Countercurrent 1982

Chapter 1911 Cross Authorization
"To be honest, I have always been very interested in your company's patented liquid crystal display technology, but I also know that this technology was developed by your Sharp company with a lot of investment and manpower, and it will never be easily sold to others. "Duan Yun posted to Hayakawa Jiro's side, and then said: "So I plan to use VCD's patented technology to carry out cross-licensing with your company's liquid crystal display technology. In this way, both of us can use each other's technology, and there is no need Transfer the patent in hand."

The so-called patent cross-licensing refers to patent cross-licensing and mutual authorization. Organizations or individuals who both have patents license their own patents to each other according to their respective interests. Patent cross-licensing is a form of patent licensing and is the value of patents. embodiment.

Duan Yun is in great need of Sharp's patented liquid crystal display technology, because through this technology, many audio-visual products can be derived, including brand-new home theaters, ultra-thin color TVs, car dashboards and GPS system displays, etc. Judging from the situation of later generations, liquid crystal displays have replaced traditional picture tube technology and become the absolute mainstream of commercial displays.

In fact, Sharp’s liquid crystal display technology has authorized many Japanese companies, including Toshiba, Hitachi and other well-known Japanese multinational giants, but judging from the current market feedback, the liquid crystal display technology is not mature enough, and the market acceptance is not enough. Therefore, the price of technology authorization is not high.

"Cross authorization..." Hearing Duan Yun's proposal, Hayakawa Jiro fell into deep thought.

It has to be said that compared to the patent swap proposed by Li Yun before, the patent cross-licensing proposed by Duan Yun is obviously much more acceptable.

And as early as a few years ago, Sharp Electronics had carried out patent cross-licensing with several domestic manufacturers, such as Panasonic, which launched Panasonic's first LCD TV in 91, but The sales volume of Panasonic's LCD TVs was also very low. On the contrary, the plasma color TVs they developed at the same time sold well internationally, and this product that entered China at that time was called the "King of Painting". The most expensive is also the technology, the highest end color TV.

"I think your company has already evaluated the commercial potential of the VCD products of our group company." Duan Yun smiled slightly and continued: "It can be said that our products no longer need follow-up development and are put on the market. It can be realized in a short period of time, and as for how high the sales volume can be achieved, I think based on the strength of your company, there should be a very good return..."

"I need to report this to the head office. If possible, patent cross-licensing can be carried out. The period is at least three years." Hayakawa Jiro said after a moment of pondering.

"Three years is too short, what our group company needs is a permanent authorization." Duan Yun replied decisively.

Duan Yun naturally would not accept short-term authorization, and he could see Zhao Chuanjiro's thoughts, because the current liquid crystal display technology is not very mature, and the cost is extremely high. It will take at least a few years to improve the technology and reduce the cost Time, and once the cost comes down, it means that LCD TVs will quickly replace traditional picture tube color TVs and become the new favorite in the home appliance market.

During the three-year authorization period, Duan Yun may have obtained the liquid crystal patent authorization, and it has been taken back by the other party before the technology matures. Mass production is put on the market, and huge profits can be obtained in a very short period of time. After three years, better and newer audio-visual products will definitely appear to replace VCD, and by that time, Sharp batteries have already earned enough. At the same time, he took back his patent authorization, which can be described as the best of both worlds.

However, it is impossible for Duan Yun to let this kind of thing happen. What he wants is a permanent authorization, and after obtaining the patent, he will also improve and upgrade this technology, so as to develop it into a blockbuster product of his company. This is what Duan Yun really wants to achieve.

"Permanent authorization? Mr. Duan's request is too much. Our company has no such patent authorization precedent." Hayakawa Jiro said hastily.

For any company, patent perpetual licensing is actually no different from transferring patents, except that Sharp Electronics, as the inventor of LCD TVs, can also license this technology to other companies at the same time to earn more patent fees, but If enterprises with permanent authorization use this technology to develop better products, then Sharp Electronics has found a competitor for itself, and there is no other way to restrict the opponent's reverse competition.

The liquid crystal patents previously authorized by Sharp Electronics to other manufacturers were actually charged according to the output. In addition, there is also an internal alliance among their Japanese technology companies, similar to the Wen Tailai Alliance in the United States. The patent authorization is basically only for Domestic companies rarely license it to foreign companies, so if Sharp Electronics permanently licenses this patent to Tianyin Group, it is actually tantamount to breaking an agreement within the Japanese company.

"Mr. Hayakawa, I think you should be clear that the perpetual patent authorization I proposed is actually a false proposition. This is impossible in reality, because the maximum patent protection period is 20 years, and in China, it is only ten years. The patent protection period." Duan Yun paused, and then said: "I know that your company has applied to the Chinese Patent Office for the patent technology of liquid crystal color TV five years ago, and it is still in the protection period. After two years, we can produce related liquid crystal products without paying a penny. That is to say, in fact, I only asked you for five years of patent applications. If you still can't agree to such conditions, then we have nothing to do. It's time to talk, in comparison, Victory Corporation and Sony Corporation in your country are more sincere, and their patent fees are much higher than yours..."

"..."

"Mr. Hayakawa, you are a smart person. You should be able to weigh the pros and cons. I am also willing to become friends with Mr. Hayakawa. Although in terms of home appliance technology, our Tianyin Group is indeed inferior to your Sharp Electronics, but in mainland China, Your products are definitely not as good as ours, and there is a lot of room for us to cooperate in the future, and I also want to take this transaction as an opportunity to let our two companies establish a long-term partnership." Duan Yun smiled at this time, He patted Hayakawa Jiro on the shoulder lightly, and raised his glass to him with the other hand.

Seeing this, Hayakawa Jiro hesitated for a moment, but still picked up the wine glass.

The next moment, the two cups touched together crisply...

(End of this chapter)