Reinventing the Millennium.

Chapter 590 The whole world knows that I want to sell Dangdang's shares (two in one)

The competition between Tesco and Dangdang continues to ferment.

Paradoxically, the heads of both sides are not only looking at the market performance, Li Guoqing and Yu Yu are waiting for the intervention of the board office, and Fang Zhuo is also waiting for the board office's appearance.

Along with e-buy's 3 reading day promotions, Dangdang had a slightly slow but positive enough confrontation.

Li Guoqing was still interviewed, saying that the price of his books will be consistent with that of e-buy.

But Dangdang's actual response is more than that.

On the evening of March 3, another member of the husband and wife team was interviewed for the first time.

Yu Yu's appearance was a huge hit, announcing that Dangdang will spend 1000 million Huaxia coins on promotional activities on the website, in order to give back to consumers for their support over the years.

1000 million Huaxia coins.

This is the strength of the book business that Dangdang did not show even when it participated in the e-commerce competition last year, although at that time their energy was focused on the expansion of department stores.

The media spread the statements of Li Guoqing and Yu Yu one after another. Many people felt that Dangdang was determined to defend the market position of its core business to the death, and that it was imperative to kill the book business of E-buy in its infancy.

Even if E-buy has a temporary customer service order, can it solve the fundamental problem?
On the other hand, even the customer service of e-buy generously admitted to place an order at Dangdang. Does this prove that Dangdang's books are more complete and better?Does it further indicate that Tesco's procurement is limited?
It lasted until nine o'clock in the evening. Fang Zhuo, who does not accept media interviews these days and only uses Sina blog to respond, has never moved. This disappoints the media who are watching the news of the richest man. They are all ready to work overtime.

After another half an hour, the reporters suddenly saw that the Sina blog had changed its popular content. The first entry was "Ego Customer Service 007".

——"Hi everyone, I am the customer service that places orders for customers on Dangdang."

——"The boss told me that I was on fire."

——"I am deeply ashamed and honored. In fact, I am just flexible under the spiritual guidance of my boss."

——"The boss said that e-buy should be customer-centric."

——"Under my leadership, our customer service team has become more and more proficient in placing orders at Dangdang. Unfortunately, Dangdang has started to search and screen."

——"Oh yes, my badge number is really 007, look, this is my badge."

——"Because of the recent promotion, we have been working overtime. Just now I asked the boss who is also working overtime, Dangdang is going to launch a promotion of 1000 million, what should we do?"

——"The boss said, we also have 1000 million."

——"I thought this wouldn't work. They bought the goods at a lower price. How can we give back to customers for the promotion of the same specification?"

—— "Unexpectedly, the boss added two more words, dollars."

——“Ten million dollars!”

——"We will take the money from Dangdang shares and Dangdang to accompany us to the end!"

Media reporters extracted key information, and Tesco announced that it would spend 1000 million US dollars to fight this promotional war.

Dangdang is serious, e-buy is also really popular!
The competition between the two sides has further escalated!

I didn’t wait until the next day. In the middle of the night, the two websites that were also working overtime coincidentally put on promotional information. It was no longer a way of 1 yuan cheaper with a sense of humiliation, but a 200 yuan discount for all categories of books. , Some books are full of 60, and 200 will be deducted immediately, etc.

It is worth mentioning that e-buy's promotional efforts are indeed stronger, but it is more than Dangdang's requirement, which has caused many consumers to complain. To receive coupons, you must bind your bank card with e-buy's Yipay.

Just as the media reported on the escalation of the book e-commerce competition, "Esco Customer Service 007" continued to operate on the Sina blog, actively answering questions from some fun people in the comment area.

On March 3, "e-buy customer service 20" published a second blog.

——"Today, the prices of e-buy's book categories have jumped, don't miss it!!!"

——"Also, I asked the boss for you what books he usually reads."

——"Absolutely first-hand information!"

——"First, let me introduce our boss, who has been the richest man in mainland China for two consecutive years!"

——"The boss said that the 'ten proverbs of the richest man' and 'three words from the richest man in China teach you how to do business' circulating on the Internet are all lies. He has never said such words on any occasion."

——"But today's one is the book he said he read."

——"One Hundred Years of Solitude", "Alive", "Fortress Besieged", "The Book of Songs", "Principles of Economics", "Development Economics", "Investment Science"."

——"I asked the boss, did he invest in Dangdang because he read "Investment"?"

——"He nodded!"

——"Today is 'Seven Books Recommended by the Richest Man' and 'You should also vote for "Investment"!"

On this day, with the update of customer service 007, the popularity of Sina Blog, and the immediate reposting and diversion of Sina Portal on the website, the "richest man recommended package package" that appeared on the e-buy website successfully won the highest sales volume of the day.

It seems that the words "seven books recommended by the richest man" really have unusual magic power.

This kind of performance shocked the internal staff of e-buy.

On the third day after customer service 007 went online, she posted photos of the e-buy customer service team, her boss working overtime, and herself.

The customer service team is full of energy, the boss of the richest man is smiling, and 007 has no makeup.

On the fourth day, customer service 007 updated the comments from the boss again.

——"The boss said, let you buy books in moderation."

——"He said, don't buy randomly just because the price is favorable."

——"He also said that many people buy books because they think that they have read them after buying them, and they don't open them when they buy them."

——"Is this really the case? Hit 1 in the comment section like this."

——"I almost forgot the business, today's e-buy books start at 3% off and cap at 7% off."

As the comment area was quickly filled with "1", "e-buy customer service 007" quickly attracted a lot of attention with her richest boss' megaphone, witty placing orders for customers, self-deprecating out of stock in the comment area, and beauty.

The media only saw this phenomenon after a few days. They also found that there are book recommendations shared in the comment area every day. In addition, there are so-called customer service discounts and price changes by typing the code 007, etc.

what is this?
Alternative shopping guide?

The journalists were quite confused, and some couldn't figure out why such a blog was so popular.

But no matter what, e-buy's customer service 007 has a trend of booming along with the book fracture promotion for a while, and long before the traditional media reports, Netease and Sohu have talked about this emerging "e-buy brand promotion".

Yes, their financial editor thinks that this is a publicity method planned by e-buy in response to competition.

The photos posted are beautiful, it seems that I can often talk to the boss, I think about consumers wholeheartedly, and there are hidden small gifts...

Just buy a book, as for what?

Moreover, it is worth debating how much effect this can have. Maybe no one cares about it after a few days.

The analysis of the portal website did not reduce the popularity of e-buy customer service 007, and her updated content was linked to the boss, adding to the boss's comments on the characters and plots of certain books.

Correspondingly, the sales of books from these publishing houses have seen an immediate increase.

"The current situation is that the hemorrhage of subsidies, the online promotion of book brands, and the overall advertising promotion of e-buy are mixed together to give consumers a good impression of our new e-commerce."

"Mr. Fang, I think the current stage is still a stage where brands occupy consumers' minds."

"As long as Dangdang has a promotion, we will immediately follow up with a lower promotion."

"Solving part of the channel purchases, plus several such comparisons, I believe that E-buy will be able to take over Amazon's banner in the book field, and truly compete with Dangdang again."

Shi Tao from Amazon has not yet completed the handover of work, but he spends most of his evenings communicating with e-buy's book business. He summarized the recent situation in his phone report on the 22nd.

"Well, mind occupation is an interesting word." Fang Zhuo smiled, "However, our channels have encountered some troubles, and some publishers raised objections."

Because of continuous promotions, full discounts, discounts, bundles, invitations to send coupons, etc., the books on the e-buy website are much cheaper than offline.

Although the price of Dangdang's books is also cheaper, as long as e-buy is on sale, it must be the lowest on the entire network.

According to the publisher, this will impact their other channels.

In addition, some publishers who did not provide books to E-buy also raised objections, arguing that E-buy's low prices have disrupted the good order of the industry.

"This is a problem." Shi Tao mused, "Those publishing houses outside of our channels are probably instigated by Dangdang, and it is really difficult to respond, although there is still a certain profit margin for selling together."

Under normal circumstances, the price of Dangdang's purchases from the publishing house is about 6% off, while the price of some unpopular and slow-moving books is about 3% off.

Bestsellers generally do not promote single products, and cooperate with activities, which leaves a pretty good profit margin.

This is also one of the reasons why Dangdang has only raised funds twice since its inception.

An important factor for the vigorous development of e-commerce is to save layers of profits and give the price to consumers.

The price of e-buy is 10% higher than that of Dangdang in general. This time, it claims to use a budget of 1000 million US dollars for promotion, which has actually penetrated the bottom line of the publishing house. Judging from the feedback received, the publishing house has indeed Under pressure from other channels.

"It's fair. We have no advantage over Dangdang. It's cheaper, and the publishing house is not too happy. Dangdang even gathered a group of cooperative publishing houses to engage in public opinion attacks in the upstream industry." Fang Zhuo sighed, "Dangdang's It’s taking advantage of its dominance in the online market.”

Because the number one in the online market, Dangdang Nahuo is the lowest price, which can be 10% lower.

For the same reason, it can sign super strategic contracts and engage in upstream and downstream bundling.

Also, the settlement cycle between it and the publishing house is also longer.

There are 6-9 months between e-buy and the publishing house, and Dangdang can generally extend by 2 or 3 months.

Shi Tao groaned on the phone and didn't speak immediately. This question is really difficult to solve, and Amazon didn't solve it.

It was Fang Zhuo who expressed his rough opinion: "When burning money, Dangdang takes 1000 million yuan, and we are 8 times that. Once the burning is broken, I want to see how long Dangdang's market dominance can last."

As the person in charge of the book business group who is about to quit his job, Shi Tao only felt refreshed physically and mentally when he heard this. Fuck, if Amazon has Mr. Fang's attitude, why is it so mediocre now?
"This 1000 million is Dangdang's share value?" Shi Tao asked after calming down a little.

"It's not 1000 million. I invested 1100 million in it at the beginning, accounting for 18% of the shares." Fang Zhuo said, "This is the budget of your book business group."

"1100 million US dollars." Shi Tao repeated the figure.

Fang Zhuo denied it again: "No, the budget is not this amount. The original 1100 million US dollars depends on how much you can sell now. I'm looking for someone to take over the offer. As much as you can sell, it depends on your budget."

"Then this...you can't double it." Shi Tao said happily.

"The whole world knows that I want to sell Dangdang's shares, and any investment institution will lower the price." Fang Zhuo said flatly.

Shi Tao can’t comment on unfamiliar fields. In fact, he thinks it’s okay not to sell them. In the long run, the market cake of e-book e-commerce will grow even bigger. After two or three years, the value of the 1100 million US dollars will definitely increase a lot.

However, sell it, maybe the money at this stage will be used to develop your own business and create higher value.

Why doesn't the boss of the richest man draw money from other places?

Shi Tao didn't ask this question, anyway, as long as e-buy has a cleaner budget and a decisive attitude than Amazon.

……

It is indeed something that everyone in the world knows that Mr. Fang wants to sell Dangdang's shares.

In itself, he announced it himself in his blog.

Therefore, when Jinxin Capital received a call from a middleman to sell, it was not surprising, but showed great interest.

In this way, Ning Junxia, ​​the president of Jinxin Capital, was able to go to a dinner with Yi Kefang to discuss the sale of Dangdang shares.

1100 million US dollars, 18% of the shares.

Now, Fang Zong's offer is three times, 3 million US dollars.

As for why it is not 3300, it is said to be an integer.

It was the first time for Ning Junxia to meet the legendary President Fang, and he heard his judgment on the development of book e-commerce, and even his judgment on the development of the entire e-commerce industry and the national economy.

The reason is very good and very tenable.

But the price still has to kill.

It's not human to not bargain in this situation.

Ning Junxia raised his glass and took a sip of wine, thinking about the reason, no matter how good Mr. Fang said, there was one most fatal loophole.

He smiled and asked: "Mr. Fang, Mr. Fang, I think you are right. Dangdang will have a very good development in the future. However, I also have a question. I also admire Mr. Fang for your ability."

"Do I trust Dangdang's development or the overall ability of the party?"

If you believe Mr. Fang, then with this ability, Dangdang's future development will have to be weakened, and the price will have to be negotiated.

If you don't believe me, hey, this is Boss Fang face to face, can he say that kind of unconfident words?
really.

Fang Zhuo couldn't answer.

Ning Junxia showed a smile.

After a long time, Fang Zhuo sighed: "Mr. Ning, you really caught me. You are indeed the president of Jinxin Capital and the leader in the venture capital industry for the past two years. It is better to meet you than to be famous."

Ning Junxia raised his cup and said modestly: "Mr. Fang, it's absurd, absurd."

Fang Zhuo clinked his glass and drank one: "Mr. Ning, no matter where I go, I have to say that I believe in myself the most. Without this confidence, I wouldn't be able to get where I am today."

Ning Junxia nodded, the confidence and boldness of the richest man, as it should be.

He cheered and said, "I also trust Mr. Fang, so, Dangdang's price..."

Fang Zhuo waved his hand: "Since Mr. Ning also believes in me, it's easy to talk about. Mr. Ning, listen to me and tell me about our e-buy's planning and development."

"Xiao Liu, go to the PPT."

The secretary next to him skillfully took out his notebook, opened the project PPT, and silently muttered in his heart, um, it's the third one.

Ning Junxia: "?"

This……

(End of this chapter)