I collect gold fingers in the heavens

Chapter 371 [Lei Tuan Takeaway] Can't hold it anymore

For Internet companies, speed is the most important thing.

In the process of development, various problems will definitely be encountered.

But as long as the speed increases and the scale increases, the previous problems will often not be a problem.

On the contrary, if you stop to solve the problem at this time, the problem will never be solved, and your steps will only be slowed down, then surpassed, and finally go to death.

[Flying Xia Takeout] took over the site of [Thousand Degrees Takeout].

[Qiandu Waimai] Originally, there were not many cities where the website was opened. With direct sales and agents, there are only more than 100 cities.

This number is far lower than [Eat it], let alone [Leituan Takeaway].

Today's [Flying Xia Takeaway] is purely relying on subsidies to gain market share.

Before the tide of subsidy subsides, in order to truly develop and grow, it is necessary to open a large number of urban stations.

[Flying Xia Takeaway] With such a large subsidy, why does [Lituan Takeaway] still have so many orders.

It is the orders given to third- and fourth-tier cities that [Flying Xia Takeaway] does not cover.

If [Flying Xia Takeaway] does not open a large number of stations, then in fact, no amount of subsidies will be useful. You cannot kill [Lituan Takeaway]. Once the subsidy is over, the other party will resurface and even burn more vigorously.

Therefore, when [Flying Xia Takeaway] was attacking the takeaway market, they were also conducting large-scale military training at the headquarters in the capital.

250 outstanding BD managers, or BD supervisors, were transferred to the headquarters for one week of emergency training.

While high-intensity training, while the final elimination.

a week later.

Fifty of them were eliminated, and the remaining two hundred were all promoted to acting city managers, and then stuffed with a backpack and some materials, and sent to cities across the country.

With them, there are an equal number of delivery managers.

The city manager is responsible for the opening of the city station. With the support of the [Flying Xia Takeaway] functional center, they will establish offices in the new city, recruit salespersons, negotiate cooperative businesses, launch stores, design activities, and distribute leaflets or Do other publicity.

The delivery manager is looking for delivery franchisees, assisting in the recruitment of riders, and doing a good job in a city's takeaway delivery service.

This is the treatment of [Flying Xia Takeaway] directly-operated cities.

But there are more areas, which [Flying Xia Takeaway] can't cover or look down on for the time being.

In these areas, it is necessary to adopt the system of joining agents.

The original [Qiandu Waimai] agents, because [Flying Xia Waimai] launched the [One Penny Campaign], now they deliver orders every day, and no one rushes to block the gate.

This effect naturally also attracted powerful people from small cities in the third and fourth tiers.

The customer service personnel of [Flying Xia Takeaway] have received many calls for cooperation from agents.

A new chairman like Qi Tianlin will naturally live up to the [enthusiasm] of these people, and has expanded the number of dedicated [channel managers] to connect with these agents.

In the end, two hundred agents were screened out.

The strength of these agents varies from small to large, and the area of ​​the agent is also different. Some may contract several counties, and some may contract several counties and towns. The [-] yuan market start-up fund is used to develop the market, so that they are eligible to sign an agency contract with [Flying Man Takeout] and get a [-]% commission for each order.

In addition, they are also responsible for the recruitment of business and riders, the development of the takeaway market, and delivery services.

In other words, they are both city managers and delivery managers, and they take on two roles in order to earn a [-]% commission on takeaway orders.

These franchising agents were also gathered together for training, and after a week of training, they were sent to their respective agent areas to start operations.

The work efficiency of franchise agents is much stronger than that of many city managers.

After all, many of them are powerful people in remote cities, and they work for themselves.

After they went back, they easily dealt with the manpower and material resources. With riders, they also had business. Xia Takeaway] opened a store on the Internet.

The regions of these agents are mostly markets that have been cultivated by [Eat Me] or [Lituan Waimai].

Local young people are no strangers to food delivery.

As soon as these agents came, relying on the large subsidy of [Flying Xia Takeaway], they just advertised, and the orders increased rapidly.

This kind of acquaintance social transmission speed is very fast.

In the future, there is no need for these agents to promote, a lot of restaurants will come to you on their own initiative, and a lot of users will download and eat fast food for that penny.

Orders have been showing explosive growth in the areas the agents are in charge of.

Plus those city orders to open the station.

[Feixia Takeout], which had been maintaining an average of 1400 million orders per day, and fell into a sluggish growth, has achieved another sharp increase in order volume, reaching more than 1900 million, which has surpassed the 1800 million orders of [Lituan Takeaway] daily average.

As for [Eat Me], because of the subsidy, the order has remained at more than 1000 million, but there is a clear downward trend. There may be fake orders, otherwise, it may have fallen below 1000 million.

[Leituan Food Delivery] has the worst order situation, with only two to three million orders.

The market capacity of the entire food delivery market has reached an average of 3200 million to 3300 million per day after [Flying Xia Food Delivery]'s crazy smash without subsidy.

Many new users have been developed, especially in the third- and fourth-tier sinking markets.

However, many new users were middle-aged and elderly people who did not use takeaway food before. Once the subsidy of [Flying Xia Takeout] stops, the proportion of these users who can survive will be very low, not necessarily one in ten.

As for [Lituan Waimai], who originally sat firmly on Diaoyutai and did not follow [Flying Xia Waimai] in the subsidy war, they were also a little panicked because they wanted to continue to copy the successful cases of the group buying market.

It's not because [Leituan Food Delivery]'s takeaway orders have been declining, but because [Feixia Food Delivery] has continued to expand its operating area, and at the same time it has used exclusive agreements to continuously reduce the high-quality customers of [Lituan Food Delivery].

According to [Leituan Waimai]'s own statistics, from the launch of [Flying Xia Waimai]'s subsidy activity, in just two weeks, the number of exclusive merchants has decreased by one-third.

After these merchants launched [Feixia Takeaway], they were banned from launching other takeaway platforms.

This is the fatal blow to 【Leituan Food Delivery】.

[Lituan Waimai] has already enjoyed the market advantage brought by this kind of policy in the market before, and the previous [Eat Me] and [Qiandu Waimai] are so overwhelmed that they can't stop.

Because when the takeaway prices are similar, if you have restaurants on my platform, you may not have the restaurants I have.

Consumers have no loyalty to food delivery platforms, but they still have loyalty to high-quality restaurants.

Therefore, customers will naturally use the platform where they can buy the food they want, and after using it frequently, it will form a habit.

[Lituan Takeaway] definitely doesn't want to be manipulated by [Feixia Takeaway] in the end.

If the high-quality customers in the entire market are taken away by [Flying Xia Food Delivery] with exclusive agreements, then [Lituan Food Delivery] will become a trapped beast, and it will be very difficult to escape from this prison.

At that time, even if [Leituan Waimai] waved the big stick of subsidies, it would be difficult to come in.

Because [Lituan Food Delivery] will use subsidies, [Feixia Food Delivery] will not hesitate to use subsidies.

[Lituan Takeaway] Today's predicament will be a lesson for [Flying Xia Takeaway] in the future.

It’s just that [Flying Xia Food Delivery] can continue to burn with [Lituan Food Delivery] regardless of profit, but [Lituan Food Delivery] can no longer do as it pleases.

[Lituan Waimai] has raised funds many times, and has burned so much money, the pressure from investors has been particularly great.

It must be listed in 2018.

This is their bottom line for [Leituan Waimai].

And the listed market value cannot be lower than a certain standard.

Therefore, [Lituan Waimai] can be said to compete in the market with shackles.

If [Lituan Waimai] joins this subsidy war, the planned listing will become very difficult.

However, subsidizing the market to grab market share is a dead end for [Leituan].

If the subsidy is not provided immediately, [Lituan Food Delivery] will immediately enter a state of shock.

When the food delivery field is occupied, [Leituan]'s group buying business will immediately fall into crisis.

At the beginning, it was easy for [Lituan] to enter the food delivery market from the group buying market with the help of its accumulation in the group buying market.

Similarly, when the downstream food delivery market, which is more rigidly needed, decides the winner, it will not be too difficult for the winner to enter the group buying market with the prestige of a big victory.

When [Lituan]'s group buying market is shaken, the major businesses that rely on the group buying market will also become shaky.

Wang Xing's venture this time will end in failure again.

This is unbearable for the proud Wang Xing.

So he quickly made a decision to fight to the death to keep their high-quality customers and their market share.

It has to be said that when [Lei Tuan]'s top management makes a decision, the efficiency of the entire group's action is very high.

The marketing department determined the subsidy plan, the technical department pushed backstage activities, and the sales department immediately started a mobilization meeting to beat the morale of the BD manager who had been demoralized before. Go to the market and have a knife-to-knife, blood-to-blood battle with the BD managers of other food delivery platforms.

It has to be said that Gan Jiawei, who was born in the Iron Supply Army of [Ali Group], built a strong army for [Lei Tuan], helped [Lei Tuan] win the [Thousand Regiment War], and also helped [Lei Tuan] Takeaway] Almost won the takeout war.

In another time and space, [Lituan] is the leader in the field of group buying and food delivery, and spreads its tentacles to community e-commerce, shared services and other fields, and even wants to enter the field of travel.

As Wang Xing said, [Lei Tuan] has no boundaries.

[Lei Tuan] wants to get involved in all areas that it can see and touch.

And 【Leituan】can do this, thanks to Gan Jiawei's sales force.

Because only such an army can implement high-level policies to the ground.

Otherwise, without an excellent team responsible for the implementation, even if the high-level executives have some tricks in their pockets, they will eventually be aborted because they cannot be implemented.

What’s more, Gan Jiawei has made great contributions to the development of [Leituan], but in July 2016, he was appointed by Wang Xing as the first principal of [Internet + University] and stepped down from the position of COO. .After that, Gan Jiawei, who had already started to retire, no longer participated in the specific affairs of [Lei Tuan], and lived overseas to accompany his family. Until later, he completely resigned from [Lei Tuan] and became an investor.

Agan, the common name for him in the industry, the sales iron army he brought up is really extraordinary. After [Lituan Food Delivery] joined the subsidy war, the daily average of [Feixia Food Delivery] and [Eat it] were immediately impacted. , the order of [Flying Xia Food Delivery] dropped to 1600 million, [Eat What] was even worse, falling to more than 700 million, and the average daily order of [Lituan Food Delivery] recovered to more than 1000 million.

[Leituan Food Delivery] is constantly regaining lost ground.

…………………………………………………………………………………………………………………………………… ...........

Two in the afternoon.

Not long after the lunch rush.

Boss Liang and his wife, two workers, and auntie are eating.

Those who do catering are destined to have a different time period for eating and drinking, which will be different from other people.

At this time, Xiaoli, the BD manager of [Lituan Food Delivery] walked briskly into this [Liangji Pork Knuckle Rice].

"Brother Liang, Sister Yan, let's eat!" Xiaoli asked knowingly.

"Yes. Xiaoli, have you eaten yet? Would you like to have some?" The proprietress sent a polite invitation to Xiaoli.

"I ate, Sister Yan. Only when I'm full can I work hard." Xiaoli grinned.

With that said, she walked to the chair in front of Boss Liang and his wife and sat down.

Just at this time, Boss Liang was also full of food, so he took out a few paper towels to wipe his mouth, then sat on the other side and fiddled with the tea set, and asked Xiaoli, "Xiaoli, come and drink tea!"

"Thank you Brother Liang."

Xiaoli smiled sweetly, but seeing that Boss Liang was always pretending to be confused, she sighed slightly in her heart, and could only take the initiative to provoke the topic, "Brother Liang, how is the business in the store now?"

"It's okay. After I joined [Flying Xia Takeaway], now there are two to three hundred takeout orders every day. At the peak, there are more than four hundred orders a day, and I can't handle it." Boss Liang chuckled, road.

"Haha, it seems that the business is going well, Brother Liang." Xiaoli said with a chuckle.

The two of them were in a tacit understanding, and they didn't talk about the exclusive cooperation agreement signed with [Leituan Waimai].

When [Lituan Waimai] had an advantage in the market, this agreement was a very useful weapon.Business is uncle.

But when the market share of [Lituan Waimai] is lagging behind, there is no need to speak out about this agreement and intensify the conflict between them.

At this time, the business is the grandson.

Xiaoli is now pretending to be her grandson, and said to Boss Liang, "Brother Liang, what did you think about what I told you on WeChat earlier?"

(End of this chapter)