The Light of Domestic Products: The whole world begs me to sell

Chapter 150 To be honest, it is used to dry edamame 3 (seeking subscription)
It is well known that Hu Lai attaches great importance to Phoenix New Energy Vehicles.

Not only because Phoenix New Energy will be the second pillar of Phoenix's profitability, but also to provide sufficient profit cash for the Phoenix factory, and more importantly.

It is no exaggeration to say that the new energy vehicle industry is the biggest investment opportunity in the next few decades, and it is the most important industry that cannot be neglected.

Think about it.

Now in Yanguo, why even Huawei, Dami, Evergrande, Ali, etc., can't wait to enter the game to build cars?

Why did accountant Jia quit LeTV and insisted on building cars on PPT, and even in the Americas, with such a bad reputation, he still got billions of dollars in investment?
Why doesn't Evergrande invest in real estate instead of building cars?

Why does Gree want to build cars instead of air conditioners?

why?
What energy conservation and emission reduction, what climate warming, future new energy, these are just external factors.

The only reason why so many companies can't wait to participate is because the future pie of the new energy vehicle industry is too big and the future is too bright.

For example, in Yanguo, once traditional fuel passenger vehicles can no longer be produced after 2030, it means that all previous sales of fuel vehicles will be transformed into new energy vehicles!
This sales volume is an increment of hundreds of millions or even billions of vehicles!

In addition to the increment of the car itself, there is also an important profit breaking point.

Ecological chain and traffic entrance.

This is what Rebs and Accountant Jia have been pursuing!
The most important thing is that compared with the traditional auto industry, the threshold for new energy vehicles is indeed not high.

Without the constraints of engines and transmissions, batteries, motors, electronic controls, and chips are fully equipped, and you can buy everything!
Even for car manufacturing, there are OEMs that can provide production.

Under the low threshold and extremely high rate of return under such a complete industrial chain support, how many entrepreneurs can hold it?
And this industry, at least in the capital market, did not disappoint.

On the Forbes list last year, Zesla CEO Elon Mask became the richest man in the world with US$1990 billion.

In Yanguo, among the top 10 entrepreneurs with the most wealth growth this year, 8 of them are related to new energy vehicles.

That's enough to drive capital crazy.

Of course, with such a high rate of return, the risks are also high...

Ideal, Future, and Xiaopeng, which are leading car manufacturers, have lost tens of billions in a row...

And a leader like Zesla, which lost $2020 million in 8.6, with a loss of $1700 per car, barely started to make a profit recently.

Even if the leader Zesla is like this, let alone Gree Yinlong lost 30 billion yuan and sold more than 2000 vehicles in the last year.

Evergrande has invested more than 500 billion yuan, and it has not produced a car yet...

Even a company like Phoenix has enough cash flow and hasn't started building cars yet, but has simply built production equipment. It has felt a bit tight financially a few days ago.

Therefore, Hu Lai is cautious about the first model of Phoenix.

Hu Lai's original idea was to launch an A-class car first, and gradually develop it.

but……

After the FH0008 incident, Phoenix suddenly stood at the forefront of public opinion. Public opinion, word of mouth and brand positioning allowed Phoenix to establish a high-end technology brand.

And then the sales of BYD V100 also verified Hu Lai's idea, which made Hu Lai's heart active.

You must know that the brand awareness of domestically produced cars in the hearts of Chinese people has never been high.

If Phoenix still enters the game with A-class cars at low prices, it will be more difficult to change the impression of Chinese people on Phoenix cars in the future.

Moreover, in the price range of 10-20, the competition is indeed too fierce!
This price is not only dense with new energy vehicle models, but also challenges countless traditional fuel vehicles.

Even if Phoenix can carve out a world, the profit will definitely not be too high.

However, high-end new energy vehicles are different...

Phoenix has a full understanding of the profits of high-end products on electric motorcycles. Most importantly, in the current Yanguo auto market, in the price range of 25 to 35 yuan, only Zesla's fist monopolizes this price range vehicle type.

Model 3!

After Hu Lai found out the sales volume of last year's model 3, his eyes lit up immediately!
On the annual sales data list of new energy vehicles, No. 1 is Wuling's Hongguang MINI, which sold 42 vehicles throughout the year.

And No.2 is Zesla's model 3, which sold 28 vehicles throughout the year.

28 vehicles!

How could Hu Lai not be moved by this sales data.

That's embarrassing!

It just so happened that last time the system chassis gift package contained all car chassis from T0 to E class, so it is not a big problem to make a B-class car that is the same as model 3.

Thinking of this, Hu looked at Director Zhang and said:
"We don't engage in A-class cars, and the market for A-class cars is left to friends and businessmen."

"We went straight to the Zesla Model 28, which sold 3 units last year!"

Zesla!
Do model 3 directly!

Not to mention the factory director Zhang and Li Kenan were terribly frightened, even Zhang Feiyang was surprised.

Zesla can be said to be the global leader in new energy vehicles.

And model 3 is their main model, selling well all over the world!

The Phoenix car is not sold, so you want to dry Zesla's model 3 as soon as it comes up?

Turtle, I have to say it's a bit floating!
But before a few people could react, Hu Lai's voice continued to come!
"Our first model is a B-class car, and it will directly meet the popularity of Zesla model 3 bayonet!"

what!
Challenge model 3 with a class B car!

The few people who were shocked by Phoenix's challenge to Zesla were even more shocked!

In Yanguo, even if a manufacturer like BYD wants to snatch model 3 customers, it needs more space and better configurations to attract customers.

At least it must be a C-class car to compete with the B-class car of model 3!

And the boss meant it.

Use a B-class car against a model 3 that is also a B-class car?

This……

I have to say, a little bold, a little confident!
Li Kenan reacted first, and said hesitantly: "Boss, our first model is benchmarked against Model 3, and I agree."

"However, our Phoenix factory is the first time to build a car. If we use a model of the same level to fight against Model 3, the advantage is not obvious."

"Besides, Zesla's fan base and reputation are good. Do we have a greater advantage in using C-class cars?"

It has to be said that Li Kenan has been in the new energy vehicle industry for so long and has a very clear understanding of Zesla's dominance.

Just like when every mobile phone is released, they say that they are better than Hongguo. When many car companies around the world release new models, they will use Zesla model 3 for comparison.

Boasting that its various technologies are better than Zesla, performance, software, and battery life beat Zesla.

but……

After really entering the market, he is a younger brother.

After the heat passed, Zesla was completely pressed to the ground and rubbed.

Therefore, Li Kenan's worries are indeed justified.

However, Hu Lai hadn't spoken yet, but Director Zhang retorted first.

Director Zhang and Zhang Feiyang are not insiders in the new energy vehicle industry, so they don't have much fear of Zesla.

One of the two is the factory director who has experienced tricycles and bicycles being begged by many dealers around the world, and the other is the boss in charge of Phoenix's overseas business.

The two of them have enough confidence in Phoenix's products and technology!
In particular, the "Rainbow" series has demonstrated phenomenal dominance abroad, which made Zhang Feiyang's incomparable trust in Phoenix products, and he has long established a sense of superiority exclusive to Phoenix in his heart!

After a short shock, the sense of superiority in their hearts was immediately ignited.

That's how Phoenix should be.

B-class car fuck you B-class car!

So what if Zesla is awesome.

Done!

"Boss, I don't think there's anything wrong with a B-class car, Zesla Model 3!"

"Wang Dahui from Hammer Spare Parts Factory drove the Model 3. I have tested it myself, and it's not too awesome!"

"Don't talk about B-class cars, I think we have a chance to win if we use A-class cars to do model 3!"

Hu Lai laughed twice, Director Zhang has experienced so much around Hu Lai, and his confidence in Phoenix products has gradually been cultivated.

Although Zhang Feiyang on the side was not as excited as Director Zhang, he nodded frequently. Seeing Hu Lai's questioning gaze, he thought for a moment and said:
"Boss, I also think that the first model has no problem with the standard model 3."

"The annual sales of model 3 are there, which proves that there are a lot of consumers at this level and at this price."

"I recently studied Zethra's advantages. The biggest gap between our Phoenix and it is nothing more than..."

"It's nothing more than fan base and word of mouth!"

After he finished speaking, he paused, with a disdainful smile on his face:
"And Zesla's so-called luxury brand advantage, hehe..."

"I won't talk about it in China. In foreign countries, our Phoenix is ​​also a TM luxury brand!"

"The ordinary versions of 'Rainbow 1' and 'Rainbow 6' are already representatives of high-end luxury brands in electric motorcycles abroad."

"And our limited-edition 'Rainbow 6-Breaking the Waves', a limited-edition electric motorcycle worth 20 dollars, has long been hard to find!"

Luxury brand, who TM is not a luxury brand? !
It was a rare occasion for Zhang Feiyang to swear, and his disdainful haha ​​aroused everyone's roar of laughter.

And the phrase "Our Phoenix is ​​also a luxury brand" is even more confident, which made Li Kenan startled.

"Ha ha!"

Hu Lai was very satisfied with Zhang Feiyang's answer, and he had plans to make Zhang Feiyang the CEO of Phoenix New Energy Vehicle.

Although Zhang Feiyang is not familiar with the new energy vehicle industry, he is very clear about Phoenix's brand positioning and is very confident in Phoenix's technology.

Naturally, under the leadership of Zhang Feiyang, it will also bring an innate sense of superiority and confidence to the entire Phoenix New Energy Vehicle!
And Phoenix needs this sense of superiority when it enters the new energy vehicle industry!

How can it change the inherent impression of Chinese people on domestic cars if they are not superior?

If it is not superior, how to show the high-end brand positioning of Phoenix?

If it is not superior, how can it make Chinese people feel that it is strong enough?Full of face?
With all kinds of black technology given by the system, you are still timid and lack confidence, that's a high-end fart!

In Zhang Feiyang's eyes, Laozi is number one in the world!

Zesla is a bird!

Hu Lai nodded, and said to Li Kenan:
"Kenan, your idea is also reasonable."

"Zesla is indeed competitive, but our Phoenix also has the advantage of the Phoenix!"

After comforting Li Kenan, Hu Lai saw that several people had no objection to the benchmark model 3, and then began to discuss the details.

Phoenix has no weaknesses in the three most important components of a new energy vehicle, battery, motor, and electronic control.

Phoenix now uses the blade battery provided by BYD, and the motor is also a permanent magnet synchronous motor provided by BYD. Although these two have no obvious advantages over Zesla, they also have no obvious disadvantages.

In terms of electronic control, Phoenix's CCSR - electronic control technology has an absolute lead.

Phoenix has already tested it internally. Even with the same 3KWH battery of Zesla model 55, the battery life of Phoenix can far exceed the 3KM of model 550, reaching 750KM!

Not to mention that Phoenix's blade battery has a longer battery life...

As for the chassis, Phoenix has absolute black technology. The B-class chassis technology of the F10 series can completely solve the problems of ride comfort and handling!
The remaining assisted driving technology, unmanned automatic driving technology, voice assistants and in-vehicle systems...

Sorry, Zesla's technology crushing other car companies is okay, but it meets Phoenix's in-vehicle system and unmanned automatic driving technology.

That's a brother.

In a simple calculation, the only remaining advantages of Zesla are exterior design, quality control, interior decoration, and the so-called brand reputation.

Several people knew that the high-end car production line imported from German Siemens can solve the problem of quality control, and the rest is the exterior design and interior!

However, this problem is not difficult.

Over the years, the appearance and interior of domestically produced cars have completely caught up, and the interior of 10 yuan can beat the interior of a 20 joint venture car.

Zhang Feiyang took the initiative to take over the problems of design and interior, and ultimately how to compete with Zesla's brand reputation.

This problem is actually the biggest problem of domestically produced cars.

Consumer face problem.

In recent years, the quality of domestically produced cars has indeed been very good. For example, Geely Automobile, many of its models are very good boutique models.

But in the end, because of the inherent brand image, sub-brands such as Lynk & Co had to be created.

The actual reason is to position the sub-brand as a high-end brand and make it more expensive.

To put it bluntly, this is the inherent impression.

A brand new Audi A10,000 priced at 3+ and a BYD priced at 10,000+ are placed in front of you. Which brand do you think has more face?

Needless to say, most people will choose Audi.

This is brand positioning and brand influence.

After some discussion, Hu Lai finally decided to make a big splash!
Phoenix can't keep a low profile!

Once low-key, Phoenix will easily fall into the trap of domestic car brands.

"Everyone, we have never carried out high-profile publicity before, whether it is electric motorcycles or tricycles."

"But this time, we have to make a high profile. Taking advantage of Phoenix's popularity and public opinion on the Internet, we directly promote Phoenix as a high-end brand."

"The first impression to all consumers across the country is that Phoenix is ​​a high-end brand and produces high-end cars!"

"Phoenix Automobile, TM is the world's top luxury car brand!"

What the hell!

How crazy!

High-profile publicity, the world's top luxury brand!
Guigui, if Mr. Hu's remarks are posted on the Internet, won't they be sprayed with overwhelming power?
Everyone was dumbfounded. When Hu Lai mentioned the benchmark model 3 before, everyone understood Hu Lai's idea of ​​making high-end products.

But I still didn't expect that Hu Lai had already shown his sword and made a big publicity!
Stop pretending, I have a showdown.

But if Fenghuang hits the street, it must be the black spot of Fenghuang's life!
Several people were slightly startled, and then felt blood surging again.

Although a car has not been sold yet, it is a bit crazy.

but I like it!

"I agree! Just do it!"

"I also think there is no problem, it must be publicized in a high-profile way!"

"Kill him!"

"..."

In a few words, a few people decided on the positioning and publicity strategy of Phoenix's first model.

Zhang Feiyang started to work on the exterior design and interior design, and Li Kenan started the research and development of the F10 series B-class car chassis, configuration, and power combination.

The A-class car previously designed and developed will also continue to be mass-produced, but it is only used to enrich the models of Phoenix Shared Cars.

Song Yang, who attended the meeting, was overjoyed. Once Phoenix Shared Cars increases the launch of A-class vehicles, it will undoubtedly be very good news for the expansion of Phoenix Shared Cars.

After everyone finalized the details, they arranged their own work.

Phoenix's external publicity animation CG and posters are ready to be produced, and Hu Lai is determined to make a big move.

The Phoenix B-class car project team was established quickly, and everything started in an orderly manner.

At the same time, affected by the soaring sales of BYD V100, President Wang of BYD personally came to the Phoenix headquarters in the mountain city.

Mr. Wang originally wanted to come here a few days in advance, but he wanted to deepen cooperation with Phoenix, so he had to have a bargaining chip in his hand.

As a result, when I asked, BYD's "semi-solid lithium battery" was about to achieve mass production, and it simply waited for the mass-produced battery to come out, and came with samples.

With the sample of "semi-solid lithium battery", Mr. Wang finally has some confidence in his heart.

Mr. Wang has no choice but to attach so much importance to Phoenix Factory!

He finally understood that Phoenix's leadership in electronic control technology and intelligent technology is indeed [-] blocks away from BYD.

After BYD obtained Phoenix's technology, it is completely even more powerful!

Therefore, Wang always made up his mind to cooperate well with Fenghuang!
Phoenix wants people to give people, money for money, batteries for batteries, anyway, it's the fucking time to hug, hold on tight!

Of course, Mr. Wang also knows that Phoenix has obtained the automobile production qualification. It is obviously a certainty that Phoenix will enter the new energy vehicle industry. As for whether it will affect BYD...

That will definitely have an impact.

However, it is not only BYD that is affected, the impact on the industry is the same.

This time, if we can sign a strategic partnership, the impact may be less.

The most important thing is that Phoenix's current technical cooperation partner is only the BYD family!

This……

If Phoenix can be persuaded not to authorize technology from other companies, and BYD can exclusively enjoy Phoenix technology, then the advantage will be huge!

"President Wang, are you here in person?"

Before Hu Lai, he only knew that BYD would send people to the Phoenix factory today, but he didn't expect that the helm of BYD, Mr. Wang, would arrive in person in the early morning!
Hu Lai was a little surprised, and quickly asked his assistant to make tea, and then asked Zhang Zhang to treat the accompanying staff well. After a while, only Hu Lai and Mr. Wang were left in the entire office.

Mr. Wang looked at Hu Lai, obviously a little surprised.

Today's President Wang is already a figure on the Forbes list. Although he knows that Hu Lai is very young, when he saw it with his own eyes, he couldn't help but think of a word in his mind.

The afterlife is terrifying.

After exchanging pleasantries, Mr. Wang was not in a hurry to talk about the cooperation. Instead, he smiled and asked Hu Lai what his next step was after he obtained the production qualification, and whether he needed BYD's help.

Mr. Wang was just talking politely, and he didn't expect Hu Lai to reveal the information of the next model.

After all, any car company's next-generation model development is an absolute commercial secret before it is exposed.

Unexpectedly, Hu Lai said with a smile:
"We are preparing the first model to launch a new energy sedan, a B-class model."

"Sedan? Class B car?!"

Mr. Wang is very familiar with the automobile market in his mind, he was slightly surprised and then heaved a sigh of relief.

There are no B-class cars in BYD's new energy vehicles. In this way, Phoenix will obviously not have too much impact on BYD.

However, he was surprised in his heart. Among the B-class cars, traditional cars have an absolute advantage.

For example, Camry, Accord, Magotan, and Passat are all very competitive.

Previously, the Mi 1S car was in the range of 15 to 25, but the result was not satisfactory.

He frowned and reminded: "Mr. Hu, the competition in the B-class car segment is fierce."

"For 15 to 25 yuan, there is fierce competition from B-class cars from traditional car companies, and for more than 25 yuan, it is completely dominated by Zesla Model 3."

"If you compete with B-class cars, even if the sales volume is good, the profit will not be too high."

"I'm afraid I can only drink some soup and eat some leftovers."

Haha.

Hu Lai smiled slightly, took a sip of tea, and said with a smile:
"Mr. Wang, it's not Fenghuang's style to drink some soup and eat leftovers. Fenghuang not only wants to eat meat, but also has to take the pot with him!"

"To be honest, we have no interest in traditional car companies. Our car is just for Model 3!"

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(End of this chapter)