Reinventing the Millennium.

Chapter 309 Open up the context (two in one)

The cooperation between China Mobile and Sina Hotline is in full swing.

The former needs to bring value-added SMS services to users, while the latter needs to turn the content of the portal into revenue.

In addition, in addition to SMS SP, China Mobile said it will launch an information service that integrates color images, sounds, and text, that is, MMS services.

Fang Zhuo, as a major shareholder of Sina, vice president of Sina, and president of Sina Hotline, expressed his willingness to actively promote the development of new mobile businesses.

All in all, China Mobile's GPRS network and MMS services this year are at the highest level in the development judgment of Sina Hotline.

In comparison, China Unicom seems to be slow.

Fang Zhuo and China Mobile have been cooperating for more than half a month, and they both started to take money to make the Sina hotline excited, and China Unicom finally finalized the meeting and negotiation between the two parties.

On August 8, Fang Zhuo, Wang Yan and the Sina hotline team came to China Unicom headquarters as scheduled and had a bad meeting.

A deputy general manager of China Unicom attended the meeting, who was in a fog the whole time, showing a great unfamiliarity with the business.

"Mr. Li, we have a relatively mature cooperation plan in the market, you can take a look at it." Fang Zhuo struggled to introduce the plan of the Sina hotline, and brought up a successful example of cooperation with China Mobile.

Unexpectedly, the bewildered deputy general manager Li Shibin suddenly came to his senses at this time, and said directly: "Hehe, this cooperation plan is with China Mobile, right?"

Fang Zhuo pondered, there is nothing to deny, these are the only two operators that can do wireless value-added value-added in the main market.

"How can we adopt the same standard as China Mobile?" Li Shibin said convincingly, "Our China Unicom's technical level is stronger than that of China Mobile. Our users are all using CDMA, and they are all high-quality users."

Fang Zhuo was at a loss: "This high-quality user?"

"Mr. Fang knows about CDMA, right?" Li Shibin became more energetic as he spoke. "In the new century, new networks and new technologies are all high-end users."

Fang Zhuo was speechless.

Wang Yan asked: "Mr. Li, do we have any specific user data analysis here? If the users on Unicom's side are more willing to pay, we can make appropriate adjustments."

The deputy general manager of China Unicom leaned back on his seat, and said with a smile, "CDMA is more advanced, which is well known. In addition, this wireless value-added is not what your Sina family is doing."

"How about this, take your plan back to study and study, we don't have a ladder system in China Unicom."

Li Shibin got up, unwilling to talk any more.

Fang Zhuo had no choice but to make a statement first: "That's fine, Mr. Li, let's communicate more and find something that we are both satisfied with."

Li Shibin saw off the guests with a smile.

The Sina Hotline team left the headquarters of China Unicom.

"CDMA users are more high-end? Is there any evidence?" Fang Zhuo asked in the business car on the return trip. He really didn't see this in the materials submitted by his team.

"Mr. Fang, China Unicom is indeed using high-end users for publicity." Zhang Shenghui said, "Many of their advertisements say this, such as 'change the century, change the mobile phone', and the competition with China Mobile is quite fierce."

Fang Zhuo frowned slightly, and nodded in reflection: "I didn't think much about it. The relationship between these two companies must be paid attention to. If China Unicom wants to develop CDMA, it must grab mobile GSM users."

"That Li Shibin is just talking nonsense." Wang Yan shook his head, "He just opens his mouth, and he's just looking for an excuse for not smiling."

Fang Zhuo said with a smile: "Try to solve this problem and try again. I thought that China Unicom and China Mobile can be finalized quickly, and the results in August will be better, but since this is the case, let's work slowly and carefully."

At this time, Zhang Shenghui asked cautiously: "Mr. Fang, is Li Shibin trying to block us? Want to make fun of him in private?"

Wang Yan stopped talking. As far as he knew, Mr. Fang and China Mobile didn't seem to have such an expression.

"No hurry, what are you all in a hurry for? China Unicom doesn't want a ladder system, so let's try to change the highest share figure. The market feedback from the Sina hotline is very good." Fang Zhuo sensed some impatience from these two people, " It is normal that there are only a few who can quickly reach an agreement."

The cooperation between Sina Hotline and China Mobile has received good feedback. As the leader of portal websites, Sina has its own special features in information, such as timeliness, richness, and professionalism.

In addition, the functioning Sina hotline has a division of labor for different fields, and the portraits of customer groups also demonstrate the employee capabilities of "portal leaders".

but……

China Unicom doesn't care about this.

In the current market, it is true that Sina is not only engaged in wireless value-added services, but the other two portals are gradually increasing their efforts. In addition, there is another most competitive competitor, TOM.com from Xiangjiang.

TOM.com is owned by the Li family in Xiangjiang. Its founder is Li Ka-shing's son Li Zekai. It is already a listed company in Xiangjiang.

The Sina hotline is not as good as TOM.com in less than one month, which can also be seen from the mobile feedback.

In the wireless value-added market, although Sina has excellent content, the supply still exceeds demand.

No matter what the reason is, China Unicom has the confidence to block a service provider.

At this time, Fang Zhuo did not put on the posture of the president of a $2 million company, nor did he regard the still disturbing Sina control reports as some kind of fame halo. He patiently asked the team to re-communicate and prepare for the second negotiation.

On August 8th, the original team went to China Unicom headquarters again.

But this time it was no longer Li Shibin, the deputy general manager, but another department director, Liao Kai, who had just been acquired and promoted by China Unicom.

Liao Kai is very pragmatic, discussing seriously throughout the whole process, and also agrees that the cooperation between Sina Hotline and China Mobile can be copied to China Unicom's business.

However, he finally stated that he could not make a decision on this matter, and had to report it for discussion.

In this way, the second negotiation did not make any good progress.

After three days, the third meeting of China Unicom changed the leader again, Fang Zhuo finally couldn't bear it anymore, when will it end if this continues?

He did not have an attack on the spot, and ended the negotiation maintaining his posture.

The Sina hotline deeply felt the sincerity of China Unicom, and had to brainstorm. It seems that this is not simply a matter of cooperation plans.

While listening to everyone's analysis, Fang Zhuo considered the solution to this cooperation.

Let's talk about gift giving, this is really a bad idea at this juncture, the person who handles it can be one of our own, but Li Shibin is not familiar with it, so he dares to accept it, so it is not easy for him to give it away.

In case it was Duan Yongji's game, the old fox would fight back and lose all face.

Fang Zhuo had offended many people, so he had to conjecture conspiracy theories in his mind. Otherwise, could it be that this kind of cooperation that benefits both parties was simply because the leaders of China Unicom were stupid?
Is there such a stupid leader?

Have it?

Wouldn't there really be leaders who don't understand anything, laymen guide experts, and have nothing to do to find a sense of presence?

No way?
"Why are you all in such a hurry recently?" Fang Zhuo opened his mouth, still noticing everyone's mentality. He turned around in his mind and said, "We are still in normal contact at work for the time being. If you have friends, find them. Call President Ma of Tencent and ask, he has a good cooperation with China Unicom.”

Tencent's current revenue was initially generated through China Unicom, and Ma Huateng appeared on "Win in China" because the program was sponsored by China Unicom.

Oh yes, does "Win in China" have anything to do with it?

Fang Zhuo remembered another thread, and decided to try both.

Call Penguin Horse.

Fang Zhuo explained the situation succinctly and asked Mr. Ma for help.

However, when Mr. Ma heard the names of the three leaders he met on the Sina hotline, he expressed his attitude that he could not help.

"Mr. Fang, it's not that I don't want to help. I'm afraid that if I speak up, it will be a disservice. China Unicom's internal affairs are quite chaotic. There are two main problems."

"One is the marketing department, and the other is the group department. The two sides are not said to be in dire straits, but they are indeed two mountains."

"My cooperation here is the marketing department. What you just said is from the group department. If you turn to the leader of the marketing department at this time, I'm afraid they will be very dissatisfied and make trouble. Why don't you try again."

"In the end, it really doesn't work. I can help you connect with the marketing department."

Penguin Ma was very considerate in helping.

Fang Zhuo thanked him.

Penguin Ma was not in a hurry to hang up the phone: "Mr. Fang, I heard that the Sina hotline has been doing well recently, and it is very pleasant to cooperate with China Mobile. You can do me a favor here. We, Tencent, want to increase cooperation with operators. Let me say hello. .”

"...Okay, I'm just a new partner, so I don't know if I can do my best to greet you." Fang Zhuo agreed.

"It's okay, what's accumulated is more." Ma Huateng said cheerfully, "I'll be the host next time we meet."

"Um……"

The relationship didn't find a place, and I got in by myself.

Fang Zhuo ended his contact with Ma Huateng, turned around and called Hu Meng from CCTV, trying to find a suitable contact.

Hu Meng agreed, but said in advance that there was little hope.

After these two phone calls, Fang Zhuo's thinking was not limited to the Sina hotline. He called Wang Fengyi from Shenxin Kechuang, Xu Xin from Capital Today, and Xiong Xiaoge from IDG.

All of these people are related, and they may be able to get on the line if they are not sure.

Fang Zhuo's request quickly received feedback. Li Shibin himself had expressed his dislike for Fang Zhuo. As for where this dislike came from, it is not yet clear.

Hearing this news, Fang Zhuo was a little dazed. He sorted it out carefully, and found that he had never dealt with Li Shibin before, and he didn't know what link offended the deputy general manager.

The Sina hotline still maintains contact with China Unicom, but the other party also remains lukewarm, and there is no way to break the situation for the time being.

Seeing that the first ten days of August passed, China Mobile's business continued to rise, and China Unicom's side fell into a stalemate.

On August 8, things ushered in a turning point.

Fang Zhuo called Wang Yan to the office.

"Let's talk to China Unicom again, and the specifications will be higher. I'll go find someone."

Wang Yan was a little strange. He knew that everyone hadn't found a suitable way recently.

"It's not that I'm looking for someone, it's someone looking for me." Fang Zhuo smiled and handed over a newspaper.

Wang Yan took it and saw that the news on the page was an introduction to the achievements of the country's informatization construction, and Mr. Fang's registration network was mentioned in it.

"I received a call, and I will hold a meeting and listen to lectures here in two days." Fang Zhuo said, "In two months, the key special plan for informatization in the five-year plan will be released. I want to hear what the business thinks."

"Boss Fang, you don't mean to sue, do you?" Wang Yan was surprised.

"What's the complaint, am I so ignorant? The leaders want to listen to me talking about the informatization achievements in the medical field." Fang Zhuo was a little emotional. With the introduction of this special plan, the policy banner of informatization construction has completely faded away. .

He continued: "When you discuss the time, set the day for me to go to the meeting. When the time comes, ask me why I didn't show up, and just say that I went to this meeting."

"The call I received yesterday was from Director Xu. I think I can see him during the meeting. I will ask him to call China Unicom."

"No matter how Li Shibin has an opinion on me, people from this kind of state-owned enterprise must pay attention to the leadership authority, right?"

Fang Zhuo said so.

This time the meeting is about Guahao.com, and has nothing to do with the Sina hotline half a dime, but using this to give Li Shibin a hint, it may be effective.

Wang Yan agreed, feeling that it was no problem, the meeting Mr. Fang was going to participate in was quite high-level.

He smiled and said, "Mr. Fang, are you going to speak then? Don't you mention our Sina construction work?"

"I don't know if Sina has received the invitation, I have to ask Mr. Mao." Fang Zhuo didn't ask Director Xu if he had a Sina representative.

Let’s talk about the informatization of the portal website. Sina’s recent performance has been a bit poor, the management has been shaken, and the struggle for control is not a good thing.

When Wang Yan left the office, he really inquired about it, but it turned out that there was no invitation in this regard.

On August 8th, Wang Yan led the Sina hotline team to China Unicom's headquarters for the fourth time. This time, because he announced in advance that he would submit the final plan, Li Shibin, the deputy general manager, also attended.

"Where's Mr. Fang? Isn't he the president of your hotline? Isn't he coming today?" Li Shibin said as soon as he sat down.

"Mr. Li, I'm really sorry. Mr. Fang has a leadership and enterprise exchange meeting on informatization construction today, so I really can't come." Reasons to attend.

Li Shibin was still a little dissatisfied when he heard Wang Yan's words, but soon sat up straight involuntarily.

His expression didn't change, he nodded and said: "That's really more important, we've communicated many times anyway, just talk about it."

Li Shibin didn't think that he would lie about this kind of thing, and what he heard in his left ear suddenly didn't come out from his right ear, and turned around and went straight to his heart.

——Sina Hotline is an SP service provider relying on Sina, the No. [-] portal website in China. It has proved its business level with its performance in the market, and it has a good foundation for cooperation with China Unicom.

——China Unicom's high-quality users are in need of wireless value-added services that have been tested by the market, and Sina Hotline has already achieved this.

Before Director Xu made a call, Wang Yan realized that today's talks had made real progress, and he was in an inexplicable mood for a while.

　Three more tomorrow.

　　
　
(End of this chapter)