Countercurrent 1982

Chapter 1038 Product 3 Pack

Chapter 1038 Product Three Guarantees
The news of winning the first Shenzhen Audio Recorder Quality Appraisal Contest quickly spread throughout the major media in Shenzhen and Guangzhou, and also appeared in some newspapers and magazines in other provinces, which made Duan Yun's colorful audio recorder series more famous.

The municipal government has also vigorously publicized this matter. Duan Yun's colorful tape recorder and Tianyin Electronics Factory were published in some national-level professional journals through the Shenzhen Propaganda Department, which also made Duan Yun famous in the domestic electronics industry. With a certain fame and prestige.

It is not easy to be famous in the domestic tape recorder industry. Many domestic companies have been gradually recognized by the industry after several years or even more than 10 years of accumulation. Duan Yun’s electronics factory was established in Shenzhen only half a year ago. It can be regarded as a small miracle to be quickly recognized by industry peers after a long time.

With the help of the SZ city government's publicity, Duan Yun not only got more orders, but also more dealers joined the Chamber of Commerce of Tianyin Electronics Factory.

From the end of June to the beginning of July, the orders of Tianyin Electronics Factory doubled again. This time they not only signed more OEM contracts with Huafa Electronics Factory, but also in Shenzhen, AEON Radio Factory and Xinmei Electronics. The factory has signed an OEM contract. These two electronics factories are also well-known local state-owned electronics factories in Shenzhen. Reduced delivery pressure.

However, what Duan Yun handed over to these foundries is the final assembly work. The most core circuit board and motor part of Tianyin recorder still needs to be produced by Duan Yun's own electronics factory. Tianyin Electronics Factory currently has limited production capacity of tape recorder motors, plug-in machines The quantity is also difficult to meet the production requirements, so Duan Yun used the chips and parts purchased at a high price from Xiamen last time to make three sets of plug-in machines, circuit printing machines and tin furnaces in the past half a month, and at the same time let the machinery factory Another two sets of motor production equipment were imitated, doubling the production capacity.

As the so-called first time is born and second time is familiar, Zhao Xuewu and others have thoroughly understood the technical principles of plug-in machines and other equipment, so the new equipment was made in a very short period of time, and the debugging process was very smooth. After entering July, all new equipment Already put into operation.

In fact, Duan Yun still needs more new production lines, but limited to the limited factory space, and the key chip components used to make plug-in machines and motor winding machines need to be imported, so it is impossible for Duan Yun to increase production capacity again in a short period of time. of.

Duan Yun has no choice but to be stuck with foreign key parts technology. Duan Yun himself has electronic technology and knowledge theory that surpass this era, but with the current development of domestic industry and electronics industry, even if he takes out the blueprint The manufacturer can make the chips and products he wants.

But in any case, with the addition of new equipment and production lines, the production capacity of Duanyun Electronics Factory has been improved again, and it can cope with orders from the domestic market.

In the blink of an eye, it was mid-July, and Duan Yun's electronics factory ushered in the first meeting after the official establishment of Tianyin Electronics Manufacturers Association.

In order to hold this meeting, Cheng Qingyan booked the two floors of Shenzhen Peace Hotel and a business conference room, where 45 members from all over the country ate and stayed.

During the meeting, Duan Yun and his wife were very busy. In addition to organizing the meeting, they had to communicate with these members one by one in private, collect their suggestions, and further improved the rules of the chamber of commerce.

And the most important thing about this meeting is about Tianyin Electronics Factory setting up after-sales maintenance points all over the country.

Duan Yun has always attached great importance to sales and after-sales service, because he understands that a strong after-sales maintenance system is very important for a brand. In the past, there were many household appliance brands in China, because the after-sales service could not keep up and product maintenance was difficult. , It is difficult to return the goods, and the final result is that these products have collapsed in the word-of-mouth of domestic consumers, which eventually leads to a sharp decline in sales year by year, and has become a well-known brand that is short-lived.

Therefore, in this Chamber of Commerce, Duan Yun and Cheng Qingyan repeatedly emphasized the importance of after-sales maintenance services, and for the first time promised the dealers the "three guarantees policy" of product repair, refund and replacement.

The "Three Guarantees Policy" is very common in products of later generations, but in the 80s, almost no manufacturer would promise Three Guarantees for its own products.

In fact, it was not until October 1986 that the state promulgated the "Three Guarantees Regulations for Some Domestic Appliances", which clearly listed that producers and sellers should pay attention to "color TV sets, black and white TV sets, refrigerators, washing machines, electric fans, "Six kinds of home-made household appliances such as tape recorders" implement a three-guarantee policy of repair, replacement and refund.This is also the first Three Guarantees policy in the history of consumption in my country.

Duan Yun proposed the "Three Guarantees" one year earlier than the country's express regulations, and it can be regarded as the first batch of manufacturers in China to promise the "Three Guarantees".

When Duan Yun proposed the "Three Guarantees" promise at the meeting, it was a great shock to the dealers attending the meeting. No one thought that Duan Yun would have the guts to make such a promise. You know, It is not an easy task to achieve three guarantees for products. The quality of domestic electrical appliances is generally not high. Three guarantees for products means paying a lot of cost, and may even lead to losses for the company. Generally, manufacturers have absolutely no courage to do such a thing. promise.

And Duan Yun dared to make the three guarantees commitment first in China. On the one hand, he puts the company's brand above all else, and on the other hand, he has high confidence in the quality of the products produced in his factory.

"Seven days guarantee, 7 days guarantee, one year guarantee, our three guarantees period is not a bit long?" After Duan Yun made the three guarantees promise for the first time at the meeting, Cheng Qingyan asked Duan worriedly after the meeting. cloud asked.

Regarding the Three Guarantees matter, the couple also discussed before the conference, but when the promise was really going to be implemented, Cheng Qingyan became a little worried.

"Now there are a lot of recorder manufacturers in China, many of which are well-known national brands. We, a new company, want to grab the market share of those established manufacturers. If we don't treat ourselves a little harder, how can we overtake in a corner?" Duan Yun's face flashed a look of helplessness. , and then said: "We have been advertising very aggressively during this period, but the advertising effect is only temporary, and the reputation of consumers is long-term. In the short term, this three-guarantee policy will indeed cost us a lot of money, but never In the long run, the advantages will definitely outweigh the disadvantages. The current home appliance market is in the Warring States Period with fierce competition. We took the lead in realizing the Three Guarantees, and other manufacturers will definitely imitate and keep up. Enterprises that cannot keep up with the pace will be reshuffled and eliminated sooner or later... ..."

(End of this chapter)

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