan Yun's "Tianyin Colorful" recorder advertisement were quickly distributed in Beijing, Shanghai, Guangzhou and Xiamen, and this advertising campaign worth more than 200 million yuan officially kicked off.
After all the Chinese turned on the TV on this day, they were surprised to find that after the original news broadcast, the advertisement of Tianyin Audio had disappeared, and it was replaced by the advertisement of "Tianyin Colorful" tape recorder endorsed by Pan Hong himself.
"Recommended by the famous movie star Pan Hong..." As the voice rang out, Pan Hong, wearing a red silk evening dress, slowly walked into a luxuriously decorated hotel room. A red tape recorder, and then gently put his hand on the tape recorder, turned his head to look at the camera, and said softly:
"A good life begins with colorful Tianyin..."
(End of this chapter)
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