Media Tycoon since 1999

Chapter 181 The first forum, exceeding expectations
Gao Yang and his entourage completed the hotel check-in procedures and rushed to the forum venue. CEO Yang Limin and Vice President Ren Jing, who came from the headquarters, had already arrived.

Gao Yang greeted him with a smile, and immediately asked Zhou Wenbin: "Wenbin, how are you preparing, and how many speakers are there?"

Zhou Wenbin smiled and said, "Don't worry, everything is ready. There are still two speakers who have not yet arrived. I have contacted them before and will get off the plane around 6:[-] in the evening."

"Okay, then you must arrange a pick-up..."

After Gao Yang was relieved, he chatted with Yang Limin and others.

Yang Limin said: "Gao Yang, you can reimburse the air ticket, why bother taking the train."

Gao Yang said with a smile: "My air ticket is also the cost of the project, so I can save a little bit. I will return by plane in the afternoon the day after tomorrow."

Yang Limin shook his head and smiled: "You, this is the treatment you deserve..."

Gao Yang said: "No way, everyone will stay in Hangzhou for two nights for this event, and the cost is much higher. We, the middle and high-level executives, have to entertain customers and arrange a five-star hotel. Other brothers and sisters can only live in a business hotel. .”

Gu Yawen is pregnant, after the forum activities, Gao Yang doesn't plan to take the train anymore, he has to go home early.

At 7:[-] in the evening, all the speakers arrived. Gao Yang, Yang Limin, Ren Jing, and middle-level cadres such as Fang Jian, Zhang Yue, Song Liangqiu, Zheng Weiqiang, and Huang Xu accompanied the customers for dinner.

In the first forum event this year, a total of 11 speakers were invited, representing 11 IT companies to participate in the forum and deliver keynote speeches.

Among them, there were 8 speeches in the National Channel Forum, and 5 speeches in the SMB Informatization Forum.

Three of the guests will give speeches in two forums.

Gao Yang knew most of these guests.

For example, Xu Yaoming, the director of the PC China channel of COMPAQ, was promoted after COMPAQ was acquired by HP last year.

Xu Yaoming and Gao Yang are old friends, and now that they have high status, it is naturally a good thing to attend CPI's forum activities.

Xu Yaoming was also personally invited by Gao Yang.

After dinner, Gao Yang, accompanied by Huang Xu, the manager of the national advertising department, and Lin Haoran, the manager of the SMB advertising department, took Fang Jian, Song Liangqiu, and Zheng Weiqiang, the general manager of the CPI Research project, to visit these important customers one by one.

In addition to communicating with customers and connecting emotionally, Gao Yang will also promote Zheng Weiqiang and CPI Research today.

According to the ideas suggested by Gao Yang after its opening, Zheng Weiqiang led the team, while doing the conventional research business in the past, while actively communicating and coordinating with the headquarters and local branches, to implement and promote the regional agents and SMB industry users mentioned by Gao Yang. The construction of the basic information database has already achieved some preliminary results.

When visiting IBM's guest Wu Daoming, Huang Xu introduced: "Mr. Gao, Mr. Wu is now the general manager of IBM Server Greater China."

Gao Yang was overjoyed, held Wu Daoming's hand, and said enthusiastically, "Congratulations to Mr. Wu."

Then, after sitting down and talking for a while, Gao Yang introduced Zheng Weiqiang to Wu Daoming, and then introduced CPI Research's regional IT agents and SMB market, relying on CPI's national structure resource advantages, what advantages does CPI Research have in terms of channels and market research , what are the possible directions of cooperation.

Wu Daoming listened very carefully and expressed his willingness to try to cooperate with CPI Research, especially the research projects on SMB channels and users.

Wu Daoming is in charge of PC servers, and what he values ​​is the influence of CPI on regional agents and the SMB industry.

Gao Yang also heaved a sigh of relief that another boss of the Greater China region attended the forum.

Although this year's touring forum has some innovations based on copying last year's model, Gao Yang is most worried about the lack of influence.

Now, the status of the guests attending the event is higher, which is naturally a great thing, and it will be of great benefit to the upcoming forum tour.

This guy Huang Xu, at the beginning dialed Gao Yang, and realized the way of sales. Last year, he captured the PC server in charge of Wu Daoming and made IBM the largest customer of CPI. In 2001, IBM placed nearly 600 million advertisements on the national version of CPI. Among them, the number of PC servers is close to 400 million.

Moreover, Wu Daoming is very satisfied with the effects of these activities organized by CPI.

The current Huang Xu, after succeeding He Jin as the manager of the advertising department of the national edition, is more mature and excellent, looking like a gold medal salesman.

At 4 am on April 16, the 9 CPI Tour IT Channel Forum officially opened in Hangzhou.

As usual, CEO Yang Limin delivered a short opening speech on behalf of CPI Group, and then a leader of the Zhejiang Provincial Department of Information Industry was invited by the Zhejiang Branch to speak for less than 5 minutes.

Then, Gao Yang came on stage, representing the National Edition and SMB projects, and introduced the background, characteristics, value, etc. of this year's forum activities. He did not speak much, less than 10 minutes.

Next, Wu Daoming delivered a keynote speech on behalf of IBM.

The hosts of this year's event are still Zhou Wenbin and Shen Xin. It is already very easy for the two of them to host such an event.

In the afternoon, Fang Jian was the one who arranged the agent training speech of the IT Channel Research Institute.

During the dialogue between the forum guests, Zhang Yue was arranged to play.

Gao Yang has been sitting in the audience as an audience. Now that he is the vice president, these matters are naturally left to Fang Jian and Zhang Yue.

Today's channel forum was actually quite successful. Most of the nearly 200 regional agents stayed until the end.

At 4:17 am on April 8, the SMB forum opened again. Some regional agents left last night. Today, some invited SMB industry users were added. The audience remained at nearly 200 people.

The event was held until nearly 1:80 noon. In the morning, the Zhejiang branch also had a local sub-forum with a scale of about [-] people. Zhang Yue also gave a channel training speech on behalf of the CPI Channel Research Institute.

Overall, the event worked well, and most of the clients and agent guests who attended the event were very satisfied.

After 4 o'clock in the afternoon on April 17, Gao Yang got on the plane and rushed back to the capital.

Gu Yawen and Wu Ruohan went to the airport to pick up Gao Yang.

Back home, Gu Yawen embraced Gao Yang with tenderness in her eyes.

At the end of the year, Gu Yawen will become a mother, and the love with Gao Yang, after the flowers bloom, will finally bear fruit.

Going to bed at night, Gao Yang deliberately put his ears on Gu Yawen's stomach, making Gu Yawen giggle: "How can it be so fast..."

The next day, Fang Jian and others rushed back to the capital and began busy preparing the special issue of the forum for the two projects.

April 4th, Friday, is also the day when the editor produces the first special issue of the forum.

After two o'clock in the afternoon, all the confirmed advertising and public relations page revenues were counted.

The special issue of the national edition has an income of 316 million, which is a little higher than that of the first issue last year.

The first issue of SMB’s special issue of the forum had an income of 118 million, which was much higher than expected, because there is still potential to be tapped later.

Including Gao Yang, everyone breathed a sigh of relief, this year's forum has come to an end.

Moreover, for Gao Yang, he successfully promoted CPI Research through this roving forum this year. Five of the 11 speakers who attended the event said that they could try to cooperate with CPI Research to customize research reports.

Gao Yang knows that if Zheng Weiqiang works well, it is not impossible for CPI Research to achieve a performance of about 500 million this year.

In short, the three projects that Gao Yang is in charge of this year are all off to a good start...

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(End of this chapter)