Sprinkle coins every day

Chapter 339 The wheat grain X1 shock release, the cute king shines all over the world!

Friday, April 9.

Today is destined to be a very commemorative day. The much-anticipated Maili X1 will be unveiled tonight, showing the world the budding ambition in the field of smartphones.

It has been 15 months since Germination won the patent license from Nokia.

For the birth of Maili X1, Germina invested more than 300 billion in just over a year, and Maili Group has more than [-] R&D personnel all over the world.

The purpose is to quickly digest the patented technology from Nokia and polish a stunning work.

Of course, there will also be innovations unique to wheat.

Due to the previous warm-up, the press conference of Maili X1 has attracted the attention of all parties, and the sprouts are also very popular. Panda Live will start the webcast throughout the whole process to record this historic moment.

In order to get the most attention, the press conference will be held at 8 pm.

The location is Binhai International Conference Center.

At [-]:[-] in the afternoon, the International Conference Center opened the entrance channel to the outside world, and media reporters, app developers, digital product testers, budding fans, etc. who received the invitation letter began to enter the venue one after another.

App developers alone accounted for one-third of the guests.

The budding fan group is even bigger, directly accounting for nearly half of the guest spots, all of whom were born through participating in various activities under the budding department in the past three months.

There are competitive champions in the game, there are network anchors, there are Weixin charity experts and so on.

They are all hardcore supporters of Bud.

Then there is the ultra-luxurious group of relatives and friends, needless to say the senior executives of the Germination Department headed by Lu Qi, Lu Kai, Jiang Yue, and Gu Mingzhang, and the members of the Group Development and Strategy Committee are also all present.

The release of Maili X1 is of great significance not only to Maili Group, but also to Bud.

In the words of Lu Kai——

"Whether the group will be popular in the future or drink spicy food depends on this battle."

When the wheat grain X1 takes off, the sprouts take off.

Wheat grain X1 falls, although Germination will not fall, but it is bound to be seriously injured.

Other friends such as Xu Jia, Lin Weiwei, Tang Yu's Four Sisters, Cai Miaomiao, Shu Xiaoran, and buddies such as Wang Cong and Zheng Zhebin also came to cheer.

Big brother Wang Yan even joined the battle with his whole family.

Finally, there are some business leaders invited by Germination, the most important ones are Mr. Ren from Huawei, the second master from Tengda, and the third master from Qiandu.

Mr. Ren can still understand, after all, he has always admired Zhang Shuo.

When the second master came, it surprised many people. Tengda and Mengya were still in competition.

But after all, they are all in Binhai City, so it's okay to come to cheer.

The third master came all the way from the capital, which really gave Zhang Shuo enough face, and he was determined to show the good cooperative relationship between Qiandu and Mengya to the outside world.

It's even more intriguing to catch up with Germinal's feud with Ari.

Originally, Ari also wanted to arrange for Ren Xiaoyao to come and support him, but considering that the two sides are still in a lawsuit, Ren Xiaoyao's appearance at this time seems to be too humble for Ari.

The uncle thought about it, but still gave it no.

In addition to the three big bosses, other business bigwigs who have cooperated with Germination, such as Brother Dong, Wang Tao, Professor Wu, and Zeng Qun, as well as representatives of the suppliers of Maili Group, were also present.

Tonight's International Conference Center can be described as a "gathering of stars".

Friends such as Xiaomi, OV, and Meijiu, although not as important as Huawei, have also sent deputy general-level executives to participate, not only to support, but also to inquire about intelligence in the first place.

Each has his own ghosts.

If anyone in the industry is most nervous about the birth of Mali X1, it is by no means super giants such as Pingguo, Samsung, and Nokia, but domestic counterparts such as Xiaomi and Meizhuo.

Even if the Maili Group has long declared that the Maili mobile phone is high-end, they do not believe it.

Originally, Germina also invited Pingguo and Samsung to manage the two Huaxia districts, but the other party didn't know whether it was to avoid suspicion or pure arrogance, so they didn't send anyone to the scene.

Zhang Shuo didn't care either.

In any country, in any era, there is no lack of such spiritual kneelers, who think that entering a foreign company opened by a foreigner and doing things for a foreigner makes them feel superior to others, and even look down on their compatriots.

He also read the book into the dog's belly.

In addition to those who came to the scene, like in Jiangcheng, the Zhang family and the Cai family headed by Zhang Zhandong and Cai Shuyu gathered in the villa early to witness this moment together.

For the convenience of viewing, Lao Zhang directly moved the desktop computer to the living room.

.........

Amid all the commotion, the time soon came to 19:59:45, and the stage lights suddenly went out.

A countdown appears on the big screen.

"10, 9, 8, 7..."

The budding fans in the audience were very cooperative, consciously following the countdown and shouting.

The atmosphere rose immediately.

"3, 2, 1!"

As the countdown ended, a beam of light lit up in the center of the stage, and Zhang Shuo appeared, instantly becoming the focus of the audience.

"Wow!!!!"

"Meng Wang! Meng Wang! Meng Wang!!"

Whether it was the budding fans at the scene or the netizens watching the live broadcast, they were excited immediately. The barrage in the live broadcast room was like a machine gun, covering the entire screen in an instant.

It can be seen that Zhang Shuo is very popular.

Mr. Ren and others in the audience also laughed and applauded. Looking at Zhang Shuo in the center of the stage, everyone was inexplicable, some admired, some envied, some were jealous, and even jealous.

There are so many different things.

There is no doubt that tonight's Zhang Shuo will be the protagonist of the audience just like Maili X1.

"Good evening, welcome to the conference site of Maili X1, I am Zhang Shuo." Along with the minimalist opening remarks, the PPT behind Zhang Shuo popped up the theme of this conference——

Wheat X1, redefines smartphones.

"This, how dare you say it."

Many colleagues present are not unfamiliar with this sentence. The official website of Maili has been posted for a long time. They thought it was just a gimmick, but they dared to type this sentence at the conference site of Maili X1.

Is it too confident, or too arrogant?

"If the performance of Maili X1 is not as expected, it will be slapped on the spot."

Some people began to quietly look forward to it.

"I don't know if you have the same trouble as me, because you have too many registered accounts and you can't remember the password?" Zhang Shuo started his performance with a question.

"Have!!!"

"Too much!!!"

Everyone present felt the same way. Various forums, websites, and post bars all required registration, and password settings became more and more cumbersome. Who the hell remembered it?
A large part of Weixin's success on the mobile terminal comes from its use as a universal account.

"Even if we enter the era of smart phones, in order to unlock the phone, we still have to remember cumbersome passwords. Today, with the emergence of Maili X1, this trouble will no longer exist."

The camera focused on the mobile phone in Zhang Shuo's hand, a black wheat grain X1.

"Huh? It looks unexpectedly beautiful."

"It should be an all-metal casing. It looks very high-end at first glance. It's really worth the cost."

"The screen is also huge."

"The exterior design is very bold, but I have to say, it is really fashionable!"

Many people present are professionals. Just from the appearance of Maili X1, you can see a lot of things. In private, there are already people whispering.

"There is indeed something, but the design alone can't explain anything, right?"

There are also sour ones.

"That's right, a mobile phone is for use, it's useless to look good, not an embroidered pillow."

Then, the next moment.

I saw Zhang Shuo lightly pressed the home button of Maili X1 with his thumb, and the screen of Maili X1 was immediately unlocked.

This scene.

It is also uploaded to the projection screens on both sides at the same time.

"what????"

"what happened?"

"I didn't see Mengwang enter the password, how did the phone unlock?"

The audience in the audience, including the netizens in the live broadcast room, were all stunned, their eyes filled with disbelief.

PPT quickly gave the answer - the fingerprint unlocking technology under the screen!
"In order to avoid password unlocking, Maili Group took the lead in developing the fingerprint unlocking technology under the screen. As long as you enter your fingerprint in advance, you can unlock your phone with one easy press."

Zhang Shuo revealed the mystery with a smile.

"In addition to unlocking the home screen, the fingerprint password can also be used in various application scenarios such as Weixin payment. With Maili X1, you no longer have to worry about forgetting the password. Fingerprint is your unique password."

"Wow, bull beep!!"

"Fingerprint unlocking sounds very sci-fi. No wonder the Maili X1 is going to redefine mobile phones."

"Is this the original Maili? It doesn't even have Pingguo or Samsung."

"It's a bunker!"

"As expected of Germination, there will be surprises as soon as it comes up!"

"Such a beautiful mobile phone, if the price is less than [-], I will buy one."

"+1!"

The emotions of the audience were immediately mobilized.

The friends and merchants were even more surprised. As industry insiders, they are no strangers to the fingerprint unlocking technology under the screen, but the whole industry is still groping.

Even a novice like Mai Li was the first to figure it out.

Definitely a killer.

In the original time and space, Pingguo will not launch the under-screen fingerprint unlocking technology until the Pingguo 5S is released next year. This technology was selected as one of the top ten technological innovations in the world that year.

It can be seen how high its technical content is.

In order to overcome this technology in advance, Maili Group has assembled as many as [-] laboratories, and the research and development funds invested in this technology alone are no less than [-] million.

The purpose is to make the appearance of Maili X1 even more amazing.

And it did.

The emergence of the under-screen fingerprint unlocking technology immediately opened up the gap between the Maili X1 and Xiaomi and Meizhu, and instilled the concept of Maili X1 = high technology to users.

I really can't accept it.

And with this technology as a foundation, no one dares to say that the Maili mobile phone is an assembled machine or a counterfeit phone, and users will even make up their own minds, thinking that the other technologies of the Maili X1 must not be bad.

Zhang Shuo's next demonstration also proved that the wheat grain X1 is by no means such an innovation.

software.

Maili X1 is equipped with the self-developed voice assistant "Wheat", and the target is the siri launched by Pingguo last year. Because it is a Chinese version, it naturally attracts attention.

In addition, there is also a health app that can record the number of steps.

A rangefinder that measures distance.

The brand-new Maili Mall can be logged in with Weixin and paid with Weixin.

In addition, it is also equipped with the cloud service provided by Qingyun Data, which can upload the address book, photos, videos and other materials of Maili X1 to the cloud in real time.

All of these, although they are not as amazing as fingerprint unlocking, they also show the sincerity of the Maili phone to the outside world, and it is by no means a fool like Xiaomi.

In terms of hardware, whether it is the battery, the chip, the camera, the display screen, etc., the Maili X1 has top-level configurations among similar models.

The only flaw may be that there is no self-developed chip.

Along with Zhang Shuo's introduction, the demonstration of Wheat X1 has quietly come to an end. Near the end, Zhang Shuo announced the color matching of Wheat X1. There are five colors to choose from, namely——

Black, white, space gray, silver, champagne gold.

"Gold color, isn't this too earthy?"

"You can see the overall design of the Maili X1, which is very fashionable. Why did you choose such an earthy color scheme?"

"Is there something wrong with my aesthetics?"

"Don't doubt, the golden color is earthy at any time, even the wheat grain X1 is no exception."

"Hehe, I think it's pretty pretty."

The friends and businessmen in the audience also looked at each other in blank dismay. Gold is definitely a forbidden area in mobile phone color matching. Except for some copycat phones and custom-made phones by local tyrants, no manufacturer dares to come up with gold color matching.

However, the wheat grain X1 is used, which is really bold.

Black and white are the classic color schemes of Pingguo. There are three colors of space gray, silver and champagne gold. Pingguo has not been launched yet. In the words of Zhang Shuo——"Take the road of Pingguo, and let Pingguo have nowhere to go. select."

In this way, no one will say that Maili is copying Pingguo, but that Pingguo is copying Maili in reverse.

Isn't it beautiful?

As for the champagne gold color matching soil, it is a matter of opinion.

In the original time and space, when King Kong, the local tyrant of Pingguo, came out, didn't it also cause ridicule?But the fact is that the champagne gold model is one of the best-selling models in Pingguo, and it is often sold out.

It's very real.

At the end, Zhang Shuo announced the price of the wheat grain X1, and the 16GB version is priced at 4588.

"Wow, more than 4000, can't afford it, can't afford it."

"Slip, slip, slip."

Compared with the local gold color scheme, the price of Maili X1 is obviously more hurtful, and the live broadcast room is full of bullet screens.

"Meng Wang is crazy about money? A mobile phone, dare to price more than 4000."

"I want a month's salary."

"Xiaomi's latest flagship is only 1 yuan, so who do you look down on with the Maili X[-]?"

Representatives of domestic mobile phones such as Xiaomi and Meizu in the audience were quietly relieved after seeing the price of Maili X1. Maili X1 is indeed not on the same track as them and will not constitute direct competition.

This is enough!

As for whether the high-end strategy of Maili X1 can succeed, that is beyond their consideration.

love whoever!
"Mai Li is willing to compete with Pingguo and Sanxing, and we hide aside to watch the fun, isn't it delicious?"

Of course, there are supporters who are not short of money.

"The Maili X1 is a high-end mobile phone. Is the price high? It's even cheaper than Samsung."

"Pingguo, Sanxing: Hehe, it smells so good!!! Wheat X1: It's too expensive, I can't afford it!!!"

"Some people just worship foreigners, and they are not confident in their bones."

"That's right, it's also a high-end brand, what's wrong with the Maili X1? Don't mention anything else, just this fingerprint unlocking technology is the only one for the Maili X1. Isn't such a cool technology worth it?!"

The pricing of Wheat X1 is actually very scheming.

今年新款机型当中，最具竞争力的叁星S3，16GB版本定价为4599；稍后发布的平果5，国内16GB版本定价则是5288。

Maili X1 is only 11 yuan cheaper than Samsung, but 5 yuan cheaper than Pingguo 700.

no doubt.

Among the priorities of Maili X1, it is to prepare to kill Samsung of the same magnitude first, and then consider challenging Pingguo's position after gaining a firm foothold in the high-end mobile phone market.

This is a very pragmatic approach.

To be honest, although many technologies of Maili X1 have matured, and the software is also quite bright, fingerprint unlocking is a big killer, but compared with the brand advantages established by Pingguo, there are still some gaps.

Don't say anything else.

Pingguo's independent operating system and self-developed chips are incomparable to the current Maili.

It will take at least a year or two to catch up.

In contrast, it is undoubtedly a more realistic goal to first suppress Samsung, which belongs to the Android camp.

If you consider purely financial aspects such as cost and profit, and set the price of Wheat X1 at 25+, you can get a gross profit rate of about [-]%, and it can also increase sales.

Earning may not be less than four thousand +.

But that’s not how it works. If the price of Maili X1 was limited to [-] from the beginning, it would be tantamount to surrendering to Pingguo and Samsung, thinking that it could not compare with these two high-end mobile phones.

It's gone in a flash.

In particular, Maili mobile phone is still in the early stage of brand building. Once users are left with the inherent impression of "terminal mobile phone", it will be extremely difficult to take the high-end route in the future.

Just like Xiaomi.

Previously, the "cheap" label was always the main focus, but later it suddenly wanted to take the high-end route. Consumers didn't buy it, because they had already formed an inherent cognition of "Xiaomi = cheap".

It's hard to break it off again.

Huawei has done very well in this area, directly making the low-end market an independent sub-brand, so as not to cause cognitive obstacles to consumers.

The most important thing is that, regardless of the brand premium, in terms of actual value, Maili X1, Samsung S3, and Pingguo 5 are definitely comparable flagship products, and there is no need to drop their prices directly.

Even the HTC OneX, which went on the market in May this year, dared to throw out the price of 5.

What's wrong with Wheat X1?
Therefore, no matter how consumers complain, the pricing strategy of Wheat X1 will not change.

Time will tell.

In addition to announcing the pricing, Zhang Shuo also announced the official release date of Maili X1. Unlike Pingguo, the official website of Maili Group will start accepting user reservations tomorrow after the press conference.

Quick words.

After a week, they can be shipped one after another.

Absolutely fast!
This is done in order to take the lead in seizing China's high-end mobile phone market before Pingguo 5.

In the original time and space, Pingguo 5 did not go on sale in China until December, and it was only available in the flagship store of Jingshi. The queue was simply desperate.

Let the scalpers make a lot of money for nothing.

It’s different now, Huaxia consumers have a brand new choice, they can completely abandon the arrogant Pingguo and choose their own domestically produced wheat grain X1.
It's 700 yuan cheaper, isn't it fragrant?
.........

Since only one new product was released, the entire press conference ended in less than an hour.

At the end of the press conference, Zhang Shuo stepped down, greeted Mr. Ren, the second master, the third master and others, thanked them for being here today, and chatted a few words by the way.

"The wheat grain X1 newborn calf is doing very well, it's amazing." Ren always praises without hesitation.

In fact.

At this time, Huawei's smartphone business is still in its infancy, and it does not constitute direct competition with Maili.

Mr. Ren is interested in the ambition of Maili Group in technology research and development. What is especially rare is that this ambition is well commercialized and reflected in the latest product design.

This is even more remarkable.

"Mr. Zhang, you haven't forgotten the cooperation with the frog browser mentioned earlier?" The third master took the opportunity to step forward.

This time he eagerly came from the capital to join him, not only to get closer to Germination, but also to investigate for himself, to see if Wheat X1 is as mysterious as Zhang Shuo said before.

Facts have proved that it is indeed amazing.

In this case, Qiandu certainly cannot miss the opportunity to cooperate with frog browser.

"I haven't forgotten. If you hurry up, you can sign the contract next month." Zhang Shuo responded with a smile.

"it is good!"

The third master is also a smart man.

Although the launch event of Wheat X1 today was very successful, even unprecedented, but whether the price of [-]+ can win the recognition of consumers will be seen in the first month.

It was indeed the most appropriate time to negotiate the price.

The second master, who didn't say much, was preoccupied.

He can also see that the success of Maili X1 will be another success of Weixin, because Gein Maili X1 is completely bound with Weixin, not only the default installation, but also the default account.

This ICQ and WeChat chat are completely incomparable.

Moreover, with Erye’s keen eyesight, he also vaguely realized that if Maili mobile phone really shines and becomes a presence on par with Samsung and Pingguo, then Maili Mall will become a super traffic entrance again.

"No wonder Germination was willing to sell Assistant 71 before..."

Seeing that the third master and Zhang Shuo were talking happily, the expression on the second master's face became even weirder.

The bosses are very busy and busy with everything.

Zhang Shuo was also very knowledgeable. He didn't bring the big guys together for dinner. After the show, he was dragged by Wang Yan, Tang Yu and other relatives and friends to eat supper.

Let's celebrate together!
And after the press conference ended, the big discussion about Maili X1 has just fermented. If there are hot searches, then these keywords are estimated to be on the list soon.

Fingerprint unlock...

Overpriced...

Tyrant gold...

The light of domestic products...

Maili X1 itself is full of topics, and with the blessing of Zhang Shuo, the traffic king, it is impossible not to be discussed. On the Internet, it is bound to set off rounds of public opinion upsurges around Maili X1.

At the same time, the advertising and marketing planning of Maili X1 will gradually reach the peak of intensiveness along with the product release.

TV advertisements, online advertisements, offline billboards, subway advertisements, TV placement advertisements, promotional soft articles, etc., under the joint planning of the Germination Group Operation Center and Maili Group, are bound to set off a "God-making Movement".

It is not only to advertise widely, but also to work hard to shape the high-end brand image of Maili.

all.

It's all just begun.
(End of this chapter)