The Light of Domestic Products: The whole world begs me to sell

Chapter 190 I heard that you are going to form an alliance to deal with Phoenix?

Nvidia.

The world's most famous leader in programmable graphics processing technology.

Just as Inet has monopolized most of the CPU chip market, in the graphics card GPU market, Nvidia is the absolute overlord, with a market share of over 70%.

However, unlike the InetCPU chip, the CPU is the central processing unit of the computer and is a necessity for every computer, while the GPU graphics card is an auxiliary configuration.

Only when a lot of image processing is required, such as playing large-scale games, high-definition video, and professional graphics, GPU graphics cards can play their role.

but.

Although GPUs are not as widely used on PCs as CPUs, Nvidia's development over the years has faintly surpassed the chip giant Inet.

The simplest reason is that GPU is much wider than CPU in future application scenarios.

In addition to the "mining" that has been heard more or less, blockchain, new energy vehicles, AI artificial intelligence, and metaverse all require powerful computing power support from GPUs.

It is no exaggeration to say that GPU represents the future.

but.

Now Nvidia is facing a difficult choice.

Lao Huang looked at the executives in the meeting room. A few months ago, when Zesla and Qualcomm blocked the chip for Phoenix Automobile, Nvidia had been cooperating with Zesla on the chip before, so it was easy to agree with Zesla to suspend the chip. Phoenix Auto provides smart chips.

I thought it was just a simple matter, but I never thought that the Phoenix car is simply against the sky.

In just a few months, a brand new automotive chip was mass-produced, which made Zesla and Qualcomm block a loneliness.

This is just great.

Nvidia didn't catch a fart, but offended the Phoenix Group.

Thinking of this, Lao Huang couldn't help but return to the business cooperation letter that Phoenix sent yesterday.

This time it's not about buying automotive chips. This time, Phoenix Group hopes that Nvidia will provide graphics chips for notebooks and all-in-one computers.

You know, the graphics chip on the PC side is the most important market for Nvidia.

If the Phoenix Group is rejected this time, once Phoenix and AMD get the ATI graphics chip, it will definitely have a huge impact on Nvidia!
but……

If I cooperate with the Phoenix Group, I will directly offend Zesla, and even Inet and Mir!

The combination of these three companies, the capital power behind it cannot be ignored!
The atmosphere in the conference room was a bit dull. After a long silence, someone finally spoke in the conference room.

"Mr. Huang..."

The one who spoke was Li Yingda, one of Nvidia's top executives, who is in charge of technology. He is also a Chinese, like the founder, Mr. Huang Huang.

Lao Huang's gaze followed and landed on Li Yingda: "Li, you are the person in charge of the technical department, tell me what you think, should we cooperate with Cooperating Phoenix?"

"Okay, Mr. Huang."

Li Yingda looked around at his colleagues and said slowly:

"Our technology department recently obtained the Huyue 140 chip for research. I have to say that the Huyue chip is a very good chip."

He paused, feeling again that he had expressed himself inaccurately.

"No, it's not very good. It should be said that their architecture and chip design are absolutely ahead of all current chip architectures and design ideas!"

"Moreover, judging from the performance of the Tiger Leap chip, the performance of their CPU and GPU collection is beyond expectations; everyone should know that we, Nvidia, are actually developing this kind of technology..."

Seeing that all eyes were on him, Li Yingda continued:
"It is an industry consensus and a future trend to integrate CPU, GPU and even memory sticks into one chip. After the chip is integrated, the internal data transmission speed will be greatly improved, but there is also a very difficult problem."

"That's heat dissipation!"

"As far as I know, Hongguo's M1 Pro chip is the best in the industry, but Hongguo has to greatly reduce the performance of the M1 chip in order to dissipate heat."

"However, there is no problem with the Tiger Leap chip at all. Not only do they outperform their counterparts in performance, but they also do a very good job of dissipating heat..."

Speaking of this, Li Yingda looked at Lao Huang deliberately, and his voice was a little low:
"So, in fact, there is no such thing as whether we need to cooperate with Phoenix Group to develop new graphics cards."

"I think that based on Phoenix's technology on the Tiger Leap 140 chip, they will not have any difficulty in developing a graphics card chip, and the performance will not be worse than ours..."

what? !

This!
As soon as Li Yingda finished speaking, Lao Huang was startled. He never thought that Li Yingda, the highly regarded technical supervisor, would come to such a conclusion.

Phoenix does not need Nvidia to cooperate with the development of graphics cards at all?
Contacting Nvidia is just to give Nvidia a face?
I'm such a good guy!

Lao Huang's expression changed. Since the Huyue chip was launched, he immediately arranged for someone to order a "Qingluan" car from Yanguo.

A few days ago, I finally brought the Huyue 140 chip back to Nvidia headquarters to start research.

Is it.

According to Li Yingda, this is the final evaluation of the Huyue 140 chip by the technical department during this period of time?
If this is the case, Phoenix Group's chip research and development strength is much stronger than expected.

Not only Lao Huang was shocked by Li Yingda's sudden conclusion, but everyone present was startled.

How strong is the Phoenix chip?
Suddenly.

The air in the whole conference room seemed to be frozen, everyone's faces were full of shock, they looked at Lao Huang in disbelief, and waited for Lao Huang to make the final decision.

After a long time, Lao Huang finally regained his composure.

He looked deeply at Li Yingda, if it was true what Li Yingda said, then Nvidia would have no choice.

Although cooperating with Phoenix may offend Zesla, Inet and Mir, but now I don't care so much...

If the opportunity to cooperate with Phoenix is ​​missed this time, and Phoenix is ​​forced to develop its own graphics chip, then Nvidia has created a competitor for itself? !
No!

Absolutely not!

Qualcomm immediately came to mind.

Qualcomm is a lesson from the past. The Snapdragon 8155, which sold well, was suddenly out of stock for Phoenix. What happened?

Now Phoenix has directly developed a Huyue 280 chip, which has caused the market share of the Snapdragon 8155 to drop sharply in Yanguo!

President Huang made up his mind.

"It can only be this way!"

"Please contact Phoenix, we can cooperate with them to develop a dedicated graphics card for Phoenix."

……

At the time of the internal meeting of Nvidia, another graphics card company, AMD, was ready to give Phoenix a formal reply.

Unlike Nvidia, AMD is not a good company.

In the CPU field, AMD is trapped in the X86 architecture dominated by Inet, and is crushed by Inet.

In the GPU field, Nvidia is far ahead of AMD in AI computing and general computing through years of technology accumulation.

It can be said that compared with real chip giants such as Hongguo, Inet, and Nvidia, AMD is like a beaten younger brother.

If you want technology and technology, you can't lead, you need funds, and the funds are not rich.

but.

Although the CPU can't do Inet, and the graphics card can't do Nvidia, AMD President Su attaches much more importance to the Yanguo market than Inet and Nvidia.

As for the Phoenix Tiger Leap chip, they have also noticed it a long time ago.

Like Nvidia, AMD quickly found a way to buy a "Qingluan" almost immediately after the Huyue 140 chip came out, and then conducted research on the Huyue 140 chip.

After some research, their conclusions are similar to Nvidia's.

Huyue 140 is simply too strong!

Therefore, AMD was ecstatic when Phoenix took the initiative to contact and hoped to cooperate with the graphics card.

You have such a strong chip ability, and you still want to cooperate with me? !
After they confirmed again and again, a sudden sense of joy surged from the bottom of their feet, and AMD executives who had been suppressed for many years suddenly realized that this might be an opportunity for AMD.

Soon, after a simple high-level meeting, no one objected to the cooperation between AMD and Phoenix.

"Everyone, although our CPU chip is in competition with Phoenix's Huyue 140 chip, it doesn't matter!"

"I think everyone can see the potential of the Phoenix Group. It is a once-in-a-lifetime opportunity for the Phoenix Group to choose to cooperate with us in the development of graphics chips."

"Whether we can enter the Phoenix supply chain this time and make a comeback in the field of graphics cards depends on this time. Everyone, please work hard!"

But just as AMD was about to contact Phoenix after the high-level meeting, senior leaders of old rivals Inet and Mir appeared at AMD headquarters.

AMD President Su knew what was going on when he heard that Inet and Mir came together.

After the two high-level executives finished their request firmly and hoped that AMD would jointly deal with the Phoenix Group, AMD President Su directly refused.

joke.

Zesla and Qualcomm, the two latest capital darlings, can't compete with Phoenix. Just you two outdated companies?
Don't drag AMD into the water!
"Sorry."

"Both are top leaders in our industry, our respectable seniors, the appearance of Phoenix has indeed affected our interests in the field of chips and graphics cards."

"However, what the two said about uniting against the Phoenix Group does not conform to our corporate culture and professional principles of AMD."

"More importantly, there is a big gap between our ADM and Nvidia in the field of GPU chips, so I suggest that the two of you can talk to Nvidia first!"

"Finally, I would like to say that we, AMD, disdain to block a company in this way, and hope that the two of you will not do this either. The development of our company should be an economic behavior of the market. Doing so will damage the image of our American company."

Inet: "???"

The eyeballs of the two senior leaders of Inet and Mir were so shocked that such words would come out of this group of people!

TMD!

Is a drop of blood behind capital clean?

What have you AMD not done?

Can't remember the suspension of licensing X86IP to the Yanguo joint venture company a few years ago?
Everyone is in the circle, who doesn't know?
Market behaviors, economic behaviors, what the hell can fool others and also fool me Inet? !
I don't even believe a single punctuation mark in this kind of nonsense!

"In general, we have agreed to cooperate with Phoenix Group."

"Both of them are industry leaders. Can't you see that Phoenix's chip has completely bypassed all chip patent traps from architecture to core, and Phoenix's NB-Y architecture has become a separate system architecture!"

"Not to mention the lessons learned by Zesla and Qualcomm, don't you two remember?"

In the face of AMD's refusal, Inet is still ready to fight again:
"Precisely because they have developed an independent architecture, all manufacturers that use the X86 architecture now should unite."

"Don't forget that all of AMD's products are X86 architecture chips. Once Phoenix NB-Y architecture chips sweep the market, you will also be affected!"

Unexpectedly, AMD still refused!
"I'm sorry, both of you. Our AMD family has a small business and we don't want to get involved in this muddy water. Please go back, both of you."

Inet and Mir, two high-level officials, looked angry and disappointed.

But at this critical time point, it is not a good choice to completely turn against AMD.

……

Watching Inet and Mir leave, AMD executives breathed a sigh of relief.

One of Inet and Mir is the absolute leader of the CPU, and the other is the absolute monopoly of the operating system. It is normal for them to panic.

And what about AMD?
It is the status quo of surviving in the cracks, so there is no need to worry too much.

Moreover, AMD can see one thing clearly, that is...

Phoenix can produce chips with NB-Y architecture. No matter how it is blocked, it cannot stop the rise of Phoenix chips.

Phoenix has chips, a future operating system, and mature software. Such a complete ecology has established the NB-Y camp belonging to Phoenix!

Today Inet and Mir found themselves, nothing more than wanting to join their alliance and unite to fight against the impact of the Phoenix chip.

but.

No one is an idiot, isn't it nice to be able to have both sides?

AMD has been in the X86 camp for 1 years. No matter what, it can't turn over. Why offend Phoenix for this?

It's better to climb up the line of Phoenix NB-Y, maybe you can turn around with the help of Phoenix NB-Y structure?
……

As soon as Inet and Mir executives left, AMD President Su had already called the Phoenix headquarters.

"Hello? Mr. Zhang, hello, my good friend! I'm very sorry to disturb your rest, we at AMD are looking forward to cooperating with your company..."

"Well, yes, Mr. Zhang, but there is one thing I hope you can pass on to Mr. Hu of your company!"

"...The thing is basically like this. The executives of Inet and Mir came to our headquarters just now, hoping that we can fight Phoenix together... Mr. Zhang, you are too good at joking, how could we agree, we have been looking forward to working with Phoenix for a long time !"

"You're welcome, Mr. Zhang, we will send our best engineers to the Phoenix headquarters to assist your company in developing graphics cards."

"Okay, bye!"

Soon, within half an hour after AMD's call was hung up, Director Zhang received another call from Nvidia.

Not surprisingly, Nvidia also agreed to cooperate with Phoenix on graphics cards...

Both companies have already responded, and Director Zhang can't wait to forward the reply to Hu Lai.

After hearing this, Hu Lai couldn't help shaking his head.

It is expected that Nvidia and AMD can agree to cooperate, but AMD told Phoenix about the development of Inet and Mir, which is obviously a good impression.

This is a very obvious friendly message to Phoenix: We have even told your company about the situation of Inet and Mir, and you can trust AMD!

AMD wants to completely catch up with Phoenix and establish a long-term cooperative relationship.

Of course, Hu Lai didn't naively think that AMD is Phoenix's friend, and the two sides just get what they need.

Hu Lai is unwilling to waste points on graphics chips, and AMD hopes to take advantage of the Phoenix line to gain benefits, it's as simple as that.

"Old Zhang, I didn't expect that Inet and Mir couldn't wait to pull an alliance against us just because we just set up the Phoenix IT department!"

Hu Lai laughed, Nvidia and AMD agreed to cooperate and did not surprise Hu Lai.

What really surprised Hu Lai was that Inet and Mir's reactions were indeed a bit fast!

but……

Thinking of AMD saying that Inet and Mir wanted to expand the alliance against Phoenix's NB-Y camp, Hu Lai's face suddenly became a little weird.

Originally, according to Hu Lai's vision, Phoenix is ​​to produce several best-selling notebooks and all-in-one computers, giving the market another choice, and everyone will not interfere with each other.

He also never thought of completely squeezing the WIN system out of the market. After all, the WIN system has been around for so many years.

But this moment.

"Hehe, since you guys want to form an alliance to deal with Phoenix, then don't blame me for not leaving you a way out..."

(End of this chapter)