Set sail1992

Chapter 935 When the introduction becomes a habit

Everyone reacted, yes, what Lao Fang said is correct, the impact and impact of the launch of Huateng Excelle on its own Jetta in the short term will not be great, but if it waits for a year or two, the quality of Huateng Excelle's products will be greatly improved. If it has been verified by the market and has a reputation in the market, it is hard to say.

Realizing this, everyone's good mood just now disappeared, and everyone's mood began to become heavy.

On the contrary, Mr. Geng, seeing everyone's reaction, had a hidden deep smile in his eyes: This is actually quite good, these guys in the group have been immersed in the "comfort zone" for too long, so there should be some Bad news spurs them on.

And the reason why he can still laugh in his heart is because Mr. Geng actually doesn't think this is such a great thing. Huateng Kaiyue's product power is stronger than that of Jetta?Then just think of a way to solve the problem. Coincidentally, he has a lot of ideas for solving the problem in his mind...

"If this is the case, I think the top priority should be to improve the configuration level of our Jetta sedan." After realizing the seriousness of this problem, after a short silence, someone finally couldn't help but say: "For example, at least the electric lift window will be used as a All standard equipment."

Someone spoke, and the atmosphere in the conference room immediately became lively...

"It makes sense! However, in addition to adding electric lift windows to the entire series, I think electric rearview mirrors can be added. In addition, can high-end models be equipped with leather seats and sunroofs? These are all able to show luxury. configure."

"I think that upgrading the configuration is only one aspect. On the other hand, the technology platform of our current Jetta is too old. For the Audi brand, we have introduced the Audi C2 and C5 successively. So following this line of thought, since we After introducing the Jetta A2, can we now introduce the Jetta A4?"

"Huh? Old Huang, what you said makes sense. Since we have introduced the Audi C2 and C5 before, and now the Volkswagen has released the Jetta A4, why can't we introduce this car?"

What this comrade said immediately aroused everyone's interest and sparked everyone's thinking.

After all, after cooperating with Volkswagen Group for so many years, we introduced Audi 100, Jetta, and Audi A6 some time ago. Everyone knows Volkswagen Group and Audi’s products very well, and knows every product of this company. For example, their current Jetta is actually the second-generation JETTA, namely JETTA A2, and now, the jetta series has developed to A4, which is the fourth generation, and this car is sold very well in Europe. Yes, so here comes the question, since the product strength of the current Jetta is not enough, why not find a way to introduce the fourth-generation JETTA from the Volkswagen Group?
"What you're talking about is that we can definitely introduce the fourth-generation Jetta from Volkswagen to fight an upright market competition with this Excelle from Huateng Group! Let the kid from Huateng Group know that when it comes to car technology, then I still have to look at the Germans." Speaking of this, the comrade who was obviously relaxed turned his head and looked at the person next to him: "Old Liu, I heard that when you went to Germany for inspection, you also deliberately understood Passed this fourth-generation Jetta?"

"Well," the old Comrade Liu who was named nodded, and said with emotion: "The fourth-generation Jetta was launched by Volkswagen in 97 as a product positioned as a high-end compact car. This car uses It adopts the latest PQ34 platform of the Volkswagen Group, and shares a large number of core components with the Audi A3..."

"The latest PQ34 platform? It also shares core components with the Audi A3?" Hearing this, the surrounding comrades were all attracted: "Isn't this too powerful?"

"Yes, it is indeed very powerful. The Volkswagen Group attaches great importance to this car. It has invested a lot of high-quality resources in this car. The ride comfort and power handling are excellent. By the way, the interior is also very delicate, because The overall performance of this car is so excellent that even the Volkswagen Group itself is very proud, so that in addition to still using the name jetta in North America, other countries around the world including their hometown Europe Region, the Volkswagen Group has given this car a brand-new name called BORA."

"BORA?"

Everyone chanted the name in their mouths, unaware of the severity.

"It means 'wind'," Old Comrade Liu explained, "the fresh sea breeze from the Adriatic Sea."

"I see!"

"This car is so powerful? Haha... If we introduce this car to compete with Huateng Group's Excelle, is this considered bullying? Haha..."

"How can it be regarded as a bully? Our current Jetta is the second generation Jetta, which is the technology of the 80s. It is indeed a bit old now, but Huateng Group's Excelle is developed with the latest design concepts in the world today. Yes, they are called bullies, and now we have introduced the fourth-generation Jetta, which is just to bring everyone's competition back to the same level."

"That's right, that's the truth!"

"It's also just for those people in Huateng Group to see how big the sky is! Lest they don't know the height of the sky and the depth of the earth."

"Haha... When you say that, I feel that kid Zhang Qihang is about to cry."

"It's also for his own good. Don't think that you are great if you have achieved a little bit. There are many talented people out there. There is no harm in keeping a low profile..."

"That's right, we're teaching him a lesson..."

…………

The meeting room was filled with a joyous atmosphere. Although this matter was only in the preliminary discussion and no resolution had been reached, none of you knew that the matter had reached this point. The matter of jetta, that is, BORA, is not to say that it is a certainty, but it is almost the same?

After all, Big Brother's face is still important. It doesn't matter if he loses in a short period of time, but if he is constantly pressed and rubbed on the ground, will Big Brother's face still matter?
Even Mr. Geng had a smile on his face. Since everyone has discussed it, there is no need for him to say anything more.

Before that, he actually didn't think of introducing the fourth-generation Jetta, but thought about whether to try to introduce the "GOLF" car from the Volkswagen Group?But now after listening to everyone’s discussion, he suddenly felt that the idea of ​​introducing the fourth-generation Jetta is more reliable than the introduction of “GOLF”. It is the fourth-generation JETTA. There is a corresponding historical inheritance relationship between the two cars. It is not considered that the big brother bullies the little brother.

However, even though he was very satisfied in his heart, the authority of the top leader still had to be maintained. When everyone discussed about the same and needed him to make a summary, Boss Geng spoke up...

"Very good, everyone's ideas are very good, and they put forward many very good suggestions, especially the suggestion of introducing the fourth-generation Jetta from the Volkswagen Group, which is very constructive, but there is a problem," he first fully affirmed everyone's suggestions After thinking about it, Mr. Geng changed the topic and said: "That is, even if we start talking with Volkswagen from now on, even if everything goes well, it will take at least one and a half years before the fourth-generation Jetta goes into production. It will take two years. So here comes the question, should we just do nothing and wait here for at least a year and a half?"

Everyone, look at me, and I look at you: indeed...it seems to be the same reason.

so what should I do now?
At the critical moment, Vice President Fang spoke first: "President Geng reminded that although based on our relationship with the Volkswagen Group, we believe that the Volkswagen Group will not set up obstacles for us to introduce the fourth-generation Jetta. During the period before the fourth-generation Jetta goes into production, we can't do nothing.

If we do nothing, isn't that tantamount to surrendering?This is definitely not okay.

So Mr. Geng, and comrades, I have a few ideas: First, we can formulate some promotional plans. Of course, these promotional plans may not be implemented immediately. We must decide which plan to use based on the performance of Huateng Kaiyue’s anti-emesis in the market. But I think it's always good to have a few more promotions in advance..."

"Prepare several sets of promotional plans in advance, and then decide which plan to use based on the market performance of competitors. This idea is very good and very constructive," Mr. Geng immediately agreed with the vice president's words, nodded and said: "There is more. ?”

"Also, Huateng Excelle's product strength is here. If we want our Jetta sedan to have a good performance in the future, I think it is necessary to improve some configurations in a targeted manner," said this, Vice President Fang thought for a while, and then said: "New Year's Day is still a few months away. Now, let's study the improved configuration and do some tests, so it can be launched to the market in the name of the annual facelift model.

As for the publicity and promotion of these facelifted models with improved configurations, how to let the public know that we have proposed new models and improved vehicle configurations as soon as possible, this requires comrades in the marketing and marketing departments to use their brains. "

As expected of someone he valued, Mr. Geng became more and more satisfied, the smile on his face could not be suppressed, he nodded repeatedly and said: "Very good, launching a new car in the name of the annual facelift model is really very thoughtful... Promotion and marketing Comrades in the marketing department, you can use your brains now to prepare publicity and promotion plans."

The person in charge of publicity, marketing, marketing and other departments should not be negligent, but should be nodding hastily.

President Geng asked Vice President Fang again with great interest: "Old Fang, besides these, what other suggestions do you have?"

"Other thoughts..."

Comrade Fang thought for a while, then shook his head, and said to Mr. Geng with an apologetic expression: "Mr. Geng, I'm sorry, I can only think of these for the time being."

In fact, Comrade Lao Fang still has a lot of ideas, but he feels that he can’t talk about it anymore. He can’t let himself out of the limelight all by himself. He should also give other comrades some opportunities to shine and perform, right?
Being in the limelight is actually okay, but you can’t just think about being in the limelight. If you want to be in the limelight, everyone should do it together. If you only think about being in the limelight by yourself, it’s very bad. It’s easy to offend people, and even a large group of people have been offended.

Sure enough, when Vice President Fang said that he had no more ideas, some people who were so anxious to scratch their heads before breathed a sigh of relief, and looked at Comrade Fang with a lot more gentle eyes...

Mr. Geng felt a little regretful. Based on his understanding of this old subordinate, he felt that Lao Fang must have a lot of ideas in his stomach, but Mr. Fang didn't want to say it, and Mr. Geng couldn't force it—he actually understood why Mr. Fang He obviously had something in his stomach but refused to say it, nodded casually and said: "It's good to be able to think of these, comrades, if you have any other ideas, feel free to speak up."

Boss Geng has already said so much, and with Vice President Fang Zhuyu in front of him, who dares to hide his thoughts?Everyone expressed their views and expressed their thoughts...

"Vice President Fang's words are very good, they have given me a lot of inspiration, and also gave me some inspiration. For example, in addition to the very good suggestions of Vice President Fang, should we increase the development of industry customers? ?”

"Increase the development of industry customers?"

Mr. Geng's eyes lit up: yes, why did I forget this?

What is an industry customer?

Such as the use of cars in the taxi industry.

With the continuous reform and opening up of the country, the domestic economy has maintained high-speed development over the years. Over the years, the cars used in our domestic urban taxi industry have also begun to be constantly updated. In the early taxi industry, there was a Tianjin The door is very good. In the early 90s, household mini-cars such as Xiali and Alto entered the taxi industry one after another. With the further development of the economy, in recent years, Poussin, Jetta and Fukang have entered the taxi industry. The "intermediate official and commercial sedan" models have also gradually entered the taxi industry. Although the starting price and mileage of these taxis are relatively higher than those of Xiali and Alto, they are still loved by some users.

As a result, in the past few years, the taxi industry in more and more cities has begun to phase out the previous Xiali and Alto, and instead choose Poussin, Jetta and Fukang.

As for OEMs, the taxi companies in every city are almost all local state-owned enterprises, and each purchase can range from dozens to hundreds of vehicles. This is an order that no OEM can ignore. An old state-owned enterprise with rich experience in dealing with local governments, it can even be said that this is the field that FAW is best at...

Thinking of this, Mr. Geng immediately made a decision: "This suggestion is very good! Next, we will increase the development of industry customers and make our Jetta better serve the people!"

....................................

While the northern Volkswagen Company is discussing how to deal with Huateng Excelle, the southern Volkswagen Company and Fukang Company are also conducting similar discussions and responses, but these have nothing to do with Zhang Qihang. I put all my attention on the two new cars that will be launched soon—for Zhang Qihang and even the entire Huateng Industrial Group, these two new cars are of great significance, and there must be no negligence in the slightest!
(End of this chapter)