I collect gold fingers in the heavens

Chapter 370 Margin

"Xiao Luo, what other requirements does your company have?" Boss Liang was displeased, but he said as calmly as possible.

"In order to ensure the validity of the agreement, our company also requires all merchants who have signed an exclusive agreement to pay a deposit. Once the merchant violates the agreement, our company will issue a warning to the merchant, fine, or even confiscate the deposit."【 Xiao Luo, the BD manager of Feixia Takeaway, said.

"Security deposit? How much deposit is required?" Boss Liang couldn't help but frowned again. Even when [Leituan Food Delivery] signed an exclusive agreement, they didn't ask for any deposit.

"The amount is not much, just one thousand yuan as a deposit." Ronaldinho replied.

In fact, deposits or exclusive agreements are market competition methods that are not recognized by the law and involve monopolistic behavior.

Once a merchant sues the platform, it is absolutely accurate.

But so what?

If the platform can maintain a high market share, small merchants generally dare not do so.

So what if you win?
The court fined the platform tens of thousands of yuan at most.

But the merchant offended the platform.

It is very difficult to continue to make money from the platform

Some people have excuses to prevent merchants from continuing to settle on the platform.

Merchants are people who judge the situation, as long as they are not forced to the limit, they will not do such behavior.

This is why [Eat Me] has always been difficult to get exclusive customers from [Lituan Waimai].

Very simple, the market share is not as good as others.

After [Lituan Food Delivery] goes online, there will be one or two hundred orders a day.

But when I went to [Eat Me], there were only thirty or forty orders a day.

Even if [Leituan Food Delivery] is more exploitative, it still has an advantage in comparison!
This is not only the case in the food delivery industry, but in fact it is the case in many industries, and the e-commerce industry is also the case. The boss beats the second child and often asks merchants to choose one of the two.

…………………………………………………………………………………………………………………………………… ...

[Flying Xia Takeaway] I want to gather high-quality customers in my hands and turn them into my own moat. The things you want to buy can only be bought from me.

This is the lowest cost competitive advantage.

At that time, even if other food delivery platforms set off a subsidy war, [Flying Xia Food Delivery], which has a large number of high-quality customers, will also provide subsidies. It doesn't even need such a big subsidy advantage, and the other party will not be able to compete with them.

When mentioning money, Boss Liang frowned even deeper, "As soon as you go online on your platform, do you have to pay 1000 yuan?"

"No." Ronaldinho shook his head and explained in detail, "You don't need money to go online, but after you open your business, 1000 yuan in the turnover will be locked by the company's system as a deposit. When the agreement expires, Boss Liang, if you don’t want to continue to open a store on our platform, you can directly apply for unlocking. Once unlocked, your 1000 yuan security deposit will be credited to your account within 5 minutes at the latest. Of course, after you return When the deposit is paid, your store will also be removed from our company system."

"Oh, so." Boss Liang's brows were still frowning, and he said, "But why does your company have this deposit system? They [Lituan Waimai] asked us to make an exclusive agreement before, but they didn't ask for this deposit."

Ronaldinho felt a little impatient in his heart. He was so unhappy. When the business was good before, he would put on airs when he came to visit him. Now that the business has deteriorated, he still talks so much when he asks him.

But these words just turned around in his heart, but he didn't say it after all.

Ronaldinho said as calmly as possible, "But [Lituan Food Delivery] does not have such a big subsidy as our company."

After a pause, Xiao Luo said again, "Also, Boss Liang, let me emphasize this to you."

"The 1000 yuan is the deposit you paid to apply for our company's large subsidy activities, not the deposit for the exclusive agreement."

In fact, it is actually the deposit for the exclusive agreement, which restricts the boss not to go online on other platforms, but in order to avoid possible legal risks, this is what I said.

This is also the concept that the company requires them to transmit to the business owner.

In this way, even if the defendant goes to court, the two sides will still have their own arguments.

Boss Liang heard a little clearly, but a little vaguely. He was silent, frowning and thinking.

At this time, Ronaldinho became a little impatient.

When faced with hesitation by merchants, the best way is to create a sense of pressure for merchants.

This is the experience analyzed by colleagues when Ronaldinho and his company were conducting performance [brainstorming].

Thinking of this.

Xiao Luo then lied and said, "Boss Liang, why don't you think about it again, I'll go and handle the store opening for other bosses who are willing to sign exclusive contracts and pay deposits first! Otherwise, if it is a few days later, the company might not let the new The participating merchants have participated in this large subsidy activity of [1 penny can control the fullness].”

With that said, Ronaldinho stood up and wanted to leave.

The proprietress who had been silent by the side became anxious when she saw it, and pushed Boss Liang, "Old Liang!"

"I know. Don't talk." Boss Liang looked back at his wife with dissatisfaction, showing the chauvinist machismo style, then turned his head and said to Xiao Luo, "Okay, Xiao Luo, don't bother. I have paid the deposit, you can help me get it."

Ronaldinho grinned when he heard the words, and said in a brisk tone, "Okay, you sign this exclusive agreement."

He took out an exclusive subsidy activity agreement from his backpack and signed it for the boss, and after signing, he asked the boss to print his fingerprints.

Being so formal is actually a move learned from [Lituan Waimai], in order to give the boss a sense of formality in his heart, and if he violates it, it will lead to a lawsuit.

And the name of this agreement is not an exclusive cooperation agreement, but an exclusive subsidy activity agreement, in order to avoid legal risks.

After Boss Liang read the terms carefully, he signed and stamped under Ronaldinho's urging.

After finishing, Ronaldinho left a copy for Boss Liang, then took out his mobile phone, opened his own business background, and started to help Boss Liang launch the store.

After spending two minutes, Ronaldinho entered and uploaded all the information, refreshed it, and received the message that the store was successfully opened.

Ronaldinho taught the boss to download the client on the computer and mobile phone.

After entering the account password and opening the client, a message pops up—"The same store was detected—[Liang Kee Pork Knuckle Rice], do you want to migrate the data?"

Boss Liang poked his head over and saw that the store detected by the system was exactly the store he launched on [Lituan Waimai]. All kinds of dishes and full discount activities were exactly the same.

Ronaldinho asked Boss Liang, "Synchronous replication? So you don't have to serve dishes one by one?"

"Copy it." Boss Liang said with a strange expression on his face, "You [Qiandu Waimai], oh, the technology of [Feixia Waimai] is so advanced."

Xiao Luo showed a rather smug expression on his face when he heard this, and said, "The technical capabilities of the new company are indeed very powerful. After all, the parent company has developed such phenomenal software as [Audition]."

While talking, Ronaldinho clicked [OK].

After a few seconds of buffering, Boss Liang's shop on [Flying Man Takeout] was ready.

Ronaldinho continued to fiddle with the client, and clicked on a page from somewhere, which was the electronic version of the [Exclusive Event Subsidy Agreement]. He said to Boss Liang, "Boss Liang, come here to confirm?"

"what is this?"

"It's the agreement you just signed. You click [Confirm] later, and then there will be a camera asking you some questions, and you can answer yes."

"It's so troublesome." Boss Liang complained.

Xiao Luo immediately became upset, and he said to Boss Liang, "Boss Liang, our company has invested real money to cooperate with you. If you have one hundred orders a day, our company will subsidize one or two thousand yuan. You have two dollars a day. For one hundred orders, our company will subsidize three or four thousand yuan. If your order volume is higher, then our company will subsidize more. If you have to subsidize so much a day, calculate how much you need to pay in a month!"

"It might cost [-] to [-] yuan just to supplement your store. With a business of tens of thousands of yuan, can your store make so much in a month? Our company should be more serious. Is there a problem?"

"If you think it's not good, then I won't force it, and we won't cooperate." Ronaldinho looked angry.

When Boss Liang saw it, he quickly laughed and said, "Xiao Luo, don't get excited, I'm joking."

As he spoke, he hurriedly sat down in front of the computer, fearing that Ronaldinho really wouldn't let him do it, he immediately clicked the [Confirm] button, and a window popped up in front of him, in which was his own current video recording.

"The following questions and answers will be videotaped."

At this time, a female electronic voice sounded from the computer, "Are you the owner of [Liang Kee Pork Knuckle Rice] restaurant?"

"Yes." Boss Liang replied ignorantly.

"Have you read the exclusive subsidy cooperation agreement of [Flying Xia Takeaway], and agree to the terms of the agreement?"

Boss Liang hesitated for a moment when he heard the words, and vaguely saw the displeased expression of the BD manager of [Flying Man Takeaway] out of the corner of his eyes, and remembered the recent bad business in the store, so he said without hesitation, "Yes!"

"[Flying Xia Takeaway] Exclusive subsidy cooperation has started, I wish you a prosperous business!"

The window disappears, and a [One Penny Controls Full] activity page appears on the client terminal.

There are several dishes in his store on the page, which are the most cost-effective and most popular dishes in his store.

"Xiao Luo, how did you select these few dishes?" Boss Liang asked in surprise.

"I don't know about this, it's about the technical department." Ronaldinho shrugged and replied casually.

"Can I change to other dishes?" Boss Liang actually wanted to change to other dishes with higher profits. Anyway, [Feixia Takeaway] company will give them subsidies.

"No! The system is restricted." Ronaldinho has been asked this question many times.

"Okay. So what should I do next?" Boss Liang asked regretfully.

"Check the dishes to participate in the event, and then click [Sign up for the event]." Ronaldinho pointed out.

After seeing Boss Liang checked three dishes and confirming the registration, Xiao Luo helped the boss check the delivery service, and finally came to the homepage of the client.

He moves the mouse to the upper right corner.

"Click on [Business], and the event will go live. The new store will have the right to rank for a week, and the ranking will be at the top. After receiving the order, the delivery staff will also come to your store."

"Oh, that's right." The BD manager of [Feixia Takeout] remembered something, and said, "By the way, before you click [Open], you must close the stores on your other food delivery platforms, otherwise , you will receive a system warning. Let me help you close the [Lituan Waimai] store now."

With that said, Ronaldinho opened the [Lituan Food Delivery] client on the computer and selected [Closed].

Immediately, the client side of [Lituan Food Delivery] dimmed.

Boss Liang watched Xiao Luo operate on his computer with rather complicated eyes, and did not stop him.

Ronaldinho turned around and asked the owner of the pig's knuckle rice restaurant, "Do you want to click open?"

"Click to open." Boss Liang said with a wry smile in his heart.

"Okay." Ronaldinho doesn't care about the boss's psychological activities, whether he feels sorry for [Lituan Takeaway] or other psychology, he only has his own KPI in his eyes.

The turnover of terminal stores is also his assessment standard for this month, and it is still an important assessment standard!
After clicking [Business] for the boss, Xiao Luo told Boss Liang a few things to pay attention to, and after emphasizing again and again not to open other takeaway platforms, he left.

On Boss Liang's side, not long after the online store opened, there was a brisk electronic voice, "Hero, you have a new takeaway order."

The small ticket machine is printing small tickets.

Boss Liang tore it open and saw that it was the dish of the penny event set meal, and in the note: the boss finally saw your store, and ordered it immediately.

Seeing this remark, Boss Liang knew he was a regular customer, and couldn't help but smile slightly at the corner of his mouth.

Just as they were about to pack, the electronic sound rang again, and they sounded one after another. It turned out that three orders came at the same time.

You know, it's not the peak dining season yet.

Boss Liang looked at his wife, and both of them couldn't help smiling.

Business, finally came back.

The couple started to get busy.

As the peak dining period gets closer, more and more orders are placed in the store.

The riders of [Feixia Takeaway] appeared in his shop one after another to pick up and deliver food.

Boss Liang felt that he had regained the feeling he used to have.

Sweat flowed on the body, but it was sweet in the heart.

Until more than seven o'clock in the evening.

It's peak dining season.

Boss Liang, his wife and the two guys rarely had a break.

Looking at the computer orders, there are actually 112 pieces.

You know, it's only half a day's business.

If it stays open all day.

That order has to break through 200 pieces.

According to the 6% gross profit of restaurants, an average gross profit of 200 yuan can be earned for one order, and 1200 yuan can be earned for [-] orders.

With a gross profit of 1200 yuan a day, you can earn [-] to [-] yuan a month.

This is still the takeaway profit, and dine-in also accounts for a lot of turnover.

In this way, the profit will be higher.

Boss Liang finally didn't have to frown anymore.

(End of this chapter)