Reinventing the Millennium.

Chapter 538 Golden 48 Hours (Two in One)

Fang Zhuo has always been determined and efficient in his work.

This time, three old friends were invited overnight to explore the possibility of complementary chains of online B2C and offline home appliance chains.

One is short, two are long.

If even the strategic conception fails, he doesn't have to insist on acquiring Dazhong Electric.

Like Xiong Xiaoge and Xu Xin, these two have quite a lot of experience and vision.

As for Wang Fengyi, he was promoted from deputy general manager to general manager this year, and he has full control over Shenxin Kechuang, and he is also the number one figure in the investment world today.

Whether it is decisively taking the shares of Penguin or investing in Yike decisively, the industry admires his keen vision and cutting-edge judgment. Even Fang Zhuo clapped his hands and shouted "Mr. Wang" when he saw him.

Of course, Wang Fengyi actually prefers Mr. Fang to call him Brother Wang. He has proudly mentioned in many wine meetings that Fang, the richest man in Forbes in mainland China, is always his best buddy, and his friendship is strong.

But Wang Fengyi never agrees to the requests of those looking for Fang Zong to do things, well, the general manager must look like a general manager.

He has his own unique experience.

Don't you mean that when you invest, you invest in people in the end?

If Mr. Fang didn't want our company's seal, I would have put the official seal in his office. You are just investing, and I am the ultimate investing.

I drink, I eat, I accompany the leader, but I am a good investor.

For example, this night, why did Mr. Fang rush to shake people, except for IDG and Capital Today, he didn't call anyone else, only himself?
Comrades, investment vision is a kind of ability, business judgment is a kind of ability, and trust itself is also a kind of ability.

Wang Fengyi even felt that the last kind was rarer than the former ones.

At 11:30 in the evening, the discussion in the meeting room came to an end temporarily, and the sudden silence surprised Wang Fengyi who was a little confused, oh, the talk is over.

"E-buy's first round of financing is not in a hurry. We have a consensus on the development of B2C is the key, and money is second."

"Actually, to be honest, I was also full of Internet in my head, and then I realized that no matter what, the most important thing is to make e-buy a success and speed up the development of e-buy."

"Otherwise, it will definitely be difficult for the faltering B2C to compete with the C2C that has been developing for several years."

After Fang Zhuo made a brief summary, he said bluntly: "Let's go, rest on the plane at night, old bear, new sister, I will discuss the acquisition in front of Zhang Dazhong tomorrow morning."

Both Xiong Xiaoge and Xu Xin nodded. Regarding the speed of the acquisition, it may involve not only the development plan of E-buy, but some convenient personal grievances.

At this time, Wang Fengyi also stood up, and said calmly: "I will go too."

Both Xiong Xiaoge and Xu Xin looked at Wang Fengyi in surprise.

Fang Zhuo was also a little stunned: "If you go to the capital and don't talk about e-buy, what are you going to do? They also went back to the capital by the way."

Wang Fengyi said solemnly: "Maybe I need to drink."

Fang Zhuo thought about it, and it made sense: "Okay, let's go, if there is anything for Kechuang tomorrow, you will explain it on the way, and don't miss your work."

"Well, no problem." Wang Fengyi is not worried about his company at all. The general manager can control the strategy, and other things will naturally be done by others. Now, Mr. Fang's actions are the biggest strategy.

The secretary books the ticket and the driver moves the car.

Before leaving, they brought the documents and materials that needed to be discussed, ordered the subordinates who needed to follow, and the group went straight to the airport in a commercial vehicle.

The secretary estimated the flight time and the distance in the city, and ordered a supper in the middle, so that he could pick it up on the way without delay, so that he would not be wronged by the Wu Zang Temple on the way.

"Mr. Fang, I'm traveling between Beijing and Shanghai within a day, so next time you have to call me directly." Sitting in the car, Xiong Xiaoge suddenly realized that he was going back to Beijing after a long day of work, and couldn't help complaining.

"I'm afraid that I can't tell clearly on the phone. If there is any disagreement, the tone is wrong. You hang up the phone again." Fang Zhuo said seriously, "You can rest assured that I will discuss this kind of matter face-to-face."

Xiong Xiaoge held the steaming soy milk that he specially ordered, and asked: "If you go straight to the capital, you need to get a chain of electrical appliances. Mr. Fang, how did Mr. Huang offend you?"

Both Wang Fengyi and Xu Xin pricked up their ears, such first-hand gossip is so rare.

"It's not about offending or offending, it's all incidental. Changhong's old Ni, Mr. Ni, they want to digest products and launch LCDs. Our e-buy is also in this category." Fang Zhuo said flatly, " If I help Mr. Huang, Mr. Huang will not thank me in a word, but if I help Lao Ni, Changhong and Bingxin can build production together, how do you think I should choose?"

No choice.

There is no choice at all.

Fang Zhuo continued: "I have talked with Lao Ni a lot, and I still remember the competition they had in Changhong. At that time, Lao Ni said that 'market competition does not believe in tears', hey, I think this is so cold and realistic. , It’s like when I first started working on Guahao.com, a school teacher who went to sea also taught me the truth, business competition is ruthless.”

"Whether you think it's a personal grievance or a commercial competition, it doesn't matter at all. Just do things and advance."

Involved in the ice core.

Xiong Xiaoge's position was undoubtedly on this side, but he still sighed in his heart, what exactly did this old man, Mr. Ni, teach Mr. Fang?
Can't teach anymore, really can't teach anymore!
Commercial vehicles gallop in the city late at night.

At one o'clock in the morning, the flight from Shencheng to Beijing carried a group of people to the negotiating table of Dazhong Electric.

June 12, 18:08 am.

Zhang Dazhong, the head of Dazhong Electrical Appliances, looked at the negotiation team in front of him and felt as if he was dreaming.

Suddenly someone called at night, saying that Mr. Fang from Yike wanted to talk about the sale of Dazhong Electric Appliances.

If it wasn't for mentioning the richest man in the mainland, Zhang Dazhong would almost scold his mother on the phone. Who said that Dazhong Electric would be sold?

In the morning, Mr. Fang of Yike had come to the door for a formal interview.

Zhang Dazhong felt that if it wasn’t his own dream, it was the other party’s dream. Dazhong Electric had been established and grown up to now, so how could it be possible to sell it to the other party?

The stiff greetings are over, and the buyer gets straight to the point.

"Gome, 227 stores, Suning, 193 stores."

"Yongle, 108, triple, 254, five-star, 120."

"Mr. Zhang, there are many chain electrical appliance companies in China. The number of stores of these five companies far exceeds that of Dazhong. Five Star Appliances, which has the least sales, is at least 1.5 times that of Dazhong. The competition situation facing Dazhong is not uncommonly severe."

Since Xiong Xiaoge came, he played a role and used the data to explain the situation of Dazhong Electric.

"Suning and Gome were successfully listed this year, and next year they will have capital to expand their stores on a large scale."

"Yongle Electronics has made clear its listing plan for next year, which will inevitably intensify competition. There is also Five Star, they said that they want to list overseas."

"Mr. Zhang, Gome's Mr. Huang personally told the media that Gome will not rule out using large-scale mergers and acquisitions to integrate the market in the future. This is already determined."

Since Xu Xin came, he played a role. When he mentioned the trend of the chain electrical appliance market, capital began to enter the market. That would be a bloody and cruel competition. The big fish must eat the small fish, and there is no other possibility at all.

"Boss Fang, coffee."

Since Wang Fengyi came, he played a role and put the brewed coffee in front of President Fang.

Zhang Dazhong, the head of Dazhong Electric Appliances, had no expression on his face, making it difficult to see what was going on in his heart.

Fang Zhuo took a sip of his coffee: "Mr. Zhang, my trip may be rather abrupt, but Mr. Zhang doesn't have to doubt my sincerity, otherwise I wouldn't invite you here early in the morning. The domestic electrical appliance chain market is about to change. Time, capital is the only way to play better."

"We at Yike are very interested in the operation and after-sales of Dazhong electrical appliances. If possible, it will be a part of Yike's learning."

"The reason why I put Dazhong Electric in the first place is because I have a good impression of Dazhong Electric."

Zhang Dazhong's expression finally fluctuated slightly: "Good impression? Where does Mr. Fang's good impression come from?"

"I have been to the Dazhong Audio Equipment City on Yuquan Road in Beijing several times." Fang Zhuo said with a smile, "Last year, I came to see the market and channels of Yike products in Beijing, and I walked around at will. If you want to go, you must enter Dazhong Audio Equipment City."

Zhang Dazhong nodded slightly, this is a very big and conspicuous store.

"I am very impressed by the enthusiastic service of this store. Our products are also selling very well there. If I remember correctly, Yike's MP3 is still the number one in the category of Dazhong Audio Equipment City?" Fang Zhuo asked.

Zhang Dazhong shook his head honestly: "I don't know about this, but Yike's MP3 players have always had a good reputation, and I know that."

"Mr. Zhang, let's not talk about the price. Let's talk about whether there is such an intention. If not, Mr. Xiong, Mr. Xu, and Mr. Wang and I will not waste our words." Fang Zhuo said not very honestly, "We I made an appointment with Five Star, and they wanted to go public overseas, and I happened to know a lot of friends in the United States who could help me.”

Zhang Dazhong pondered.

After a while, he said: "Mr. Fang, to be honest, I'm still in a daze. If it were you, you would wake up and someone wanted to buy Yike. How do you feel?"

Fang Zhuo smiled slightly: "I'll see if the right person brought the right price."

Zhang Dazhong asked: "What is the right person?"

Fang Zhuo replied: "I can promise to still delegate the management of the company to me."

Zhang Dazhong was silent for a few seconds, then asked again: "What is the right price?"

Fang Zhuo replied again: "The price can make my heart skip a beat."

Zhang Dazhong was taken aback, but curious about the price figure, he remained silent for a few seconds: "What is the right price Mr. Fang brought?"

Xiong Xiaoge and Xu Xin glanced at each other. It seems that Mr. Zhang does not have to hold Dazhong Electric to the future.

In fact, this situation is expected.

During this night's rush, the four presidents flew from Shanghai to Beijing, and the people below were not idle. They collected more detailed information about the large and medium electrical appliances, and conducted various possible researches and judgments.

During the two years from 2002 to this year, Dazhong Electric has developed rapidly, from the region to the whole country, but it also encountered some unavoidable problems. A lot of pressure.

According to the figures released last year and the assessment of this year's situation, it is not easy for Dazhong Electric's annual sales to break through the 70 billion mark, while its net profit may only be in the early 1 million.

Gome entered the capital chain appliance market four years later than Dazhong, but Gome's scale here soon approached Dazhong.

In particular, its performance after listing this year makes it difficult for people to look optimistically at the competitiveness of the overall market.

Once the big players have capital, the gap between them will widen.

In the morning, the IDG and Yike teams worked overtime to synthesize all kinds of information, and the price range discussed was 20 billion to 25 billion, which is 2.4 million to 3 million US dollars, which is acceptable to the Nasdaq listed company Yike purchase price.

When it comes to money, Fang Zhuo also has to be cautious. Although this is still a rough negotiation, if you want to have a follow-up, you must first reach a rough consensus.

He took another sip of coffee and said succinctly, "20 billion."

Zhang Dazhong just jumped slightly, and he didn't think it was the kind of jumping that Mr. Fang just mentioned.

"Boss Zhang thinks something is wrong?" Fang Zhuo observed the look on the other side.

Zhang Dazhong considered the statement.

"24 billion." Fang Zhuo quoted another price directly, "This is our investment budget for Five Star Electric, and it is also the upper limit price for Dazhong. If Dazhong is not satisfied, it may be true that Dazhong met the right person but did not Bring the right price."

In the blink of an eye, it changed from 20 billion to 24 billion.

The purchase price is not just a slight jump.

But it's a little bit of a meaning to say that my heart is pounding.

Zhang Dazhong let out a sigh of relief: "President Fang, at my age, I think slowly. You came to the door so suddenly, it really made it hard for me to... hard to think."

"Of course I understand that if Dazhong Electric is willing to sit at the negotiating table, we can also discuss more future operations, and the price alone is not the only factor." Fang Zhuo said, "Under the same value, cash or cash + stock All methods are negotiable.”

He continued: "Correspondingly, our acquirer also needs the necessary review. If Mr. Zhang has this intention, we can discuss it carefully. Dazhong Electric will not have to make major decisions in the near future."

Zhang Dazhong's heart suddenly moved. This "major decision" sounds quite routine, but...

He suddenly thought of some rumors about the cooperative brand. He didn't take it seriously before, and it may not be credible now.

But if it is said that the other party bought Dazhong Electric because of this, then it would be too much to treat money as money.

Zhang Dazhong was distracted, and when he came back to his senses, he looked at the trusted vice presidents on the left and right, and finally nodded and said: "President Fang, we can talk again."

……

Skyworth encountered an unexpected situation, which attracted a lot of media attention.

But from the interview response to the official website news to the high-level press conference, as well as Skyworth's appeasement of the channel and the support of the four major electrical retailers, it is hard not to praise Skyworth's calm response in the face of crisis.

From the accident to the morning of the 18th, nearly 48 hours, some media called Skyworth's response as a textbook-like golden 48-hour crisis public relations.

And at noon of the day, Skyworth's work team responsible for connecting with the channel dealers also arrived at the headquarters of several important partners, intending to implement the large-scale commercial purchase and sale agreements previously promised by the other parties.

Almost at the same time, Changhong's team finally arrived in the capital under the leadership of the leader Ni Runfeng.

(End of this chapter)