Countercurrent 1982

Chapter 1009 Iron Maiden

When the first rays of sunlight entered the bedroom in the morning, Cheng Qingyan had already got up from the bed, looked at her husband Duan Yun who was still sleeping soundly beside her, and gently put on her slippers and walked into the bathroom.

It has been several months since I came to Shenzhen. Cheng Qingyan's husband seems to be living a "heartless" life every day. He is burdened with more than 2000 million yuan in debt, but he still needs to eat and sleep every day. From his face There was no pressure at all, as if this huge debt had nothing to do with him.

Her husband doesn't take the bank loan seriously, but Cheng Qingyan can't live like him. In order to pay off the debt by the end of this year, she has been staying up all night in recent months, managing the factory while formulating and designing new sales plans.

Tianyin brand audio has been selling well for 13 consecutive months. Last month, sales seemed to have finally reached the bottleneck. For the first time, orders fell. And judging from the situation at the beginning of this month, sales are still not optimistic, sporadic. Only received orders for less than 1 units, and all of them are local in Guangzhou.

In order to increase product sales, after a period of market analysis, Cheng Qingyan made a decisive move to cut prices, and contacted dealers from all over the country, preparing for large-scale price reduction promotions across the country.

In addition to reducing prices, Cheng Qingyan aimed at Chinese people's habit of bargaining to take advantage of small gains. He also prepared a lot of gifts for this promotion. The so-called gifts are various, including desk lamps, electric heating rods for boiling water, small pocket fans, etc. , These are all produced by Cheng Qingyan in contact with other related manufacturers. The total price is controlled at about 10 to 25 yuan, which can be freely selected by consumers.

In addition, in order to sink the market of speaker products, Cheng Qingyan also contacted dealers all over the country and asked them to hire a large number of salesmen to sell products at the township level. With the generous promotion commission, it really attracted There are many full-time or part-time salesmen.

Cheng Qingyan's talent in business is still very high. The promotional plans he uses now are very common marketing plans in later generations, but in the 80s, such promotional plans were relatively rare. It can be seen that Cheng Qingyan is indeed a speaker. Promotions took a lot of thought.

But even so, the pace of her efforts is far behind the speed of her husband Duan Yun's spending.

In the early stage, it cost 240 million yuan to purchase imported parts from special channels in Xiamen, and it cost more than 20 yuan to make the cylinder and transmission part of the plug-in machine. It also cost more than 200 yuan to invite celebrities such as Pan Hong to endorse the product and place advertisements in major newspapers and magazines across the country. In addition, high salaries employ a large number of technicians, purchase various equipment for the research institute, and build dust-free workshops, all of which add up to around one million.

Moreover, with the continuous increase of members of Duanyun Product Technology Research Institute, the monthly salary and bonus of technical staff plus research funds has reached an astonishing more than 20. This also allows Cheng Qingyan to save every month by cutting worker welfare bonuses in the early stage. The tens of thousands of yuan in expenditures have also been completely filled into a bigger pit.

But what Duan Yun believes, 10 cows can’t be brought back. Cheng Qingyan’s plan to save money by increasing revenue and reducing expenditure has been completely wiped out, but she can’t change her husband’s decision. She can only bet on the sales of the new product recorder superior.

After washing up in the bathroom, she didn't bother to eat breakfast, so she changed into her coat and left the house.

Cheng Qingyan came to Shangbu Industrial Zone by bus. In fact, she had enough money to take a taxi, and she did so just to save a few dollars.

After eating a few bites at the breakfast stall on the side of the road, she carried her bag to the electronics factory.

It was only 6:30 in the morning, but there were already a large number of bicycle people going to work on the street. Cheng Qingyan walked all the way and finally came to the electronics factory.

After entering the electronics factory, Cheng Qingyan did not go back to the office directly, but went to the warehouse first.

During the recent period, Cheng Qingyan seems to have developed obsessive-compulsive disorder, going to the warehouse every morning before going to the workshop to inspect.

"Good morning, Manager Cheng!" Seeing Cheng Qingyan walking towards the warehouse, the warehouse manager at the door immediately greeted her respectfully.

"How much was in storage yesterday?" Cheng Qingyan asked.

"1200 units were put into storage yesterday, and the workers on the morning shift have not taken over yet. It is estimated that a batch of goods will be put into storage after 7 o'clock." The warehouse manager replied respectfully.

The workers in the factory are still in awe of Cheng Qingyan. She is much stronger than his husband in management. Duan Yun is relatively gentle and easy to talk to others, but Cheng Qingyan usually doesn't see any smile on her face. , She has always followed her word when she made a decision, and there is no room for maneuver, so that some people linked her with the British Prime Minister Margaret Thatcher, and called her "Iron Lady" in private.

In fact, Cheng Qingyan used to be a relatively gentle girl, and her character was "forced" by her husband after marriage.

"En." Cheng Qingyan responded, and after entering the warehouse door, Liu Mei frowned suddenly when she saw the tape recorders piled up in the warehouse.

Feeling that her legs were a little heavy, an inexplicable tiredness began to sweep her whole body, Cheng Qingyan stood there blankly, without moving for a long time.

After a while, Cheng Qingyan sighed softly, turned and left the warehouse.

"Manager Cheng, your phone number."

As soon as she walked to the door of the office building, a staff member immediately walked up to her and said.

"Understood." Hearing this, Cheng Qingyan quickly entered her office, and then picked up the phone on the desk.

"Hello."

"Is it Manager Duan?" A man's voice came from the other end of the phone.

"I am Cheng Qingyan, the general manager of Tianyin Electronics Factory, and Duan Yun is my husband." Cheng Qingyan said.

"It turned out to be Manager Cheng, hello, hello." After a polite greeting, the other party continued: "That's right, we are a wholesaler of electrical appliances in Foshan. I heard that your new product recorder is on the market. I thought Your factory ordered a batch of goods..."

"No problem, how much do you want to order?" Cheng Qingyan's eyes lit up when she heard this.

"We want to send someone over to your factory tomorrow to have a look, and then we can negotiate face to face. If the quality of the product is really good, we can sign a contract to buy a batch first." The man on the other end of the phone said.

"Welcome!" Cheng Qingyan showed a smile on her face, and she continued, "If you send someone over, I can arrange for someone to pick you up at the train station. Can you tell me the name of the person?"

"Okay, this time our deputy manager Liu Xiangdong went there in person. He is about 1 meters tall, slightly fat, and a little bald..." said the person on the other end of the phone.

"Okay, that's it. I'll send someone to pick you up tomorrow morning." Cheng Qingyan said simply.

(End of this chapter)