Sprinkle coins every day

Chapter 340 The first day's reservation breaks [-], the rise of the grain of wheat, the light of the national tide!
The second day is Saturday.

After a night of fermenting public opinion, the discussion on Mali X1 not only did not stop, but intensified.

Frequently boarded the Internet popular entries.

After the press conference, as if overnight, advertisements for Maili X1 appeared overwhelmingly in various online and offline venues, which meant sweeping everything and making it a household name.

Maili Group's marketing budget for September alone is as high as [-] million.

The purpose is to forcibly instill the brand positioning of Maili to users in the shortest time through intensive advertisements, and establish brand value to boost the sales of Maili X1.

Even if you don't buy a Maili mobile phone, you still need to know the Maili brand.

It's simple and crude, yet effective.

The advertising blockbuster carefully shot by Maili X1 is widely circulated on the Internet. Tiantian Toutiao is directly placed on the top of the homepage. The advertisement content focuses on fingerprint unlocking and camera functions, and at the same time perfectly shows the stunning design of Maili X1.

Only there are no celebrity endorsements.

Because Wheat X1 itself is a well-deserved protagonist.

In terms of camera and video functions, the Maili X1 can only be regarded as quite satisfactory at best, which is better than Xiaomi and the like, but it is not far behind the Samsung S3, and there are not many bright spots.

The reason why it is emphatically displayed in the advertisement is because the carrier of taking pictures is very suitable for shooting advertisements, and can derive connotations such as family, friends, travel, social networking, and recording a beautiful life.

It is also a piece that major mobile phone manufacturers focus on external display.

Especially for high-end mobile phone brands, you can't say what chip is used in the advertisement, right?That's too low. Only those who record a good life can perfectly fit with high-end and fashion.

What sells is feelings!

Grains of wheat are naturally not exempt from vulgarity.

In addition to advertisements and online communication, taking advantage of the weekend, Maili experience stores all over the first- and second-tier cities have also officially opened for business, waiting for Maili fans to visit.

Early in the morning, fans lined up in the major experience stores, wanting to see it quickly.

have to say.

The appearance design of Maili X1 is really amazing, and it has captured a large number of beauty fans.

There are also many digital bloggers who are obsessed with the cross-age technology of fingerprint unlocking. They want to start the live broadcast as soon as possible and harvest a wave of fans' attention.

It's also very well rolled.

In order to welcome consumers, the Maili experience store has done enough homework and adjusted the equipment overnight. Although there is only Maili X1 product in the store, it has set up thirty or forty experience booths.

Let as many fans as possible have a glimpse and get started with it.

"This is really beautiful!"

The fans who first entered the store couldn't put it down after getting the real thing.

"It's even more beautiful than what's shown in the video, it's absolutely stunning, it's a work of art."

"The fuselage is ultra-thin, even Pingguo can't compare to it?"

"Ultra-thin is cool!!!"

"It's worth spending 4000 yuan just to work here."

"Try fingerprint unlocking!"

"Hey, the operation is very smooth, there is no lag at all, and the color saturation is also top-notch."

"Nice!"

"The feeling of getting started is simply the evolution of Pingguo."

I used to think that the price of Wheat X1 was too high, so I was hesitant. After seeing the real machine, it was really delicious. If I was impatient, I opened the reservation on the spot, for fear that it would be too late.

After all, there is Xiaomi's hunger marketing in front.

This is unnecessary, Maili Group has already prepared sufficient supply in advance, and will not engage in hunger marketing.

Although offline experience stores do not directly sell Maili X1, they can help customers make reservations on the official website. If consumers are inconvenient to use computers, they can also follow the Weixin public account of Maili Group.

You can also place an order on the official account, which is very convenient.

Along with the first wave of experiencers, online public opinion has set off a small peak again. Digital bloggers, webcasters, and scarf experts have posted photos of check-in, causing overcrowding in various offline experience stores.

It's really hot!

Later, many digital bloggers gave detailed evaluations, and the overall evaluations were not bad.

"Mai Li X1 is definitely a sincere work. It is no wonder that Mai Li Group has spent tens of billions. Many technologies have been truly transformed into product performance. I like it!"

"There is no doubt that Maili X1 is the light of the national trend!"

"In terms of cutting-edge technology, except for fingerprint unlocking, Maili X1 can only be regarded as above-average, but I have to admit that Maili has made an amazing product with mediocre technical reserves."

"I have a hunch that the design of the Maili X1 will become the industry benchmark for smartphones in the next few years, especially the all-metal casing, the hemp egg, and the plastic casing will no longer smell good."

"Xiao Mi: Copy a wave, copy a wave!!"

"The layout upstairs is too small, and it's definitely not Xiaomi and others who want to copy it. I'm looking forward to seeing if there will be traces of wheat X1 in the new products of Samsung and Pingguo next year. It's great!"

"I thought Mai Li was bragging before, but it turned out that he was a real bull."

"I pay more attention to the software part of Maili X1. Although there are not many built-in software, each one is tailored for Chinese users. It is definitely easier to use than Samsung and Pingguo."

"On the top floor, Pingguo's voice assistant, music, books, health and other apps are simply not acclimatized. I have never used them. The wheat grain X1 is really fragrant."

"I really didn't expect that Mai Li is so good in software design."

"The upstairs is wrong. Don't forget, Germination is an authentic Internet company. It is very good at software development, okay? Weixin, Tiantian Toutiao, Pangda Live, etc. are all hits."

"Oh, I forgot that Mai Li has a father like Germination."

"I used to think that the price of Wheat X1 was too high. After getting started, I was still very excited."

"You must be tempted. Even the Samsung S3 dares to sell for 4599. Is the Maili X1 expensive for 4588?"

"No!!!"

"Indeed, it's not easy to compare Pingguo. After all, the 5 hasn't come out yet. The Samsung S3 is definitely a hit. Just compare it with the design of the Samsung S3. Compared with the wheat grain X1, what is it? It doesn't even come out. cards."

"Samsung: Who called me Xiao Tiantian before, but now she is Mrs. Niu?"

"Pingguo: Bah, scumbag!!!"

……

As a result of the continuous ferment of public opinion on the Internet, the reservation data of Maili X1 has been rising steadily.

As of 1:[-] p.m., less than a day after the Maili X[-] official website opened the reservation channel, the total number of reservations has exceeded [-] units, which has cast a shock bomb on the entire mobile phone industry.

"One hundred thousand on the first day? I wipe it, it's amazing!"

"There is no doubt that the wheat grain X1 has achieved unprecedented success, and it is well received and well received!"

"The patriotism of the Chinese people is so terrifying!"

"It's true to have emotional blessings, but the quality of the products must be excellent. What does Xiaomi say?"

"Xiao Mi: I dare not say anything."

Rebs, who is far away in the capital, is about to cry. You know, before the release of Xiaomi 2, the total sales volume of Xiaomi 1 for the whole year can barely reach 32 units.

As a result, forget it, let’s not talk about it.

Compared with the brilliant record of Maili X1, Xiaomi is really nothing.

What is even more worrying is that due to the different positioning, Xiaomi’s profit from selling three Xiaomi Mi 1s is not as good as the profit of one Maili X1, and the sales volume of 32 is even less than the one-day revenue of Maili X1. receive.

Heartbroken, heartbroken.
If it is said that friends like Xiaomi and Meizhuo just say grapes are sour when they can’t get grapes, then Pingguo, Samsung, and HTC are frightened.

The first to panic is HTC.

As the first smartphone manufacturer to enjoy the dividends of the Android camp, HTC's investment in research and development is not as good as Maili Group, and it is estimated to be slightly better than Xiaomi.

But relying on the first-mover advantage, it has earned enough word-of-mouth from users.

After Pingguo and Samsung successively made efforts in the high-end mobile phone market, HTC has begun to show its decline, and the birth of Maili X1 has undoubtedly accelerated the downfall of HTC.

HTC's flagship HTC OneX this year is priced at 5688, and the next-level HTC OneS is priced at 3999.

This is so embarrassing.

The 1 price of the wheat grain X4588 is just stuck between 3999 and 5688. For consumers, instead of buying the next-level HTC OneS, it is better to spend 600 yuan more to buy the wheat grain X1.

It is even more impossible to spend a premium of more than 1000 to buy the so-called high-end flagship HTC OneX.

Are you stupid?

The emergence of the wheat grain X1 is bound to give the arrogant HTC a fatal blow.

Previously, HTC relied on being the only high-end smartphone brand in China, and it was extremely arrogant in the Chinese market. Not only did it not please Chinese consumers, but its pricing in China was also extremely high.

Now that Chinese consumers have better choices, HTC has no meaning of existence.

The second affected is Samsung.

Samsung's flagship mobile phone S3 this year was released in May, and it has sold nearly 5 million units worldwide so far. It is the time to make a lot of money, but a grain of wheat X20 was killed by a diagonal stab.

Predictably.

With the birth of Maili X1, at least in the Chinese market, the sales of Samsung S3 will be severely tested, and it is inevitable that sales will decline.

After all, the whole plate is only this big, so there are more people who buy Wheat X1, and naturally fewer people buy Samsung.

And the most embarrassing one was undoubtedly Pingguo.

Pingguo has not launched any new products this year, and the launch event is scheduled for September 9th. The official launch in China will have to wait until December. The original ambitious business plan is bound to be hindered.

Especially in the Huaxia market.

Those in charge of Samsung and Pingguo Huaxia who missed the press conference are destined to not be able to rest this weekend. The headquarters has sent an order to them to submit a detailed investigation report on Maili X1.

And the words are extremely harsh.

After all, the wheat grain group grew up under their noses. The Huaxia branch of these two companies did not receive any news in advance, nor did they give the headquarters an early warning.

Really incompetent.

It is said that the person in charge of Samsung's Huaxia District was scolded bloody by Bangzi.

It can be seen that the two giants, Samsung and Pingguo, were greatly touched by this matter.

In their inherent impression, Huaxia is just the world's factory and is not known for innovation. Even if it has a complete smartphone industry chain, it is only suitable for the birth of mid-to-low-end assembly brands like Xiaomi.

How can you think.

It even hatched a wheat cell phone, such a super monster.

Can you not be surprised? !

Arrogant Samsung and Pingguo have ignored the existence of Maili before, and when Maili X1 debuted, they still think it is just a flash in the pan.

It was not until the record of breaking [-] on the first day was born that it finally attracted the attention of Samsung and Pingguo.

Not paying attention.

With the explosion of global smartphones, the Chinese market has grown into one of the largest high-end smartphone markets in the world, and the future growth potential is astonishing.

Anyone who misses the Chinese market will definitely miss out on the global sales champion.

Can you ignore it?
I just don't know, after the birth of Maili X1, can they put away their real arrogance, or will they directly carry out dimensionality reduction strikes like the original time and space dealt with Warwick.

Anyway, there will be a good show to watch in the future.

.........

Tenda Building.

The first-day reservation data of Maili X1 was released, and it was not only the mobile phone peers who were shocked.

And my colleagues on the Internet.

"The mobile phone is really made for Germination." The corner of Er Ye's mouth showed a trace of bitterness.

With the great success of Maili X1, it is foreseeable that Germination will also soar into the sky. In a sense, it has even ceased to compete with Tenda in the same dimension.

No matter how hard Tenda struggled, he couldn't get out of the circle of the Internet.

Germination has already opened up a new world, especially the wheat grain X1 is so amazing, the future is to become a manufacturing giant like Pingguo.

What is Tenda fighting against Germination?
.........

Ali headquarters.

"The germination has already become a climate, Zhang Shuo, this kid, is amazing."

The uncle is also a little frustrated.

Not long ago, I had to compete with Germinal, although I didn't get it right, but the uncle always thought that I had the advantage, but in the blink of an eye, Germinal opened up a new battlefield.

What is Ari fighting with others?
"Hey, can you send someone to communicate with Mengya and invite Maili Group to open an official flagship store in Mobao?" In the face of interests, the uncle finally let go of his figure.

"It is possible to talk about it, but it is estimated that there is not much hope."

However, Ren Xiaoyao was well informed, "The news I got is that Jing Dong will come out on top this time."

"That's it."

The uncle was even more depressed, but it was no wonder that Meng Ya was on his head. Who told Ah Li to turn against him just now?Putting myself in his shoes, it would be impossible for him to cooperate with Ari again.

Why?

Therefore, it is really not easy to make enemies in the mall, especially deadly enemies.

Harmony can make money!
It was cool to tear your face apart at the time, but who knows, will there be times when you will ask someone else, just like Ari is doing now, and put yourself in an embarrassing situation all at once.

It can be regarded as self-inflicted.

.........

Monday, May 9.

Today is Teacher's Day. After work, Zhang Shuo called the executives for a brief meeting. Lu Qi, Lu Kai, Jiang Yue, and Gu Mingzhang were all there.

All of them had smiles on their faces.

Needless to say, it is also because of the wheat grain X1 that it won a beautiful and big victory.

"Mr. Gu, let's talk first."

Of course Zhang Shuo was also happy. In the past weekend, he couldn't remember how many congratulatory calls and text messages he received.

Even the second uncle, who had rushed to the provincial yamen to take up his post, personally called.

It can be seen that the impact of this matter is great.

It’s no wonder everyone is excited. The success of Maili X1 is definitely a milestone event in the history of China’s industry, especially in the field of private manufacturing.

Breaking the curse of "Chinese private companies don't know how to innovate" is very refreshing.

"The success of Wheat X1 should come to light!" said the second uncle.

"Hey, let me report the pre-sale results of Maili X1 first.

"Gu Mingzhang was also very defiant, and it was rare to have insomnia due to excitement yesterday.

"As of this morning, the latest data is that the total number of reservations for Maili X1 has exceeded the 18 mark, and it is expected to break through 500,000 within a week."

The pre-sale on the second day was lower than the first day, which is actually quite normal.

Because among the first batch of pre-ordered people, there are not only the die-hard fans who participated in the press conference, but also many internal employees of the Germination department.

Including a strong peripheral group of relatives and friends to help out.

On the second day, after the Internet public opinion was fully fermented, the pre-sale data of nearly 500,000 in a single day was the more realistic data, so Gu Mingzhang set the goal of [-] for the first week.

This is absolutely an astonishing achievement.

In my impression, the one who can achieve this record is Pingguo.

Take the Samsung S3 as an example, even with the word-of-mouth blessing of its predecessor, the S2, it only reached one million units 500,000 days after it went on sale, which is still far from breaking [-] in the first week.

Of course.

About a month later, when the first batch of pre-ordered users get the wheat grain X1 and actually use it, it will drive a new round of word-of-mouth fermentation and trigger the second pre-order peak.

Chinese people are used to paying attention to seeing is believing, and hearing is believing.

Even if it is an offline experience store, the experience time is too short, and the number of people who can experience it in the store is too small, which is not enough to really understand the full performance of Maili X1.

How can a fast-food-style hasty experience compare to playing from time to time?

For example, how is the battery life of the wheat grain X1, whether it will heat up after a long time of use, whether it will freeze or crash, etc., all of which need to be tested for a long time.

After all.

Deep down in the hearts of the Chinese people, they still have a little bit of confidence in the quality of domestic mobile phones.

This is understandable.

In particular, Maili is not only a brand-new brand, it has only been established for more than a year, and there is no solid word-of-mouth accumulated by the previous work. The quality of the game needs the test of time.

This is why.

Zhang Shuo would rather postpone the launch of Wheat X1, but also ensure that the pre-sale of Wheat X1 can be started immediately after the press conference, and the goods can be received a week later.

This is not only confidence in the quality of wheat grain X1, but also to shorten the "hesitation" time of consumers.

It can be said to be well-intentioned.

"According to the analysis of the marketing department, some of the reserved people are blessed with patriotism. Mr. Zhang, should we increase our publicity for this area?" Gu Mingzhang asked for instructions.

"Don't!"

Zhang Shuo's attitude has changed drastically, "We can't control what consumers think, but we must not fuel the flames behind the scenes, or even deliberately sell their feelings for profit."

Selling feelings is a double-edged sword in itself, and Zhang Shuo doesn't bother to do it.

It can be said that the original space-time Warwick has not only received dividends, but also received a lot of influence. While pleasing some people, it will definitely be disgusted by another group of people.

Totally unnecessary.

"Understood, I will personally supervise."

It was rare for Gu Mingzhang to see a big boss so serious, so he immediately extinguished his previous thoughts.

The unprecedented success of Maili X1 undoubtedly pushed the prestige of Zhang Shuo, the chief designer of Maili X1, among budding executives to a whole new level.

Regarding Zhang Shuo's vision and judgment, even Gu Mingzhang believed in it most of the time.

"After receiving a large advance payment, it should be said that the funding problem of Maili Group has been fundamentally improved, but we should not take it lightly."

Zhang Shuo was still worried, so he couldn't help but give a few more words of advice, especially to pour cold water at this time.

Don't let the whole team get too manic.

"The most important thing is to maintain the entire supply chain with sufficient funds to ensure the production progress while continuing to sort out suppliers and achieve more refined management."

Don't underestimate these prepayments.

Take the 18 reservations in the past two days, that is 8.26 million real money.

With these advance payments, starting from next month, the Maili Group will basically no longer need blood transfusions from the Germination Group, whether it is research and development, operation, or even production organization.

In the future, there is even room to turn over the profits to Germination.

As for the management of the supply chain, this is actually the top priority of Maili Group. In addition to being able to deliver on time with quality and quantity, it is also related to gross profit margins.

In this area, Xiaomi from Yuanshikong suffered a lot.

Xiaomi really made rapid progress in the first few years, but in 15 and 16, the sales volume not only failed to continue to increase, but began to decline, and was gradually surpassed by the rising star OV.

One of the most important reasons is that Xiaomi's supply chain management is too loose and extensive.

It is said that once Xiaomi held an internal supply chain seminar, it turned out that three technicians were required to hold three notebooks and open the EXSEL table for line-by-line comparison.

Just jaw dropping.

It may be difficult for outsiders to imagine that Xiaomi, which was already quite large at that time, had such backward internal management methods that it was still stuck in the previous era.

Not even the most basic supply chain management software.

After that incident, one of the founders of Xiaomi was replaced, and Rebs was personally in charge of Xiaomi's mobile phone business, introduced a new management model, and strengthened the rectification and control of the supply chain.

This is the second take-off of Xiaomi.

Gu Mingzhang, as a former Nokia executive, naturally would not make such a low-level mistake.

Maili Group followed Zhang Shuo's suggestion in the early stage and started to develop a monitoring platform specifically for the supplier management system to ensure precise control of the supply chain.

The target is Pingguo.

But Zhang Shuo still hopes to say that Maili Group can strive for excellence, and while further improving the market supply chain, it must also enhance the resilience of the supply chain to avoid external shocks.

"Mr. Gu, tell me about the production and supply of chips."

This is also the part that Zhang Shuo is most worried about. He is afraid that Pingguo will make something wrong.

He didn't dare to think of how great Pingguo was, and if he really violated Pingguo's interests, those guys became ruthless, but they could use all kinds of dirty tricks.

Throw all the self-proclaimed free competition into the trash can.

Whoever believes is bullied.

(End of this chapter)