Set sail1992

Chapter 928 If you love cooperation, you will cooperate, if you don't cooperate, we won't beg
It is related to my income in the next few years. For Huateng Industrial Group and Huaxia Test Flight Institute to rent the Il-76 high-altitude test flight platform, Da Mao's Test Flight Institute is still very concerned. After communicating with the personnel of Teng Industrial Group, the two parties quickly confirmed the specific aircraft to be leased: the high-altitude platform with the machine number 76529.

This is an aviation high-altitude test bench refitted on the basis of the Il-76T civilian transport aircraft. The aircraft was once used by the Iraqi Air Force. In the late 80s, after the Iraqi Air Force returned this transport aircraft to the Soviet Union, the Soviet Union Test Flight Institute It was converted into an aero-engine high-altitude test bench to test the D-236T and D-27 propfan engines. During the Da Mao period, Da Mao took this aircraft to the Moscow Air Show many times.

The reason for choosing this aircraft is that the fuselage of this aircraft has been used for less than 1500 flight hours. What's more, the engine of this aircraft has just been overhauled three years ago-overhauled three years ago, It sounds like it has been overhauled for quite a long time, but the Da Maojia Flight Test Institute has not used this aircraft much in the past few years, so in fact, the aircraft has been used for less than 40 hours after the engine overhaul. It can be said that The engine is in very good condition.

After confirming the model, the trainees jointly organized by Huateng Industrial Group and Huaxia Flight Test Institute set off to Da Maojia Test Flight Institute to receive training on the use and operation of airborne equipment and instruments.

It was also at this time that a delegation jointly organized by Shaanxi Province and the Bing Zong came. After a week-long inspection of Huateng Industrial Group, comrades from Shaanxi Province and Bing Zong came to the conclusion that They unanimously admitted that Huateng Industrial Group is ahead of Qinchuan Automobile in many aspects from software to hardware, such as enterprise management, production, marketing, product design, technology research and development system, and product development system. As long as Huateng Industrial Group Willing to treat Qinchuan Automobile sincerely, entrusting Qinchuan Automobile to Huateng Industrial Group is the best choice.

The focus of the dispute between the two parties is the resettlement method of Qinchuan Automobile's existing personnel after Qinchuan Automobile is entrusted to Huateng Industrial Group...

"Mr. Zhang and Secretary Feng, I believe you both have a good understanding of the situation of Qinchuan Automobile," Ma Xiaojun, the representative of Shaanxi Province and the head of the State-owned Assets Management Office of Shaanxi Province, said to Zhang Qihang and Feng Guoqing sincerely. Said: "Our Qinchuan Automobile was established relatively early. It can be traced back to the Qinchuan Machinery Factory in 1954. Think about it, you two, from 1954 to today, it has been 46 years, that is, 50 years. The relationship between them is deeply intertwined..."

Hearing what Ma Xiaojun said here, Mr. Feng Guoqing raised his hand to interrupt him, and said, "Director Ma, can I say a few words?"

Being interrupted, Ma Xiaojun was not at all unhappy, and nodded cheerfully: "Say it."

"As an old state-owned enterprise, Qinchuan Automobile has intertwined internal interests. We are very clear about this," Mr. Feng Guoqing said slowly. It became a twisted hemp thread ball that was constantly cut and messed up, so we decided to do this: since the cuts are constantly cut and the mess is still messy, then we don’t cut it at all, and chop it off with a knife, what problems and troubles? All solved.

If we don't solve this problem by cutting the mess with a sharp knife at the beginning, you see, after our group takes over Qinchuan Automobile in the future, we don't need to do anything, and we can solve the twine ball day by day. "

Ma Xiaojun and several comrades of the Bing Zong looked at each other, and couldn't help laughing bitterly: It seems that this is really the case...

Mr. Feng Guoqing went on to say: "Let me put it this way, the reason why our Huateng Group intends to take over Qinchuan Automobile in the form of trusteeship is that our Huateng Group's corporate image has reached this level, and it is not easy to make mini cars. , otherwise it will be very detrimental to our corporate image..."

Before Mr. Feng finished speaking, someone underestimated it in a low voice: "I think you're bragging."

As soon as these words came out, the comrades of Huateng Industrial Group frowned in unison: Who is this?Will you speak?

"It's me," one of the staff of the military headquarters across the street stood up, "Secretary Feng, I just think you're bragging."

Zhang Qihang looked at this guy with great interest. If I remember correctly, this comrade from the Bing Zong should have the surname Hu. I can’t remember the exact name of Hu, but this is not the point. The point is that Comrade Hu Are these words deliberately arranged by Mr. Bing or his own intention?
Being accused face to face, Mr. Feng is not angry. As a person in his early 60s, what kind of trouble has he never seen in his life?Not to mention other people pouting in person.He nodded with a smile on his face and said: "Comrade Xiao Hu, right? As the old saying goes, if you don't knock a gong, you can't make a sound, and you can't argue without reason. Since you say that I'm bragging, then we two will analyze Tong'an in front of the big guys. Take a turn, where am I bragging?"

Comrade Xiao Hu on the opposite side was not stage-frightened, and nodded immediately: "Okay, since you said so, then I will talk about my thoughts..."

Speaking of this, he turned his head and glanced at Zhang Qihang, and then said: "According to what Comrade Zhang Qihang said before, after your Huateng Group takes over Qinchuan Automobile, you can use three to five years to make Qin Chuan Sichuan Automobile achieves an annual output of 15 vehicles of various types, is that right?"

Mr. Feng Guoqing nodded without hesitation: "That's right, that's right."

"Then here comes the problem," Comrade Xiao Hu said, "Have I caught your loophole?", although he hid his pride very well: "Let's assume that in the future, Qinchuan Automobile will leave the factory. The average price is 2 to 5 cars, that is 15 billion in annual sales, even if there are equipment maintenance and other situations during the period, the annual sales are 37.5 billion, so it is no problem, right?"

Mr. Feng Guoqing already guessed who this little Hu comrade wanted to talk about. He nodded and said, "No problem. I have to thank you for your understanding in the calculation."

"You're welcome, this is a project with annual sales of 35 billion. I have learned about the profit margin of Changan Alto, which is roughly around 20%. The net profit of 20 million yuan. Then the question came: "At this moment, Comrade Xiao Hu finally realized: "Such a project with an annual net profit of 7 million yuan, if you don't do it, don't do it? Instead, this project To other companies? How can you convince me that your words are true?"

As soon as Comrade Xiao Hu's words fell, everyone's eyes immediately turned to Mr. Feng.

Apparently, the comrades of Shaanxi Province and Bing Zong felt that what Comrade Xiao Hu said was reasonable: Yes, according to your own statement, this is a super profitable project with an annual profit of at least 7 million yuan. Now, you are willing to Giving such a super lucrative project to our Qinchuan Automobile... What are your plans?
Facing everyone's questioning or puzzled eyes, Mr. Feng Guoqing didn't care at all, but smiled instead: "It turns out that everyone is worried about this... To tell you the truth, in fact, I asked you about this question as early as the beginning. Mr. Zhang: Why did we give this opportunity to others instead of earning the money? How is this different from giving Qinchuan Automobile hundreds of millions of dollars for free every year? The most important thing is that the other party may not appreciate it yet. "

The old man also has a temper. Although it is not easy to vent it in person, it is not impossible to say a few words of sarcasm.

On the contrary, comrades from Shaanxi Province and Bing Zong became more and more confused when they heard this, and many comrades even turned their heads to look at Zhang Qihang: Before this, Feng Guoqing asked Zhang Qihang about this question?That is to say, Feng Guoqing also thought so in his heart before this?

"It seems that everyone is very curious about this question, so I won't make a fool of myself," Mr. Feng Guoqing continued: "At that time, our Zhang always asked me this way: he said, 'Mr., do you think Suzuki cars make money?'"

Speaking of this, Mr. Feng Guoqing suddenly looked at everyone with a mischievous smile: "I will also ask you this question. The comrades from Shaanxi Province and the Bing Zong here should be very familiar with Suzuki cars, so everyone thinks that Alto is a good car. Not making money? Well, Comrade Xiao Hu, tell me?"

Comrade Xiao Hu, who was named by Mr. Feng, responded: "Of course it makes money! Just look at Changan Suzuki's financial statements."

He felt a little impatient: what the hell is this old man playing tricks on?
"That's right, the small car called Alto is indeed very profitable," Mr. Feng Guoqing nodded with a smile, and then said: "Then here comes the question: since the miniature car like Alto is also very profitable, do you think the technology of this car Content, can Audi cars be made?"

"Of course no problem!" Comrade Xiao Hu said without hesitation: "Audi can even manufacture mid-to-large luxury cars that are internationally famous like the Audi A6, let alone a mini family car like the Alto..."

Having said that, Comrade Xiao Hu suddenly felt something was wrong: It seems that something went wrong?
Before he could figure out what went wrong, Mr. Feng Guoqing said again: "Very good! Then here comes the question, since the Alto family car is quite profitable, why isn't Audi producing the Audi A6?" While producing mid-to-large luxury official and business cars, also produce mini cars like the Alto? Comrade Xiao Hu, you should be able to answer this question, right?"

"me……"

Comrade Xiao Hu's face turned pale, but he didn't know how to answer for a while—in fact, Comrade Xiao Hu already understood what the problem was in his heart, but he couldn't say the answer. , doesn't it mean that my previous questioning has become a joke?Since you can't say it, it's better to pretend to be confused.

Not only Comrade Xiao Hu, but comrades from Shaanxi Province and other comrades in the Bing Zong also had a thoughtful look on their faces at the moment.

Seeing Comrade Xiao Hu's reaction, Mr. Feng Guoqing didn't think much of himself. At his age, unless the other party was particularly malicious towards him, otherwise he would basically not care about the other party in such a situation, but continued Said: "It seems that Comrade Xiao Hu and some comrades have already thought of the reason why Audi does not produce a mini family car like the Alto. It may not be possible to express it in a more accurate language for a while, so I will refer to Zhang Qihang, our general manager. Let me tell you what the manager said to me, the answer to this question is: brand positioning."

Brand Positioning?

Hearing this, the eyes of many comrades suddenly lit up.

Combined with what old man Feng Guoqing said before, they vaguely felt that they had touched something, but for a while, they were in a daze, half-knowledgeable and unable to explain.

"As an operator of a company, at what height is your product positioned, you have to do things that conform to that height." : If Audi launches a mini-car that is about the same size and price as the Alto, what will those car owners who bought Audi before think of Audi? Will they still think that Audi is a high-end brand and a luxury car brand?

In addition to those car owners who bought Audi before, what will those car owners who are about to buy Audi think about this matter?Originally they thought that Audi was a brand similar to Mercedes-Benz and BMW, but after this incident, do you think these prospective car owners and potential car owners still think that Audi is a car brand at the same level as Mercedes-Benz and BMW?Can the cars that Audi is producing and selling still be able to sell?How will the market and consumer preferences view Audi cars in the future? "

This……

Hearing the series of rhetorical questions from Mr. Feng Guoqing, everyone's expressions became serious.

Everyone is the elite of this era, but they have not thought about the problem in this direction before, but now that they are guided by Mr. Feng Guoqing, everyone immediately realizes the seriousness of this problem.

Mr. Feng continued: "At that time, our President Zhang told me that after several years of hard work and the establishment of our brand image, our Huateng Automobile has been recognized by domestic consumers. Everyone thinks that our Huateng Automobile Domestic car brands can be regarded as car brands that can compete with foreign mid-range car brands such as Volkswagen and Citroen. Even after we launched the Fengya brand, consumers and the market also recognized our Fengya car as a national luxury car brand..."

Speaking of this, the old man paused slightly, and his voice was a little low: "At this time, our Mr. Zhang asked me, saying, 'Grandpa, we have spent so much effort to create two car brands that can be accepted by the market and the public. , if at this time, our Huateng Automobile or Fengya Automobile starts to produce and manufacture miniature cars, maybe we will make money in this market, but how much impact and damage will it cause to the Huateng and Fengya brands? Volkswagen, Citroen, Brands such as Honda, Buick and even Audi, how happy they are after knowing this? I guess there will be more than three days of fireworks to celebrate, right?'”

While speaking, Mr. Feng Guoqing looked around at the crowd: "Comrades from Shanxi Province and Bing Zong, as well as Comrade Xiao Hu, this question is my answer to Comrade Xiao Hu's question just now."

After Mr. Feng Guoqing finished speaking, everyone was silent, and Comrade Xiao Hu blushed even more, wishing he could find a crack in the ground.

Everyone also understands in their hearts, indeed, can Huateng Group make miniature family cars?can!Technically it's definitely fine.But can it actually be done?No, this is not a problem of technology, but a problem of brand positioning. Once Huateng Group is ready to make money in the field of mini cars, their brand height will slide down. The current Sylphy, Teana and other cars cannot be sold. When this happens, for Huateng Group, it is no longer a matter of gaining more than it loses, but picking sesame seeds and losing watermelon.

After a while, Comrade Xiao Hu finally plucked up the courage to speak: "Secretary Feng, I apologize to you for what I said just now. You are right. From the perspective of Huateng Group, you really can't make miniature family cars, but I still There is a question I don't understand..."

Mr. Feng Guoqing did not expect that Comrade Xiao Hu could afford to let go of this. After realizing that his previous thinking was wrong, he could immediately put down his airs and apologize. His impression of him was much better for a while: this Comrade Xiao Hu, although his ideas are a little naive and immature, his nature is still good.Thinking of this, Mr. Feng Guoqing's mood improved a lot. He nodded with a smile and said, "If you have any questions, just ask."

Comrade Xiao Hu was also polite, and asked directly: "That's right, I understand why you don't want to make miniature family cars, but why are you willing to help Qinchuan Automobile?"

Mr. Feng Guoqing smiled, and he raised his hand to gesture to Zhang Qihang: "Hehe... let Mr. Zhang answer this question."

"Then let me answer." Facing the gaze that fell on him, Zhang Qihang smiled, and said, "To put it simply, it is: I can't accept that our Huateng Group is making a small car. The image of Huateng Automobile and Fengya Automobile has been badly affected, but on the other hand, there is a real market demand and living space for a large number of mini cars in our country, and I want to earn this money!

How to do it?

Just when I was struggling with this problem, Comrade Gong Heping from Xifa Factory came to our group. I had an idea and thought of Qinchuan Automobile, which is in Chang'an City with Xifa Factory.

Our Huateng Automobile and Fengya Automobile are suitable for earning money from miniature cars, but Qinchuan Alto, which itself produces miniature family cars, has no problem. It just so happens that Qinchuan Automobile’s life is not easy now, and our Huateng Group is in the enterprise Management, product development and design all have their own unique advantages, so I wondered, can we use Qinchuan Automobile to realize our idea of ​​earning the same money as miniature cars? "

(End of this chapter)