Sprinkle coins every day

Thanks to Pin Xixi's participation, this year's Double Eleven Shopping Festival is extraordinarily lively, especially after Pin Xixi released a very face-slapping ad.

"This Double Eleven, you should have one more choice!"

"You don't compare prices when you place an order, you richest man!"

"Waiting for half a month for the delivery, you are so busy!"

"Stay up all night and rush to nothing, you crazy!"

"Buying fakes at [-]% off, you are so low!"

"Bad reviews are being fleshed out, you are so bold!"

……

The advertisements are both explicit and implicit, and they all imply that Ali’s Double Eleven prices are inflated, slow delivery, platform sales of counterfeit goods, promotional gimmicks, and swiping orders to create data and other coquettish operations.

Netizens watched it, and naturally applauded!
Especially after Zhang Shuo's anger at capital cutting leeks, forcing giants such as Ari and Tengda to the corner, it is almost impossible to say that these two are the spokespersons of capital.

As soon as this advertisement came out, it was too timely.

On the same day, it rushed to the hot search of bib, even if the bib tried to cool down Dad, it was of no avail.

Weixin's circle of friends reposted it crazily.

"In terms of strength, it has to be a budding type!!!"

"Wow Kaka, this slap in the face advertisement is too slap in the face, it directly exposed Ahli's background."

"Double Eleven has a lot of routines, and I really can't afford to be hurt!"

"The only thing to blame is that Ahri's family was dominant in the past, and they could play however they wanted."

"It's all right now, with Pin Xixi spoiling the situation, it's like giving us another choice!"

"I hope Pin Xixi can bring a little surprise..."

After that, seeing Pin Xixi being so brave, he took the opportunity to harvest a huge amount of traffic in one fell swoop. Jingdong, Weipinhui, Jumei Youpin, Shu Ning and other e-commerce companies were not far behind, and followed up one after another, releasing similar face-slapping advertisements.

It's like adding fuel to the fire.

Although Ari reacted quickly and quickly posted a highly targeted "anti-face slap" advertisement, given Ari's current bad reputation, how can he fight against Pinxixi, who is backed by the Germinal Group?
It can only be self-defeating!
"Laughing to death, Ari is too embarrassed to fight Xixi, so I don't want any face!"

"The so-called anti-slap, how do I feel that there is a sense of arrogance everywhere?"

"Isn't it just arrogant, kidnapping both merchants and consumers, earning money at both ends!!!"

"The biggest charter woman on the Internet is a waste of fame?"

"We must support a wave of fighting Xixi!!!"

Afterwards, taking advantage of this wave of enthusiasm, Pinxixi took advantage of the opportunity to announce the Double Eleven promotion method, which was simple to rude, without any discounts or dazzling coupons.

There is only one item, and that is full discount.

On the day of Double Eleven, all products under Pinxixi did not artificially raise the prices first and then lower them, nor did they engage in any discounts or promotions, and all of them maintained the same original prices as usual.

After the consumer adds the product to the shopping cart, the Pinxixi platform will perform a unified full reduction operation.

One thousand minus one hundred;
Full three thousand minus five hundred;

[-] minus [-]...

In short, the more you buy, the bigger the discount.

Calculated according to this full reduction model, when Pinxixi’s sales reach 10 billion, a subsidy of nearly 2 billion will be poured into it, which is not insignificant.

The most amazing thing is.

As the platform party, Pinxixi will bear half of the subsidy alone, and the remaining half will be shared by merchants participating in the Double Eleven event based on sales.

Unlike Ali.

The subsidies are all provided by the merchants, but Ari has reaped all the benefits from it.

Of course, Pinxixi is not really doing public welfare. As a new e-commerce platform, its real purpose is to use this subsidy as a large-scale marketing campaign expense.

It is hoped that with the help of the huge traffic of Double Eleven, it will attract traffic and attract newcomers for Pinxixi.

Therefore, during the full discount event, Pinxixi also launched the "Family and Friends Group" activity, encouraging users to bring relatives and friends together to engage in "group buying", and can combine the shopping carts of multiple accounts for payment.

This is how you get the most discounts possible.

The mode is somewhat similar to the chopping knife of the original time and space fighting Xixi, but it is obviously more conscientious.

Really implement the group purchase discounts.

In addition to the full discount, Pinxixi also made a delivery promise of "seven days will arrive" for the slow delivery of Double Eleven, and the delivery time will not exceed seven days at the longest.

Like many central cities, it is even possible to achieve next-day delivery.

In fact, this is also a stress test for Greenbee Logistics, which has spent tens of billions of dollars, whether it can withstand the massive express delivery of this shopping festival and demonstrate its advantages over the stupid bird network.

It is also a stress test for Weixin Payment.

One hour before the start of each shopping festival, Zhifubao even has a record of hundreds of millions of transactions per minute, which is also considered a major test for the payment platform.

Pin Xixi VS Magic Treasure;

Qingfeng Logistics VS Benniao Network;

Weixin Pay VS Zhifubao.

It can be seen that this shopping festival will be a comprehensive challenge for Pin Xixi to Ali.

The germination department also gave full support.

In addition to the Weixin payment team waiting in full force, the Group Technology Center also sent a technical team to the headquarters of Pinxi River City to assist Pinxixi in completing this online super transaction.

Make sure the platform can run smoothly.

At the channel level, content platforms such as Tiantian Toutiao, Pangda Live, Frog Browser, Weixin, etc. under Germination also reserve the highest quality advertising display positions for Pinxixi.

at the sales level.

Mango Group has unprecedentedly set up an official flagship store in Pinxixi, selling Mango M1.

With the full discount offered by Pinxixi, users who buy a Mango M1 at Pinxixi can enjoy a discount of more than 30,000 yuan, which is absolutely cost-effective.

It coincides with the completion of the Mango Super Factory, and the two complement each other.

The Double Eleven Shopping Festival, of course, is also indispensable for the participation of Maili Group. Mobile phone products themselves are one of the most popular products in the shopping festival.

Wheat grain X1 is not to mention the direct clearance sale.

The wheat grain X2, wheat grain X2 max and wheat grain tablet, which have just been launched, also participated in this event.

It can be said.

In order to make Pinxixi stand out in this Double Eleven Shopping Festival, the budding department has given the greatest support it can give, and it is necessary to make Pinxixi famous in the first battle.

It is also an excellent opportunity to verify the influence of the Germination Group in the Huaxia Internet field.

"Only succeed, not fail!" Zhang Shuo said.

Hard-core advertisements + hard-core discounts + hard-core products, the result of the strong alliance is to allow Pinxixi to earn enough traffic and attention before the start of Double Eleven.

The number of new downloads in a single day exceeds 10 million.

It is conservatively estimated that with the help of this Double Eleven event, Pinxixi is expected to add 50 million+ new users.

The marketing expenditure of a mere 2 billion is absolutely worth the money.

Such impressive results can be achieved not only because of the superimposed effect of recent public opinion factors, but also because of the rebellious psychology of users, who willingly support Pinxixi.

It is also because of the excellent quality of Pinxixi itself.

Many people who originally downloaded the Pinxixi app just for a try, or out of pure support, were soon conquered by Pinxixi after the trial.

First, Pinxixi pioneered the artificial intelligence + big data recommendation mechanism.

Compared with Mobao's still rigid mobile UI design, Pinxixi app has focused on intelligent recommendation and flat design since its birth, trying to make the product display page as simple as possible.

At the same time, it can firmly grasp the shopping needs of users.

Second, Pinxixi has a built-in powerful search function.

It not only supports conventional text search, but also supports voice search, image search, and scan search. The latest achievements of the search laboratory of Wotu Research Institute have all been applied to the Pinxixi app.

Moreover, the search results are also sorted comprehensively to meet user needs as much as possible.

Third, Pinxixi has a convenient payment system and interactive system.

Weixin's support for Pinxixi can be said to be comprehensive. As the second largest payment tool in China, it has built a payment system for Pinxixi that is comparable to Mobao.

This is not counting.

The key is that Pinxixi can realize the seamless connection with Weixin, and the communication between sellers and buyers, as well as the links of related products, can be completed in real time through Weixin.

at this point.

Even magic treasures can't compare.

Of course, you can also use the built-in chat interface, which was also developed with the help of Weixin.

Fourth, Pinxixi launched several special sessions with its own platform style.

For example, the New Year's goods special.

They sell red dates, persimmon cakes, pastries, spring couplets and other down-to-earth New Year's goods, so that consumers who are willing to save money and like to stock up can stock up on New Year's goods from now on.

Another example is the fresh food market.

Pin Xixi specifically contacted several major fresh food suppliers, such as AKS's flat fruit, **'s jujube, etc., while promoting sales, it also helped fruit farmers complete an online sale.

At the same time, it is also a vivid practice of Pinxixi fresh food store.

Coupled with Pinxixi's enthusiastic and professional customer service system, a strong logistics system, and the presence of thousands of national trendy brands, a powerful Pinxixi is created together.

The user suddenly found that compared to Magic Treasure, the new Pin Xixi was not bad at all.

And there are no short boards!

This can make consumers happy, not only for their own use, but also as tap water, recommending Pinxixi to colleagues, classmates, and even elderly parents.

As a result, the download volume of Pinxixi continues to increase!
It can be said.

This year's Double Eleven battle has not even started, but Pinxixi has already won!

It made Jingdong next door cry.
Brother Dong is indeed greedy, but there is nothing he can do about it. Compared with Mengya's investment in Jingdong, Pin Xixi is Mengya's own son.

Between Germination and Jingdong, it is limited to normal business cooperation.

The most important thing is that Jingdong started as a manufacturer of home appliances and electronic products. It has shortcomings in the whole category. It was proud of its self-built logistics system before.

But these have no advantage in front of Pin Xixi.

On the contrary, the up-and-coming star fought Xixi and found a broad road beyond magic treasure.

Coupled with the financial, technical, and talent support from the parent company of the Germination Group, Pinxixi can be like a wild horse running wild all the way.

Its rapid development is even more exaggerated than that of the original time and space.

Before this Double Eleven event, thanks to the drainage from Weixin, the registered users of Pinxixi have already exceeded the 70 million mark, which also laid a solid foundation for this event.

How can this be compared to the original time and space's Pin Xixi?

.........

The time soon came to February 11th.

As the chairman and CEO of Germination Group, and also a recent Internet celebrity, Zhang Shuo rushed to Jiangcheng one day in advance to cheer for Pin Xixi.

At the same time, it is also witnessing a commercial miracle.

In 1 minute and 24 seconds, the transaction volume exceeded 1 million;
In 8 minute and 15 seconds, the transaction volume exceeded 10 million;
At 4 o'clock in the morning, the transaction volume exceeded 50 billion;
At 2 p.m., the transaction volume exceeded 100 billion;
At 24 o'clock, the transaction volume reached 152.5 billion! ! ! !

152.5 billion, Pin Xixi, who participated in the Double Eleven carnival for the first time, handed in a crazy answer sheet.

Yes, crazy!
What is this concept?

Just after the Double Eleven event ended, all the major e-commerce companies couldn’t wait to announce their respective achievements. Of course, Ahri still came out on top, achieving sales of 301 billion.

The second is Pin Xixi, which reached half of Ahri's level.

In the original time and space, Ahri's sales on Double Eleven in 13 reached 350 billion. In this life, due to the birth of Pin Xixi, it directly reduced by 5 billion.

The impact is not insignificant.

No.3 is a shocking winter, achieving sales of 35 billion, and there is an obvious gap.

Not to mention the later ones.

Immediately, countless self-media, major media, and websites reported the relevant news one after another, and experts and scholars from all walks of life even opened the mode of explanation.

Ahri, who is the champion, does have something to congratulate.

To know.

Last year, Ali’s Double Eleven’s sales were only 190 billion. Compared with last year, this year’s sales of 30 billion are still manageable, barely meeting expectations.

The reason why I say reluctantly.

It's because before the event started, the uncle has already let go, saying that there is no suspense to break 30 billion.

As a result, there was only a little more.

This time, facing Pin Xixi's sniper attack, Ari almost overturned the car, because of this, Pin Xixi has undoubtedly become the real focus of the whole network.

All the media, everyone, seems to be talking about this sales miracle created by Pin Xixi.

Why is it a miracle?
Because as early as last year, Mobao had more than 8 million registered users, and this did not include a certain cat. In contrast, Pin Xixi, which had less than [-] million registered users, achieved half of Ahri's sales.

How could it not be called a miracle?
Not to mention, the [-] Shopping Festival itself was initiated and developed by Ahri. Pin Xixi just hitched a ride, but as a rookie, she was able to reach half of Ahli's record.

It was indeed beyond the expectations of all parties.

Even Pinxixi's management, including Zhang Shuo and Du Qingqing, did not expect that the lovely Huaxia consumers would give Pinxixi such a big gift.

There is really no one left! ! !

By the next day, all the major media had made extensive reports on this matter.

"Double Eleven Carnival, Ahri won the championship, and Xixi will become the biggest dark horse!!!"

"Sales exceeded 150 billion, Pinxixi made history!!!"

"Another e-commerce platform has risen, and Pinxixi has become the biggest surprise of Double Eleven!!!"

"Pinxixi's registered users exceeded 1 million. During the Double Eleven period, a total of 5 million new users have been added, becoming the biggest winner of this year's shopping festival!!!!"

"Pinxixi issued a thank you letter, thanking consumers for their trust and support in Pinxixi!!!"

"Beyond the shocking winter, Pinxixi will secure the second place in domestic e-commerce???"

"Putting Xixi's sword against Mobao, the domestic e-commerce landscape is about to usher in a new revolution!!!!"

"The sales of magic treasures are not as good as expected, and they are attacked by Pin Xixi!!!"

"Shocking!!! During the Double Eleven campaign, the Pinxixi platform subsidized more than 3 billion. Is it a loss to make money? Or is it the most successful marketing this year? Let's listen to the analysis of experts..."

"During Double Eleven, Mango M1 sold more than [-] units, and the cumulative sales exceeded one billion. It became the merchant with the highest sales on the entire network, ranking first on the entire network!!!!"

After careful analysis, Pinxixi's sales of more than 150 billion yuan are a bit "watery".

And the biggest moisture, no doubt, is the end support of Mango M1. The sales volume of a car with a unit price of more than 200,000 is so astonishing. With its own power, it has boosted Pinxixi's billion-dollar sales.

The sales of Maili's official flagship store also easily exceeded [-] million.

Become the best-selling mobile phone brand.

But no matter what, what the outside world sees is the dazzling statistics handed over by Pin Xixi, which makes Pin Xixi undoubtedly the well-deserved protagonist and focus of the day.

Even Ari, who won the championship, unfortunately became the background board of Pin Xixi.

Everyone is marveling at the miracle and rejoicing for this miracle.

"Fighting Xixi Beep, Germination Beep, Adorable King Beep!!!"

"Fighting Xixi's miracle, but I have a share of the credit. I chopped off [-]+ yesterday, and my liver hurts..."

"The local tyrant upstairs!!!"

"Yesterday, I mobilized my colleagues and family members, and directly won the [-]-level full discount, bingo!!!"

"Well, they are all rich!!!"

"It's not that I'm rich, it's that Pinxixi's sales promotion is too sincere. I frankly hoarded paper towels for a year, and bought six barrels of oil, three bags of rice, and five boxes of instant noodles."

"Is this going upstairs to engage in doomsday survival? (dog head)"

"Wooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooish.

In addition to all kinds of fancy shows, for this shopping experience at Pinxixi, the vast majority of consumers gave five-star praise, and it was immediately planted.

"It's decided, I'll use Pinxixi for shopping in the future, what is a magic treasure?"

"Mobao: So, I have become Mrs. Niu?"

"Hey, Pin Xixi must be Xiao Tiantian. Compared with Mobao, there are no shortcomings, and there are many advantages, and there are budding endorsements. It is normal to use Pin Xixi?"

"Hmph, let Ari go to the beautiful country to go public, he deserves it!!!"

There is no doubt that in the face of a product that is comparable to Mobao, with the support of public opinion and personal senses, a large number of consumers have chosen to embrace Pinxixi.

Based on this alone, Pinxixi's marketing expenditure of more than one billion yuan is worth it.

On the second day after the event ended, Pinxixi's registered users miraculously added more than 1000 million, which was another miracle.

no doubt.

With this shopping festival event, Pin Xixi has completely gained a firm foothold.

"Sit on the second and watch the first, is that okay?"

Although he stayed up all day and all night, Du Qingqing was full of energy, and rarely uttered wild words.

No wonder Du Qingqing was in high spirits.

The sales of 150 billion are still second. The most important thing is that through this event, Pinxixi's customer service, backstage, payment, logistics and other links have all withstood the test.

And it does so well.

This also means that Pinxixi is already a mature e-commerce company.

How can you not be proud?
You know, it has only been more than a year since Pinxixi was established, and it has been full of efforts and calculations.

It's magical to think about it! ! !

And after Zhang Shuo supervised the battle in Jiangcheng for a day, and obtained an answer that exceeded expectations, he also returned to Binhai City with satisfaction, and handed over Pin Xixi to Du Qingqing's management with confidence.

Du Qingqing can do it!
.........

"Fighting Xixi..."

Second Master stood in front of the French windows on the top floor of Tengda Building, looking lonely.

Don't blame him for being depressed.

Although, strictly speaking, this wonderful Double Eleven battle has nothing to do with Tenda. The sales volume of Jumei Youpin, which is held by Tenda, is only [-] million yuan.

It's really not worth mentioning.

But the unprecedented success of Pinxixi still deeply hurt Er Ye's nerves. You must know that being an e-commerce company has always been one of Tengda's dreams.

Although the dream was broken many times, but still infatuated.

The result is that the e-commerce business that Tenda has never been able to achieve has been easily achieved by its old rival Mengya, and even began to challenge Ahri's position.

It's really not a taste in my heart.

Facing such a budding group, the second master only felt deeply powerless, and even he had to admit that Zhang Shuo, the most amazing and talented opponent, was indeed a miraculous hand.

In addition to envy, there is only envy left.

.........

Ali headquarters.

Compared to Erye's loneliness, Ahri's side is covered with dark clouds, and he is not at all happy to win the sales championship in the Double Eleven competition, but is cast a shadow.

And the dark cloud covering Ahri's head is precisely Pin Xixi who is shining brightly at this moment.

It must be admitted that before the Double Eleven battle, not only the uncle himself, but also Ahri's management team, did not pay much attention to Pinxixi.

They didn't even think that Pin Xixi would one day be able to challenge Ahri.

"It's amazing, that is, breaking off the wrist with Jing Dong."

This is the conclusion of Ahri's president, Ren Xiaoyao, at a senior management meeting.

Even Ren Xiaoyao, who has always been cautious in his words and deeds, has this attitude. From this, it can be seen that Ahli's internal affairs, from top to bottom, will have an attitude towards Pin Xixi.

But it was such an opponent who was not valued by them, who gave Ari a fierce blow.

Not to mention the 150 billion sales, Ahri's face has become dull, and Ahri's sales of 30 billion seem to be less dazzling.

It's even a little dazzling.

"With Pin Xixi's growth rate and following such a trend, if we can't make a difference, in three to five years, Pin Xixi may be riding on top of us."

It's rare that the uncle didn't yell at Pin Xixi, Meng Ya, and Zhang Shuo.

Because the pressure brought by the fight is unprecedented.

Even if she is as conceited as a grandpa, she can't say that Pin Xixi's brilliant record is due to stats, or due to luck, and she has to be given enough respect.

This is the most intuitive manifestation of strength and status.

Everything else will look very pale in front of the real achievements.

"got windy……"

The uncle murmured in a low voice, with a particularly dignified expression.