Media Tycoon since 1999

Chapter 360 51 Weibo?

On December 12, after nearly three weeks of slow climbing, the Shanghai stock index finally rose to the 26 point line, once again touching the annual line.

Going forward and standing firm on the annual line, technically speaking, it will show a complete bullish trend.

After returning home from get off work at night, Wu Ruohan suddenly talked to Gao Yang about the stock market:
"Today, the stock index touched the year line, and then it was smashed down again. Will there be another pullback like in September?"

Gao Yang was a little speechless: "Ruohan, I have told you many times, there is no need to watch the stock market every day, we mainly focus on long-term investment."

Wu Ruohan chuckled: "Brother-in-law, I just look at it every day, and I don't watch it all the time. Really, if you don't believe me, ask my sister."

Gao Yang said: "Ruohan, the technical trend is just a reference, don't be obsessed, remember our agreement, hold positions and guard stocks, don't operate any more, until there is a clear signal, understand?"

Wu Ruohan smiled again: "Well, I know."

Gao Yang is actually quite busy these days.

At the end of the year, we should pay attention to the 2006 work plan and implementation plan of each project company.

For example, 51 Fortune will hold a real stock market competition, cultivate and support original V-level authors, and launch 51 Fund Network before the Spring Festival, etc.

51.com will expand substantially in 2006, building 6 regional branches and 20 or so key city sites across the country.

51Guard will strive to develop 2006 million users in 5000 and develop a separate antivirus software.

51 Payment Company has been registered. In the first half of this year, it will complete the research and development of online payment tools and negotiate cooperation with a number of banks.

51 Renren, 51talk...

Each project will have further development in 2006.

Recently, Gao Yang also persuaded Jin Yang, He Shan, and Wu Bo and his wife to set up a law firm with Jin Yang and He Shan, and Wu Bo's lover Zhao Lei and Wu Ruohan to set up an accounting firm.

Tomorrow, that is, December 12th, Gao Yang will discuss a major event, a new project, with the technical experts headed by He Guangwen of the 27 Research Institute:

Develop 51 Weibo!

In Gao Yang's memory, domestic Weibo was born in 2009, and Twitter seemed to have been born for three years at that time.

Weibo is a project that the 51 Department must do. The key now is how to guide and persuade the senior management of the group company.

Gao Yang has already asked Shao Hanyun to inform He Guangwen and others that a discussion meeting will be held tomorrow morning. Gao Yang has not said the specific content of the meeting, and he still needs to think about the wording.

After dinner, Gao Yang and Wu Ruohan went for a walk with Gu Yawen. Although the weather was already very cold, Gu Yawen had to walk more now.

Going home from a walk, after Gu Yawen rested, Gao Yang went to the study again, sat down to light a cigarette, and thought.

Wu Ruohan came in and made a glass of milk for Gao Yang: "Brother-in-law, are you thinking about work again?"

Gao Yang nodded: "There is a meeting tomorrow morning, it is very important."

Wu Ruohan sat down and said with some regret: "Brother-in-law, 51 Group is getting bigger and bigger now, I suggest setting up another CEO to help you share the burden."

Gao Yang said with a smile: "I have thought about this matter, but there is no very suitable candidate at present, let's think about it in a few days."

The 51 Group is developing too fast, and the projects are launched one after another. Jin Yang, Fang Jian and others still need time to grow.

However, Gao Yang had to race against time to make the expected projects one by one first, and complete the web2.0 layout in the PC era.

Funding has never been a problem, the key lies in talent.

At present, none of the top executives of the 51 Group can easily take over the position of CEO of the group, and the height of growth is not enough.

The thinking on development strategy and the structure of the whole system can only be done by Gao Yang himself.

At 9 a.m. the next day, He Guangwen, Liu Xu, Zhang Xiaolong, Zhang Xuan, Wu Xi, and Fang Jian, who knew some technology, were notified by Shao Hanyun yesterday and rushed to the conference room of the president's office for a meeting.

After everyone sat down and Shao Hanyun arranged the tea, Gao Yang said, "Today I invite everyone to come over and have a chat. It is a project I am conceiving, and it is possible to realize it technically."

Fang Jian smiled and said, "Good guy, you're thinking about a new project again."

Gao Yang nodded and smiled: "Yes, I have actually been thinking about this project, but I had no direction before, and it has become a little clearer recently.

Everyone knows that from the very beginning, 51 Group has determined the general strategic direction of developing towards pan-media with the social platform as the core.

Since the founding of 51.com, we have entered into one Internet project after another, including 51Guard, which was just founded under the leadership of Brother Xu, and has developed very well.

In the next step, if the third-party online payment tool is developed, then the various platforms will really be connected together and basically become a system.

The problem now is that 51 Group's current platforms are integrated, with strong social attributes and weak media attributes.

I once joked with Boss Ding of Yiwang, saying that our 51 Group should perhaps be a portal news website, because we have a certain traffic base.

In fact, it is meaningless to build such a website, because the three major portal websites have already been established as the top three in terms of information, and the news website of Goose Factory can't surpass them.

However, we really need a project with a strong media attribute. 51 Fortune.com is currently the strongest media attribute among our platforms, but it is only limited to the financial field, and it is still a bit niche.

Therefore, I have been thinking about how to find a project direction with strong media attributes, preferably both social and media attributes, based on the SNS architecture.

Today, let's discuss this issue, everyone will talk about their own opinions, thinking collide..."

For Gao Yang's impromptu, unconstrained style of work, although everyone has long been used to it, it still feels very sudden.

Fang Jian smiled and handed everyone a cigarette.

Zhang Xuan said with a smile: "Mr. Gao, among us, only you and Brother Jian are from the media. You must have an idea when you summoned us to discuss it. Why don't you give us a specific direction first?"

Gao Yang nodded and smiled: "Yes, I do have a general direction, and now I need technical experts to discuss whether it can be realized technically.

Let me first talk about the communication characteristics of the user SNS structure on each platform of 51 Group.

51 Renren also has 51talk space, the user's personal homepage, which is essentially a form of blog.

I observed and found some rough patterns.For example, many celebrities in the entertainment industry have registered on 51 Renren. Our image spokesperson Liu Yifei has more than 51 million fans on 500 Renren.

However, the content of Liu Yifei's personal homepage is not updated much, and the frequency is not high, because a page can hold a lot of things, such as text, pictures and even video links, it takes time to layout to make it look good.

As a celebrity, she is very busy and has no time to manage this page, let alone interact with fans frequently.

If you let the assistant take care of it, you will also face these problems.

If you often just write a sentence or two, then after fans open it, the page will be very ugly, unsightly, and have no content.

51 Renren.com has many popular celebrity users, but their activity is relatively low.

The same thing, put it in 51 stocks, it has become another phenomenon.

The users of 51 Share Bar are mainly stockholders, and they are relatively grassroots. These users post more casually. Some people post very frequently, just commenting on the stock market or stocks in a few words.

Because temporary or frequent judgments are more accurate, user attention is getting higher and higher, and interaction is also timely.

In fact, this is also a self-media phenomenon. The amount of information is small, and only a few sentences are written, which is casual and convenient.

So I was wondering if it is possible to create a new product, similar to 51talk, developed for almost all netizens, so that users can record something or express a certain point of view in a short and convenient way.

Even, we are limited to this form in product design, making it a distinctive product with distinctive features.

In terms of technical architecture, the SNS model is still considered to make it have social attributes.

In terms of content orientation, it has the characteristics of media and grassroots, suitable for almost all netizens, convenient and fast, easy to interact and spread.

I imagine this product form as a form of micro-blog..."

"Weibo?"

When Gao Yang proposed such a new product concept, everyone was stunned for a moment and fell into thinking.

Fang Jian has been working in the media for several years, and he responded the fastest: "Old Gao, you mean to completely solidify the phrased and fragmented thinking or recording that 51 Stock Bar users are accustomed to in terms of form?"

Gao Yang said: "Yes, it is almost this form of expression, it is to make users feel easy and fast to use, and at the same time it is quite fresh, such a product, we can call it [51 Weibo].

The key question now is what kind of technology can be used, which is as simple and easy-to-use as possible, designed based on the SNS architecture..."

(End of this chapter)