Countercurrent 1982

Chapter 2215 Advanced business plan

Galke stayed in Shenzhen for two days, both of which were spent at Duan Yun's home. The two visited the factory in Shenzhen together and talked about many things with each other.

As an executive of a German multinational company, Geilke himself is very familiar with the European market, and through the conversation with Geilke, Duan Yun has a further in-depth understanding of the European market.

In fact, the current European market can also be divided into two sections. One is the traditional Western European old developed countries, including Britain, France, Germany, Portugal, Spain, the Netherlands, Finland and other countries. These countries have developed economies and relatively advanced technologies. Advanced, has always been the main source of high-end customers of Bosch Electric, and the other is the small countries in Eastern Europe that came out of the disintegration of the Soviet Union, including Ukraine, Poland, Albany and the three Baltic countries, etc. The economies of these countries are much worse. Both are the source countries of BSH low-end users.

According to the consumption power of different countries, BSH also treats them differently. It is best to invest the most advanced technology products in Western Europe first, and then wait for the product cost to drop sharply before investing in the Eastern European market. Big difference.

This gave Duan Yun an inspiration, that is, when developing the European market, we must pay attention to the improvement of product localization and differentiation. Facing the more complicated market conditions in dozens of European countries, we must integrate each product Make three grades of high, medium and low. Only by product differentiation can we better adapt to the market.

For a long time, Chinese products have paid little attention to packaging and design, and the product appearance is relatively "old-fashioned". Under the situation that domestic consumers generally pay attention to practicality, this product still has sales, but facing fierce competition in the international market , The appearance design of the product is also a very important competitiveness and advantage, which must not be ignored.

Through the communication with Geerke during this period, Duan Yun also learned a lot of experience from European companies, including some of their marketing concepts, which greatly inspired Duan Yun.

Tianyin Group currently has many departments. In terms of product packaging design, there is a special design department. But in general, although the product design of Tianyin Group's design department is relatively avant-garde in China, due to its relatively conservative thinking , Compared with the top international companies, there is still a certain gap.

Duan Yun plans to outsource some products, especially diplomatic products, to foreign design companies, because these top foreign design companies can better grasp international trends, and the products they design are more popular abroad. The products of Yin Group are more "international".

In addition, Duan Yun also plans to set up another branch in Europe. This time it is not a research and development center, but a product sales company of Tianyin Group in Europe. Although it may not be of great help to open up the European market in the short term, at least It can help Tianyin Group to find more partners in Europe.

On the third day after sending off Geerke, Duan Yun got a business plan made by Jack Ma, and the two sat face to face in the office, and began to talk about this new e-commerce plan in earnest.

Since Ma Yun became the manager of Tianyin Group's e-commerce department two months ago, he has been working very hard. He went to BJ and Shanghai successively to learn about the current logistics centers of Tianyin Group in these two cities. A 147-page business plan.

In this huge business plan, the most important content is that Ma Yun intends to upgrade and improve the original Tianyin e-commerce online business, redesign the page, and simplify the related payment functions, and also Pioneeringly established a bbs-like online social platform on this e-commerce website.Combining shopping and social networking.

The so-called BBS is the Internet forum that everyone often says. The full English name is Bulletin Board System. The original BBS existed like a message board, so it can also be literally translated as "electronic bulletin board system".

In fact, the earliest BBS forum in China was established around 1991. Netizens from all over the country and even the world can leave messages as long as they log in to the relevant BBS web page link.It is also in such BBS website forums that Internet vocabulary such as "grabbing the sofa", "moderator", and "filling water" began to spread.In China, such as Sohu Forum, Sina Forum, Baidu Tieba, Tianya Forum, etc. are relatively well-known among BBS.

However, there were very few domestic bbs forum users at that time, because only a few key domestic universities and scientific research institutes could use the Internet at that time, so these forums were usually professors of some colleges and directors of scientific research institutes consulting international counterparts This forum will only be used for professional issues, and the limitations are very small.

Ma Yun's business acumen is still very strong, and his understanding of the Internet is far beyond ordinary people.

In this era, the general public knows almost nothing about Internet traffic, the nature of wandering, and the commercial value that traffic can bring.

The essence of introducing Internet social functions on e-commerce platforms is to introduce traffic through social platforms, and then monetize these traffic through the e-commerce platform network. From a commercial point of view, the feasibility is very strong, and this business model will be used in later generations. It has indeed been verified.

In the past, when Jack Ma started his own business, he was limited by his capital and strength. At most, he could build an e-commerce platform, and then use his social skills and eloquence to attract merchants to join him. Although he once thought about attracting traffic through some entertainment and social channels, But he doesn't have so much capital and technical talent, so many ideas can't be put into practice.

But in Tianyin Group, with the support of strong financial resources and technology, many of his business ideas finally have the opportunity to realize, especially when he learned that Tianyin Group had already been developing similar products a few years ago. QQ's instant messaging software, which made him very happy, and in this plan, there are also detailed plans for promoting instant messaging software in China, and he also constructively proposed that instant messaging software and e-commerce network The platform shares account numbers, and utilizes real-time software and e-commerce platforms to promote each other, which not only facilitates users, but also saves resources.

In the eyes of later generations, these plans are commonly used by some Internet companies. However, being able to propose this business plan in this era proves that Ma Yun does have a very strong business acumen, so Duan Yun is very happy.

"President Duan, these are my work plans for next year, please give me some advice." In Duan Yun's office, Ma Yun said respectfully.

(End of this chapter)