Go back to the past to be the fishing king

Chapter 286 A Different 'Activity'

After a full three seconds, Zhang Yang finally explained slowly: "Do you feel that what I said is unreasonable?"

"A little bit!"

"Idle is idle, so let's work together according to our own ideas!"

"Okay, tell me, let me hear what's going on!"

Zhang Yang simply organized his words, and said unhurriedly: "Since the small yellow car came out on the platform, there have been more anchors in the fishing gear industry obviously!
Many of them are fishing gear shop owners, or the staff of some small manufacturers! "

"Yes, this year is especially obvious. I made a lot of acquaintances when I was free! What does this have to do with reputation? What customers buy is quality and effect!" Lao Zhao nodded and continued to ask.

Zhang Yang said unhurriedly: "Didn't you find a serious problem in the fishing gear industry when Chunzhan went to the exhibition?

Lack of innovation, serious homogenization, when something new comes out, it immediately catches up with the swarm of high imitations, and then there are all kinds of high prices!

Originally a very good item, there is no profit in a short time!
In the past, this was done at exhibitions, and most of the targets were practitioners in the fishing gear industry, and the impact was still unclear. Now that there is a live broadcast, what will happen in the foreseeable future? "

"Um, you mean there will be crazy price competition online?"

"Price competition is still a trivial matter. If you hit the cost price to the death, no one will make money! The more serious ones are yet to come.

Following the trend and launching some products without a reasonable profit-making sales cycle, it is bound to cause a large backlog of homogeneous goods inventory!

What will happen to those small factories that overwhelm a warehouse of goods and sell them but can't sell them?It can only be shipped online quickly at a price far below the cost!

I estimate that within a few months to a year at most, there should be a large number of merchants and manufacturers who clear their warehouses and sell their goods in the Kuaishou fishing gear circle!

Why didn’t everyone buy fishing gear online before? It’s because the cheap products ruined the word-of-mouth and the customers lost any sense of trust.

If we are mixed in this kind of scene to bring goods and sell our own brands, don’t you think it’s not easy to control the speed a little bit, and if you’re lucky, it’s easy to stink the brand?

We can indeed control the quality of our products, but cheap goods are being sold all around us. Can our good goods really stand up to people?It is possible to stand, but the possibility of falling is even greater!
Don't forget, many of our things are also made by OEM. They can make them for us or for others. When the time comes, they will sell the same model for an extra five or ten yuan. What should we do?Wouldn't the human setup collapse? "

"Fuck!"

Hearing Zhang Yang's well-founded analysis, Zhao Bingguang suddenly broke out in a cold sweat, and couldn't help breathing out the fragrance.

"Let's analyze it this way, it seems that this is indeed the case, so let's stop doing online marketing?"

"Of course it is necessary to do it, but we must pay attention to the method and method!
For example, at this stage, we can take advantage of the cheap online traffic to develop offline agents. After the offline agents develop to a certain scale, we can consider online matters.

At that time, the foundation of the building will be solid, and we will engage in a wave of online and offline interactions, and then the brand's influence will be completely established!

Our subordinates hold the matrix accounts of so many Internet celebrity fishermen. To put it bluntly, we have already captured the traffic password. It is very easy to create momentum at a critical point in time! "

"Reliable! You are a business genius! I am convinced!" After some communication, Lao Zhao was completely convinced by Zhang Yang.

"Look, for the next period of time, the Kuaishou fishing circle will definitely be in a state of dancing with demons!
Later, you find an opportunity to hold a meeting for everyone. You can make money, and you can also sell products and bring goods, but you can’t let the person’s design collapse, and you must firmly control the bottom line! "

"Okay, I understand, I will arrange a video conference later to emphasize this matter!"

"Oh!"

……

In the next few months, Zhang Yang really hit the spot.

With the opening of the link between the little yellow car and Taobao products, the atmosphere of live streaming on Kuaishou's side suddenly became more intense.

The anchors, big and small, hung up yellow cars in their live broadcast rooms, and everywhere they went was a scene of "prosperity".The content of the live broadcast has also become weird.

There are fewer pure content-sharing live broadcasts, and more professional anchors selling goods.

This change in the atmosphere was quickly discovered by more interested people.

As a result, the behavior of rewarding gifts in the live broadcast room and following specific circumstances to increase fans is no longer Chen Xiu's personal routine, but has become the same for the whole people.

Many celebrity masters, fishing masters, etc., who have settled in Kuaishou after a while, have also taken the direct train of launching personal accounts to start broadcasting, earning gifts and increasing followers.

Cloud piercing arrows can be seen everywhere, anchors big and small are staking their land, and they don't hesitate to spend money to pay for it in order to increase their fans as soon as possible.

At this time, Zhang Yang's foresight can be seen.

Zhang Yang came in immediately before others settled in Kuaishou. He had a professional live broadcast team and content team under him, and he got fans into his hands early on.

Now the number of Zhang Yang's big fans has successfully exceeded 80, and he is a real head anchor among fishing anchors. Every time the broadcast starts, there are an endless stream of people who just come to brush gifts to increase fans' attention.

After a live broadcast, it is easy to earn tens of thousands of gifts in gifts. If it is the number of live broadcasts that Zhang Yang personally appeared in, there are many times when he received more than [-] in rewards for a single show.

All the people paid attention to the gift points, whether it is giving gifts or receiving gifts, everyone is happy, but one person is a little depressed.

who?

The number one 'Shenhao' in the fishing circle, Chen Xiu.

In the society, my brother Xiu has tasted the sweetness in front of him. He just relies on his usual brushing and brushing, and he hardly posts a few reliable videos. At present, the number of fans has also increased to more than 40.

Although the current daily income is still good, with the increase in the number of fans of other players' anchors, he feels that he is gradually losing control of his one-acre three-point land.

Chen Xiu, who had a sense of urgency, quickly approached Zhang Yang for advice on this matter.

"Boss, now there are a lot of colleagues who are tweeters, so I can't get so many good orders now, I feel a little uncomfortable, what should I do?"

Chen Xiu on the phone didn't have the appearance of drooling in the live broadcast room and disapproving of everyone, just like a good baby asking questions from the teacher.

"Haha, this is not a solo food business. Others can do it if they want to. You can't monopolize all the business of Tuike by yourself!"

"Um, that's not what I mean. I just want to ask if we can transform in advance! There are too many people doing it, the competition is fierce, and the unit price of customers will drop in various ways in the future. Sooner or later, it will be finished, so it's better to prepare in advance!"

Chen Xiu's business thinking is really sharp enough, and he has just shown signs of it. He has already noticed something is wrong and made plans in advance!
The corners of Zhang Yang's mouth curled up slightly: "You bastard, your reaction is quite fast!
There are ideas, but this time I can't let you play by yourself, I want to get a share too!
You should have saved a lot of money during the period of being a tweeter, right? "

"Uh, I'm used to spending a lot of money on gifts, and I've made a lot of money, but most of them are for me. There are probably one or two hundred of them that I can get out so far. If it's not enough, I can think of a way. In the car I just picked up, I still have more than 100 million yuan!" Chen Xiu said seriously.

Hearing that Chen Xiu had made so much money in less than half a year, Zhang Yang was a little surprised. He thought he would be able to survive with a million dollars, but he didn't expect the actual situation to be multiplied several times.

"It's enough, if it's not enough, I don't care if I get you some pads!
Listen well, for this business, I'm in charge of coming up with ideas and part of the funds, and you are in charge of the actual operation. If you make money, we'll get [-]% of it! "

"Okay, no problem! Tell me, I will definitely implement it!"

"My idea is called engaging in activities!"

"Events? What do you mean? I don't understand!"

Chen Xiu was at a loss when she heard it, and she didn't know where the tricks and profit points were.

"Don't worry, I'll tell you slowly!
After being on the platform for so long, no matter if it is for you or for others, you should be familiar with it, right? "

"That's necessary. Now there are hundreds of manufacturers and anchors on WeChat alone! We are Shenhao people, so don't call us Brother Xiu wherever we go!"

"You can find any excuse, hold an event, ask everyone you know to sponsor the event, and then live broadcast the goods in the name of free shipping for [-] yuan!
You must know how to fish. This activity is essentially the same as the way of fishing.

Arrange the nest in advance, sprinkle bait, and then choose profitable products that will not hurt customers to bring goods to the event! "Zhang Yang said in an old-fashioned way.

"I'm so fucked!!"

After listening to Zhang Yang's explanation, Chen Xiu didn't speak for a full five seconds, trying hard to digest Zhang Yang's plan, and after thinking about it, her breath became short of breath with excitement.

Talent is a real thing, and people are different from each other. An ordinary person might be confused when they hear this, but Chen Xiu has already grasped the essence of Zhang Yang's proposal.

Looking for product sponsorship from acquaintances during an event is tantamount to cashing out the gifts and other favors you received earlier, and then putting the gifts you get into the [-] free shipping event to act as a nest to attract accurate fishing fans into the live broadcast room.

There is definitely no shortage of people in this kind of activity of picking up big bargains, and then you can sell some products that are profitable and cost-effective in the eyes of outsiders.

Zhangkou wants to come to 'Wozi' to make a nest, and pull people to his live broadcast room before selling goods. This model will definitely work without trying it.

"Why, understand?" Zhang Yang asked with a smile.

"This idea is absolutely perfect. It will definitely be enough. As long as you choose the right product, you can make money and gain fans, without any delay!"

"There's something even worse!"

"Ok?"

"Who told you that you only sell goods to make money, and fans are essentially a valuable commodity. If there are [-], [-] or even [-] people in the live broadcast room, is there any commercial value for others to pay attention to?
If you announced the top [-] on the reward list at the climax stage of the broadcast, how about some attention?What will happen? "

"Hiss..." Through the phone, Zhang Yang heard Chen Xiu gasp.

"Hello? Where are you? Talk!"

"I'm here! Boss, you are simply a genius. I, Chen Xiu, have never admired anyone since I was sensible. You are the first! I am convinced and admired!" Chen Xiu licked Zhang Yang.

"Don't be so flattering! I've finished my train of thought for you, let me talk about a few points that need attention!
First, there must be a warehouse that is spacious enough. All the products that are coming must be placed in the warehouse and posted as jokes to expand their influence!

The second question is that all sponsored products must be of good quality. They can be old models, but they cannot be low-quality garbage!
The third question is that a lot of manpower is required for delivery and packaging. If there are too many orders, it will also have a great impact on express delivery. With so many orders in hand, it is best to cooperate with a reliable express company to minimize the unit price. You can save hundreds of thousands in shipping costs alone.

The fourth question is product selection.

The goods you sell must have word-of-mouth and cost-effectiveness, otherwise, if you make a quick profit from this kind of activity, your account will be invalidated!
There are many high-profit and high-quality products in fishing tackle, such as small medicines, floats, fishing lines, fishing rods, etc., which must be checked in advance!

For the first time, I can ask people from the company to do part of the work for you, but you also have to start trying to form your own fixed team, and you will be fully responsible for the latter part of the business! "

"No problem, I wrote everything down, smoothed out my thoughts and then started to execute. I estimate that all the preparations can be done in half a month at most!" Chen Xiu said very confidently.

"Half a month? Don't think it's so easy, plan to prepare according to one month, and strive to make things beautiful in one go!
The first to eat the crab is the one who earns the most, but it is foreseeable that there will be a lot of people following the trend to imitate your routine!Give them a sample, even if they earn less, set up the threshold! "

"Understood! I'm willing to throw in all the money I earn to earn fans' attention for nothing! I'm sure I won't embarrass you!" Chen Xiu's gambler temperament was once again highlighted.

"Okay, sort out the thoughts I said, make a plan, and start preparing. If you have any difficulties or needs, just contact me or Lao Zhao!

Among the group of anchors signed by the company, you are the one I am most optimistic about, the pure delivery anchor. Do a good job, do a good job, and I will leave other tricks to you! "

"Ok!"

"Let's do this first, go ahead, I'm hanging up!"

……

After hanging up the call, Chen Xiu took five deep breaths to calm down her excitement.

When a new business model emerges, it means that huge wealth will be created in the future. The routine that Zhang Yang taught him is this new model that no one has played before. It has not yet been implemented, and the result is already predictable.

After forcing herself to calm down, Chen Xiu wrote down all the main points of the call on paper and reorganized it again. After finishing all the work, Chen Xiu took out her mobile phone and dialed her own phone number.

At present, Chen Xiu is working in the Taobao Twitter model without a source of goods, so he does not have a mature team. This kind of thing requires a lot of people, and forming his own team is on the agenda!

After some communication, preparations for the first event of Kuaishou Fishing Circle started vigorously.

(End of this chapter)