Top of the Great Era

Chapter 2355 Matrix Mode
Following this topic, Shi Jinglin went on to say: "When placing advertisements, the platform should not only reduce the repetition and homogeneity of advertisement placement, but also put the limited advertising resources in the same time and space as much as possible for the sake of fairness. distributed to more advertisers."

Zhou Buqi nodded, "It's actually reducing repetition."

Shi Jinglin said: "Yes, if users always see the advertisement of the same merchant, it will cause discomfort and reduce the conversion rate. Therefore, for a platform like Facebook, it is always necessary to allocate the frequency of advertisements appropriately. ...However, there is another contradiction here. Repetitive advertisements can produce a brainwashing effect, and after exceeding a certain threshold, it will increase the conversion rate."

This is another deep knowledge in the field of marketing.

Just like "gifts only melatonin".

This commercial is shown on TV every day, and it is annoying to death.In the early days, everyone was annoyed when they saw this advertisement, and they were all tired of such a product, and the negative effect was very strong.

But after a long time, the seeds were planted in the subconscious.

When this seed takes root and germinates, the effect of the advertisement will be reversed... Although users still hate such advertisements, when consuming gifts, the first choice has really become Melatonin.

Zhou Buqi shook his head, "Internet platforms can't do it, it has to be a monopoly organization. The threshold you mentioned is too high. Repetitive advertisements will greatly affect the experience of using the platform. It may not have reached that threshold. The platform's Users will be lost. Domestic TV stations are all monopoly organizations, and you have to watch it if you don’t watch it. Internet platforms dare not take this risk.”

Shi Jinglin said: "It's actually not that complicated. Cross-border e-commerce products care more about short-term explosive power. If you want to form a hit, you must spend a lot of advertisements in a short period of time. In fact, you can innovate through new models. , to overcome such obstacles.”

Zhou Buqi understood immediately, "Catch loopholes?"

Shi Jinglin thought for a while, "It's not considered a loophole, is it? Even if it is a loophole, it is an inadvertent loophole. Platforms like Friends.com and Facebook are not so bad. As long as all the advertisements are repetitive , Homogenized, and brainwashed. Occasionally, some similar advertisements will not cause harm to the platform. The mechanism and policy of the platform restrict all advertisers from doing this. Individual advertisers do this Yes, it's the default attitude."

The purpose of the platform is to make money, and make money through advertising.

However, if the platform wants to make money for a long time, it cannot seriously damage the product experience because of the existence of advertisements, and must make certain regulations and restrictions on the advertising strategy.

This is actually a balance.

On any platform, whether it is a newspaper, magazine, radio, TV station, or Internet platform, the existence of advertisements will destroy the user experience.

The most important thing is to find a balance between making money and user experience.

For example, products such as Helo and the mobile version of Facebook have few advertisements because they are products on the smartphone side. This is a new gadget, and we are still slowly groping for a balance point.It is better to make less money than to cross the balance point and affect the user experience, resulting in the loss of users.

For the mature products of some large companies, the moat is very high, and the flexibility range of this balance point will be very large.

Like this repetitive low-quality ad.

Not impossible.

Just don’t use this kind of ads on all platforms.

As long as such advertisements that do not comply with the platform policy are within the scope of the balance point flexibility, it will not seriously affect the user experience and cause user loss.

This is the "loophole" in the policy.

Whoever can understand the rules of the platform and who can grasp this balance point can overcome the limitations of the platform and survive well within this flexible range.

Shi Jinglin was previously the president of Xiaonei.com, and could easily obtain various materials for Ziweixing and Ziweixing International's platform products.

With both industry experience and industry data, it is too easy to make some judgments and analysis.

This is simply not comparable to other cross-border e-commerce players.

Zhou Buqi never thought that cross-border e-commerce could play like this.

Just like company management.

If everyone is greedy for public funds, they will be dealt with seriously. This is related to the life and death of the enterprise.

If a few people make small troubles and usually reimburse a little more for phone bills, taxi fares, catering expenses, and clothing expenses, within the "flexible range", they will turn a blind eye and close one eye.

The business expenses spent on dealing with this kind of thing may be more than the little company funds they are greedy for.

Zhou Buqi asked: "What are the details? What are you going to do?"

Shi Jinglin said: "You can't be a cross-border e-commerce website, but a group of cross-border e-commerce websites, a bunch of cross-border e-commerce websites that cooperate with each other. For example, websites like ABCDEFG. When promoting popular models It is necessary to smash advertisements, but if there is only one e-commerce website A, all of which are repetitive advertisements, they will be restricted by the platform. If they are separated and divided into ABCDEFG and these websites to advertise together, then the restrictions can be bypassed. It is different From the perspective of fairness, if the platform gives advertising space to A, it must also provide advertising space to BCDEFG’s advertisements.”

Zhou Buqi was a little surprised, "Can this be bypassed? Advertisement A is for clothes, and advertisement B is for clothes. Isn't this repeated?"

Shi Jinglin said: "It's repetitive, but it can be circumvented. The review of repetitive advertisements is only for a single advertiser. Otherwise, it will violate fair competition. Companies such as ABCDEFG pay the same advertising fees. Why is A's advertisement It can be published, but other companies can’t? The platform can only acquiesce. Look at Facebook, Amazon and eBay are bidding for similar product advertisements in order to compete. It’s similar in China.”

"It really is."

When Zhou Buqi heard what she said, the fog disappeared.

It really is so.

Especially domestically.

For example, the competition between JD.com and Suning.com is really intense.

Where are all the products of Suning.com advertised, JD.com immediately follows the past and advertises almost exactly the same; the price of Suning’s products has been lowered, and JD.com immediately adjusts to ensure that the price is lower!
Even JD.com has secretly dispatched a large number of "spies" who go to Suning.com's offline stores to watch every day, always paying attention to the pricing of the other party's products.

Stick around like a follower, and quickly gain a competitive advantage.

At this time, Internet platform advertisements really cannot be restricted.

If you have advertised for Suning.com, you must also advertise for JD.com, even if the advertisement is repetitive and the product is exactly the same.It is an unavoidable favor at home, but it is a legal threat of fair competition abroad.

Zhou Buqi said: "The idea is clear, okay!"

Shi Jinglin smiled and said: "However, I didn't want to challenge Facebook's platform principles too much. Build a group of cross-border e-commerce sites, one for T-shirts, one for underwear, one for shoes, and one for Pants...are similar advertisements, at least not completely repeated. At the same time, these advertisements are all related to each other. After entering website A, you can provide product recommendations from website B; after entering website B, you will also provide product links from other websites. In short , is to let the traffic turn around. If website A advertises on Facebook, no matter how much it spends on advertising, it will be limited by the platform mechanism and it will be difficult to introduce too much external traffic. You can use the related websites of BCDEFG to help. They can introduce traffic to website A..."

"Well! Matrix mode, reliable!"

Having said that, Zhou Buqi reacted immediately, and the experience of foresight was applied.

Isn't this the mode of the content matrix in the short video field?

After the rise of the short video industry in later generations, many big Vs must buy more traffic and gain more exposure in order to capture more fans.

But the short video platform also has this anti-repetition mechanism.

This account is difficult to repeatedly recommend to users.

How to do?
The matrix pattern comes out.

For example, how can the account "Zhou Bu Qi Shuo Business" gain a large number of fans in the fastest way?It is not enough to rely on only one account to buy traffic, it has to be like what Shi Jinglin said.

A bunch of derivative accounts should be born, such as "Zhou Buqi talks about business", "Zhou Buqi talks about economy", "Zhou Buqi talks about enterprises", "Zhou Buqi talks about business management" and other similar accounts.

Every account buys traffic and strives for exposure, so that the "repetition" restriction can be bypassed.

Relevant content can be pushed to users frequently, and it is easy to gain the attention of a large number of fans.And these accounts are related to each other and communicate with each other.

The pattern worked.

Putting it on cross-border e-commerce is to build a matrix group of this whole set of cross-border e-commerce, relying on the assistance and exposure of many related websites to increase the strength of the individual.Through the increase of individual strength, the growth of overall strength is promoted.

It may be difficult to compete with e-commerce giants such as Amazon and eBay alone.Even trying to stand out in the field of cross-border e-commerce is very difficult.

This matrix mode is different.

Dozens of brothers and sisters are created at the same time, and everyone goes into battle together...

Ziweiyun has acquired Shopify and has a powerful e-commerce website template.Relying on this template, you can quickly and simply build many cross-border e-commerce websites, which together form a matrix group of cross-border e-commerce.

Seeing that she had gained his approval, Shi Jinglin was very happy, "Yeah, yeah, you're right, it's the matrix mode! This word is really good!"

Zhou Buqi had a premonition, "The model you mentioned is likely to lead the cross-border e-commerce industry in the future."

Shi Jinglin was full of confidence, "Needless to say? This model also has the greatest security benefit!"

"Huh? Security level?"

"Cross-border e-commerce is so dangerous. If a product appears to be counterfeit, it will be checked by the customs, or the product is out of stock and cannot be shipped, or the product is over-exaggerated and the product quality is low, the product is not the right version, etc. Once it is released If these problems are found, they will be decisively closed down. Anyway, each website is independent, and if one is closed to evade responsibility, other websites can still operate as usual.”

"I go!"

(End of this chapter)