my crew is not human

Chapter 824
Gu Danfeng's community service platform has a good idea, but there are many difficulties in its implementation.

First of all, if you want to build such an environment, you need to do a lot of work.This work cannot be done online, but only offline, which means a huge workload.

The second is the issue of the use of charitable deeds. If the charitable deeds are earned, they have to be used. Without consumption outlets, there is no existence value.

Finally, there is the problem of implementation, and property management is also a problem.

At this moment Li Xianyun asked: "Have you guys tried it before?"

Gu Danfeng nodded: "There was a pilot project in the community, and the elderly liked it very much."

"What about the property?" Li Xianyun asked.

Xi Chunfeng replied: "Give them money, and they will let us in."

This platform was entered in the name of caring and mutual assistance, and the property management company was given a site fee of 500 yuan a day. The property management company would not think so far, so it will not block them for the time being, unless they have already formed a climate and pose a direct threat.

In other words, there is no problem in a short period of time.

Li Xianyun looked at Xi Chunfeng: "Are you a college student?"

Xi Chunfeng nodded: "Well, I just graduated. Now I'm working in my uncle's company, doing marketing."

"Very good, no wonder the eyelids are alive." Li Xianyun put down his bow and arrow, sat down beside him, raised his head and thought for a while, and said: "This is precision marketing, regional expansion. It is actually the same for each community. It belongs to the regional economy. The platform is just an auxiliary tool, and the real operation is offline.”

Gu Danfeng nodded: "Yes. I have a relationship with the flea market over there, so I can open up this channel."

Li Xianyun snorted: "That only solves the problem of profit point, but it can't solve the problem of realizing the value of charity, so it is doomed to be difficult to expand, and it is also difficult to complete the community ecology you want."

Gu Danfeng's plan is essentially driven by profit.

Mobilize all the idle items and manpower in the community to create value.To be honest, this idea is not wrong. Huaguo is entering an aging society. In the future, the idle labor force in the community will increase significantly.

They cannot engage in high-intensity work, but they can do some low-intensity things within their capabilities.

Therefore, mutual aid among neighbors is a beautiful ecological environment, but profit-driven is the core key!

Now Gu Danfeng's problem is: he can't give a good profit-driven point, and can't make the public really interested.

So the first thing that needs to be solved is the consumption of charity points.

Thinking of this, Li Xianyun said: "You need to provide them with more services."

Gu Danfeng was taken aback: "Our purpose is to be a mutual aid platform for neighbors, and we provide intermediate services."

"No!" Li Xianyun shook his head: "The value that can be generated between neighbors in the community is very limited. Picking up children, taking care of the elderly, delivering garbage... No matter how many of these things there are, they cannot form a strong consumption chain. The most terrifying thing is your platform. On this basis, it is likely to just provide a communication function for everyone. Of course, if you can really let everyone communicate through this platform, then selling advertisements is no problem. The problem is that the community does not have to use your platform Those who come to communicate...they have a WeChat group."

Uh, that's right.

Li Xianyun pointed to Gu Danfeng: "You need to create additional value for them! Those values ​​that they cannot achieve by themselves."

Gu Danfeng became interested: "For example?"

"Team activities." Li Xianyun replied.

Gu Danfeng was stunned and fell into thinking.

Li Xianyun didn't wait for him to finish thinking, and said directly: "For example, you can directly connect with movie theaters. You can contact the theater and tell them that you can organize movie viewing activities for all, and get low-priced movie tickets by mobilizing customers. .At the same time, you sell movie tickets at a low price to the people in the community.”

Xi Chunfeng's eyes lit up: "In this way, the value of good deeds will be consumed!"

Li Xianyun nodded: "That's right. The people in the community are your source of customers in a sense. You provide them with a platform, provide services, and organize them at the same time, so you have the ability to guide customers. With the ability to guide customers, you can You can talk to merchants. Now that there are so many merchants, if one is not good enough, the other is good. Whoever gives you enough discounts, you will bring customers there. If you can get enough difference, this is a profit point in itself.”

If a movie ticket is 60 yuan, Gu Danfeng and the others can use their own negotiations to lower the ticket price by less than half, and then give half price to the people in the community.In this way, the people in the community get benefits, and the platform also gets benefits.

What the people in the community actually pay is not money, but the value of good deeds.

Good deeds are earned through garage sales and helping others.

In other words, in this way, the value of good deeds has a consumption effect.

Movie tickets, shopping mall coupons, and special offers for various events can all be done in this way.

People do not have the ability to organize and cannot negotiate prices with merchants, but Gu Danfeng and the others can do this.

When the value of good deeds has a place to go, it also has value.

In this way, Gu Danfeng and the others have acquired a strong ability to bring customers and bargaining power to the business community. Not only that, but the most important thing is that this is an incremental market-it creates consumption!

The residents are equivalent to exchanging second-hand goods and surplus labor for better life enjoyment. As for the enjoyment, it depends on what Gu Danfeng and the others can bring in the process of connecting with businesses.What Li Xianyun said is only a part of it. If it works well, maybe even dining in restaurants, wedding celebrations, wedding photography, staying in hotels, and traveling abroad can be done.

Li Xianyun continued: "In addition to this, there is another advantage, that is, it is easy to solve the so-called old people who can't learn. For example, you can organize outing activities. During the activities, you can design similar games to let everyone Participate in activities by downloading the APP and get rewards. In this way, it naturally teaches them how to use it.”

It's entertaining and educational.

Using the APP is not a difficult task, and it is easy to master if you study hard.

Li Xianyun continued: "One more thing, you can bypass the property."

All activities are outside, not in the community.

There is no way to manage the property.

Xi Chunfeng asked: "Then how do I contact the residents in the community?"

This time it was Gu Danfeng who answered: "It's simple, the owner's committee, or the owner's group, it's fine. If there are preferential activities, things can be done."

Xi Chunfeng: "But it also means higher costs."

Li Xianyun shook his head: "No, the cost doesn't need to be much. During normal activities, one person is responsible for the organization. If there are fifty people at a time, then five volunteers can be selected to assist in the arrangement, and you can also get charity points. You The people who are sent to host, as long as they connect with the merchants, it will be easy. The arrangements for the users are made by the users themselves, and disputes can be avoided to the greatest extent.”

Speaking of which, Li Xianyun raised five fingers: "As long as a community holds five activities, counting 50 people each time and avoiding repetition as much as possible, there will be 250 people. These 250 people may be 250 households, based on this , and then let them help promote the platform in the community, and the occupation of each community will make things much easier. Don’t rush to expand, try to make sure that more than [-]% of the residents in each community use your APP, This creates a real sense of community.”

Xi Chunfeng frowned: "But if you do this, it won't be easy to make it bigger."

Li Xianyun is happy: "You are precision marketing, regional economy. The disadvantage of this approach is that it is not easy to expand, the advantage is that the cost is low, and the operation model is easy to explore. If the cost of developing APP and the support cost of the headquarters are not considered, then the community is independent. If the operation is good, a community will have a profit for the community, and it can grow steadily. If you want to imagine that one site like the major Internet sites can eat the whole country... that is not something that can be achieved under the heavy offline mode."

Gu Danfeng thought so deeply.

After all, he is not a big boss, and it is impossible for him to have an appetite for the national market as soon as he comes up.

For him, it would be nice to be able to eat a few neighborhoods.

Gu Danfeng said excitedly: "Thank you, old classmate, you gave me an idea."

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PS: Both Neighbor Bangbang and Gu Danfeng are real, and this matter is also true.In January, Lao Gu contacted me and said that he was going to make this APP and asked me to help him sort out his thoughts.So I gave the plan for this team activity.As for the others, they were planned by Lao Gu himself, so I won't claim credit for them.The timing was right for him to approach me, so I told him I would write the story and promote it for him as well.If this APP can be successful, it is indeed a good thing.

Of course, the operation in reality is different from that in the novel, so on Li Xianyun's side, there will definitely be different operations.

(End of this chapter)