Set sail1992

Chapter 1158 Happy and Sad

This is the truth!
People living in Russia definitely know more about how to use cars in winter than people in temperate, subtropical and tropical regions. The sales consultant’s words made the couple nod: indeed, under the same tire conditions , Four-wheel drive is more suitable for Moscow in winter than two-wheel drive.

"More importantly, the interior space of the SUV is more spacious," the sales consultant said while opening the door: "You can come up and experience it for yourself. This Huateng Tiggo SUV is not only much more spacious than cars of the same level. , and the comfort configuration is more than the same type of SUV products, such as the air outlet of the air conditioner. The few cars I mentioned before, except for the SUVs of Mercedes-Benz, BMW, and Porsche, the SUVs of several other brands are all There is no rear air-conditioning outlet, but Tiggo SUV is equipped with rear air-conditioning outlet as standard.

Another example is that this car has a sound system composed of CD player, tape player and 8 speakers, allowing you to enjoy the wonderful music brought by the high-quality sound system while driving.

At the same time, this car also has a cruise control system. Just imagine, when you are driving on the highway, turn on the cruise control and listen to your favorite music or radio, how pleasant it would be? "

The lady on the side nodded repeatedly, obviously moved, but the man on the side still had some doubts, he asked the sales consultant: "Sir, what you said makes sense, but you just said it is a Chinese car brand? "

Speaking of this, the host frowned and said, "How is its quality?"

Obviously, the male owner was a little worried about the quality of the vehicle.

"Yes, yes, yes," the hostess, who was very satisfied with the car just now, seemed to come to her senses when this question was mentioned, and nodded repeatedly: "Sir, can Chinese people make a good car?"

It was obviously not the first time for the sales consultant to face this kind of question. He didn't panic at all, but asked back with a smile: "Sir, madam, we understand what you mean, but you two seem to be knowledgeable and educated. Man, how do you think the workmanship and workmanship of this car compares to your Lada Neva?"

"This one……"

The host stopped talking for a moment.

The sales consultant didn't mean to ask, and continued with a smile: "Sir, if your industry is a productive industry, then you should be very clear that the quality and workmanship of our country's domestically produced cars such as Lada and Vaz are different from this How big is the gap between Tiggo SUVs? This gap is not a gap at a certain point, but an all-round backwardness in industrial production capacity and finishing capacity!
I believe you can see that the level of craftsmanship displayed by this Tiggo SUV is not inferior to those of Ford, Volkswagen, Toyota and Honda, which are European, American and Japanese car brands... Maybe you are not very clear, Huateng Automobile is in the Chinese auto market The sales volume on the Internet has completely crushed European, American and Japanese car brands. This may sound unbelievable, but it is the truth. "

But what the sales consultant said surprised the lady. She asked in disbelief, "You said that in China, this car sells better than Honda, Toyota, and Volkswagen?"

The sales consultant nodded: "In the past 2006, Huateng Automobile sold a total of 102.6 million cars, of which the total sales of Excelle, that is, this car, was 42. It is the sales champion of cars in the Chinese market. No.2 is more than doubled;

The total sales volume of Tiggo SUV is 20.4 units, with an average monthly sales volume of 17000 units. It is also the sales champion in the SUV segment. Products such as Mitsubishi Outlander and Honda CR-V are not its rivals. "

Speaking of this, the sales consultant said proudly: "Sir and Madam, please believe that the two cars introduced by our Volga Automobile Group are definitely the best products of the same type with the highest configuration. You can also try them yourself. Take a test drive and experience to see if I’m right. If you have experienced it yourself, you will know how excellent these two cars are, how high-quality and cheap they are, just like those Huaxia appliances in the home appliance store, and they are good. And cheap."

When it comes to Huaxia's electrical appliances, the couple's confidence in this SUV is even stronger: the TV set at home is from Huaxia Haier. Compared with European, American and Japanese brands such as Philips, Sony, and Panasonic, this TV is more powerful. The price is not expensive, but the quality is very good. It has been used very well in the past few years, and there has never been any quality problem. It can be seen that the quality made by Huaxia is still trustworthy.

Thinking of this, the couple no longer hesitated, and finally nodded: "Then we want to take a test drive and experience it for ourselves. When do you think we can arrange it?"

The sales consultant nodded happily: "You can do it now, please follow me..."

At the same time, I saw that Valentin Matviyenko and Sergey Shestakov had been standing here for a while, and seemed to be very interested in this Tiggo SUV. A sales consultant next to him He also came over: "Two gentlemen, do you need me to introduce this SUV product to you?"

Before Valentin Matviyenko and Sergei Shestakov could speak, another young man and woman walked in outside, and the young couple went straight to the Excelle sedan beside it...

..............................

When he came out of the second store, Valentin Matviyenko's face was very serious for a while, and he said to Sergey Shestakov: "Sergey, you Believe it or not? I have been to these two stores many times, but this is the first time I have seen salespeople with such enthusiasm for their work.”

"I also saw it for the first time," Sergey Shestakov nodded, and said in a low voice, "The difference from before...is too great."

It is indeed too big!

When I came to this sales store to understand the situation before, what I saw the most were those sales consultants who were doing nothing. I have never seen them treat customers so warmly.

As for why these salespeople became so enthusiastic all of a sudden, in fact, Valentin Matvienko and Sergey Shestakov already knew in their hearts: everything was on their own.

With the power of its own Lada Neva, the price is only a little over 10 rubles. With such a low price, it is naturally impossible to give the salesperson too high a commission.

The low commission is only one aspect. The most important thing is that compared to competitors' products, Lada Neva has no advantage over competitors in terms of quality, quality or configuration, except for one thing, which is cheaper. The result may be that the sales consultant spent a long time talking and talking, and the mouth was dry, and finally failed to reach a deal.

Once or twice is enough, but if the result is the same for several days or even months, the enthusiasm of the sales staff will naturally be hit, and they will naturally choose to muddle along.

But these two cars of Huateng Group are different.

First of all, the pricing of Huateng Excelle and Huateng Tiggo SUV is high enough, and with a sufficiently high price, it naturally supports a relatively high sales commission. Users are motivated to market both cars.

But just a high commission is not enough. Even if the set commission amount is high, what is the use if the product cannot be sold?The best thing about Huateng Motors is that its products are not weak.

The two cars Excelle and Tiggo may be in some places such as their own European and American competitors, but the most amazing thing about this car is that it has no obvious shortcomings, and the design of the exterior and interior is particularly brilliant!
That's amazing.

There is no problem in terms of quality and workmanship, the appearance and interior are still very beautiful and generous, and they are not weak at all compared with similar products in Europe and America. Push these two cars, in this way, it will be hell if these two cars are not selling well.

Realizing this level, Valentin Matviyenko and Sergey Shestakov didn't know what to say for a moment.

After a while, Valentin Matviyenko said to Sergei Shestakov with a wry smile: "How can such a result be transplanted to Rada?"

"..."

Hearing this, Sergei Shestakov smiled wryly and was speechless.

The two came out to investigate today. Apart from wanting to find out why the Tiggo SUV and Excelle are selling well in Russia, one of them is to see if this successful experience can be transplanted to the Volga. But now it seems that the idea of ​​"transplanting" forget it.

But it’s impossible not to speak. After a while, Sergey Shestakov said: “What I saw today touched me a lot. There are many things that need to be rethought, but I think, always Speaking of which, it’s not necessarily a bad thing.”

"Oh?" asked Valentin Matviyenko in surprise, "how?"

Sergey Shestakov said: "The most important thing is that we know the right direction. This is more important than anything else. As long as the direction is correct, we will always succeed one day."

"……Um."

Valentin Matviyenko thought for a while, then nodded slowly: "Is there any more?"

"There are others, but I still need to think about it carefully, and I will report to you when I think it over, but..." Speaking of this, Sergei Shestakov looked at Valentin Matviyenko , said seriously: "As far as the current situation is concerned, we need to speed up the progress of introducing Excelle. The popularity of Excelle is beyond imagination."

Valentin Matviyenko shuddered: That's the truth!
The most important reason why they failed to make up their minds to introduce the Excelle before was that the management of Volga Automobile was not sure whether the Excelle could win the approval of the Russian people, and because they had no money in their pockets, everyone hesitated and entangled , finally decided to put it off and observe the market situation by importing complete vehicles first, but now, this matter must be accelerated.

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