Media Tycoon since 1999

Chapter 199 Even a CEO Can't Keep It (Seeking a Monthly Ticket)
Gao Yang knocked on the door and entered Boss Feng's office, Feng Jinsong told Gao Yang to sit down on the sofa, brought Gao Yang a glass of water, and brought an ashtray over.

The attitude is very kind.

Feng Jinsong was still smiling: "You guys did a great job last year, greatly exceeding the expectations of the board of directors."

Gao Yang said: "It's all the result of everyone's concerted efforts and joint efforts. Mr. Feng, I'm looking for you today to ask you to resign in advance. After the group annual meeting this year, after the Spring Festival, I don't plan to go to work. Please also You forgive me."

Feng Jinsong was stunned, his face unchanged: "I know that CPI will not be able to keep you sooner or later, but I didn't expect it to be so soon. Are you sure which company you will go to?"

Gao Yang said with a smile: "Mr. Feng, I'm not quitting, I'm planning to do something on my own. If I quit, I might as well stay at CPI."

Feng Jinsong nodded: "You also have the conditions and the ability to do things by yourself."

Gao Yang said sincerely: "From the perspective of work, I like the environment of CPI very much, everyone works hard and fights hard.

I am also very grateful for the opportunity to practice at CPI in the past few years, and to be trusted and supported by Mr. Feng, the board of directors, and colleagues.

Mr. Feng may have heard about the situation in my wife's family. If I don't work hard on my own while I'm still young, I'm afraid I'll slowly become a son-in-law in the future..."

Feng Jinsong smiled: "I can understand your thinking. Young people just need to have a drive. Originally, I planned that you would stay in the capital for another year and then come to take over the position of CEO."

Gao Yang said: "Thank you Mr. Feng for your kindness. I just have a little bit of hard work. My experience and experiences in all aspects are still far behind Mr. Yang."

Feng Jinsong looked at the time: "Let's go, have a meal with me, drink a glass of wine..."

Gao Yang followed the smiling Feng Jinsong downstairs, and walked to an ordinary restaurant not far from the street.

Gao Yang remembered that in his previous life, after he offered to resign in 2010, he also ate at this restaurant, and Boss Feng accompanied him for a meal.

At that time, CPI’s business had shrunk significantly due to the impact of IT network media for many years. Gao Yang’s position at that time was executive editor-in-chief, and he had worked at the headquarters for nearly a year. Due to family reasons, he did not want to return to Beijing to work.

Boss Feng said at the time, "I am also a mud bodhisattva crossing the river now..."

The situation of CPI at that time was not good. Boss Feng's personal assets were still quite rich. There were hundreds of houses all over the country, and the office building at the headquarters was also bought.

There are also some other assets, such as printing factories, which have increased in value by 4000 to [-] million just because of the land.

Gao Yang didn't want to go back to work in the capital at that time, there was no room for him at the headquarters, so he could only resign, and Gao Yang himself wanted to resign and return to Jinyang.

In the next three to four years, CPI's newspaper business was almost completely shut down, and there were only a few hundred employees left.

Looking back now, Gao Yang is also a little emotional, the past life has gone through all kinds, just like yesterday.

Boss Feng brought a bottle of red wine from the office and ordered two or three home-cooked dishes.

After drinking a glass of wine, Boss Feng sighed, "It's surprising that you are leaving. The three projects you are in charge of will be difficult next year."

Gao Yang said: "Mr. Feng, the SMB project still has room for improvement. Song Liangqiu's ability is good. I suggest setting up an executive editor to share some of the pressure for him. SMB has room to reach 2000 million.

In research, Zheng Weiqiang also worked hard, and his performance has made a breakthrough. In the future, he hopes to reach around 800 million.

For the National Edition, Fang Jian’s ability is actually quite strong, but there is a high probability that 2002 will be the peak of this project. Last year, CPI published a special issue for the [-]th anniversary of its publication, and the advertising harvest was good, which is equivalent to an increase.

To be honest, even if I don’t resign, I won’t have any new ideas available next year. In the past two years, my brain cells are almost burned out, and the potential of the national version has almost been tapped.

In the past two or three years, the core of all our major planning has been around the unique national framework resources of CPI, and there is no potential to be tapped.

In 2003, itinerant regional forums should still be possible, and even for another three or four years, but the annual theme planning and activity forms all need to make some innovations..."

Boss Feng nodded: "I agree with your judgment."

Gao Yang said again: "President Feng, the Internet is the future, and the golden period of the IT paper media market is only a few years away. Although the few professional IT news portal websites in Beijing were only two or three years old, their advertising revenue increased rapidly last year. , and began to divide the cake of IT paper media.

This trend is the general trend of the industry and is irreversible. After breaking through the critical point of the market, the advertising revenue of IT paper media may decline rapidly, and eventually be unable to maintain it. The same is true for industry hegemons such as CCW. If they can survive in the end, they will also have a very difficult life. . "

Boss Feng thought about it: "I have also learned about these IT portals, and none of them have the capital background of paper media. It is very difficult and expensive for IT paper media to be an industry website."

Gao Yangdao: "That's true. Even with the financial resources of Ji Shi, it is impossible to directly transfer to the Internet. Website advertising fees are low, and print media currently have huge advertising revenue, so it is impossible to directly transfer customer resources to the website.

If CPI is to be done, IT portals have no chance. Consider subdividing fields, such as servers, storage, or informatization of small and medium-sized enterprises. Focus on one or two directions, and strive to be professional, authoritative, and most influential in the industry.

Such an IT news website cannot operate in the name of CPI. On the surface, if it has nothing to do with CPI, there will be no direct conflict with CPI's paper media business.

To do such a subdivided website, the investment cost should not be too high, and it is possible to generate cash flow quickly.

Once this kind of website is done well, in three to five years, there is hope to achieve 5000 to [-] million turnover..."

Boss Feng nodded: "Tomorrow's board meeting, you can talk about this idea in detail."

Gao Yang suddenly asked: "President Feng, did the map business make any money last year?"

Boss Feng shook his head: "Last year was the investment period. The focus was on collecting street view map data and developing R&D at the same time. The investment was close to 200 million. Naturally, it was all book losses. Mobile companies will only start to vigorously promote the MMS business this year..."

Gao Yang said: "President Feng, let me tell you the truth, there is no future for street view life map applied to MMS, it is too far ahead.

The current level of communication consumption and mobile communication technology, as well as the base of mobile phone users and the level of communication tariffs cannot support operators to expand MMS services. For most mobile phone users, MMS is too expensive.

If CPI's map business is made into a product and sold directly to operators, there may still be some profit margins. It is extremely unrealistic to use the operator's traffic sharing to make this project grow.

I boldly suggest that this project be stopped as soon as possible, and the loss should be stopped in time. The main reasons are these aspects..."

In fact, Gao Yang didn't understand MMS, and he didn't know much about the CPI project in his previous life, so he just told Boss Feng what he remembered, hoping to wake him up.

Gao Yang's words made Boss Feng fall into deep thought.

Gao Yang didn't know whether Boss Feng would listen...

(End of this chapter)