Set sail1992

Chapter 830 Carnival of All People Participating

Less than half an hour after Zhang Qihang returned to the office, Feng Guoqing stood at the door of Zhang Qihang's office with a smile in his hand, holding a teacup.

Seeing Feng Guoqing, who looked like a health-preserving old man, Zhang Qihang was amused: "Old Secretary, you are quite accurate in timing."

Feng Guoqing said with a smile: "Mr. Zhang, I won't hide it from you. I asked my secretary to keep an eye on your movements. I figured you'd come back to rest soon, so I hurried over here."

Hearing what Jiang He said, Zhang Qihang's expression became a little more serious. He nodded and said, "Old Secretary, if you have anything to do, just speak up."

"It's not a big deal," Feng Guoqing said, "It's the name-calling plan we made before. I thought about it, and I think we should expand the scope of rewards."

"Oh?"

Hearing what Feng Guoqing said, Zhang Qihang became interested, and raised his eyebrows: "Tell me what you think."

While talking, Zhang Qihang invited Feng Guoqing to sit down, and at the same time signaled the secretary to come over with some dried fruit and other teeth-grinding things.

Feng Guoqing was not impolite, and said: "That's what I thought. Before, I thought the bonus of 500 million yuan was pretty good, but when I went home and talked about it with my family last night, our stinky junior high school student The kid's words reminded me..."

Zhang Qihang nodded, and waited for Feng Guoqing to continue talking—he knew that the "our boy" Feng Guoqing said was not his son, but Feng Guoqing's grandson.

Feng Guoqing said: "The kid in our family said that 500 million sounds really tempting, but he definitely won't participate."

"Ok?"

Zhang Qihang was taken aback by these words, and he quickly asked, "Why?"

"Yeah, I also asked our brat 'why' at the time, but guess what the brat would answer?" Feng Guoqing took a sip from his teacup and said, "Because this is one of the many people in the country. If you come out, the chance is lower than relying on Tsinghua University and Peking University. I think the name I named is unlikely to be hired, and there may be some "insider" or "insider appointment" and the like, but it is me, and I have to post a few cents The postage is not worth it.

If it's not worth it, forget it..."

Speaking of this, Feng Guoqing looked at Zhang Qihang and said: "Mr. Zhang, I think what our kid said makes sense. It may even represent the thoughts and ideas of a considerable number of ordinary people."

"Um……"

Zhang Qihang nodded, and his mood became heavy—the plan that he thought was perfect before had such a big loophole?
But he also had to admit that the thoughts of Secretary Feng's grandson were indeed quite representative: the chance of winning the lottery was too low, just like Secretary Feng's grandson said, it was harder than being admitted to Tsinghua University and Peking University.

In this way, it is indeed that I have not thought carefully before, and such a low winning rate is indeed relatively difficult to mobilize the enthusiasm of the public to participate.

But soon, Zhang Qihang calmed down: It's not scary to have a problem, but the scary thing is not to find the problem. Now that you have realized the problem, it's easy, isn't it just to expand the winning area?

However, since this idea was proposed by Secretary Feng, Zhang Qihang naturally had to respect Secretary Feng's thoughts, and he said with emotion: "Secretary Feng, your great grandson has done a great job for us, just you This reminder from the eldest grandson will at least help us recover a few million more losses, and you can praise him more when you look back."

"Hehe..." Feng Guoqing nodded with a smile, "That's for sure..."

After finishing speaking, Feng Guoqing paused, and then continued: "Afterwards, I thought about it, and I think that the scope of winning the prize can be expanded to 100 shortlisted names, and there are 100 winning places, which should be enough to mobilize everyone's enthusiasm for participation..."

"How can 100 be enough?" Zhang Qihang waved his hand and said, "Since we want to mobilize the enthusiasm of the people to participate as much as possible, we need at least 1000 places!"

"1000?"

Feng Guoqing was taken aback, he didn't expect Zhang Qihang's ambition to be so big.

"Well," Zhang Qihang nodded, thought for a while, and then said: "Secretary Feng, I think so. The general incentive measures are: as long as the name you choose for Huateng Group enters the top 1000, you can get A cash reward of RMB 300;

If the name can enter the top 100, you can get a cash reward of 3000 yuan;

And once the name enters the top 10, it will receive a bonus of up to 10;

As for the final selection, you can win an unprecedented 500 million grand prize!
How do you feel about coming this way? "

Zhang Qihang's thinking is very simple, the number of winners is too small to mobilize the enthusiasm of the public to participate?
Then expand the winning range!
100 winning places are enough for what, directly make 1000!
The top 1000 can get 300 yuan, and as long as the top 100 is shortlisted, even get a huge reward of 3000!
Zhang Qihang did not believe that such a large scale of participation could not stimulate the enthusiasm of the common people to participate.

Ordinary people will think, I know that the name I give has a high probability of not being number one, but it doesn't matter, I don't even want to be in the top 10, but I can't even get in the top 1000, right? The bonus of 300 yuan is equivalent to half a month's salary. If I can enter the top 100, I will earn it. If I add some money, I can buy a motorcycle; if I am lucky, I can enter the top 10. Haha... Then I will make a lot of money, and I can change my family to a bigger house, or buy a car!
With this kind of large-scale stimulation, coupled with the intentional promotion of Huateng Group behind the scenes, the news that Huateng will launch a mid-to-large sedan that will compete with the Audi 200 may not wait until the end of this naming activity. It is known all over the country. During this process, the public will learn in detail the detailed parameters and configuration of the "Huateng 929" and the comparison with the Audi 200. In this subtle comparison process, the public will not only acquiesce in the comparison between the two. There is an equal relationship between them, they are brands of the same level, and even because of the comprehensive surpassing of "Huateng 929" in various parameters, they think that buying a "Huateng 929" has earned...

As long as such a publicity effect can be achieved, the advertising fee and the "name collection fee" are worth it!

Feng Guoqing was taken aback by Zhang Qihang's generous move. He quickly said, "As long as you enter the top 1000, you can get 300 yuan, and you can get 100 yuan if you enter the top 3000? This...will this be possible?" Is it too much?"

"It's actually not much," Zhang Qihang said with a smile, "Compared to the previous plan, it's just less than 150 million more."

Is it less than 150 million more?

Feng Guoqing was taken aback for a moment, and then hurriedly calculated silently in his heart.

Sure enough, this is not a big deal, silently thinking about it in his heart, Feng Guoqing couldn't help laughing...

How much will it cost to expand the scope of "winning" to 1000 people?
入围的前1000名的奖金总数也不过是（1000-10）*300=29.7万；
入围前100名的奖金总额是（100-10）*3000=27万；
前10名则是（10-1）*10万，区区90万……

Compared with the original plan, it cost a total of 146.7 million more.

However, it cost more than 140 million yuan, but the level of public participation has risen several steps in an instant. Even from the perspective of advertising, it has made a lot of money.

Feng Guoqing, who had figured it out, thought about it, and couldn't help but said: "Mr. Zhang, since we want to expand the audience of the reward, why don't we lower the amount of the small prize a little bit, and expand the number of winners?"

"Is that so... tell me what you think?"

Feng Guoqing was not polite, and said: "For example, if the number of winners is increased to 3000, as long as the top 3000 are shortlisted, they can get a cash reward of 100 yuan. Only 3000 names will be selected from the 300 shortlisted names, and then From the 300 names, 10 will be selected, and then the final winner will be selected."

Zhang Qihang thought for a while, now the monthly salary of a restaurant waiter is only 300 yuan, and the stamp price of an ordinary letter is 8 cents, if you use 8 cents to win 100 yuan, you will earn as much as yourself 10 days' salary is enough to go out and have a good meal, even if it doesn't work, it doesn't matter, it's only 8 cents.

Thinking of this, Zhang Qihang no longer hesitated: "That's it...that's okay, but in this way, the selection will have to use some brains. If this is the case, I have some ideas..."

Hearing Zhang Qihang say that he had some ideas about the selection rules, Feng Guoqing was not surprised, he responded: "We are not going to set up a name selection committee, do you think it is almost interesting?"

"Yes," Zhang Qihang replied, "All the rankings are determined by our nomination committee. The public lacks a sense of participation and won't be very interested, but what if we let the public participate?"

"Let the public participate?" Feng Guoqing was taken aback by hearing this: "How to participate?"

Zhang Qihang, who is used to the advanced rules of "trainees" in the later generations, is very familiar with the routines. In Zhang Qihang's view, compared with those in the talent shows of later generations, it can be said to be seventeen or eighteen The promotion rules and system of a corner, the promotion rules of this era are simply not too simple, he is even embarrassed to design the rules too much trouble...

"I think so," Zhang Qihang said: "First of all, we need to find a cooperative media as the only official platform for the entire event, that is to say, other media can also report on our event and interview us. People, but all our official voices are only uttered through this media, and any doubts and speculations in the society are mainly based on the answers given by this media."

Feng Guoqing has never heard of this method, but he also understands the truth. For example, when our country speaks out to the outside world, it must be through the Xinhua News Agency, so without hesitation, Feng Guoqing nodded immediately: "Yes, there are so many people participating in such a big event. , There should be a media that can represent the official events, but this media must have enough credibility."

Hearing this, Zhang Qihang immediately said, "What do you think of "Qilu Evening News?"

"Qilu Evening News?"

"Yes," Zhang Qihang explained: "Actually, it would be more appropriate for Dazhong Daily to be the media platform, but Dazhong Daily is the provincial W organ newspaper of Lu Province, and our activities are more socially oriented. For entertainment, it is somewhat inconsistent with the seriousness of "Dazhong Daily", and compared with "Dazhong Daily", "Qilu Evening News" is more entertaining.

In terms of authority, "Qilu Evening News" is also a newspaper under the Dazhong Newspaper Group in our province. In fact, it is also considered an official media, but it is more inclined towards entertainment and the public. "

This is really the case...

Hearing Zhang Qihang's analysis, Feng Guoqing also felt that Zhang Qihang's analysis was very reasonable. "Dazhong Daily" is authoritative, but it is too serious. Compared with "Dazhong Daily", it is more about entertainment and people's life, but it is also provincial. The "Qilu Evening News", which belongs to the media, is obviously more suitable.Thinking of this, Feng Guoqing nodded and said, "Then Qilu Evening News."

Neither of them worried that "Qilu Evening News" would reject this cooperation. Just kidding, anyone who knows a little bit about media communication can understand how much topic this event can bring, how many more newspapers can be sold, and the extra sales How much more advertising money can the newspaper bring to "Qilu Evening News"...

In a word, not only is it not illegal to cooperate with Huateng Industrial Group to operate this project, but it will definitely make "Qilu Evening News" a lot of money in the next period of time, and it may even open up markets outside the province. As long as the leaders of the newspaper office are not out of their minds, they will definitely not take half a stumbling block.

Zhang Qihang then continued: "In the early stage, the selection committee must be the main one, and considering the scale, the selection committee will select the top 300. As long as the top 300 are shortlisted, a '300 into 10' will be established. A sensation, accept social votes, and give the weight ratio of social votes and selection committee votes..."

Before Zhang Qihang finished speaking, Feng Guoqing nodded excitedly: "After the '300 into 10' event is over, there will be a '10 into 1' event... Mr. Zhang, Mr. Zhang, I really admire you You, tell me, how did you get your brain to think of such a way?"

Once the audience is given the right to vote, it means that the audience has the enthusiasm to participate, and as long as the audience participates in this matter, it is also worrying that the audience will not approve of Huateng Industrial Group's C-class tentatively named "Huateng 929" sedan?

........................

The next development was exactly as Zhang Qihang thought. "Qilu Evening News" is also a long-term partner of Huateng Industrial Group. Instantly realized the benefits that this activity could bring to him, even before Feng Guoqing finished speaking on the phone, the leader of the newspaper got angry and said: "Secretary Feng, I don't think we can say no to this matter on the phone." Clear, so, just wait a moment, I will visit you right away."

Feng Guoqing said with a smile: "Will this be too troublesome?"

"Troublesome? How can it be troublesome? It's not troublesome at all!" After finishing speaking, the leader of the newspaper office asked Feng Guoqing cautiously: "Secretary Feng, you didn't find another newspaper office, did you?"

"Of course not," Feng Guoqing said with a smile: "We have been working together very happily..."

"Yes, yes, we have been cooperating very happily," Wen Xianyin, the leader of the newspaper, said quickly, "Secretary Feng, don't worry, we definitely came here with the greatest sincerity."

(End of this chapter)