Reborn I want everything

Chapter 84 The Darkest Hour Before Dawn

It is impossible for the boss of Taobao to continue to cheer, that is, the firepower was fully fired on the first day, and it quickly withered in the next few days.

Of course, the other party also knows not to act too fake, so this kind of lethargy will not fall off a cliff.Instead, it fell slowly over a period of about a week.

On the first day of release on May 5, 20 sets of contact lenses were sold, and the number dropped to 1600 sets the next day.If it falls into the eyes of people with conspiracy theories, they will definitely interpret this number maliciously——

For example, in order not to be too ugly, so I don’t want to “just wipe it down to even a fraction”, if I sold 1600 the day before, it must be more than 600 the next day, right?At this time, more than 700 is more appropriate, just a little lower than the cut in half, and it will not be said to be wiped out.

On the third day, it dropped to 500 sets, and it took a while at this integer mark.On the fourth day, it dropped to 200 simply, and on the fifth day, it pretended to rebound and touched up to 300.In the end, gradually leave a long-tail effect of more than 100 per day, dragging on for five or six days...

It is simply more professional than when a stock market dealer draws a oscillating double-bottom K-line chart to seduce leeks to increase their positions.

Back and forth, in order to promote Gu Zhe as the first store, the direct purchase expenses totaled more than 50 yuan.

It seems to have given Gu Zhe a lot of profit, and it seems to be several times more than the original cost of buying Gu Zhe's commented and standardized source code.

But the money is not wasted after all, Taobao has also got the goods, and can find a way to resell them for cash.

For quite a period of time afterward, Ali Baba handed out several pairs of contact lenses, and also distributed glasses to family members as employee benefits.

At the same time, I also tried to use channels such as business friends to send some out as gifts, and I did not forget to advertise on the platform when I gave them away, publicizing that this is "the first store on the Taobao platform is a hot seller, the quality is reliable and the price is favorable."

If it is not possible, you can also give some glasses to other Taobao store merchants who will settle in the future as a benefit. At the same time, it also shows that "the sooner you come to Taobao, the greater the discount and assistance will be given by the platform, so don't miss the opportunity."

In later generations, many large Internet companies will engage in offline promotion activities, and will also provide preferential subsidies to the new users of the merchants they recruit.Especially ten years later, when the mobile Internet boom is booming, anyone who follows a WeChat official account can get a gift or even a cash coupon worth 50 yuan.

So Ari Baba is doing this in advance and distributing a large number of purchased glasses as partner benefits, and there is no problem. Anyway, the quality of the things is good, and the quality inspection certificates are absolutely complete.

Under this operation, after the first week or so passed, Taobao also reaped some benefits——

Because "Tianyuan Optics" has received such support and flooded with traffic, it has such sales volume.Some small merchants who were hesitant about Taobao finally started to settle on the platform and open their own stores.

Of course, the investment promotion process is not humane. It is nothing more than sending out all kinds of spam to attract people to open a store.

The "success stories" promoted in the spam are undoubtedly the performance of Gu Zhe's store, and there are many photos, payment vouchers, in short, all kinds of proofs that "Gu Zhe's Tianyuan Optics has indeed made a lot of money." the" evidence.

All of a sudden, all the small businessmen in the country who might receive the advertisement of "Please come to Taobao to open an online store" knew about Gu Zhe and the existence of his Tianyuan Optics——

Of course, those who directly delete the advertising spam emails sent by Ali Baba, without even opening them, can still escape this wave of propaganda.

And obviously there are many such people, after all, many people never read email advertisements in real life.

Under such a publicity campaign by Taobao, the small shops that came in on the weekends of the first week were all manufacturers selling not-so-cheap plastic products, small electrical appliances, and household electrical supplies.To put it bluntly, it is selling umbrellas, small electric fans, and power strips.

The characteristic of these things is that the value density is not bad, and it will not be so cheap that it cannot cover the express freight——

In the earliest days, in order to encourage the opening of stores, the shipping fee was subsidized by the Taobao official, and there was no need for merchants to pay for it. It’s just that this policy has existed for a short time, less than a year in history. When Alipay came out, it was cancelled, and since then To the merchant to bear.

At the same time, this kind of thing is suitable for consumers to buy directly on the Internet, and it is not easy to be damaged and disputed during transportation, and it is not necessary to install it after buying it.

Just like in electrical equipment, if you sell switch panels and other home decoration hardware electrical equipment online, no one will buy them.But if you sell a bull plug-in board, Xiaobai can use it directly after buying it back. There is no need for an electrician to install it, so it can be sold.

After a small brand has settled in, in the next month or two, the big brands of similar products will gradually smell the profit and start to test the water. Anyway, at the time of opening a store, there was no deposit or other guarantees, and even the artwork was sent by Taobao. .

As a result, companies such as Paradise Umbrella and Bull Socket gradually settled in—of course, it was not the manufacturer that first settled in, but some distributors and agents under the manufacturer.

With the weak traffic of Taobao at that time, it was not worthy of attracting those well-known big-name factories to settle directly in the circle, so Gu Zhe was willing to give this face. His channels were completely online, and there was only one physical store offline. Dealers can't afford it.

With these first batch of stores settled in, the effect that Boss Ma wanted has been realized.What he was afraid of at first was that there would be no merchants to settle in to support him, and he was afraid that the investment attraction would not be effective.

Therefore, Gu Zhebai bought the 50 contact lens order with the support of the horse boss, and he didn't have any psychological burden. These big names set up shop?
The daughter of King Yanzhao bought horse bones, repaired a golden platform for Guo Wei, and treated him with respect as a teacher.It was only later that "Le Yi came from Wei Guiyan, Zou Yan came from Qi Guiyan, and Ju Xin came from Zhao Guiyan".

Guo Wei lives in Huangjintai, of course he lives with peace of mind.

……

From May 5th to June 20th, after the end of two full working weeks, the long-tail traffic of Taobao officials secretly buying Tianyuan optical glasses has finally run out.

This day was another Friday. In the past two weeks, Zhu Yiting, whose mood had been ups and downs for a while, finally recovered from the initial dreamy stupor, and roughly recalled what was going on.

After all, the follow-up sales trend of a series of "volts" and no "rising" has proved that Tianyuan Optical's contact lenses are not really cost-effective in the eyes of ordinary consumers.

Only after the tide recedes can we see who is swimming.

Fortunately, Zhu Yiting was also relieved to find that the company she controlled was not really fruitful—after the daily hundreds of thousands of friendship orders completely ebbed, the real traffic could still bring dozens of orders a day. Normal consumption.

She can be sure that these consumers are definitely real consumers, not zombie fans.

This can be seen from the time period when the order is generated, behavior habits, delivery address, and various online banking payment methods.

After nearly 20 days of going online, the country is so big that there are no surprises. At first, a small group of people who went shopping on Taobao were indeed cultivated.

Especially in the fashionable first-tier metropolises, there are always avant-garde and trendy netizens who are good at accepting new things, cool lifestyles and shopping experiences.

And the Taobao platform has always been very righteous. Regardless of Tianyuan Optical’s actual strength, at least so far, it still pulls banners on the homepage of the website to link every day.

With such a skewed traffic distribution, it is normal to naturally sell dozens of pairs of contact lenses every day, and there are always brave people who will try the water.

However, Zhu Yiting also knows that the sales of dozens of pairs per day are far from enough——

If you just open an online store, this sales volume is probably enough for the owner's family to live comfortably. After all, the gross profit of a few thousand yuan a day is 03 yuan a month. Under the price level of [-], what family is not enough to live?
But behind the flagship store of Tianyuan Optics, there is more than just a shopkeeper!It feeds an entire factory!Tianyuan Optics has no offline sales channels!No dealers no stores!All sold online!
However, no matter how small the factory is, it can produce 5 pairs of lenses every day, and only sell a few dozen pairs, which can only feed about [-]% of the production capacity, and the rest will be unsalable.

After realizing the seriousness of the situation, Zhu Yiting would not bother Gu Zhe, the major shareholder, immediately.She also has self-esteem. As an elder, she always hopes that she can restore the situation a little bit.

And she knew that Gu Zhe and Lu Youyou would face the final exam in June.

Gu Zhe also vaguely revealed before that the first semester of his freshman year will be his busiest time, because he can't choose courses by himself, and can't choose those courses he is good at to earn credits.After entering the summer vacation and entering the sophomore year in the future, everything will ease up.

Therefore, relying on her own means, Zhu Yiting deployed the company's publicity resources a little bit, asked potential peers to promote the product, and occasionally offered small discounts to the online store.

This lasted for more than a week, and the small discount activities continued until mid-June. The company also collected and analyzed a large amount of comparative data by the way.

With Zhu Yiting's occasional [-]% off or [-]% off, plus the promotional campaign, Tianyuan Optics' natural peak sales have indeed improved slightly.

Among them, the day when the 100% off was the best sale, and the natural sales volume exceeded more than 12 pairs, which can meet nearly [-]% of the factory's daily production capacity, which can be regarded as the peak state of Zhu Yiting's own operation.

In fact, the production cost only accounts for about [-]% of the retail price, so [-]% off is also very profitable, nine times the original price, and [-]% off can also earn six times.If the sales volume doubles to [-] times that of normal days, the total gross profit will be [-]/[-] higher than usual.

On Zhu Yiting's side, she finally has a general understanding of the strength of various discounts and the promotional effects they can have.

On the other hand, around June 6th, Sun Yu from Taobao finally couldn't sit still, so he called Zhu Yiting himself,
It implies that Zhu Yiting should also increase discounts and promotions. The things sold online should be "cheap and good quality". You can't always expect Taobao to hang the banner of the optical shop on the homepage to attract traffic. This kind of discount is impossible to dominate the list for a long time. of.

Zhu Yiting also knows that there is indeed more room for discounts, but she is worried: Since some of the products were sold through natural traffic before, if the discounts are too harsh, will it cause consumers to be disgusted?It makes people feel that "you will suffer a loss if you buy it early, and wait to see if there is a discount."

This is bad for brands and platforms.

Faced with this response, Sun Yu was also speechless, and could only suggest that Tianyuan Optics should think of a solution.

Zhu Yiting had no choice but to ask Gu Zhe for advice because she didn't understand technology development and product line setup.Fortunately, Gu Zhe is almost finished with the final exam.

(End of this chapter)