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Chapter 102 Finalizing the New Tour: Cards of the Three Kingdoms
Hearing the project name, the meeting room was quiet for a few seconds.

Everyone here knows that Wen Liang will not have bad tastes in this level of business.

So, everyone quickly figured out Wen Liang's true intentions.

In a word:

Little Orange Book's seemingly considerable revenue is not enough to satisfy Wen Liang!

That's why Wen Liang decided on such a direct overall name for the internal project.

Everyone's thoughts turned, Sun Baoyin put down the thermos, and said first: "The name of this project can be understood as the company's mobile game business will be a higher priority in the future?"

Hearing this, Wen Liang replied affirmatively: "It is like this in the development work."

"Of course, the focus of operations at this stage will only be Xiaochengshu, that is, the development work will focus on the cash cow plan, and the operation will focus on the long-term development of Xiaochengshu."

Sun Baoyin and Li Ze nodded to express their understanding.

The name of the project was thus finalized.

Afterwards, Sun Baoyin continued: "These reports have integrated the domestic development status of the game industry and the actual status of the mobile game industry;

It can be clearly seen that the current focus of the domestic mobile game market is very dependent on mobile devices. "

"For example, mobile games that pursue quick money are almost exclusively released on the iOS side."

"In my opinion, client games, browser games, and mobile games are not independent of each other, and there is an inevitable connection between them."

"Although last year's mobile game myth 'Fishing Master' has nothing to do with PC games and browser games; but according to my observation, the ceiling of this game will not be too high."

"Of course, games with relatively simple operation logic are more suitable for current mobile phone hardware resources."

"..."

Sun Baoyin described the research and sorting out results of the game industry and mobile game industry one by one.

Everyone is thinking too.

As early as New Year's Day, Wen Liang had already confirmed the mobile game business, and everyone knew something about it when they were free.

The reason why I didn't choose the end game is relatively simple.

First of all, the investment in terminal games is large.

Secondly, based on the information released by Sun Baoyin, it can also be seen that the current domestic end game market is dominated by goose factories, and other major companies have divided up the other part.

If you intervene hastily, it is very likely that the investment is large, the output is small, and the gain outweighs the loss.

Finally, if it is a self-developed terminal game, the cycle is too long!

What's more, apart from other big factories, Goose Factory's copycats are notoriously powerful.

If Wen Liang brought over those big end-game productions that can be produced in this era in his memory, there might be a game of the same name from the Goose label tomorrow.

So Wen Liang never thought about touching the end game to do thankless things.

In terms of page games, Wen Liang knew that the game 'If you are a brother, come and kill me' has been popular for a while.

However, Director Wen heard at the time that there were a lot of doorways here, which was generally a false prosperity, and it was not suitable for Bolang to develop.

In addition, in the current domestic market, client games and webpage games have long been a red sea, and major manufacturers are fighting together.

On the other hand, mobile games, because of various factors such as mobile phone hardware and mobile network, even those with deep pockets like Goose Factory are waiting and watching.

However, judging from the reports compiled by Sun Baoyin, users' demand for mobile games is growing rapidly.

This is obviously a great opportunity.

……

Sun Baoyin finished the market environment and user needs with eloquence, and mentioned the main points: "Based on the elements of 'big IP', 'small production', and 'easy to use' proposed by Mr. Wen before, I initially screened out a few suitable Cut into sub-categories."

"1. Apply the logic of fishing masters to develop a similar product."

"2. Apply the IP of Endgame Legend and make a simple one."

"3,..."

"..."

Sun Baoyin explained his reasons for screening one by one.

Everyone also expressed their opinions.

"When Mr. Wen promoted the development of Xiaochengshu, he mentioned a consumption logic. I think we should first consider the actual sequence of this consumption logic in the mobile game industry."

"From the perspective of the development of end games, the spending power of men in the game industry should be at the top, but do mobile games also need to focus on female users?"

"..."

Listening to everyone's discussion, Wen Liang laughed: "Once this year is over, everyone has obviously improved."

Everyone also laughed.

They know what it means to be gentle.

In many previous affairs, Wen Liang always guided everyone to think in the same direction.

Right now everyone is spontaneously working in this direction.

Looking at the crowd, Wen Liang expressed his opinion: "Focus on female users is not something that needs to be considered now. How to select a suitable entry point should list the key elements."

Hearing this, Tang Pu quickly said: "I think the first element is to have a battle mode."

"Yes!" Zhao Mingjie next to him agreed very much, "Old Tang and I have played a lot of games. Whether it's Legendary and Demon Realm, which were popular in the past, or LOL, which is currently popular, they all have a very detailed battle system!"

Wang Zhiyi also expressed his agreement: "Indeed, no matter how the gameplay of the current game changes, the core has to kill the opponent!"

After confirming the first element of 'combat', everyone quickly determined the second element of 'simplification'.

Then followed by the third element 'making money' and so on.

Wang Wanyu also participated in the discussion and raised the focus: "As an entry point, Mr. Wen mentioned the concept of big IP before. I think it should be a focus of consideration, and it doesn't have to be limited to the existing game form."

After Wang Wanyu finished speaking, the voice in the conference room was a little chaotic.

Wen Liang suddenly stopped what he was doing. Before that, he had been flipping through the documents Sun Baoyin had sorted out. Just now, he finally touched his memory and found a suitable entry point for taking a shortcut.

Afterwards, Wen Liang knocked on the table and stopped everyone's conversation: "The direction Mr. Yin screened happened to avoid a suitable entry point."

Without waiting for everyone to ask questions, Wen Liang said directly: "You should have heard about the killing of the Three Kingdoms, right?"

"I heard, what do you say?"

"Do you want to kill the Three Kingdoms? The copyright is more troublesome."

"..."

Wen Liang shook his head lightly: "No, it's not about killing the Three Kingdoms, we can just make a simple Three Kingdoms card-type mobile game, which just meets all the elements, and it's easy to find cheating krypton... the direction of charging, like Generals draw cards and so on."

Upon hearing this, Sun Baoyin immediately said: "This is completely possible, card games consume very little hardware resources of the mobile phone!"

Wen Liang looked at everyone: "What are your thoughts?"

"Boss Yin is so excited, obviously he can try."

"..."

"Then it's settled." Wen Liang made a final decision.

…………

Afterwards, Wen Liang put down the information in his hand and propped his hands on the conference table: "Although the Three Kingdoms card mobile game is a suitable entry point, it is easy to copy, which is inconsistent with the development direction of the Cash Cow Project."

"I mentioned before that Xiaochengshu wants to develop into the core of the company's Internet business, and the mobile game business also needs a relatively core choice. It is best to form a radiant development effect. Mr. Yin, this matter needs you to take the lead."

This time, Sun Baoyin was a little dazed.

As an operation manager, Li Ze was also at a loss. He hesitated and said: "Original content social platforms like Xiaochengshu can radiate social networking, e-commerce, entertainment, games, etc. in the form of websites. The industry can't radiate, right?"

Then he said: "There shouldn't be a basis for directly integrating mobile games with Xiaochengshu, right?"

Chen Jiaxin interjected from the sidelines, with an obviously puzzled expression: "Boss Wen didn't mean that either."

Seeing this, Wen Liang made a gesture and said calmly: "It's not that complicated, what I mean is that the mobile game business also needs a core form of product, don't be limited by the experience of Xiaochengshu, and keep your thinking in a single on the Three Kingdoms card."

After saying this, Wen Liang looked at everyone: "Since we've reached this point, let's say a few more words."

"Everyone knows the company's vision. At first, my thought was that the small orange book and the mobile game business were just to accumulate capital to realize the vision, because I thought the implementation of the vision would only focus on the industry."

"However, in the previous competition between Weibo and Xiaochengshu, Mr. Jia dominated the confusion of public opinion, which can be traced back to the early days of Xiaochengshu's launch because it was mainly aimed at female users;
In addition, the operation of Weibo to suppress the popularity of public opinion at will, etc., all illustrate the unhealthy form of the Internet social networking industry.

Although Xiaochengshu’s foundation is not deep enough to manage Weibo now, it doesn’t mean it can’t do it all the time. Anyway, after going through the previous competition, now it’s just a matter of using Weibo to practice and develop our perfect social ecology, and we won’t keep it for the New Year. . "

"To sum up, the development of the Internet business ecology should not be limited to words. This industry should also be 'changed by me'."

Now, everyone fully understands.

The meaning of gentleness is very clear.

In layman's terms, don't rest on the credit book.

The development of the Internet business must continue to be focused, and we must focus on the future and find a way to become the leader in this industry.

To put it further, it is necessary to open up the mind and implement it promptly.

Understanding what Wen Liang meant, Sun Baoyin went blankly: "Having experience in the integration and sorting out of the game industry, I have the confidence to take the lead in improving the cash plan."

Li Ze also said: "In the past two days, I will form a plan on how to adjust the focus of Xiaochengshu's operations."

"..."

This concludes our general discussion on cash cow programs.

…………

Afterwards, Wen Liang looked at Zhang Yulin and mentioned the previous incident: "Mr. Zhang, talk about the idea of ​​building your own Android app store channel."

Facing Wen Liang's gaze, Zhang Yulin sorted it out briefly: "Embedded operating systems are oriented to the consumer electronics market, and application stores are indispensable. Considering the current chaos in the Android application distribution market, I think we can try it in advance, even if our self-developed The failure of the Android app store in the market can also provide some experience for our development."

"This is also an idea that I occasionally flashed when I was sorting out data and researching and sorting out years ago. After all, the research still has to be implemented."

After hearing what Zhang Yulin said, Wen Liang was very satisfied.

Originally Zhang Yulin didn't mention this, but Wen Liang will bring it up at this meeting.

After all, basic level research is difficult to accomplish overnight.

However, Wen Liang did not make a direct decision, but looked at the others present: "What's everyone's opinion?"

Li Ze gave a pertinent opinion: "I think Zhang Gong's proposal is very reasonable, not every business can find a suitable direction directly."

Qin Zheng also supported Zhang Yulin: "Although Zhang Gong and I have different research directions, but he has found the ecology of landing, so my research will be feasible."

Therefore, Wen Liang directly made a decision: "Submit a draft as soon as possible, list the key points that need to be coordinated and the financial support needed, and strive to advance within two days."

Zhang Yulin responded: "No problem."
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(End of this chapter)