Countercurrent 1982

Chapter 1354 Interest Groups
Duan Yun has never believed in verbal covenants. In his opinion, people come together only when they have common interests, and only interests can bind a group firmly together.

Whether it is BJ Semiconductor Equipment Factory No. [-] or other domestic state-owned integrated circuit companies, the problem they face is that although they have mastered certain technologies, it is difficult to realize their products, and they do not have their own sales channels. They can only rely more on the state. Marketing and coordinating.

But Duan Yun is different. Compared with other companies that can only exist as a part of the industry, his group company has a very complete system in terms of production, purchase and sales, and has a very complete system in the upstream research and development of products. Strong strength, almost every product developed can be sold in the market, thus stimulating the production and sales of many other mid-stream and downstream enterprises inside and outside the group.

In fact, Duan Yun does not need to look at the international market for the time being. The domestic market is already big enough. With foresight, it can develop many best-selling electronic products, and each product can make itself and its suppliers The manufacturers of the chain make a lot of money, including the previous tape recorders, walkmans, video recorders, repeaters and learning machines, etc. Every time a new product is put on the market, Duan Yun will expand his partners and support a large number of SMEs.

From a practical point of view, there are more and more electronic products produced by Tianyin Group, and the group itself cannot digest all the orders of these products in the raw material industry chain, including product assembly, relying solely on the production line of an electronics factory within the group It is far from meeting the needs of the market, and it is precisely because of this that more and more companies in Shangbu Industrial Zone and Bagualing Industrial Zone now rely on Tianyin Group for food, thus driving the economy of the entire region .

Nowadays, the technology of electronic products is getting more and more advanced, and the degree of integration is getting higher and higher. The Tianyin chip factory is already operating at full capacity, and there is no extra capacity to produce low-end chips. Incorporating the chip factory into its own industrial supply chain can not only solve the problems of its own supply chain, but also form an interest alliance with these enterprises.

For these state-owned integrated semiconductor companies, Telling Electronics currently has a very high market share in the field of domestic household appliances. If it can become a raw material supplier for Telling Group, it will bring great benefits to the company. benefit, there is no doubt about it.

"Our Tianyin Group has developed rapidly in the past two years. New products are launched almost every year, and the demand for integrated circuits is also increasing. Therefore, if the two of you are willing to cooperate with our Tianyin Group, we can sign a long-term agreement. Supply contract." Duan Yun smiled slightly, and continued: "In addition, Tianyin Group can also help your company with chip design. We currently have the best domestic team and the most advanced design software. This will also help you save some research and development funds.”

"That's really great!" Hearing what Duan Yun said, Gao Bo and Dong Zhiqiang showed uncontrollable joy on their faces.

In addition to the limited sales channels of state-owned enterprises, there is another point that the burden of their development is that state-owned enterprises are very heavy. The state tax is so high that the funds retained in the enterprise are very small, and it is difficult to support high-value product research and development. cost.

If Duan Yun is willing to provide support in this regard, it will be like a timely gift for these old state-owned factories. From product development and sales, they don't need to invest a penny. This kind of business is really a bargain.

However, what they don't know is that Duan Yun's "generosity" actually has potential strategic intentions.

In addition to achieving interest binding with these state-owned enterprises, gaining more support from the Ministry of Machinery and Electronics Industry, and gradually forming an interest alliance with other enterprises in the country, Duan Yun can further complete the supply chain of raw materials for his own products.

As for Duan Yun helping them provide chip research and development support, Duan Yun seems to be a bit "selfless" on the surface, but in fact, there is a hidden long-term strategy of Duan Yun, which is to gradually occupy the most upstream of China's chip industry.

From the perspective of the core industry chain of chips, it can be divided into upper, middle and lower reaches, consisting of three links: design, manufacturing and packaging and testing.

The earliest chip companies, such as Intel, possessed the capabilities of the entire upstream, midstream and downstream industry chain of chips. After designing chips, they could manufacture and test them by themselves without relying on other companies at all.

In the early 80s, this situation gradually changed. Developed countries such as Europe, America and Japan gradually began to focus on the development of the upstream of the chip industry chain, that is, IC design, which is also the most profitable one. Chip design companies rely on expensive patents. Authorization, get most of the profits of the entire chip industry chain, and some midstream and downstream industry chains with relatively large investment in manpower and material resources and small profits are gradually separated from the enterprise.

The most important reason why Taiwan's chip industry was able to develop rapidly at the beginning was to benefit from the business strategies of these countries in Europe and the United States. Become a foundry for American companies.

This is how TSMC developed in the early years. Even in later generations, TSMC’s main business is foundry. Their companies do not develop chips themselves, but rely on the authorization and foundry of upstream companies to make money. They do not have to bear high R&D costs and risks. Just by helping others produce chips, you can make a lot of money.

Duan Yun proposed to help domestic companies in the same industry design chips and provide them with patent rights for free, but in fact, Duan Yun only planned to provide them with low-end chip design support, mainly for the design of electronic products of Tianyin Group. Chips, which can make up for the insufficient production capacity of Duanyun Chip Factory, which cannot meet the huge demand for low-end integrated chips for the group's products.

Duan Yun's Tianyin chip factory will design and produce new NAND flash memory chips with higher technological content and greater profits. This is the core technology of Tianyin Group, so as to maximize the benefits of its own chip factory .

Moreover, Duan Yun provides chip design support to these state-owned enterprises. Over time, these enterprises eat too much "free lunch" and will become dependent on Tianyin Electronics, which will gradually lose their motivation and ability to develop chips. In this way, Duan Yun can firmly occupy the most upstream of the domestic chip industry.

It's just that Duan Yun won't say these things in public. In the next step, he plans to establish similar partnerships with more domestic manufacturers...

(End of this chapter)