Reborn I want everything

Chapter 96 The Power of the Day's Statement

The process of being interviewed was different from Gu Zhe's expectation.

The main reason is that in the world before Gu Zhe was reborn, Xiao Sa, the former host of "Today's Statement", has been unsealed and turned into a funny guy who dares to say anything.

So much so that in Gu Zhe's mind, he once confused a serious program like "Today's Statement" with another CCTV talk show "Let's Talk" - the latter program, Boss Ma and Boss Li from Du Niang's family, both appeared on it, and the atmosphere was relatively relaxed .

The host of "Today's Statement" only reads the manuscript in front of the camera and teleprompter, and does not need to go out to work at all, and will not talk directly with the interviewee.

All the interviewees saw was a microphone poked over by the reporter, and there was very little communication and interaction, just unilateral talk, saying whatever they wanted.

Fortunately, before coming here, Gu Zhe had already negotiated with Boss Ma about the distribution of the spoils, so he knew what to say.as planned,

"Why did infringements such as brand reverse counterfeiting suddenly erupt at this point in time, and what effects did changes in technology and sales models have on this?" Based on Gu Zhe's own private goods, he explained in a comprehensive way .

Since there are no live variety show audiences, there is no direct talk show communication.Which passages can be released in the end depends on the post-production editing, and Gu Zhe can't intervene.

The entire interview process really made him rather low-interest, and he just wanted to wait for the final film to show its pretentious effect.

After two days of intensive interviews, followed by a week of busy work, continuing to sort out patented technologies that can be traded with Essilor.

As for Essilor, Gu Zhe once again offered to negotiate with Gu Zhe during the period, but Gu Zhe continued to prevaricate and procrastinate on the grounds that he was too busy and needed to be interviewed, which further stimulated Essilor's appetite.

In fact, in the last six days before the show went on camera, Gu Zhe didn't receive any media reception at all, it was all the work of CCTV's post-production team.

But who told Essilor to not know the production rhythm of CCTV interviews? Gu Zhe insisted on saying this, and they had to believe it if they didn't believe it, so that both sides would look better.

……

The one-week production period passed quickly, and the time finally came to Sunday, August 8th, which was the day when the issue that Gu Zhe and others interviewed was officially released.

A few months ago, when Gu Zhe was interviewed by the provincial science and technology channel, he was reprimanded by his mother once for not informing his family and friends.

So this time he also behaved well. Before appearing on "Today's Statement", he told his family in detail when he was going to appear on camera, and even filed a record with the leader of the school's academic affairs office.

As for whether the school will torment the students, forcing everyone to take time out to watch this episode and write a review after watching the show even though they are still in the summer vacation, Gu Zhe can't know.

Anyway, even if this happens, it is because the people in the Academic Affairs Office are not good people, ruining everyone's summer vacation experience, there is a grievance and a debt, let the students complain about the Academic Affairs Office.

Just after 12:38 noon, hundreds of thousands of families across the country were sitting in front of the TV, either deliberately or casually turned on the TV to make some noise, and invariably put it on "Today's Statement".

It was summer vacation, and the ratings of the lunch program had already risen.When the student party eats lunch at home, they basically turn on the TV.

Gu Zhe's relatives, friends, classmates, partners, downstream customers, and practitioners in the industry are undoubtedly the most concerned and nervous of all the audience.

"Why are you still talking nonsense, why hasn't Gu Zhe appeared yet?" Relatives, friends and classmates obviously welcomed the opening of the show with such a mentality.

Perhaps because the style of the program is used to reporting criminal cases, the voice of the narration still seems so suspenseful and hellish, even if it is introducing a commercial lawsuit.

After a brief introduction to the narration, the interview with the presiding judge was cut first. Chief Justice Liu and Pan Xiaoting appeared on the scene in succession, very showy,
Carefully introduced the ins and outs of the lawsuit, how the national judicial system guarantees the relevant intellectual property rights of domestic technology companies, and escorts the construction of independent core technologies for independent brands...

In the 27-minute show, this part took seven or eight minutes, and Gu Zhe didn't show his face for a second.

Then, the suspenseful narration finally changed the subject: "Since the revision of my country's "Trademark Law" in 2001, it has stipulated the fact of infringement such as 'reverse counterfeiting', but when did the first formal lawsuit break out? What about reverse passing off cases?
Is it because my country's legal work on trademark and brand protection has been done too well?The reason behind it is worth pondering.For this reason, the reporter visited relevant experts from Peking University Law School to reveal the inside story for everyone..."

So, the next one to appear on the screen was Zhang Fan, director of the Intellectual Property Department of Peking University Law School. Of course, his identity was not introduced by voice, but when he showed his face, he was subtitled with his title.

Zhang Fan's rhetoric was similar to the analysis that Boss Ma said when he attended the trial, but it had been more rigorously modified.Some commercial calculations have been removed, and it appears to be more and more stable.

Of course, he couldn’t avoid showing off again, using it to briefly explain the legal principles of his handling of the “crocodile reverse counterfeit red leaf trousers case” when there were no relevant laws and regulations seven years ago.

After all, even for a deputy director of Peking University, the opportunity to give a speech today is worth cherishing, and he must show as much credit as possible.

He concluded by saying:
"...So, this kind of situation happened occasionally in the 90s, but after the revision of my country's "Trademark Law" and the clear legal provisions on 'reverse counterfeiting', this kind of case reappeared,
The main reason is to have a new product that obviously exceeds the cost performance level of existing similar products.Moreover, the holders of this new product and new technology cannot quickly respond to the demand for OEM production by their counterparts in the market due to various reasons.

As long as the reverse counterfeiters immediately unpack and resell the goods after receiving the goods, they can obtain obvious profit margins..."

Zhang Fan's words were not considered bragging for Gu Zhe, but what he said was indeed the truth.

To put it bluntly, to translate it in the language of unrefined people, it is "You have to have a product that is so cost-effective, it is so cost-effective that if you buy it, you will earn money. After you buy it, no matter what brand you repost and sell it, it will be better than selling it." The original high-cost authentic goods earn a lot more.”

The program team also seemed to feel that Zhang Fan’s theoretical explanation would make it difficult for the audience to accept for a while, so they immediately arranged for both the pros and cons to appear on the stage—not only Gu Zhe, but also the counterfeiting of Gu Zhe’s brand in this case, and lost the lawsuit and lost money. Xu Changkun, General Manager of Lehmann Optical.

Xu Changkun didn't know how much money he took from Boss Ma, but he was willing to openly "disclose his mental journey of taking risks" on TV, confirming that

"It is true that Gu Zhe's low-profile soft mirrors are sold too cheaply. This is the only thing that has been seen in the world. It has never been seen before at home and abroad. But he only sells goods on e-commerce platforms and has not quickly laid out distributors. He is jealous of the profit difference. I couldn't resist taking the risk."

In the end, it was the turn of Gu Zhe, who had the most glorious and upright image in the whole case, to make a concentrated appearance in the last 5 minutes.
Summarized the facts of the case, and described how to better protect the brands and patents of domestic industrial companies with core cost-reducing technologies in the future, and escort the technological innovation of my country's industrial circles.

During this process, Gu Zhe could not avoid "drawing inferences from one example to other cases". Using the analogy of his new technology products of previously infringed brands, he deduced that "there are other new products that are still in the development and promotion stage that may be infringed in the future. But he has already Lessons learned, so it is estimated that new products will not be invaded so smoothly again."

This specific example of "drawing inferences from one instance" is naturally "centrifugal method low-grade optical polishing free color contact lens".

Finally, it is just right to clarify that "enterprises must learn to use new channels and new media technologies to allow consumers to reach and understand new technologies closely related to their lives faster, and to allow consumers across the country to enjoy the dividends of technological progress faster and buy more Inexpensive goods".

Since Gu Zhe has subscribed for 3% of Ari Baba's shares at a low price, he can also benefit from the growth of the platform. Of course, Gu Zhe will not begrudge the opportunity to promote it by the way, and he has said everything that needs to be said.

……

"It turns out that the technology research and development that A Zhe engaged in has advanced to this level? Across the country, and even among peers around the world, in this segmented track, you can make money if you buy it? People who know how to buy can pass Reselling him for arbitrage? Why are there so many people copying him?!"

When this conclusion was clearly interpreted by the interested audience around Gu Zhe, several families were naturally ecstatic and some were worried.

Of course, relatives, friends and classmates are sincerely happy for him, and the parents must call the relatives at home again and again several times.

Even if you have been told to watch TV before, after watching it, you are still afraid that they will not understand the subtext, so you have to educate them sentence by sentence.It is more careful than those film and television editing marketing accounts of later generations, and interpreting the unspoken rules of Ming Dynasty official dramas.

But Essilor and other customers who are about to buy Gu Zhe's technology are naturally worried.

Fearing that Gu Zhe's follow-up technology will be further overestimated, more and more international peers will compete to buy licenses, and the price will be skyrocketed, further squeezing the arbitrage space of downstream customers.

Especially after seeing Gu Zhe on TV disclose a new technology direction "non-grinding centrifugal method color contact lens material" that he has not yet authorized to sell, the person in charge of the relevant technical cooperation of Essilor Huaxia Region is really confused. Then the heart went into cardiac arrest for an instant!
The only thing Essilor can count on is that some other foreign optical lens giants do not conduct extensive business in China, and very few people watch China’s CCTV legal talk show, so they do not notice these situations.

The more people who know, the more people will grab!

Boss Ma, Sun Zhengyi and the others breathed a long sigh of relief after watching the final film on TV: This is just the power of a publicity campaign.Gu Zhe's follow-up scientific research potential is absolutely limitless. If there is a little more big news in the future, if people have the idea of ​​"buying is earning" every time, the influx of new Taobao users will not follow. take off? !
Boss Ma expected it well, because just after the broadcast of "Today's Statement" that day, the number of new user registrations on Taobao surged in just a few days.
Countless people have seen this product promotion that "buy is earning, so that the peers are forced to take risks and reverse counterfeiting", and they must come up to open their eyes.

Although ordinary consumers previously did not trust online retail contact lenses,

However, it is obviously believable that it can be used as a "positive model of trademark brand and patent protection" by a set of CCTV's legal programs.

At the same time, Gu Zhe finally sent a message to Essilor, saying that he is finally free and can arrange time to negotiate technology licensing transactions at any time.

Essilor lost all the pride of an international big name, and expressed his willingness to send someone to Ark City to have an interview with him, without him having to go to Shanghai.

(End of this chapter)