Go back to the past to be the fishing king

Chapter 252
Wang Yan and Han Qiang were chatting and laughing. Seeing Zhang Yang's expression changed, he subconsciously glanced up.

"Damn it!"

After seeing the name of the advertising poster, the grumpy Wang Yan opened his mouth and breathed out the fragrance, full of swear words.

After cursing a sentence, Han Qiang grabbed Wang Yan, who was about to rush up and set things up for the other party.

"Wang Yan, calm down! Boss, what shall we do?"

Han Qiang looked at Zhang Yang, usually the brothers don't need to worry too much when they are together, but it's about the company's affairs, so Zhang Yang, the boss, should make up his mind.

Zhang Yang's face was livid and ugly, but he still forcibly suppressed the anger in his heart.

When I brought people to the Weihai factory to take away the molds, drawings, and carbon cloth, I negotiated with the other party and refused to allow the other party's breach of contract and plagiarized products to participate in the exhibition. The owner of the fishing rod factory at that time also agreed.

But now it's good, the name of the fishing rod factory has been changed, the equipment painting and product positioning have not changed at all, and it has just been moved to the brand hall N of the fishing gear exhibition in a grand manner.

What's even more exasperating is that it is very close to Zhang Yang's exhibition hall, the straight-line distance is no more than 30 meters, and the first door is just at the end of the corridor outside Zhang Yang's exhibition hall. It is located at the intersection, and in terms of geographical location If it is, it is much stronger than Zhang Yang's position.

"Brother Chu, you and Xiao Dai go for a close walk and see if the people from the factory are making arrangements for the exhibition! Brother Qiang, Brother Yan, let's not go there first! Find out the details before we talk!"

Zhou Chu's personality is more stable, and his style of doing things is more meticulous, at least he won't start working after meeting each other.

"Okay!" Zhou Chu responded, and took Xiao Dai from the marketing department for a stroll towards the opposite exhibition hall.

"Damn it, these grandsons really think our contract is a display! Don't care about it like them, they think we are easy to bully!

The product positioning and painting name are the same, it must not be a coincidence!

If you don't believe me, just watch, brother Chu will understand everything when he comes back! "Wang Yan still muttered indignantly.

Zhang Yang nodded: "No matter what you say, find out the situation first! If it's really those bad products, our product positioning and pricing will have to be reconsidered!
Launching new products is a very serious matter, and it is related to the entire brand image and subsequent promotion and marketing plans! "

"If it's them, just endure it like this? Or find a few people to smash the exhibition hall down for them! At worst, go in and squat for a few days!"

Wang Yan's anger still persisted, and he still considered solving the problem by violence.

Zhang Yang shook his head: "Pull it down, you can't do things like this, if you really do it like this, we will become perpetrators instead!

In such a large fishing gear exhibition, smashing the exhibition hall by hand is not as simple as squatting for a few days, and serious handling of picking quarrels and provoking troubles is enough!Wait until Brother Chu comes back! "

Several people stood not far away, quietly waiting for Zhou Chu to come back after inquiring about the situation.

About 5 minutes later, Zhou Chu came back.

Walking up to Zhang Yang, Zhou Chu shook his head: "Among the people who set up the exhibition, there is no group of people from the previous fishing rod factory!

I made friends with them casually, they claimed to be an old factory that has been in business for seven or eight years, and the poles were just launched by the boss of their own company this year!Ready to make a fortune by taking advantage of the popularity of the black pit market! "

Zhang Yang nodded: "Okay, I got it, let's go back and talk about it!"

"Just go back like this? They must be together!" Wang Yan was still indignant.

Zhang Yang shook his head: "Probably not, Zou Yaohua can't be so courageous, I guess he packaged the samples with this part of the new business and sold them to his peers, or backdoor cooperation or something!

You can't change all the employees in the company because of this business! "

Zhou Chu also echoed: "The boss is right. If it's what we guessed, we should be cautious about the official launch tomorrow! If the other party engages in a price war, we will feel very uncomfortable!"

"Fuck!" Wang Yan spat a mouthful of thick phlegm on the ground.

Originally, they came out for a walk happily after finishing their own business, but when they returned to the exhibition hall, everyone's faces were quite ugly, and the atmosphere became rare and dignified.

Old Zhao was sitting in a card seat talking on the phone with a client, and he didn't notice what happened to Zhang Yang and the others. When he looked up after the phone call, he saw Zhang Yang's and the others' expressions were abnormal.

No need to ask, Zhang Yang took the initiative to say: "Zou Yaohua has transferred the samples in his hand and the blueprints of the first phase of joint development to another fishing rod factory brand, which is in the exhibition hall on the corner of the street! Overlord Halberd, the name is exactly the same as the painting!"

"Damn it! Is this grandson crazy?" Zhao Bingguang couldn't help breathing out after hearing Zhang Yang's news, and said in a very unbelievable tone.

If the amount of the previous contract breach loss is still to be discussed, now the breach of contract has actually caused substantial losses, and it will be difficult for the other party to resist if they are held accountable!
"The other party has already come to participate in the exhibition. The issue of accountability is a matter of consideration after the exhibition. Now we need to study how to deal with product pricing and follow-up promotion!" Zhang Yang continued.

Hearing this, Zhao Bingguang was slightly taken aback, and then said, "Are you afraid that they will overpower our product positioning and ruin our brand's price-performance ratio?"

"Yes! For something of the same quality, whoever has a high price will be embarrassed! Those industry professionals who came to the exhibition have their eyes peeled! The exhibition halls are so close together, and the tonality and positioning of the products are completely coincident. Let people compare!" Zhang Yang nodded.

"This is indeed a problem, don't think about it here, leave a few people here to finish, and the others go back to the hotel and have a meeting to discuss it!"

"Row!"

……

Four or ten minutes later, the person in charge of the relevant departments of the company returned to the hotel together with Zhang Yang and Lao Zhao.

For the senior executives in the company, the cost of fishing rod production was no secret, and everyone spoke enthusiastically in a circle, and quickly unified their opinions.

After unanimous discussion, Zhang Yang and Lao Zhao decided to give [-]% off the original price!

At the same time, the cooperative agents of the first batch of orders will enjoy a discount of [-] for an order of [-]!

According to the normal pricing principle of fishing rod products, the factory price of the rods on the manufacturer’s side can achieve about 50% profit, and the rods can be sold down after they are in the hands of the agents, with a profit of 80%-100% or even higher. .

How to understand this coefficient?For example, for a pole with a production cost of 100 yuan, the ex-factory price is set at around 150 yuan.

And in the hands of physical store distributors, it will cost around 270 to 300 yuan.Some profiteering products even have higher profit margins.

Seeing this number, some people may complain, this pricing is too f*cking black, right?Fishing gear is indeed a huge profiteering industry!

In fact, those who think so are ordinary people without business experience, but anyone with a little business knowledge knows that the profit rate is not high.

Factories need to pay taxes, pay employees wages, and keep after-sales parts inventory after the fishing rod leaves the factory. All aspects must be supported by costs. 50% of the profit is already very thin, and the actual final net profit may not even be 30%.

Besides, on the side of physical agents, there must be a backlog of inventory when purchasing goods, not to mention the relatively long capital turnover cycle, and some non-best-selling models must also be kept in stock.
Operations in the store also require various cost supports, and the leftovers at the end of the sale will also occupy a large part of the profit.

In addition, fishing tackle products themselves are a niche industry. If they want to survive in a healthy way, they must have sufficient profit margins to support them.

The price adjustment strategy negotiated by Zhang Yang and the others basically gave up most of the profit margins, and implemented the cost performance to the extreme that the company could bear.

Since the other party wanted to engage in dirty tricks to seize the market, they must be looking for profits. Zhang Yang and the others lowered the price of the order to the lowest level, so they directly played the bottom line for them, enough for them to drink a pot.

In addition, the reason why Zhang Yang and the others have such confidence to do it even if they don't make money is also directly related to the company's product line.

The company did not rely on fishing rods to start its business, but small medicines and bait nest materials. The profits of these things are guaranteed. Even if the new product category of fishing rods does not make money temporarily, it can withstand it!

On the other hand, the fishing tackle company Happy Fishing is different. A single fishing rod manufacturer sells nothing but fishing rods at the exhibition, but they don’t have the confidence to cut prices so much.

After more than an hour of discussion, the marketing department readjusted the purchase price of all new fishing rods overnight, and was busy until midnight before the recalculation and adjustment were completed.

Early in the morning of the next day, everyone got up early and had breakfast as usual. According to the requirements of the exhibition organizer, all ordinary people who visit the exhibition can only enter the exhibition at 08:30. As exhibitors, they have one hour of preparation time. You can enter the venue within an hour to prepare for the details of the exhibition.

Lao Zhao and Zhang Yang rushed to the parking lot outside the exhibition hall with a large group of people, and then entered the exhibition hall ahead of time through the internal passage, and started the formal preparations for the exhibition.

The product samples were taken out of the packing box and displayed on the booth one by one. One hour of preparation time was very ample. After the busy work, everyone stayed in the exhibition hall to rest. A bloody battle.

After setting up the exhibition, Zhang Yang glanced at the time and turned to greet Xiaoli from the Merchant Department.

"What's the matter, Mr. Zhang, what do you need from me?" Xiao Li leaned over with a curious expression on her face.

Zhang Yang said: "The meeting will start later, you go to the Le Diao Tianxia exhibition hall next door to find a way to get a quotation! Ask them clearly about their cooperation threshold!"

"Ooo, okay! I'll come over later! Ask directly, or pretend to be a real business?"

"Just find a staff member and ask for a quotation. If you are eager to improve performance, you should be able to get it easily!"

"Okay, I'll do it later!"

After arranging to get the information, Zhang Yang pulled out a folding chair, sat in the corner, connected his mobile phone to the power bank, and then took out the live broadcast stand.

"It must be very busy later, are you live broadcasting in such a noisy state?" Zhao Bingguang came up and muttered.

Zhang Yang grinned: "In addition to live-streaming the exhibition, I also want to expose the faces of the people next door to them!
I'm not a spoiled parent!It's not my style to say nothing after suffering a loss!Don't they want to be popular, so let them make a name for themselves! "

"Okay, let's do it like this! If you are impatient and dare to come over to make trouble, then beat me up!" Old Zhao also just stepped in.

It was 08:30 unknowingly. With the opening of each entrance, a dense flow of people queued up to pass the security check, and rushed to the major exhibition halls.

Those who have not participated in the exhibition may not even know how fierce the crowd was at the time of 2016.

Let's put it this way, the daily flow of people is conservatively estimated to be hundreds of thousands. The exhibition hall is not packed shoulder to shoulder, but it is definitely full of people.

The merchants who rushed to the front rushed into the exhibition center, and then rushed to the major fishing tackle brands that had been contacted in advance. The exhibition area, which was quite quiet not long ago, immediately became lively.

The first wave of customers also came to Zhang Yang's exhibition hall, and soon the investment promotion team was busy.

And Zhang Yang started the live broadcast directly!

Tianjin Meijiang Convention and Exhibition Center N2-139 is participating in the exhibition, welcome the brothers who come to the exhibition to face the base!
On the front page of the live broadcast, a name with a long strip appeared on the cover, and then today's live broadcast directly started.

[Hi Brother Yang, the sofa in the front row! 】

[It can be regarded as the start of the broadcast, the front bench! 】

[Bringing a team to the exhibition?What new products are there to introduce to the brothers! 】

[N2-139? ?Let's go and have a look later, I came with my friend who runs a fishing tackle shop, and I will help Yang Ge get a client later! 】

Zhang Yang grinned when he saw the familiar id quickly appearing on the public channel.

"Hello, welcome to the live broadcasting room, brothers! I am your friend Zhang Yang! Our team came here early the day before yesterday, and we have been busy working on the exhibition for a long time yesterday, and today we are officially receiving guests!

The morning of the first day of the exhibition is quite busy as usual, so let’s stop running around and explain to you our company’s new products this spring and the general investment agency policy.

If the fan brothers in the live broadcast room also come to the exhibition, be sure to come over, even if you can't cooperate, you can also come to drink tea and brag about your face!
Next, let me tell you about our company's new black pit additives!
In addition to the popular Xiaoyao Four Gentlemen who continue to sell, we have released a lot of new flavors this year!
For example, Hanfang medicinal wine specially used for catching twice-cooked fish and resting fish!For example, Sujin big crucian carp for Jiangsu crucian carp!In addition, there is a brand-new upgrade of the Black Pit Glory series..."

Zhang Yang, who entered the live broadcast state, was very dedicated to explaining and displaying various new products in the company, various types of small medicines, functions, etc. to the water friends in the live broadcast room. The business manager of the company is even more slippery.

It took several months to prepare in winter, including small medicines, bait, fishing rods, floats, etc. Zhang Yang showed everyone the whole series of things one by one live.

Originally, I thought that the broadcast product might be seen by fans less, but after the live broadcast of the explanation, the effect was unexpectedly good.

In less than 10 minutes after the start of the broadcast, the number of people in the live broadcast room exceeded 2000, which is comparable to the usual simultaneous online data of the black hole explosion series!

At the same time, Xiao Li, who was in charge of asking for the quotation from the other party, also successfully came to the other party's exhibition hall. After some inquiries, she quickly got the quotation and the information on the agency's threshold, and rushed back in time.

(End of this chapter)