Set sail1992

Chapter 934 Has Huateng Group grown to this height?

Looking inside and out at the pale gold Excelle in front of him, apart from being shocked by the smooth lines and overall design of this car, Yin Zhaoxu was also very surprised by the color of this car: this light gold The color scheme...is a bit bold.

The current color of cars in China is very monotonous, either black, or white, or maroon, and other colors are also available, but very few, the main color is basically black and white, and suddenly there is a light gold, which is unconventional It doesn't matter whether it is a maverick or not, but Yin Zhaoxu has to admit that this car is quite eye-catching on the road. Most importantly, he was surprised to find that this kind of pale gold appeared on this car, not only did he not feel that it was against the law. And, on the contrary, it makes people feel that this color is particularly suitable for this car, which is also strange.

Pointing at the car, Yin Zhaoxu asked Zhang Qihang curiously: "Mr. Zhang, is this color the main color of your Excelle?"

"That's not true," Zhang Qihang explained: "This color is one of the main colors. In addition to this light gold, black, white, silver and silver gray are the main colors of our car."

"So many colors?"

This time, not only Yin Zhaoxu, but other comrades in Changan Automobile were also a little surprised.

It’s no wonder that everyone’s reaction is so intense. In fact, in this era, everyone’s perception of cars is conservative. There are too many main colors, but what does Zhang Qihang say now?Their Excelle coke workshop has five main colors?
Hearing Yin Zhaoxu's question, Zhang Qihang laughed: "Boss Yin, if I tell you that the purpose of our development of this car is to represent China's national auto industry, and it will compete with Jetta, Poussin and other joint venture models in compact cars. Let’s have a face-to-face confrontation in the field of high-end cars, I wonder if you will laugh at us for our ignorance?”

what? !

If Zhang Qihang just said that their car has five main colors, everyone is really surprised, then at this moment, everyone is shocked: the purpose of Huateng Industrial Group to develop this Excelle car is to cooperate with the joint venture A face-to-face confrontation between car companies?
Everyone's instinctive first reaction is: What the hell are you kidding? !

But at the next moment, seeing this car that is suitable for public and business, even as a family car, it can be called a grand and luxurious car, everyone couldn’t help being silent: it is the same as the three compact cars that dominate the domestic market, namely Poussin, Jetta and Fukang. Compared with products in the field, at least in terms of appearance, interior and space, this Excelle's product strength is indeed a crushing existence, stylish, luxurious, and atmospheric... When I just introduced this to you, Zhang Qihang I also said that the starting price of their car is only about 12, and the price of the top model will not exceed 16. In this way, everyone's prices are similar.

At this moment, the comrades of Changan Automobile were shocked to find that if everyone’s prices were similar, then Huateng Excelle could rely on its better product strength and the reputation that Huateng Automobile had accumulated in the market over the past two years. At least in the field of compact cars, it seems to have the strength to compete with foreign auto giants?

Realizing this, everyone felt a little complicated. On the one hand, they felt the rapid growth of Huateng Group; on the other hand, they were shocked: Huateng Group has only developed for a few years, and they have Has it grown to a height where it can compete with joint ventures?

Considering that Huateng Industrial Group is now ambitiously preparing for a face-to-face tough battle with joint venture car companies in the field of compact cars, and then look at Changan Automobile, which is still fighting for the trademark of the "Alto" miniature family car and several other brands. Brother units are fighting to the death...

At this moment, the hearts of many Changan Automobile comrades suddenly feel a little dull. When will we Changan Automobile people be able to point to a certain product of ours ambitiously and proudly introduce to our peers: "We have developed this product. The purpose of this product is to represent China's national auto industry in a face-to-face competition with foreign auto companies in the XX field."

Really... Even just thinking about it makes me feel refreshed.

Compared with the shocked subordinates, Yin Zhaoxu's reaction was much better. After a brief shock, he nodded with emotion: "It's really...it's amazing, Mr. Zhang, I wish you all the best! We are successful, I hope you can win glory for our Huaxia automobile industry."

Zhang Qihang didn't expect Yin Zhaoxu to say that, "Thank you, Mr. Yin."

Yin Zhaoxu waved his hand and said, "Mr. Zhang, our car will be launched soon, right?"

"Yes," Zhang Qihang nodded and said, "Some areas have already begun sporadically distributing goods and arranging show cars, and in about half a month, they will be launched simultaneously across the country."

"Okay!" Yin Zhaoxu called out, and then said loudly, "So, at the end of the year, I will personally pay for everyone to have a good meal!"

Although Yin Zhaoxu didn't say why he invited everyone to dinner, everyone present was counted as one, and he knew it in his heart.

Zhang Qihang didn't expect Yin Zhaoxu to say that, but since Yin Zhaoxu said that, he immediately reacted and nodded with a smile: "Okay! Mr. Yin, then let's make a deal like this!"

"Haha...it's a deal!"

Yin Zhaoxu laughed heartily, as if looking forward to this day.

…………

What surprised Zhang Qihang was that he originally thought that Yin Zhaoxu might mention the cooperation between the two units. For example, after seeing the Huateng Excelle sedan and the Huateng M6 mid-level seven-seater commercial vehicle, he made a tentative inquiry. I helped Changan Automobile design one or two cars, but in fact Yin Zhaoxu did not do so. Until Zhang Qihang personally sent the Changan Automobile group to the airport, Yin Zhaoxu did not reveal the slightest intention in this regard, which made Zhang Qihang In addition to being surprised and astonished, he also vaguely understood Yin Zhaoxu's pride in doing so:
He, Yin Zhaoxu, is proud in his heart, and Changan Automobile is also proud. If an enterprise like Huateng Industrial Group, which has only been developed for less than 10 years, can achieve this level, then Changan Automobile, as a central enterprise, should do it better?

Conversely, as a state-owned enterprise, enjoying so many resources, favors and care from the state, but can only operate Changan Automobile to this extent, Yin Zhaoxu is ashamed of his trust in the organization. If he bows his head to Zhang Qihang for help, he will face Can't hang up!

But that's fine, Zhang Qihang was still a little hesitant before, if Yin Zhaoxu spoke to him, how should he respond?If he doesn't speak, it's a good thing for everyone.

------------

The Huateng Industrial Group promotes the Excelle and the M6 ​​with such fanfare. Naturally, the joint venture car company cannot remain indifferent. In fact, after learning about the two cars through the promotional materials of the Huateng Industrial Group, the M6 The product called "intermediate commercial vehicle" by Huateng Industrial Group is not bad. For that Excelle sedan, several joint venture car companies, especially North and South Volkswagen, are almost like enemies!

The reason is also simple. After seeing the relevant introduction of the Excelle sedan, the heads of the two companies already understood in their hearts that the competing model of this Excelle car is clearly their own Jetta/Poussin.

In order to better understand their competitors, the two units quietly obtained an Excelle sedan through their relationship, and used it for comparative analysis with their own products.

North Volkswagen was the first to get the car. In order to learn about the situation and strength of competitors in the first place, Mr. Geng from North Volkswagen even brought a group of senior management personnel to the design and development center in person. Know the analysis of the two cars by the engineers and technicians for a while...

Comrade Niu Qianjin, the deputy chief engineer in charge of the measurement work, trotted over and reported to Geng Zonghui: "Mr. Geng, the body size is out. The length, width, height and wheelbase of the Excelle surpass our Jetta in all respects..."

Mr. Geng interrupted Mr. Niu's words, and said in surprise: "The body size surpasses our Jetta in all respects?"

This is not good news.

"Yes," Deputy Chief Engineer Niu nodded and said, "Length, width and height are not bad. The difference is not too big. What is really terrible is the wheelbase. The Excelle has reached 2600mm, which is 129mm longer than the wheelbase of our Jetta. After thinking for a while, he added: "Even compared with the Poussin of Volkswagen in the south, the wheelbase is 52mm longer."

This is only the difference in body size. As for the comparison of the appearance and interior of the two cars, there is no need to say much. The cars are here. It is clear which car is good-looking and which is ugly. ?
Huateng Excelle can be said to be a complete victory!

Boss Geng naturally knew this, his face was as deep as water, and he pondered for a while before asking in a deep voice: "Wheelbase doesn't mean everything. There are not many cars with long wheelbase but average ride performance. How is the spatial performance? Have you done a comparison?"

Geng always hopes to regain a little self-confidence, but unfortunately, the words of the deputy chief engineer Niu let him down again: "It has been done, we have selected a 1-meter-tall, 7-jin-weight, and Comrades with rich driving experience compared rides on the two cars...

The reason why I chose a male driver with a height of 1.7 meters and a weight of 130 catties is because this height and weight exceed the average height and weight of adult men between the ages of 18 and 60 in our country. If this comrade can If there is no problem in riding in the car, then comrades and lesbians who are shorter than him will have no problem riding. "

现在是2000年，国内成年男性的平均身高也就1米66、67样子，选择一个身高1米7的男性进行乘坐空间方面的体验绝对是合适的，甚至可以说是非常具有代表性。

"Well, yes, this method is good, you have a heart," Mr. Geng replied: "Tell me about the result."

After being praised by Mr. Geng, Deputy Chief Engineer Niu breathed a sigh of relief, and said carefully: "After adjusting the sitting posture, the actual experience shows that there is no problem with the front row space of the two cars, but the experience of the rear row space On the other hand, there is still a gap..."

After hesitating for a while, Niu Gong, who originally wanted to say "the gap is quite large", finally changed his words.

Niu Gong's temporary change naturally couldn't be hidden from Boss Geng's eyes. He glared at the other party angrily: "When are you still making such sloppy eyes? Tell me the truth, how is the actual performance?"

"Yes, yes," my boss said so, what else can Niu Gong do?He said honestly: "The gap is mainly reflected in the back row. When the test driver sat down in the back row of Huateng Excelle, there was still a distance of 15 kilograms from the back of the front seat, while the same tester sat in the back row. The rear row of our Jetta only has 10 centimeters of rear legroom."

In fact, 10 centimeters is a false report. In fact, the legroom in the rear row is only 8 centimeters, which is about 4 fingers. However, the tester pushed the ruler hard against the back of the front seat, and there was an extra 2 centimeters at once. legroom.

Mr. Geng didn't know that the testers even played such a trick during the test. He said in surprise: "Huateng Excelle's wheelbase is about 13 centimeters longer than our Jetta, and the last leg room It's only 5 centimeters longer than us?"

"This one……"

Deputy Chief Engineer Niu hesitated for a moment. Originally, he didn't want to talk about it, but now it seemed that he couldn't do it anymore, so he had to say: "That's right, the backrest of the back row of our Jetta is relatively steep, and the back row of the Huateng Kaiyue is not. So steep..."

Ok?
Mr. Geng was stunned for a moment, and then he understood what Deputy Chief Engineer Niu meant: the rear legroom of the Jetta seemed to be not much different from that of the Huateng Excelle, but the rear seats of the Huateng Excelle The back design is relatively slanted. People can’t say that they are half lying down when sitting there, but it is also a very comfortable posture. As for the Jetta... Mr. Geng certainly knows what the back of the Jetta’s rear seats looks like. The backrest is as steep as the wood in the conference room. Like a chair.

Obviously, to some extent, the Jetta's leg room is "stolen", and the Excelle's rear row is undoubtedly more comfortable.

Sure enough, Zhang Qihang is really powerful...

Mr. Geng felt emotional in his heart, and then asked: "Apart from these, do you think there is anything special that needs to be done?"

Deputy Chief Engineer Niu immediately said: "Also, Huateng Excelle has a relatively high level of electrification, such as doors and windows, the main driver's seat, and rearview mirrors are all electrically adjusted. In addition, our Excelle also has rear air-conditioning outlets. , I don’t know if this configuration is standard for all series…”

Mr. Geng frowned as he listened!
On the Jetta, not to mention the electronically adjustable rearview mirrors and electrically adjustable seats, the glass of quite a few models is still hand-cranked. As for the air outlets of the rear air conditioners, what are they?
But now, Huateng Group has given all these configurations to this Excelle sedan.

At this moment, Mr. Geng suddenly had a feeling in his heart: Your Huateng Group doesn't talk about martial arts, do you play like that?
It's just that Mr. Geng understands better in his heart that after he sent the banner of "joint venture" from his side, the Huateng Industrial Group can only do this if they want to compete with him and gain a firm foothold in the market.

........................

An hour later, in the conference room of Volkswagen in the north, Mr. Geng's face was as dark as water: "Comrades, everyone has seen the comparison between our Jetta and Huateng Excelle. I believe everyone understands in their hearts that our Jetta is so This time we ushered in a strong competitor, let’s talk about it, how should we deal with it?”

After finishing speaking, Boss Geng glanced at Vice President Fang.

As one of Mr. Geng's most trusted subordinates, Vice President Fang naturally knows what his boss's gaze means, and he just hopes to make a start, but the problem is that it is not easy to start...

After pondering for a while, Vice President Fang said slowly: "Just now everyone saw with their own eyes that this new car of Huateng Group is indeed very powerful, and Huateng Group has accumulated a lot in the market over the past few years. It can be said bluntly that unless there are some serious quality problems with this car, the hot sales of this car in the market can be expected..."

Vice President Fang hadn't finished speaking when someone suddenly said intentionally or unintentionally, "Then...can you make this car have some quality problems?"

"Don't bother me!"

Hearing this, Vice President Fang hadn't spoken yet. President Geng spoke first, and he said in a deep voice, "I know that some comrades may have some thoughts in their hearts, but I warn you, put away these small thoughts for me... ... In the past two years, there have been small moves against Huateng Group in the market, but how about the final result, I don't need to remind you more, right?
Don't forget, the Huateng Group is not without a backer. The current Huateng Group is the pocketbook and eyeball of the leaders of Lu Province. It's fine for everyone to compete fairly, but if anyone dares to play tricks secretly, first think about the consequences... Lao Fang, you continue talking. "

Yes, in the past few years, Huateng Industrial Group seems to have developed smoothly, but in fact, how can there be so many smooth sailing?I don't know how many times I have been stumbled by people behind my back, but at this time, the advantage of Huateng Group being a provincial state-owned enterprise is revealed: it has a backer.

If it is that kind of small stumbling block, Huateng Group will resolve it by itself, but if it is a big stumbling block, Lu Province is not the kind to watch its children being bullied and remain indifferent. There was once a certain brand for Huateng Group. The group played tricks and forbade the Huateng Group's products to be sold in its headquarters. As a result, Lu Province was not polite. The information was dumped in front of some people, making some people very embarrassed, and even hated the little black hand behind the scenes: I know that the bottom of your buttocks is definitely not clean, but the question is whether you can clean your shit after shitting. Wipe your ass? !It's all right now, have you been caught out?
Since then, the main leaders of these major domestic car companies have understood the attitude of Lu Province towards Huateng Industrial Group: Everyone competes fairly?Yes; secretly make trouble?Don't even think about it!Our baby hurts ourselves!

As for Mr. Geng, he knew more information, and he also knew where the bottom line of Lu Province was. Now that he heard that someone wanted to play some dishonorable means, the string in his heart immediately tightened.

"Yes," Vice President Fang seemed not to have heard what he said just now, and continued: "In this matter, my opinion is that there is almost no doubt about the popularity of Huateng Excelle, but I think it is very important for our Jetta It won't have a big impact."

Ok?
Vice President Fang's words immediately aroused everyone's interest.

The reason why everyone has a meeting here is not because they are worried that the launch of Huateng Excelle will have an impact on the sales of their own Jetta, but now Lao Fang actually said that he thinks the impact is not significant?

Why does he think so? !

Even Mr. Geng looked curious, nodded and said: "Old Fang, please talk about this carefully."

"Okay," Vice President Fang responded, and said, "The reason why I have this judgment is because our product is a Volkswagen Jetta! From mass production in 1991 to the present, nearly 10 years ago, our Volkswagen Jetta has It has formed many reputations in the market, such as solid, durable, reliable, fuel-efficient, and easy maintenance. Huateng Excelle is good, but for most consumers, these qualities of our Volkswagen Jetta are what they value the most. After all , No one wants to spend 10,000+ hard work to buy a car that breaks down every three days and needs to be repaired, right?
Therefore, I think that even if Huateng Excelle is launched and the market performance is very good, the impact on our Jetta sedan will not be great, or even not obvious, but it is hard to say about the Shenlong Fukang of Erqi. "

As soon as Vice President Fang's words fell, everyone smacked and felt that the reasoning was correct, so they couldn't help but start discussing in low voices...

"Yes, that's the reason."

"Isn't that right? Fukang's car has been selling well over the years, but it is a hatchback after all. It has been tepid. Since the sedan version of Fukang was bought last year, the sales situation has improved a little. In terms of body size, compared with Jetta and Poussin, Fukang is still the smallest, so I really let Lao Fang talk about it, and Fukang is definitely the most impacted.”

"It makes sense. Poussin is bigger than our Jetta. We all have no problem with Jetta. Poussin's impact must be smaller. If you do this calculation, Fukang must be the most unlucky..."

…………

Everyone was discussing in low voices, all a little gloating, as if they had already seen the sharp drop in sales of Shenlong Beverly after Huateng Excelle went public.

These people are really...

Boss Geng shook his head, and then asked Vice President Fang, "Old Fang, what do you mean we don't have to do anything?"

"That's not true." Vice President Fang shook his head and said, "I mean, after Huateng Excelle's listing, the impact on our Jetta in the short term is almost negligible, or the impact is not great, but Excelle's product strength is still at a loss. Here, if after a year or two, Excelle's product quality and word-of-mouth have improved, and the common people find that "Huh? Excelle is not only similar in quality to Jetta, but also looks better." At this time, will it treat us Jetta sales affected?"

Mr. Geng heard the words and stopped talking.

The other comrades also stopped talking.

Everyone reacted.

(End of this chapter)