Backtracking to the Age of Literature and Art

Chapter 972
After Benedict left with Jiang Yueming, Yu Dong picked up the report on the table and read it carefully. It was brought over by Jiang Yueming just now, and it was related to the British "Pop Idol" program. It was mainly about some follow-up publicity and operation plans.

This plan has been prepared long ago, but Yu Dong didn't have time to read it some time ago, and Jiang Yueming sent it here when he officially started work today.

After a period of intensive preparations, the talent show "Pop Idol" will start broadcasting in the UK early next month.

The publicity work for the program has already started, but it is planned to intensify during this time.

However, for Deep Space, the launch of a variety show involves a lot of things, and the publicity will also be considered as a whole. For example, this time "Pop Idol", the title sponsor of the show is Yunchi.

Of course, Yunchi is not a title sponsor who is obtained entirely by relationships. Among the many manufacturers participating in the title sponsor bidding, their price is indeed the highest, which is more than 900 million US dollars.

Although "Pop Idol" is produced by Deep Space Company, it is a new program after all. Even if there is a brand that is optimistic about it, it is not willing to risk too high a price. Yunchi's more than 900 million US dollars is already a very high price. They beat down big brands such as Coca-Cola.

More than 900 million US dollars is of course a very large sum of money for Yunchi, so this time it is also a bit of a gamble. If the bet loses, it will be a very big loss for Yunchi. If they win, they are likely to use this to open up the British market.

In fact, when Yunchi participated in the advertising bidding, some other competitors, such as Coca-Cola, Ford and other major manufacturers, were also guessing whether Yunchi really wanted to bid, or was it cooperating with Deep Space Corporation to raise the price.

Especially when Yunchi raised the price to more than 900 million US dollars, many manufacturers thought they guessed it right. They thought that the premium of 900 million US dollars was too much. What’s wrong with having so much money? Why should they sponsor a new program? ?

Even a big brand like Coca-Cola, whose annual advertising and marketing expenses are close to 1000 million U.S. dollars, will not easily invest [-] million U.S. dollars on a variety show that is still on the air.

Some people were also waiting to see the joke, waiting for the deep space behind to close the show, but what they didn't expect was that in the end Yunchi really won the title sponsor, not just raising the price.

After the dust settled, those manufacturers also wondered in their hearts, is it because Yunchi has inside information that they can be sure that the ratings of "Pop Idol" must be high.If not, then they can only sigh that the young people are awesome. A brand that has only been established for a few years spends tens of millions of dollars in advertising fees every year. Anyone can see Yunchi's ambition.

Now these manufacturers are paying attention, if the ratings of the first issue of "Pop Idol" perform well, they will rush to buy the commercials for the show.

The interstitial advertisement of "Pop Idol" is only sold for one episode now, because there are not many patrons who are willing to pay a high price, and Deep Space also wants to wait until the show is broadcast and the popularity rises, and then give the middle advertisement time to sell.As the program continues to be broadcast, the advertising fee will definitely increase the later the advertisement is inserted, and it is normal for the advertising fee to double in the later finals.

There are a lot of advertising positions in a variety show, in addition to titles, interstitial advertisements, and SMS voting advertisements.

The exclusive SMS voting service in the first season of this year was sold to Cingular, and their price was much higher than that offered by Att.

The sponsorship of the program is one aspect, and there are other ways to make money later, such as contestants' music CDs, concerts, and brand licensing.

Obviously, pop idol is a very big IP, and operating IP has always been something that Deep Space is good at.Although the program has not been aired yet, Deep Space is ready to make peripherals. Some key rings and mobile phone pendants with column logos have been designed, and they will be sold after the official broadcast of the following programs.

There are also frames, photo albums, t-shirts, and pillows with photos of "idols" printed on them. I will wait for the later programs to be broadcast, and then choose some popular idols to design.

In addition, Deep Space is already preparing to adapt the popular idol into a video game of the same name. The game has the same roles as the judges, hosts, and contestants in the show. Players can choose their own characters in the game and set foot on the star the road.

……

"Serena, do you have any good new songs recently? I want to change the ringtone of my mobile phone. Now this "without you" has been used for too long."

"If you ask which song is the best recently, I think it is "The General", but if you want to change the ringtone of your mobile phone, I think it can be "Garden Party"."

"You mean that Chinese boy's song?"

"His name is Jay Chou, not that Chinese boy."

"Maybe I should listen to his songs, but I can't speak Chinese, I can't understand the lyrics, and I always feel that something is missing."

"Even if you know Chinese, you may not be able to listen to it... You have actually heard his songs. The one I played in the car yesterday was "Garden Party"."

"It's that song, oh, it's really good, but is it a Chinese song? I didn't know it was a Chinese song."

"Jay's songs are like this. You can also check out the new songs in the BenQ store. Shakira's new songs are very good."

"I've already listened to Shakira's new song, it's really good."

In London, England, two girls were discussing the latest new songs in the boudoir, chatting, one of them opened the BenQ store software on the computer, and was going to search on it to see if there were any good new songs.

Then the two girls were surprised to find that the software page of the BenQ store was a bit different. The cover on the home page had changed to a big golden microphone picture with the words "Pop Idol" written on it.

"Pop idol... what is this?" Linda asked strangely.

Serena shook her head, "I don't know, when I opened the BenQ store this morning, it wasn't like this, pop idol...is this a new song?"

The cover of the home page is usually where some popular list promotions or new song promotions are placed, but this picture does not look like either. If it is a popular list promotion, there will usually be a few song names and the names of the singers. If it is a new song promotion, the new song title and artist name will also appear at the same time.

Plus, Pop Idol doesn't seem like the name of a new song.

"Click in and see if you don't know."

Serena manipulated the mouse, clicked on the position of the cover, and then entered the second-level page.

In the secondary page, there are several lines of text at the top.

The two girls glanced around, only to realize that "Pop Idol" is a music TV show, which will be broadcast next Wednesday night.

This program mainly selects some young people who are good at singing from among young people aged 16 to 30.

"It turned out to be a variety show, let's see what's next."

Serena scrolled down the page again, and there were several lists under the program introduction.

[This week's most popular song list]

[Most popular song list this month]

[General List of Most Popular Songs]

【This month's soaring list】

These should be the list of songs on the show, but now the list is empty, there is not a single song, and there is a line written on it: vacancies.

At the bottom of the list, there are a few lines that describe the rules of the list.

"BenQ store users can vote for a song they like every day, and they can get one more ticket if they spend more than ten pounds, and can get up to five more tickets per day. The weekly list is refreshed every Monday, and the monthly list is refreshed on the [-]st of every month. ..."

Serena read the rules of the list, and then laughed, "You only get one extra ticket for ten pounds, who would spend ten pounds for one ticket?"

"Haha, compared to ten pounds, shouldn't we think about it, will someone buy a BenQ phone just to vote for a certain song?"

Serena shrugged her shoulders, "I don't know, anyway, I have a BenQ phone. But to become a user of the BenQ store, you don't necessarily need a BenQ phone, you can register an account without a BenQ phone."

"You can register an account without a BenQ phone, but if you buy a song and want to play it on your phone, you can only play it on a BenQ phone."

Linda smiled, "Well, are you interested in this program?"

"It's okay, but I suddenly remembered that I've seen an advertisement for this program before, and there must be quite a few people from our school participating."

Linda wondered, "Really? Why don't I remember this?"

"Yes, Walcott from our academy seems to have attended." Serena said.

"Walcott? The guy who plays basketball well?"

"It looks good too, hehe."

"Does he sing well too?"

"In fact, he sings very badly, I heard it once."

"Singing is not good, can I also participate?"

Serena shrugged her shoulders, "Who knows, so I'm not really looking forward to this show. Maybe all the guys who will appear will be Walcott. I heard that he seems to have good grades."

"Will we see him on TV?"

"Then I don't know." Serena scratched her forehead, "Although that guy is very handsome, I still don't want to see him on this kind of show, I hope to hear a lot of good things on the show. Let’s talk about the song. Isn’t it written in the introduction? Deep Space Company participated in the production, so it shouldn’t be too bad.”

"Whether it's good or not, I'll find out next Wednesday. Remember to bring some snacks to my house to watch together."

……

There are not many users of the BenQ store in the UK, so not many people like Linda and Serena know that "Pop Idol" will be broadcast next week through the BenQ store page, and more people know about it from the Deep Space Tribe .

On this day, the official tribe of Deep Space Company suddenly reposted a tribe, and it was the official account of "Pop Idol" who posted this tribe, an account that had been opened for several months but only had a few hundred followers.

After the deep space company forwarded it, the accounts of the company's branches followed suit, deep space music, deep space computer, Amazon, PayPal payment...

And after the official accounts of these affiliated companies, there are artists from the deep space department.

Matthew McConaughey, Jay Chou, Mariah Carey, Louis Koo, Matt Damon...

It didn't take long for the name of the pop idol program to enter the public's field of vision. With such a high degree of attention, it can be said that it became popular before it was broadcast.

Moreover, the popularity of the program is not limited to the UK, the entire Europe and the United States know about this program.

In less than two days, the number of fans of the pop idol account has increased from a few hundred to 10,000+, and people are discussing what the show is like.

[It's a program to select singers, nothing surprising. 】

[Have you heard, it is because of Jay Chou that Deep Space will make this show. 】

[No, I have seen the guest list of judges for this show, there is no jay chou, they are all older. 】

[Not talking about the guests, the original intention of this show is to select those talented singers from the public, so as not to let their talents be buried. Do you still remember how jay chou became popular? 】

[That's right, that's right, jay chou's talent was almost buried, but fortunately there are YU and his wife. 】

[Yes, yes, they found jay chou in the restaurant. 】

[If the YU couple didn't go to that restaurant that day, maybe jay is still working in a certain restaurant, we can't hear so many good songs, and it's also possible that there are still many talented singers like jay in some places that no one sees. place to work. 】

[Uh, I want to participate in everything I said. 】

[Registration has long since ended, wait until next year. 】

[What are the requirements for signing up for this competition? 】

[Anyone from 16 to 30 years old can sign up, not limited to men and women. 】

[Can I participate if I am not a British citizen? 】

[Actually, it is possible, but you need to go to the UK to compete. 】

[Can dumb people participate? 】

【…】

[My cousin participated in the competition and passed the audition. I hope he can get good results. 】

【What's your cousin's name? I'll vote for him after it airs. And I'm a member of BenQ, so you can vote more. 】

[Unfortunately, why didn't Jay become a judge? 】

[This is a British program, of course Jay can't be a judge, besides, how old is Jay?His English is not very good either. 】

[What about Sting?And Paul, why aren't they here? 】

[Haha, maybe we can let Deep Space Company do a vote and choose our favorite judge. 】

【Who is Simon Cowell? I've never heard of it. Does he have any famous songs? 】

[Brother, Simon is not a singer, he is behind the scenes, he discovered the popular young group West City Boys recently, I think he is very suitable for this show. 】

[Westlife was discovered by Simon Cowell, their new song is very nice. 】

[Will Pop Idol form a group like Westlife in the future? 】

[If you want to form a group, I hope to see a female singer group, there are already many outstanding male singer groups. 】

(End of this chapter)