Sprinkle coins every day

Chapter 341 Pingguo 5 with mediocre performance, reverse assist wheat grain X1!

The morning meeting is still going on.

"Haotong chip has 5 million chips in stock, and 5 million chips are in production."

Gu Mingzhang reported.

"It's not enough." Zhang Shuo shook his head, "At least the order should be based on the total sales volume of 40 million units."

The upcoming Pingguo 5 is the best reference for Maili X1, with more than 2 million units pre-ordered on the first day, and more than 5 million units sold in the first weekend, with a total sales volume of more than 70 million units.

In terms of sales, it is definitely the existence of the Hanging Wheat X1.

Zhang Shuo did not expect that the new Maili X1 could surpass Pingguo, which has already established a brand advantage in terms of sales, but at least the gap with Samsung S3 should be narrowed.

In the latter year, the total global sales volume exceeded 50 million units.

The reason why Zhang Shuo set a total sales target of 40 million units is also because Maili has not yet expanded into overseas markets, and it is still incomparable with Samsung, which has already deeply cultivated major global markets.

As a result, sales of 10 million units have been reduced.

"Early this morning, I have already contacted Pickup and urgently added an order for 10 million Snapdragon processors. In the future, additional orders will be added in real time according to the sales situation."

No wonder Gu Mingzhang was conservative.

In fact, before the official release, no one thought that the wheat grain X1 would be so popular.

Pickup chips are very expensive. The purchase cost alone is as high as 10 US dollars, and 2 million chips are [-] million US dollars. Before receiving the advance payment, Maili Group simply did not have such a large amount of funds for stocking up.

In the hardware cost of smartphones, chips account for a large part.

Take the Maili X1 as an example, the hardware purchase cost is about 500 yuan, and the Snapdragon processor alone accounts for more than one-tenth of the hardware cost.

This does not include the procurement costs of flash memory chips and communication chips.

In addition to direct procurement costs, there is also a pick-up tax that mobile phone manufacturers hate.

Because in the intelligent communication industry, in addition to the chip business QCT, Haotong also has a QTL business that is more profitable than the chip QCT business.

The QTL business, in simple terms, is to charge patent fees from major smartphone manufacturers.

As one of the global communication giants, whether it is CDMA, WCDMA technology in the 3G era, or LTE technology in the 4G era, Pickone has the most core standard technology patents.

This means that if smart phone manufacturers do not adopt the core technology of Pickone, there is no way to meet the standards to implement 3G and 4G network technology communications.

However, the charging standard of the QCT service of Pickone is determined according to the selling price of the mobile phone. Even if it has nothing to do with Pickone in terms of hardware, Pickone still needs to charge 3%-5% "Hotcom tax".

For example, Pingguo.

In 2017, Yuanshikong and Pingguo refused to pay the patent fee of Haotong. For this reason, the two giants competed with each other in more than [-] lawsuits around the world in two years.

Finally, in the 5G era, Pingguo, which did not have a 5G network technology baseband available, finally bowed to Haotong and paid 47 billion dollars in one lump sum to seek a settlement with Haotong.

And it's not exclusive to Pickaxe.

For example, Huawei, which enjoys many core patented technologies in 5G technology, also enjoys similar rights.

It can be seen that the way of heaven is a good reincarnation.

"Beware of interference from off-site factors." Zhang Shuo was still not at ease, and said to Gu Mingzhang: "You'd better take the time to visit the headquarters of Haotong, and Sunshine Holdings North America will also assist you."

"it is good!"

As an executive who has stayed in Nokia, Gu Mingzhang also knows the way inside.

Any means will be used in a hurry.

Fortunately, the threat of Maili X1 to Pingguo is not imminent, and the relationship between Pingguo and Haotong is also very ordinary, and it can even be called tense, and there is still room for mediation.

"Beautiful Country, I'll take a trip to clear up the relationship there." Lu Kai followed suit.

It is also time to demonstrate the value of the existence of overseas business units.

"By the way, Mr. Zhang, you said just now that you want to strengthen the management of the mobile phone supply chain, and that's exactly what I mean. I plan to promote Xu Maocai, the general manager of Maili Electronics, to be the vice president in charge of production of Maili Group. What do you think?"

"can."

Zhang Shuo nodded in agreement, "Is anyone in charge of Maili Electronics?"

"The human resources department has already contacted a vice president of production in Fujikeng before. After you have settled here, the other party will be available soon." Gu Mingzhang is also unequivocal.

"It's fast enough."

Zhang Shuo naturally has no psychological burden to dig people from Fuji Pit.

"However, there is one thing I want to emphasize. Although the model of Fuji Keng is considered successful in the industry, when it comes to our Maili Electronics, we still need to adjust our management concepts in time, especially the Jiangcheng factory. That set of homework."

"Don't worry, I will watch it myself."

How dare Gu Mingzhang ignore the group's long-term strategy for industrial transfer? !
"Hey, I'm also reporting a piece of news."

Seeing that Gu Mingzhang's report had come to an end, Lu Kai interjected at the right time and said with a smile: "Early this morning, after the stock market opened in Pretty Country, Pingguo's stock price fell by 0.8%, and Samsung Electronics' stock price dropped by 1.5%."

Sure enough, the capital market is the most sensitive, and if there is any disturbance, it will be reflected in the stock price.

Of course.

Zhang Shuo believes that this stock price fluctuation is just a stress response of the market, and it will rise soon.

After all, the strength of the two companies lies here.

"This is not good news. Temporary stock price fluctuations will not pose any threat to Pingguo and Samsung, but will make them pay more attention to us."

"In order to confuse competitors, I suggest that when marketing, release some smoke bombs in a timely manner, saying that Maili Group will focus on the Chinese local market, and is not in a hurry to open up overseas markets, especially European and American markets."

It's rare for Zhang Shuo to admit cowardice.

There's nothing you can do if you don't admit it. The operating system and core chips of Maili X1 still rely on Meiliguo.

The road is long and difficult.

"Okay, let me handle this matter." Gu Mingzhang said.

In fact, right now is indeed not an excellent opportunity for Maili to expand overseas markets. At least until the appearance of Maili X2, with the word-of-mouth foundation of the previous work, it is possible to expand overseas markets.

There is no rush.

.........

After discussing the issue of wheat grain X1, the morning meeting continued.

First, Lv Kai, who is in charge of the investment business, reported the recent progress of the listing of Automobile.com, "Mr. Zhang, Automobile.com has submitted an application for stock listing to the Hong Kong Securities Regulatory Authority and submitted relevant documents."

Autonet finally chose to go public in Xiangjiang instead of Modu or Binhai City.

As for the reason, everyone understands it.

"After the relevant documents are approved, the listing of Autonet will enter the fast lane." With the backing of Pirates Saint Group and the listing in Xiangjiang, the road to listing of Autonet can be said to be smooth, and basically there will be no major problems. question.

"very good."

After taking [-] million funds from Autonet through equity transfer, Zhang Shuo actually doesn't pay much attention to when Automobile will go public. After all, Automobile is so big that it will make a huge contribution to the profit of Germination Group in the future. limited.

"When the future is right, we can consider clearing our shares in Autonet."

After the great success of Maili X1, Germinal Group's strategy will gradually tilt towards the physical manufacturing industry. The Internet business will only retain the most core business, and the non-core business that can be cut will be cut in the future.

The only thing is to choose when to make a move to maximize the benefits.

"That should fetch a good price." Lu Kai laughed.

After the completion of the mobile transformation, it was successfully listed again. Autonet should be regarded as the only one in the field of China Auto Forum, and its future growth potential is absolutely attractive.

Some investment institutions are willing to take over.

Lu Qi, the newly appointed rotating president, focused on reporting on matters related to the Internet business.

"This week, Jade Bird Interactive Entertainment will launch two new mobile games - "Fantasy Garden" and "National Miracle". In addition, Jade Bird has already negotiated with V Agency for the overseas agency fee of "Dyson Ball Project", and the price is 1 million US dollars."

Last October, Jade Bird Interactive bought Dota 2.5 from Valve for $2 million.

A blink of an eye.

He earned another 1 million dollars from V agency, and he let out a sigh of relief.

"1 million U.S. dollars, is it so high?" Zhang Shuo was a little surprised.

The original space-time "Dyson Ball Project" designation is not worth the price. After all, this life is blessed by the golden signboard of Jade Bird Interactive Entertainment, coupled with the good cooperative relationship with V Agency, it is sold at a good price.

the most important is.

The Lingjing platform developed by Jade Bird Interactive Entertainment has been a great success in China, which makes V agency very nervous, for fear that Jade Bird Huyu will push the Lingjing platform to overseas markets and compete head-on with Steam.

In order to "strangle" competitors in advance, it is natural to charge high prices.

It's like buying road money.

This is why Jade Bird Interactive Entertainment is able to enjoy such special treatment. One of the major domestic game companies counts as one. Even if it is replaced by Tenda Games, V Agency probably will not pay attention.

It can be seen that the status and reputation of Jade Bird Interactive Entertainment in the global game circle.

1 million US dollars is good, but compared to the expected profit of Maili X1, it seems nothing.With the strong rise of Maili Group, Jade Bird Interactive Entertainment will also become Mrs. Niu from childhood sweetness.

This is not Zhang Shuo's nonsense.

According to the forecast of the marketing department of Maili Group, the net profit of a Maili X1, after deducting taxes and fees, is about 1000 yuan, and the net profit margin is around 21.8%.

Naturally, it is incomparable with Pingguo, but it can be regarded as "huge profits".

Although the hardware cost of Maili X1 is only 500 yuan, this does not represent the actual production cost, and factors such as manufacturing, assembly, mold, transportation, marketing, and design must also be included.

The actual cost is much higher.

If R&D costs are included, it cannot be clearly calculated, and ultimately depends on the total sales volume. The higher the sales volume, the more it can dilute the R&D and operating costs.

Based on the estimated total sales volume of 40 million units and the net profit of each unit is 40, then Maili Group is expected to bring a net profit of [-] billion to Sprout within one year.

How can this be compared to Jade Bird Huyu?

Of course, it also depends on who you compare with. If you compare with Pingguo, you are nothing.

2012年，平果共卖出 1.2404亿部iPhone、5823万台iPad、3510万部iPod以及1810万台Mac，总营收为1565亿美刀，净利润为416亿美刀。

It is equivalent to more than ten times that of Maili Group.

This is also because Pingguo has realized the diversification of products, and it is not only mobile phones that make money.

In contrast, a well-known computer brand, as a so-called high-tech company with the world's largest PC shipments, had a revenue of only US$2012 billion in 296, and a net profit of only US$4.7 million.

Compared with Pingguo, he is not even worthy of carrying shoes for others.

.........

For the next two days, the number of single-day reservations for Wheat X1 was between [-] and [-], showing a stable performance.

After all, it cannot be compared with Pingguo.

Pingguo 5 was able to break one million on the first day, and 5 million on the first weekend. The fight is a high explosion. In the first month, it sold one-third of the total sales volume, or even more.

Wheat X1 is more like a long stream of water, and it will take a month to usher in a big explosion.

And wait!
Binhai University, a female dormitory.

"Miaomiao, why are you still using the Nokia brick machine?" Some roommates couldn't help complaining.

As for being snobbish or something, the freshman reported that they would buy a new mobile phone at home anyway. Cai Miaomiao used a Nokia feature phone, not to mention, it was so old.

This is outrageous.

Roommates from better families, like Shu Xiaoran, all use Pingguo 4S, or Samsung S3, HTC and other high-end brands, each one is more cool than the other.

"Uh, this..."

Cai Miaomiao didn't know how to explain it. A flash of inspiration flashed in his mind, and he said with a smile, "I, I'm waiting for the launch of Maili X1. No matter how good Pingguo is, does it have the fragrance of wheat grains?"

"real or fake?"

The roommate couldn't believe it, "How did you know that the wheat grain X1 would be so amazing?"

"Heh, as a senior Germination fan, is this important?"

Cai Miaomiao was quite arrogant, and she didn't even forget to give Shu Xiaoran a hard look.

Is this little traitor supposed to be brother's little fan girl?What is used is Pingguo! ! ! !
"Ah ha ha"

Shu Xiaoran was very embarrassed.

A few people were chatting when another roommate came in with a courier in his hand, "Miaomiao, your courier is downwind."

"Shunfeng, could it be Miaomiao that the wheat grain X1 you ordered has arrived, can't it, so fast?"

"Take it apart and see!"

The roommates were immediately excited. The online hype about the Wheat X1 is nothing but hype, so seeing is believing.

"Wow, it's really beautiful!!!"

"The screen is so big!!!" Shu Xiaoran couldn't put it down, "Wooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooow."

"Hey, do you regret it?"

The real machine of Maili X1 undoubtedly amazed everyone, and Cai Miaomiao was as proud as a little peacock.

.........

Thursday, November 9.

Pingguo held a world-renowned autumn conference at Fangcaodi Art Center, and officially launched a new generation of Pingguo flagship mobile phone——Pingguo 5, and IOS6.0 version.

However, how should I put it, with the jewel of Maili X1 in front, consumers around the world do not think how amazing Pingguo 5 is, especially for consumers in China.

"Isn't this the enhanced version of Pingguo 4S?"

"The appearance is not much different from the 4S, except that the pixels are a little higher, the processor is a little more powerful, and the screen has been upgraded from 3.5 inches to 4 inches, but it still feels small."

"It's true that there aren't many new ideas, and I'm a little disappointed."

It was originally said that before the Pingguo press conference, global fruit fans are still looking forward to Pingguo 5, and they also hope that Pingguo can superimpose some black technology on Pingguo 5.

For example, the fingerprint unlocking technology that is most envied by fruit fans.

Even if Maili X1 is released first, as long as Pingguo 5 comes with fingerprint unlocking, it will be enough.It's a pity that Pingguo 5 is just an enhanced version of 4S, which can't bear the expectations of fruit fans at all.

Exactly.

The greater the expectation, the greater the disappointment.

Consumers are disappointed, but for "loyal" fruit fans, they will still buy what they should buy, especially the Pingguo 4S released last year only supports 3G, while Pingguo 5 supports 4G.

Just at this point, there is ample reason to change the machine.

But for non-fruit fans, the slightly mediocre Pingguo 5 is unavoidably less attractive, especially with the amazing performance of the wheat grain X1, the contrast is even more obvious.

Not everyone will pay for feelings.

.........

Amidst controversy, Friday.

"Dream Garden" and "National Miracle" under Jade Bird Interactive Entertainment were launched at the same time. Game fans don't care about Pingguo, but they are simply looking forward to Jade Bird's new game.

The result did not disappoint everyone.

"National Miracle" original time and space is a miracle-type mobile game developed by a game company in Jingshi authorized by Koryo. The game was officially released on December 2014, 12.

It can be regarded as the mobile game version of "Miracle MU".

The game tells the story of Quinton leading the demons to invade the Miracle Continent crazily. Players can play swordsman, magician, archer, magic swordsman, summoner and other professions to save the Miracle Continent.

"Miracle for All" inherits the various advantages of "Miracle MU". The game is built with a 3D engine, and the quality of the full 3D picture is absolutely excellent. The gorgeous battle scenes are not inferior to the display effect on the PC.

The most distinctive feature of the game is naturally the character modeling, from the streamer special effects of the equipment to the gorgeous wings, these elements perfectly express the tribute to "Miracle MU".

In order to develop "National Miracle", Jade Bird Interactive Entertainment also spent a lot of money to buy the right to adapt the mobile game from Goryeo.

I just hope that after Goryeo goes online, the money will be earned back intact.

"Miracle for All" has high requirements for mobile phone performance because of its exquisite screen, and high-end models such as Maili X1 and Pingguo 5 can basically meet the needs.

Mi 2 is almost meaningless.

As a result, shortly after "National Miracle" was launched, players complained about it.

"Let's go, Xiaomi 1 can't carry it at all."

"sad!!!"

"I doubt very much that Jade Bird Huyu's launch of "Miracle for All" at this time is implying that we should buy Maili X1? Scheming, scheming!!!"

"What kind of hint, it's so bad to express it, change the phone!!!"

"Absolute son!!!"

"Haha, I ordered a wheat grain X1 two days ago, and I look forward to the new machine being delivered as soon as possible."

"Envy the local tyrants upstairs."

"Whoa, poor beep doesn't even deserve to play mobile games now, does it?"

"Ding, you have received a malicious letter from Germination!!!"

Players complain about it, but after all, the quality of "Miracle for All" is still impeccable.

Maybe, it can really set off a wave of new machine replacement.

After all, it is already 2012. With the popularization of 4G network, even if there is no temptation of games like "Miracle for All", many consumers will choose to replace 4G mobile phones.

Compared with 4G, the speed of 3G network is the same as that of ants crawling, which is not in the same order of magnitude at all.

Can you not feel bad?
Compared with "Miracle for All", another new mobile game "Fantasy Garden", as a elimination mobile game, does not have such high requirements for mobile phone configuration.

"Fantasy Garden" is an elimination game developed by Maoxiong Playrix, which integrates simulation management + match-three gameplay.

Players can collect stars to obtain material resources through the match-[-] game, constantly unlock garden facilities, decorate the garden according to their own preferences, and meet the unknown twists and turns of the rich storyline, which is full of fun.

The original time and space was launched in the beautiful country in August 2016.

Whether it is a matching game or a business simulation game, Jade Bird Interactive Entertainment can be said to be the originator. This time "Dream Garden" combines the two together, which is also a small innovation.

This game is not very famous in China, but it is a phenomenal existence overseas.

Since the original space-time was launched in August 2016, in less than five years, players around the world have paid more than 8 billion dollars in "Fantasy Garden".

Absolute gold.

Here I also have to mention the production company P of "Fantasy Garden", which is also a legendary company similar to Mihayou Studio.

Since its emergence in 2016, four games under P Company, "Dream Town", "Dream Aquarium", "Dream Garden" and "Dream Homeland" have been successful one after another. In 2019, "Dream Zoo" was also launched.

And apart from "Dream Town", the core gameplay of this game is relatively similar.

It can be described as a typical representative of "one trick, eat all over the world".

In the first half of 2021, the in-app purchase revenue of "Fantasy Home" reached US$4.05 million, ranking second in the global elimination + decoration mobile game best-selling list, followed by "Dream Garden" and "Fantasy Aquarium" at No. 2.

It can be seen that overseas markets are very fond of this set.

Naturally, Zhang Shuona would not be polite. Except for the already launched "Dream Garden", the planning of the next few games was also handed over to Jade Bird Interactive Entertainment, and he was not even going to leave his mouth to P Company.

If you want to rob, you must rob thoroughly, and you must have professional ethics.

With this series of games alone, in the next few years, Jade Bird Interactive Entertainment will be able to bring more than 8 billion US dollars in revenue, which is equivalent to the expected net profit of Maili Group in the next year.

Doesn't it smell?

Therefore, even if Maili Group has risen strongly, it will only be one of the budding profit pillars in the future, and it cannot completely replace the existence of Jade Bird Interactive Entertainment.

Jade Bird Interactive Entertainment will still attract money in the future, and it is by no means an outdated Mrs. Niu.

.........

Amidst the hustle and bustle, it's the weekend in a blink of an eye.

The wheat grain offline experience store, which is usually very popular, is even more crowded on weekends, and there are long queues in front of almost every store.

The glass door of an experience store was smashed.

Exaggerated.

It’s no wonder consumers are so enthusiastic. For many Chinese consumers, after watching Pingguo’s autumn conference, it’s hard to hide their disappointment. On the contrary, they are more determined to buy Wheat X1.

The result is--

The number of reservations for Wheat X1 exceeded 24 in the second weekend, setting a new record.

This is also a reverse Q wave for Pingguo.

(End of this chapter)