Countercurrent 1982

Chapter 1138 Localization Design

After leaving the mayor's office, Duan Yun fell into deep thought.

How to get tens of millions of dollars of orders at this Canton Fair is definitely an extraordinary challenge for Duan Yun.

In fact, for ordinary enterprises, it is very proud to be able to obtain orders of hundreds of thousands or millions of dollars a year, but for Tianyin Electronics Factory today, its annual net profit exceeds [-] million. It has become a trump card of Shenzhen's electronics industry. If there are only tens of millions of foreign exchange earnings, this is obviously not commensurate with their current domestic status. It is no wonder that Mayor Li Hao will place such high demands on them. For the first time, they strive for the same foreign exchange retention as state-owned enterprises.

But as far as the current Walkman produced by Duan Yun is concerned, if he wants to export foreign exchange, he can only play the price card, but the product has a cost after all, and the state cannot subsidize it unlimitedly, so Duan Yun has to find ways to make the product more affordable. The price is the ultimate.

After returning to the electronics factory, Duan Yun immediately found the chief engineer Zhao Xuewu.

"Manager Duan, are you saying that you still want to reduce the cost of our factory's colorful listening?" Zhao Xuewu asked.

"That's what it means." Duan Yun nodded, and continued: "And it will drop significantly, at least about 1/3!"

"It's impossible!" Hearing this, Zhao Xuewu's head shook like a wave drum, and he continued: "The current cost of our colorful Walkman has been compressed to the extreme. If it is further compressed, the product quality will be reduced." It's hard to guarantee..."

"There is no necessary relationship between product cost and quality. High-quality products can be produced at low cost, but the performance is not so good." Duan Yun pondered for a while, and then said: "My suggestion is that we produce a low-profile version. The colorful Walkman, the outer shell can be made of hard plastic, and the appearance is a bit fancy. In addition, the Walkman speaker adopts some of our subwoofer technology, which strengthens the subwoofer and weakens the high-pitched part, so that it sounds comfortable. There is also an internal Movement gears that can be replaced with hardened plastic are all replaced with plastic..."

"But the Walkman won't last as long..." Zhao Xuewu said, frowning.

"You get what you pay for. If you want to reduce production costs, that's the only way to do it. Isn't Professor Peng's major in materials? I think there should be a way." Duan Yun said.

At this point, Duan Yun can only make a fuss about product cost.

Like the previous Canton Fair, Duan Yun focused on exporting to Southeast Asian countries this time.

Southeast Asia in the mid-to-late 80s was at a time when the economy was taking off rapidly. Countries such as Indonesia, Malaysia, the Philippines, and Thailand created economic miracles in Southeast Asia, and the living standards of the people rose rapidly.

Although Southeast Asia and other countries have developed rapidly, there is a huge gap between the rich and the poor in the country. The people at the bottom have not enjoyed the dividends of social development. Their income level is still very low, and most people are still struggling on the line of food and clothing.

In addition, from the perspective of the development history of Walkman products, well-known Japanese Walkman companies, such as Sony and Aihua, also set up branch factories in Southeast Asian countries in the late 80s and early 90s. High-end products are the main products, and until the end of the 90s, Southeast Asian countries still had a large demand for low-end Walkman products, which can also reflect the general consumption level of citizens in Southeast Asian countries.

"Manager Duan, it is possible to use cheap raw materials to reduce the cost of products, but this will easily shorten the life of the products. The brand reputation our factory has finally built in China is probably..." Zhao Xuewu said with some embarrassment.

After all, Zhao Xuewu is engaged in technology research and development. Compared with "profiteers" like Duan Yun, his personality is too weak and kind. He always feels that this kind of practice is undoubtedly deceiving consumers and making money against his conscience.

"The new products are not sold domestically, but for export." Duan Yun interrupted Zhao Xuewu.

"Export!?" Hearing this, Zhao Xuewu was stunned for a moment, and said, "Is this impossible? There is a big gap between our Walkmans and Japanese products. Why would foreigners buy our products?"

"Master Zhao, you are an expert in technology, but you know too little about business." Duan Yun smiled slightly, and then said: "Products have always been divided into high, high, and low grades. Of course, rich people will buy the best Japanese products." Products, but what about people without money? There are too many poor people in this world. They have low incomes and cannot afford Japanese products, and they want to experience this kind of product. This requires providing them with some low-end products at relatively low prices. You don’t want to I am worried that the products cannot be sold. The lower the price of our products, the greater the profit margins for those foreign distributors. They will try their best to sell their products. Besides, those foreign businessmen who participated in the Canton Fair just bought Chinese products for cheap. Products? As for the quality of the products, they know what they are getting for what they pay for, and if they really value quality so much, they won’t buy Chinese products.”

"Er..." Zhao Xuewu nodded lightly upon hearing this.

"In addition to reducing costs, we can also add an FM radio function to the Walkman. The function does not need to be too complicated. It is enough to listen to a local radio station." Duan Yun paused, and then said: "And I need you to listen Before the start of the Canton Fair on the 10th of the month, make the samples and talk to the people in the design department, let them work overtime recently, design a few more tape recorder casings, as bright as possible, more fancy, the aesthetics of Southeast Asian countries and We are different, they like fancy things, in short, all samples must be made before I participate in the Canton Fair, and mass production will be considered later!"

"Okay! It's easier to just make samples, and I'll make arrangements when I get back." Zhao Xuewu said.

"By the way, you can go back and talk to Li Yun, the translator of our factory, to see if she understands the languages ​​of these countries in Southeast Asia. Try to change the text of the logo on the product shell and the function keys into Malay, Thai or Burmese. Do as much as possible. Some Southeast Asian localized designs." Duan Yun added.

"Ok."

"Then go and get busy." Duan Yun waved his hand, indicating that Zhao Xuewu could leave.

After seeing Zhao Xuewu leave, Duan Yun lit a cigarette and took two puffs.

At this moment, his assistant Guo Kai ran over quickly.

"What's wrong?" Duan Yun asked upon seeing this.

"Manager Duan, Japan just called. Fujio Masuoka said that he will come to our factory by plane today. Let me inform you." Guo Kai said.

(End of this chapter)