National Tide 1980.

Chapter 396

Seeing that Manager Sha sucked his lips and stopped talking, Ning Weimin was of course happy.

He relieved his hatred very much in his heart, and secretly sneered.

Be silly!Don't laugh!
I don't know what to do, and I don't want to see who I'm arguing with?

Lao Tzu asks you to use Chinese in English, you are not a...

But just when he was triumphant, he still wanted to find a few more words to beat the dog in the water.

Song Huagui was magnanimous.

In order to prevent Ning Weimin from continuing to run on Manager Sha, he actually picked up the topic just now and asked more questions.

"Weimin, do you really have a way to increase the company's profits? Then tell me what you want to do. If your idea is really feasible, then it will be a great contribution."

For Song Huagui's questioning, Ning Weimin had no choice but to answer honestly.

So he had no choice but to give up the plan of killing Manager Sha's chicken for Zou Guodong, a monkey, and regained his peaceful attitude.

"Mr. Song, in fact, the method I mentioned has already existed. For you, it may be a matter of one sentence. So I dare not take credit for it. If what I said is wrong, just don't blame me."

"Oh? It's just a word for me? There will be such a good thing? Don't worry, you can say what you think. After all, you are offering advice for the company. If you make a mistake, you don't blame you."

From Ning Weimin's mouth, Song Huagui vaguely heard something.

But because Ning Weimin was full of secrets, she became more interested and wanted to know the answer.

In fact, she is not alone, there are others including Zou Guodong and Manager Sha.

Driven by curiosity, Ning Weimin caught them all with suspense.

No one wants to hear about his wild and unconstrained ideas.

"Actually, my idea is just two words - increase the price!"

Ning Weimin's careless words were like a drop of cold water falling into a pan of boiling oil.

Stinged - exploded!
"Price increase?? This, this... that's your idea! Just raise the price!"

"No, you... You are not kidding! The price can also be changed?"

"Hey, how dare you say who you think you are! The sales price was set by Mr. Peel Carton himself!"

The meeting scene was completely chaotic, and Ning Weimin's answer almost made everyone's nose crooked!
Everyone doesn't know how to describe him.

bold?absurd?mess around?Still don't know what to say?I don't know the heights of the sky and the depths of the earth?

These words seem to be far from enough to describe everyone's angry and funny feeling.

How to say this taste?

Basically, it can be compared to Ma Sanli's cross talk, the person who spent an ocean to buy special medicine to relieve itching.

After returning home, I opened the small medicine package that was carefully wrapped three layers inside and three layers outside, and finally found a small note with two words written on it - the feeling of "scratching" is similar.

Everyone thinks this is ridiculous!
He even thought he had been greatly fooled!

But it's also strange, although everyone's reaction is so fierce, but Ning Weimin is still unmoved, and instead argues very seriously.

"Everyone, don't be so busy vetoing everything. I have a few questions to ask you. What is the level of our Pierre Carton clothing in China? Is there any advantage in business?"

"It goes without saying, of course..."

Without any hesitation, a person in charge of the finance department blurted out.

"We are definitely at the leading level in the domestic garment industry. Our business advantages are even more obvious! We are a well-capitalized multinational company! A well-known international brand!"

Nodding his head, Ning Weimin asked again, "But besides the capital and fame? What advantages do we have in particular? It is unique to us, something we can see and touch, but others don't, and we can't catch up if we want to. ?”

"Our imported fabrics, our style design, our fashion taste, and our clothing promotion and display methods! There are too many! These are all unique in China! It can be said that we are far ahead in every aspect of clothing."

This time it was the person in charge of the design department, and he did his part to list the advantages of the product.

"Yes!" Ning Weimin agreed again, but followed him with a sharp rhetorical question.

"Well, since we are the industry leader, since there is no domestic clothing company that can compete with us in terms of operation and products! Then why don't our clothing prices reflect these advantages? Is this still reasonable? Shouldn’t we correct that? Why would we sell great clothing for such a low price?”

"Low price? Are you mistaken? Our clothes are the most expensive in the country..." Zou Guodong couldn't help interjecting, jumping out to object.

Ning Weimin glanced at him calmly.

"That's right, we are the most expensive. The gap between the selling price and other clothing is too small. It still doesn't reflect our advantages, and it doesn't make the essential difference between us and other clothing. Please don't forget the fact that in the European and American markets The Pierre Carton clothing sold online is [-]% higher than our domestic price."

Ning Weimin then turned to everyone and said, "Everyone may not be aware that our suits cost 280 yuan a set, which is only about 80 yuan ahead of Hongdu, the best custom-made clothing store in Beijing. The price of our set of women's clothing is almost the same as the price of the women's clothing made in the 'Hongdu'. It is only 30 yuan more than them."

"This is our most expensive. To be honest, the fabrics used by 'Hongdu' to make clothes, in terms of softness and color, as well as the shape and style of clothes, there is nothing comparable to ours. I believe that as long as you compare Those who wear us and 'Red Capital' will definitely choose us. At the current price, we are selling our products at a low price."

"Then why do we still maintain the status quo? As No.1 in the clothing industry, shouldn't we decide the price ceiling of our clothing? Why can't our products increase in price? In my opinion, in order to reflect the Given the dominant position of Pierre Carton clothing, it must be priced differently from other high-end clothing in China!"

At this time, Manager Sha jumped out again, thinking he was smart to pick Ning Weimin's fault.

"But this price was set by Mr. Pierre Carton himself considering the domestic consumption level. Don't you think you are wiser than Mr. Pierre Carton? Even I understand the principle of small profits but quick turnover, don't you understand? The price advantage is also our current advantage. If you change without authorization, you are not afraid of affecting the sales of clothing? If listening to you has the opposite effect, can you bear the responsibility? Young people, I advise you, do not rush for quick success, just want to We need to change. It is better to think more about why this is the case, so that we can handle things comprehensively..."

Ning Weimin looked at Manager Sha with joy.

Because Manager Sha is so stupid, he just tried to pretend to be an expert.

"Manager Sha, you are quite a good teacher. Thank you for your 'kindness' reminder, then I will also give you a word in return. People have self-knowledge. Don't pretend to understand if you don't understand. If you are a layman, you must be humble. Like a bottle of dissatisfaction, half a bottle Talking about wandering around can only make people laugh. People who often treat others as fools, in fact, are themselves... hey..."

Ning Weimin sighed on purpose, and looked at Manager Sha with a look of sympathy for his lack of IQ.

Manager Sha's self-esteem was immediately stabbed painfully, and he shouted angrily without concealing it.

"Where did I say it wrong? Where did I say it wrong? Tell me, in front of the big guys, you understand..."

Zou Guodong is a sensible person, but he couldn't see the Allied Army making a fool of himself, so he hurriedly spoke out to stop it.

"Lao Sha, don't be impatient. There are some problems with what you said. At least the strategy of small profits but high sales is indeed not applicable to our company's clothing. Because our clothing is medium-level clothing in foreign countries, but it is high-end in China. Luxury goods. This kind of positioning makes it difficult for us to make discounts. If the price is too close to the people, it will harm the brand. High-end prices can bring customers an extraordinary consumption experience. This is determined by the particularity of the customer group.”

Manager Sha was still puzzled, "How could this happen? Don't high-end clothing need to consider the purchasing power of customers? Isn't it better to sell more clothing at the cheapest price?"

"Of course, the purchasing power of customers must be considered, but as long as it is within the acceptable range of customers. Higher ones are often more attractive to customers than lower ones. Let me give you an analogy, just like the foreign trade cigarettes you smoke, three or five cigarettes three A box of RMB [-] foreign exchange certificates. If it becomes two yuan and RMB [-] like Marlboro and Hilton, will you still only recognize the cigarette of RMB [-]? Also, if you want to give gifts to others, do you buy The expensive one, or the cheap one?"

Zou Guodong's concise explanation immediately left Manager Sha speechless.

Several of the others also showed expressions of enlightenment.

This is normal, after all, the market environment of the Republic in this era is too primitive.

For most people, the concept and mode of operation of luxury goods almost have to be explored with their eyes closed.

There are very few people like Zou Guodong who understand some basic principles.

Ning Weimin is a unique monster that shouldn't exist in the first place.

Therefore, Zou Guodong's statement made Ning Weimin somewhat regretful.

Because if this guy is as stupid as Manager Sha, or if he insists on protecting his shortcomings, that would be fine.

On this occasion, he could make Zou Guodong lose face without any effort, and he was so ashamed that he resigned.

It's a pity, Zou Guodong is fair and knowledgeable.

"Yes, the price of our clothing was set by Mr. Pierre Carton himself. At the beginning, he did consider the fact that the domestic consumption level was too low. But I have to say that our current environment is different from last year .Through market practice, not only have we established a firm foothold, but our products are quite popular. Moreover, the domestic consumption level has far exceeded our understanding, which has proved that the original pricing was too conservative.”

"Manager Zou used tobacco and alcohol as an example, which is very intuitive. Then I will simply use this topic to talk about it. As far as I know, the domestic supply is currently in short supply, and the high-end products that are the most in demand are nothing more than a few. Home appliances, clothing, tobacco and alcohol .”

"The commonality of these items is that the price of imports is higher than that of domestic products. There is also the official price of the store, which is different from the price in circulation outside. The price of imported home appliances can be [-] to [-]% to twice as high. Expenses. Tobacco and alcohol are even more expensive, and even Zhonghua and Moutai can be sold for one or two times more than the official price. This shows that domestic people first recognize imported imported products, and second, their enthusiasm and ability to consume high-end products is beyond imagination. "

"The special thing about clothing is that the high-end clothing of regular manufacturers is only limited to high-end business places. What ordinary people can buy are low-end products, among which the styles of Cantonese products are the most popular. And the prices are chaotic. But only from one ten Jeans worth about [-] yuan can be sold at three or four times the profit in the capital. Judging from the fact that the cut-off labels of famous brand products can sometimes be bought at the original price of the store. People are also very willing to spend money on clothing consumption. "

"So considering the particularity that our domestic customers are almost all public-funded consumption. It is also hard to find a room in Jianguo Hotel, and the price of a one-night stay is [-] US dollars. I think we have plenty of room for price increases. It’s okay to at least double the price.”

Ning Weimin completely changed the atmosphere of the meeting.

As soon as he finished speaking, the room was silent for a while, and then a chaotic sound broke out, and a buzzing discussion broke out.

Not to mention, it sounded like a joke at first, but so far, Ning Weimin's idea seems quite reasonable.

He really did market research and planned it in detail.

All of a sudden, everyone's hearts were aroused provocatively, and they began to talk about it.

"Of course it's good to be able to increase the price, but what about the Price Bureau?"

Someone raised a question again, but this time someone took the initiative to help Ning Weimin make peace.

"The Price Bureau can't control us. We are a foreign company, so we can just say hello to the leaders of the Ministry of Economics and Trade."

"Yeah, we still have advertising costs, performance costs, imported raw materials, logistics, hospitality and so on. Let's just say that it was a discounted price at the beginning, and it's not just a matter of a few figures to increase the cost."

"Either it doesn't increase, or it should increase as soon as possible, and it is best to match the timing of TV advertisements. Only then can we obtain the greatest benefits and avoid doubts from old customers."

"But the problem is, no one can guarantee that they will be as good as we think. Who dares to say that they don't take any risks? What if there are fewer people buying clothes..."

"You can rest assured," Ning Weimin saw that there were still people who were worried, and Ning Weimin struck while the iron was hot.

"If everyone is worried about the simple price increase, we can change the previous restriction of only accepting foreign exchange certificates, and expand the scope of customers by accepting foreign exchange certificates and RMB at the same time. In this way, we have an extra layer of protection. Anyway, we are in China. Operations are also inseparable from spending in RMB.”

"What's more, if we double the price, the profit can triple. Selling one piece of clothing after the price increase is equivalent to selling three pieces today. Because our current price has included all operating costs."

Ning Weimin's deep and detailed thinking, there is no way not to convince his colleagues.

The foreground was brilliant, like a glistening gold screen studded with diamonds.

And once human greed is opened, it is like dominoes being pushed down.

At this time, the direction of the wind completely changed, and not only those who had not made a statement at the beginning began to support Ning Weimin's whimsical idea.

Even those who supported Zou Guodong and Manager Sha at the beginning began to defect, and even praised Ning Weimin.

Such an ending naturally made Zou Guodong and Manager Sha jealous.

Today, Ning Weimin was supposed to be disillusioned, but in the end they lost their alliance and were disheartened.

But they were helpless.

Because they really had to admit that Ning Weimin's planning was indeed much higher than theirs.

At the same time, Song Huagui smiled approvingly at Ning Weimin.

Hey, it's all set!

Ning Weimin's spirit lifted, and even he himself became excited.

At this point, Song Huagui just nodded.

As long as the leader is willing to support him to let go.

Then not only this matter will subside smoothly, but the situation where the entire company is trapped by money is estimated to be gone forever.

He can achieve such a reversal today on his own.Of course, there will be great ambitions and a sense of accomplishment.

That is to say, there are thieves and traitors in the company, and there is a lot of trouble in order to reduce the commission. Weimin is not afraid, but raises the price greatly.

(End of this chapter)