Top of the Great Era

Shi Jinglin is an expert. She heard Zhou Buqi talk about cross-border e-commerce last year, and she paid attention to product selection, but the industry was just emerging at that time, and she was still a little unclear.

Now many cross-border e-commerce websites are already operating very well. For example, there is a website in France that sells red wine, which can generate hundreds of thousands of dollars in sales every month.

The biggest factor in success is selling hot items.

If you want to sell popular models, you must first select the popular models.

Shi Jinglin chuckled and said, "I've found a strategy, which is to spend money to buy volume."

Zhou Buqi didn't know whether to laugh or cry, "That's it?"

Shi Jinglin rolled his eyes at him, "I haven't finished yet. The so-called purchase volume is to buy traffic on platforms such as Google and Facebook, and complete the test, just like group buying in schools."

"Well, that's the only way to go."

Zhou Buqi nodded.

Jiang Fan also said similar ideas before.

There is no on-campus group buying in foreign countries, how to do the test? Facebook is a very good platform. Buying traffic here is actually buying advertising space.

Test the popularity of a product with different conversion rates for the same ad.

Shi Jinglin said: "Through advertising recommendations with limited time and space, we can test the reactions of general users. If the conversion rate of a product is poor, we will give up decisively. If a product has a high conversion rate in a short period of time , then it is very likely to become an online celebrity product.”

Zhou Buqi said: "Well, basically this is the way of thinking, the red wine website you mentioned, does it do this?"

Shi Jinglin said softly: "Almost, I contacted them and asked about some operations. They didn't say anything at first, but after I sent them several emails, they did. Basically it's 2 - 3 weeks of testing time. Products with poor effects will be removed from the shelves decisively; products with good effects will be directly All_in."

"What about after All_in?"

"Then continue to buy volume and expand the coverage of the product. Generally, it is to do a test on Facebook. After being selected, increase the budget, buy traffic and advertise on major platforms, and start selling orders."

"This mode is quite simple."

Zhou Buqi has communicated with Boss Ma and Liu Qiangdong. This kind of overseas e-commerce gameplay is really different from that in China.It's quite fresh, with clear logic and easy operation.

Shi Jinglin said: "These cross-border e-commerce websites are small websites with no brand identity. They don't have their own traffic like Amazon and eBay. Users can browse these websites like shopping to find interesting products. The model of cross-border e-commerce should be straightforward, there is no self-owned traffic, it is all external traffic. It can only be constantly buying traffic, smashing advertisements, and fighting for conversion rate.”

Zhou Buqi nodded, "So, the e-commerce industry is an important funder of the Internet advertising industry! It's not good in China. The giants are too powerful. It's really a shame to earn some advertising fees from platforms such as Taobao, JD.com, and Dangdang. It’s getting harder and harder. The overseas market is much simpler, it’s a fool’s business model.”

Shi Jinglin smiled and said, "Yes, I was quite surprised after my consultation. Facebook is now the most important platform for cross-border e-commerce purchases. How can Facebook take such a big piece of cake?"

Zhou Buqi said: "Facebook's purchases are mainly for the PC side. Helo and Ucgram are both mobile products. They are still in the rapid development stage of the product, and advertising is limited. There are no ads on Facebook's mobile app. , In the fierce competition, who dares to advertise on a large scale."

"Isn't there still Yahoo!"

"Well, Yahoo!"

Zhou Buqi sat up and gently put his arms around Shi Jinglin, saying this to his heart.

In the North American market, Yahoo's traffic on the PC side is no worse than Facebook.

Yahoo's next important task is to revive its online advertising business.The problem of anonymous login is more difficult to solve, causing Yahoo's online advertising business to encounter a big bottleneck.

If Ziweiyun can provide one-stop services in the field of cross-border e-commerce, it will not only provide templates for building e-commerce websites, but also provide payment methods and security solutions for third-party supervision accounts, as well as payment testing and purchase volume. It is really difficult to think about the integrated solution of operation and sales of advertising, advertising, and creating explosive orders.

In this way, Ziweiyun can give priority to placing relevant advertisements on its own platforms, especially Yahoo.

Shi Jinglin also has a similar idea, "Most people who do cross-border e-commerce are laymen, and they don't know much about the Internet. The solution at the end will definitely be able to win this market, even if it has a firm foothold in the field of e-commerce cloud services."

Zhou Buqi hesitated for a moment, and suggested: "Why don't you come to Ziweixing International to work, Mr. Wen went to Yahoo, you come to Ziweiyun and cooperate with Jiang Fan..."

"I'm not going!"

Shi Jinglin rolled his eyes at him.

With her personality, she is not willing to help others. Well, the chairman and president of Yuanwei Group is wrong, so go to Ziweiyun as a supporting role?How can there be such a reason?
Zhou Buqi said with a smile: "First accumulate some experience in cross-border e-commerce. In Ziweiyun, I have thoroughly understood the entire process and various models of cross-border e-commerce. I want to make big moves in the cross-border e-commerce industry in the future." , have experience."

Shi Jinglin snorted, "Don't forget, I'm a professional! Those people who are doing cross-border e-commerce now are all idiots, and none of them have grasped the essentials!"

Zhou Buqi asked: "What method?"

Shi Jinglin snorted: "They have learned how to buy volume and advertise, and they mainly choose the Facebook platform. However, they don't even understand the advertising mechanism of the Facebook platform, so how can they achieve the best advertising effect?"

Zhou Buqi asked, "What do you mean? Personalized advertising?"

Shi Jinglin pursed her lips and said triumphantly, "Don't you understand now? Do you want my sister to tell you?"

"Okay!"

"Facebook needs to make money from advertisements, but they also need to pay attention to user experience, and they must not let advertisements arouse users' disgust. One of the most important advertising strategies is to avoid duplication and reduce the placement of homogeneous advertisements."

"Correct."

Zhou Buqi nodded.

This is not a surprising discovery. Most of the big platforms do this, including Friends, Toutiao, Weibo, and Weidian under Ziweixing.

In the early years, Internet companies did not have such awareness. When advertising, it was really overwhelming, and there were repetitive advertisements everywhere.

The most typical one is Taobao.

Open the browser, there are relevant advertisements on various websites, no change, no innovation, just repeated.This can easily cause user boredom, mania and dissatisfaction.

So much so that Taobao became synonymous with rogue products and rogue advertisements during that time.

Later, with the development of the industry, everyone's understanding of Internet advertising became more and more sufficient.

This kind of repetitive advertisement will not only greatly reduce the user experience, but also greatly reduce the conversion rate of the advertisement.