rebirth of change

Chapter 2354 Discrimination

In order to host the Olympic Games this time, the capital has an extremely large budget, including the budget for the promotion of the Olympic Games.

Later, after their meeting and discussions and Chen Kangjie's lower price, the two parties reached a financial cooperation of 2000 million yuan.

The Beijing side is willing to pay such a large fee. Of course, they also have some other requirements. For example, between the concerts, the promotional time for the Olympic Games should not be less than 15 minutes. Secondly, Chen Kangjie must write a song for the Olympic Games and Sing in it, and thirdly, the sales volume of the record produced after this concert must not be less than 1000 million copies and so on.

The sales of 1000 million records is not such a remarkable number compared to Chen Kangjie's previous achievements, but it is also difficult.After all, this time, Chen Kangjie is equivalent to releasing many records intensively within a period of time. In this case, a kind of self-competitive pressure will be formed.

As for the creation of Olympic songs and the promotion of the Olympic Games for no less than 15 minutes, it is relatively easy to handle.It is impossible for the whole concert to be seamless from beginning to end. There must be some hot spots and small chats in the middle. At that time, the promotion of the Beijing Olympic Games can be inserted intentionally or unintentionally.

Looking back at Zhucheng, after Fan Wenxuan received Chen Kangjie's notification, they waited for Qu Hanbin and the others to come and be slaughtered.Because Chen Kangjie had already said that he didn't care about the high price or low price, and Fan Wenxuan was solely responsible for it.

Later, I don't know what Fan Wenxuan talked about, but 2000 million yuan of funds was squeezed out from Zhucheng.

With the example of Zhucheng and the capital, the rest of the cities have a way to follow. In the end, for Chen Kangjie's concert, the governments of the six cities paid a total of 8000 million to Feiyang Entertainment.

Chen Kangjie said in advance that he would donate all of these funds, not only did he not keep any cents, but Feiyang Entertainment also did not keep any cents.

In line with the principle of taking what is right and using it right, all these funds were donated to domestic charities, including the Youth Development Foundation, the "Bright Future" Foundation, the Brave Action Foundation and the China Environmental Protection Fund.Instead, Chen Kangjie's own foundation did not receive a dime.

The reason why Chen Kangjie didn't give the money to his foundation was because his own foundation was not short of money. On the other hand, there was no need to keep a low profile for such things, and it could be done on the bright side.What’s more, these foundations don’t have many sources of funds in China, especially the Bright Future Foundation, the Courageous Foundation and the China Environmental Protection Foundation. Compared with the Charity Federation and the Red Cross, the support they receive , very low very low.

After solving the government part, it is the turn of the enterprise to bid.

In terms of corporate bidding, Chen Kangjie struggled for quite some time with regard to the corporate naming bid.

What Fan Wenxuan means is that all companies are treated equally, and that all companies in the world are fair and open, as long as they have the will and sufficient strength, they should welcome anyone who comes.

Fan Wenxuan's reason is very simple, that is to maximize the benefits, if the bidding price is too high, if you want to take the market as the standard, that is the only way.

Chen Kangjie agreed with Fan Wenxuan's suggestion and attitude at first.Under the general trend of market economy and globalization, all enterprises are no longer only facing domestic competitors and pressure.

But later, when Chen Kangjie's second sister found Chen Kangjie and asked him to give her a quota, Chen Kangjie got into trouble.

To be honest, the second sister's Mengjie company is developing fairly well at present, at least in China, it can already be regarded as a big company and a famous brand, especially with the promotion of He Wanrong's help in shooting a series of advertisements, The overall strength has really made great progress.

However, it still seems a little thin for Mengjie to compete with other large domestic and foreign companies on the same platform.

But it didn't seem so appropriate for Chen Kangjie to treat her preferentially and privately.

It's not that Chen Kangjie really cares about such a small amount of money. It's okay for Chen Kangjie to give her another billion or eighty million for free.What is really puzzling is that if Chen Kangjie really gave preferential treatment in private or received it privately, it might not be a good thing for Mengjie Company.

This is equivalent to that a potted flower may grow well in a greenhouse because it has been carefully cared for and cared for, but when the potted flower is moved outside and planted in nature, it may wither quickly And withered.

Moreover, if an enterprise does not strengthen its internal strength step by step and stabilize its development foundation, once it expands rapidly, it may actually appear that the higher it climbs, the worse it falls.

Similar examples abound in China, such as the Confucian Mansion Banquet Wine, Qinchi Wine is such an example, when the Red Fair was inflated, it was really a household name, the supply was in short supply, and the boss counted the money every day and got cramp.But the speed of the collapse is really not inferior to the twin towers of the World Trade Center, and it will be gone in a flash.

According to Chen Kangjie's understanding, Mengjie Company now pays too much attention to publicity and branding, and is somewhat insufficient and weak in terms of product quality control and technology research and development.At least consumers' word-of-mouth for their products is still somewhat different from what they imagined.

But looking back, Chen Kangjie thought again, if domestic companies were really placed on the same platform as those international giants, they would really appear to be lacking in strength.

In any case, Chen Kangjie is also a son and daughter of China. In this regard, he has to consider that there are some good domestic companies at present. They have ideas, courage, and even technology, but it will take time for their strength to grow.If such an enterprise can be supported, it can create a good national brand for the country.

During this period of time, not only did Feiyang Entertainment receive many interest materials from domestic companies, but even Zhu Yutao's Double Love Advertising Media Company also had many clients seeking their help.Those enterprises include state-owned giants, and many private rising stars.For this reason, Zhu Yutao called Chen Kangjie more than once to inquire about the regulations.

After thinking about it, Chen Kangjie simply came up with a compromise solution.

He took out five of the ten domestic concert titles, and these five were only for domestic companies, excluding all foreign companies.The other five games are treated equally.

Chen Kangjie was the boss, and he made another concession. Fan Wenxuan could only accept Chen Kangjie's decision in the end.

Although Chen Kangjie specifically targeted domestic companies in five games, he also made a distinction among them. In other words, some companies were treated unfairly, and, unexpectedly, those who were separated The companies are all subsidiaries invested by Chen Kangjie himself.

In order to explain the situation, Chen Kangjie also held a special meeting with Ouyang Zhenhua and those business executives.

"President Ouyang, Mr. Jie, we think this is unfair. Why can't we participate in the five biddings that are only for domestic companies? We are also domestic companies." Qi Junwu from Tengfei Motor Company said.

"I think so. With the help of such activities, this is an excellent opportunity for us to enter the international market. If we want to conquer cities and territories in each country and region, not to mention the increase in cost, the difficulty will also increase, and it will be more complicated. We There is still a shortage of talents in this area." Zhao Rundong from anycall communication technology company echoed.

"Anyone else have any opinions? Tell me if you have opinions." Ouyang Zhenhua, who was sitting at the head of the meeting room, glanced at the princes and asked.

As for Chen Kangjie, the old god was sitting next to Ouyang Zhenhua, his eyes seemed to be looking at everyone, but it seemed that no one was looking at him. From the surface, it was impossible to tell what he was thinking.Anyway, there was a folder in front of him, and I saw him flipping through it for a while, and I saw him flipping through it for a while.

"President Ouyang, Mr. Chen, we understand that this is a support for the national brand, but as Qi Junwu and Zhao Rundong said, our companies are actually part of the national brand, and Mr. Chen is the consultant of the superior company. , this kind of preferential treatment, it is fine if it is not specially given to us, how can we be left alone? For all of us, is it a bit of a waste of resources? Market economy, of course it is the same platform, fair competition , this is in line with the basic principles of the market economy." Mai Chengdong of coy Electronic Technology put down the pen in his hand and said.

The reason why these big companies did not go to Chen Kangjie or Ouyang Zhenhua before was because they knew that according to their current strength, not only were they not inferior to those ordinary private companies, but they were also comparable to some large state-owned companies. Let more.So they can be very calm, they are very confident, and it is absolutely no problem to win one or two games.

Long Depei did not attend this meeting. What Guohao Aircraft Company needs is not publicity, but products and research and development.The ones who really care about this are precisely the market consumer goods companies such as Tengfei Motors, Coy Electronics, and Anycall Communications, so the bosses of these three companies are also the ones who stand up to speak.

Of course, Warwick Software and Free Semiconductor also need brand promotion, but their publicity methods and publicity needs are very different from those of the three companies, so although they participated in the meeting, they did not speak.This opportunity is dispensable for these two companies, because they rarely have any image spokespersons or portrait advertisements.

Apart from Guohao Aircraft Company, there were also Qiantong Logistics Company and Master Kong Company that did not need to hold a meeting. Those two companies were classified by Chen Kangjie as being able to participate in domestic competition.Because those two companies, no matter whether they compare Tengfei Auto or Coy, are not only weak in strength, but also relatively low in internationalization.