Reborn I want everything

Chapter 83 Mixing with XX, three days hungry and nine meals

On the first day of Tianyuan Optics' contact lens launch, Gu Zhe spent the whole day in a calm state of mind, with his wisdom beads in his hands, not worried about sales at all.

After seeing that the first batch of goods sold out, he just called Zhu Yiting and reminded him to ask the online store maintenance personnel to load the goods in time, update the data, and pay attention to the inventory.

Other than that, Gu Zhe didn't mention anything, what to eat, what to sleep, what to study, as stable as Xie An, even the quality of sleep that night was surprisingly good——

This is very difficult to do, put yourself in another place, let alone this kind of big boss, even if you are an online novel writer, who should not stay up past midnight on the first day of release, refresh the backstage again and again to confirm your first order data?Who doesn't care how much money they make?

Gu Zhe is in a high-tech business, and he has to support so many people. The company's sales are related to the future and well-being of the employees, whether they can work for a long time, and whether they can get bonuses every month.

But he is much calmer than web writers. This detachment is admirable.

……

While Gu Zhe waited and watched calmly, that afternoon, at Ali Baba's headquarters in the same city, Lao Ma couldn't sit still.

Ali Baba is concerned about the performance of the first store on Taobao and whether there is traffic.That state was actually more anxious than Gu Zhe's.

No matter how big or small you are, you can judge whether you are superior or inferior.

"This is the first store, so you can't rush to the street. If you can't even support such a small store, even if Taobao has opened its doors, how can you lure other merchants to settle in in the future?"

The old horse was quite anxious and thought over and over again.

At this moment, Sun Yu, the general manager of his Taobao project, took a few pages of data analysis materials, knocked on the open door, walked into his office, and directly asked for instructions:

"JACK, this flagship store of Tianyuan Optics, the data conversion rate is still not good. There is no real traffic conversion sales. Although there are not many traffics that actually clicked in today, there are hundreds or thousands of them anyway, and there are no live people. single.

They sold out the first batch of 400 pairs of lenses, all of which were bought by our people themselves.But just this afternoon they put another batch of goods on the shelves!We can't keep going straight!

It’s up to you to make a decision on this matter, and it’s not an option to keep losing money. If you want me to say, did you promise to let them be the first store, and this tone was raised?

The category of contact lenses is too biased, and ordinary people don't believe in the quality of the Internet.If you want me to say, you should learn how to sell books and CDs on Dangdang.com.There is no quality problem with books, as long as the content is correct, consumers can rest assured. "

This Sun Yu is also one of the Eighteen Arhats, the founder of Taobao, he has both technology and level, but later he was complained by the old horse many times, "he doesn't make decisions, he dare not make a decision", and finally he was the same as Sun Yu Eighteen Arhat's wife stepped forward and fired him.

The straightness in the middle is unknown to outsiders.But looking at the question he was asking for instructions at the moment, this person really didn't like taking responsibility.He is quite good at analyzing the reasons for failure, but his speaking style is a bit of an afterthought.

The old horse was quite angry, so he patted the table helplessly: "I also want to sell standard products with clear rules! But selling books and selling plates overlaps with Dangdang Lao Li's positioning! Selling 3C electronic products does not have a big name Ken settled in!
Other cheap items are heavy and not free shipping, contact lenses are already considered very good!Just a few specifications, just choose a degree, and the transportation is almost free.Persistence is victory!
A poor traffic conversion rate does not mean that customers have no demand for the product, they just have not established trust in the website, this is a problem that we have to reflect on ourselves!Don't blame the merchants!
Listen to me, didn't they ship the second shipment?keep buying!As long as the value of the goods is less than 20, we will eat them all by ourselves!At worst, we will find a way to get out in the future!

This sign can't fall down!At that time, we will point to this live advertisement to find other merchants to talk about attracting investment!Who will come if the data of the first store is poor?Others will only say, 'follow Taobao, go hungry for nine meals in three days'! "

Sun Yu couldn't help rolling his eyes when he heard this: "Then what if they intensify? After we take over the second batch of goods, they will continue to order the third and fourth batches. There must always be a red line. Where will we take the orders? Isn't that right?" The 20 you just said?"

The old horse couldn't help being anxious, he was a little bit more disgusted with Sun Yu's "fear of taking responsibility":

"What is the 20 yuan I said, you are the general manager of Taobao now, you have to learn to make your own decisions! Our goal is the same, to make Taobao a better platform.

Forget it, let me give you another trick - take the second order, don't accept all of them, but also read the feedback of the first batch first.As far as I know, their spectacle lenses are all produced by a factory in this city, right?
Don't wait for their logistics, the first order, let's take the initiative and help them pack the delivery logistics. I will see the spot today, and then let the supporting staff try it on, and then send some to quality inspection.

At that time, I will see which degrees have good feedback, quality is superior, and the general demand of employees is also high. I will focus on the best-selling styles and degrees and buy them for me.

Let's brush up the volume of merchants, and we can't flood them with floods, otherwise we will lose the value of data guidance.Even if it is fake, let the merchant know that it is their own product and which styles are relatively easy to sell and popular.In this way, merchants can adjust production capacity, maximize strengths and avoid weaknesses, and try their best to produce high-quality and hot-selling styles. "

After hearing these words, Sun Yu finally had some backbone.After all, it is not a "full-scale attack", but a "focused attack", which is still affordable.

With the core guiding ideology of the big boss, he can decide on the details of the specific operation, and there is no big problem.

Ever since, this day must be a sleepless night for the employees of Ali Baba headquarters.Don't talk about 996, of course, on the first day of launch, you will have to watch all night in shifts.

The efficiency of each department is also very high. They help merchants in all aspects to provide personal services, and even help to arrange the logistics. Anyway, the goods are sent to the headquarters of Ali Baba after the order is paid. Just a car pulls over.

In the afternoon of the same day, the employees received the first batch of contact lenses, and began to try them on to confirm the effect. Those who were taken to the laboratory for quality inspection were also watched by special personnel, and the expected results were reported back as soon as possible.

The people in the quality inspection office originally wanted to do business and say "get the test report in three working days", but they were directly asked for accommodation by the private big red envelope offensive.

They also secretly put down their airs, and handed over the report that originally required "one hour to complete the quality inspection, one hour to write, and then put it on for three days to get it" directly in two hours—of course, it was informal, and it was not given to the report. Covering the official seal of the unit's audit is tantamount to "the outflow of first-hand experimental data".

Of course, Taobao doesn't care about these procedures. They buy products for their own use and need reassurance.

After getting the test results, I took a rough look at the parameters of competing products in the same industry, and found that the contact lenses of Tianyuan Optics are of good quality, and the key is that the soft lenses can achieve 300 degrees, and they are sold so cheaply. There is no similar product out there.

So Taobao immediately knew how to continue the "key attack" running volume.

That night, they also bought the second wave of Tianyuan Optics' inventory on the shelves overnight. Among them, the 200-degree and 300-degree models were bought out again.

As for the 100-degree and 150-degree models, because the market demand is really insufficient, there are not so many low-degree myopia patients in the company, and the circle of relatives and friends has never heard of it, so the goods on the second round are finally a bit unsalable. However, there are not many left, and I am also afraid that "the seller will buy a new wave after the purchase".

……

While the employees at Ali Baba's headquarters stayed up all night, the general manager Zhu Yiting also stayed up all night in the Tianyuan Optical factory office in Xiasha.

It's just that her sleepless nights are because she is doubting her life and the experience and judgment she has accumulated in e-commerce sales for several years.

She is the kind of old e-commerce businessman who started to contact 2B business platforms two or three years ago. She is not only in contact with Ali Baba, but also knows how difficult it is to do business online. Today's buyers have a lot of trust in online business information channels. how low.

Talking about inter-enterprise cooperation on Ali Baba, among the dozens of door-to-door inquiries, none of them may have really entered the final substantive stage.

That's why before the Taobao store opened today, Zhu Yiting dared to put on her old credentials, saying that such a business model has no hope, unless she finds a way to create a discount.

However, the sales slapped her hard in the face, making her feel that her previous life experience had collapsed.

The 400 pairs of contact lenses that she bought for the first time were all sold out, she was stunned for a moment, and rushed to replenish them.For the 300-degree model that has the most stock and she thinks is the most competitive, she also bought 999 of the stock at one time.

As a result, it was still sold out, but the other models were not sold out.She maintained it again before midnight, and the third wave was put on the shelves, and even the third wave sold dozens of pairs in the end.

By the early morning, she had calculated the accounts, and in the whole day, she had sold more than 1600 pairs of contact lenses, of which more than 300 pairs of the 1100-degree single model were sold.

The total sales of all four models reached an astonishing 20 yuan.

This sales volume is equivalent to the production capacity of the factory for two days - Tianyuan Optics currently only has three centrifuges for the production of glasses, each costing more than 30 yuan.

Each machine can centrifuge and solidify a lens every 2 minutes, 30 lenses per hour, more than 500 lenses per day (the machine will not run 24 hours, workers are divided into two shifts), the whole factory is about 1600 lenses per day—but contact lenses One pair has left and right eyes, so the daily output is 800 pairs. Today's sales volume is not equal to two days' production.

If it can be sold like this every day in the future, then the direct production capacity of the factory will be doubled enough.Previously, the test flow started in early May, and up to now, the actual accumulated production capacity is less than 1 pieces, and it will be sold out in a week at this rate.

Even if the factory is still producing non-stop, it will catch up after ten days. By the beginning of June, the factory will not know what to sell.

Of course, Zhu Yiting also had a premonition. She knew that today's exaggerated sales volume would not last long, so she didn't have to worry too much about the shortage of goods. She could wait and see the situation for a few more days.

"I think the problem is that the pattern is small. There must be some off-market factors, or some buying channels that I can't understand are pushing. Forget it, I should be more modest in asking Xiaozhe and Youyou for their opinions in the future. Let's talk about the elders I'm afraid I'll be ashamed of my veteran qualifications."

She took a few deep breaths before she adjusted her mentality, knowing that she should be more humble in the future.

She didn't know that the three times a day's shipments on her side also put a lot of pressure on Boss Ma's support.Let the big boss personally brush up sales for you, this kind of treatment is no one else——

Of course, this is definitely not a fraudulent order, because both parties actually delivered the goods and actually paid for the goods.

(End of this chapter)