Chapter 133 Sponsorship?

In the early morning, everyone at the Art Center of Beijing Television Station was waiting for the arrival of the director.

The third episode of "Delicious History" was aired last night. It is a very common food, but it can give people a very heartfelt feeling. It is not only close to real life, but also can be bought and eaten. This is one of the reasons why everyone likes "Delicious History" so much.

Not long after, Jiang Hai opened the door and walked into the art center. Compared with the smiling face of the previous two days, he looked a little serious today.

what's the situation?
Could it be that the donkey rolling that was broadcast last night was not well received?

It shouldn't be, that's an episode blessed by big star Su Yun!
"Snapped!"

Jiang Hai posted a ratings table on the wall.

On January 1th, the ratings of the Art Channel:

1: Delicious history, ratings 5.52
2: Daily entertainment broadcast, ratings: 3.43
3...

Everyone stared blankly at the ratings list, and everyone was surprised from ear to ear.

Unsurprisingly, "Delicious History" once again won the No. 5.5 ranking in the ratings of the Art Channel, but no one expected that the ratings would be as high as [-]. Record ratings for the year.

Jiang Hai laughed when he saw everyone's reaction.

Everyone was so angry that they dared to make fun of the ratings at this moment. If it wasn't for the fact that this person was the director, they would have greeted him with a big mouth.

"Director, what's the ratings of the whole station?" Qin Yan asked curiously.

Others also realized at this time, yes, who the hell wants to see the ratings of the channel?
It is not unusual for "Delicious History" to be ranked first in the literature and art channel. This has become a daily operation. You can guess with your toes. Everyone is waiting here because everyone wants to know more about "Delicious History" "The ratings ranking in Taiwan.

Everyone resisted the urge to twitch their faces and looked at the director again, each with fierce eyes, as if to say: If you continue to grind, I will fuck you!
Jiang Hai knew that public anger was hard to offend, so he quickly took out a second piece of paper from his pocket and pasted it on the wall.

On January 1, the top 6 ratings of each channel of Beijing TV Station:

1: Rebroadcast China TV News Network, Beijing Satellite TV, ratings: 9.36
2: Beijing News, Beijing Satellite TV, ratings: 7.03
3: Theater: Rouge, Beijing Satellite TV, ratings: 6.51
4: When the rule of law is in progress, the Science and Education Channel of Beijing TV Station has a rating of 5.91
5: Delicious History, Art Channel of Beijing TV Station, ratings 5.52
No. 5?

He rushed to No. 5?

Some of the people present blinked vigorously, some rubbed their eyes vigorously, and Liu Jinbao slapped himself hard, for fear that he might be mistaken.

However, when everyone looked at the second ratings table again, the ranking did not change. At this time, everyone finally believed that "Delicious History" was really ranked 5th.

"Niucha!" Liu Jinbao shouted loudly.

Although he was very confused when filming, he was also a member of the program team, and not only did the filming, but also participated in the filming as an extra, and showed his face on TV. Now that the program has received good ratings, he is of course very happy.

The same is true for Tian Haobo on the side. As a member of the program team, although he was just playing tricks throughout the whole process, he has learned a lot from Mr. Xu. These will be valuable assets in future work, even if he cannot Staying at Beijing TV Station, just participating in the production of "Delicious History" will add a lot to his resume.

"Xu Jie, come to my office." Jiang Hai said to Xu Jie suddenly, and then walked towards the office.

Xu Jie followed behind Jiang Hai suspiciously. As soon as he entered the office, he saw Jiang Hai shut the door, then turned to him and said, "Xu Jie, I have good news for you. Someone found me and is willing to sponsor your program."

"Really?" Xu Jie's eyes lit up when he heard it.

"Of course, can I lie to you about this kind of thing?" Jiang Hai smiled from ear to ear.

Xu Jie's eyes were full of joy, and his heart was extremely excited, even more excited than seeing the ratings ranking.

To him, the ratings are just a number, which is to attract advertisers to sponsor. Only with sponsorship can the program continue to be filmed, and the more sponsorship fees, the more production costs will be spent on the program. With sufficient sponsorship fees, he can shoot whatever he wants, and shoot whatever he wants.

"What advertiser? How much is the sponsorship?" Xu Jie asked.

"It's Daniu Yogurt. Don't you have five episodes in the first issue? They are willing to pay you 200 million to sponsor the second issue." Jiang Hai said.

"200 million?" Xu Jie was taken aback. This figure is nothing compared to the hundreds of millions of sponsorship fees for star variety shows, but it is definitely a huge sum for his new show, which used to cost 2000 yuan per episode. The payment is equivalent to a sponsorship fee of 40 yuan for an episode, which I dare not even dream about.

"However, other sponsors also have conditions." Jiang Hai said: "First, their products need to appear on the show, and there must be a positive camera and voice introduction. Second, there must be stars in the show."

After hearing this, Xu Jie frowned, and the smile on his face gradually disappeared. After thinking for a while, he said, "I think we should wait."

"Ah? You disagree?" Jiang Hai was taken aback, this is money, Mane!

Xu Jie said: "Director, if advertisements are allowed in the program, I can find sponsors when I shoot. I just don't want to intersperse advertisements to affect the effect of the program and the audience's perception, so I only use one person as ten people. There is also the second, they Sponsorship of 40 yuan, a little for the station, a little for the program center, and a little more for production costs. Do you think the remaining amount is enough to invite stars? We don’t invite first-line ones, even the third-tier and fourth-tier appearance fees are still required. Hundreds of thousands, right?"

With Jiang Hai's careful calculations, it seems that it is really not enough to invite celebrities.

Although the program time is very short, the star's appearance fee is not calculated according to the appearance time. Nowadays, the first-line artists pay millions of dollars to participate in commercial performances, which does not include food, lodging and travel expenses.

"Xu Jie, how much sponsorship fee do you think is appropriate for one episode?" Jiang Hai asked, it's fine if there is no sponsorship, but now there are advertisers who want to sponsor, it always feels uncomfortable if the money is not earned, after all, the advertising fee is also measured by each program center One of the criteria for the director's ability.

"If there are no celebrities, at least one episode must be guaranteed with a production fee of 10. If you need a celebrity, then it depends on the celebrity's appearance fee." Xu Jie said.

"The production cost of one episode is 10? Didn't the previous episode of 2000 do well?" Jiang Hai was taken aback, feeling that Xu Jie was a little too aggressive.

"Director, the poor and the poor live, the rich and the rich live. I was a father and a mother before, and I brought my wife and all the staff from her studio to help. It doesn't matter that I am an employee of our TV station, but always Can't let my wife and others generate electricity for love all the time?" Xu Jie said bluntly.

As a novice program producer before, no advertiser would sponsor him, and no businessman would favor him, so he had no choice at that time.

But it's different now, the show is popular, the attention is high, and the ratings are rising steadily. As a director and planner, he can raise his head and be a man.

Jiang Hai had an embarrassed expression on his face after hearing this, thinking about those people who appeared in the show, thinking about the big star Su Yun, and thinking about giving the other party 2000 production fees for one episode, he felt ashamed and burned his face. Looking at it again, the production cost of 10 yuan for an episode is actually not too high.

……

 Thanks to the book friend Lao Niu who walked in the jungle for rewarding 500 starting coins

  
 
(End of this chapter)

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