Media Tycoon since 1999

Chapter 72 This group of topics needs to make a lot of money (ask for votes and support)

Regarding Gao Yang's proposal and arrangement, Fang Jian was inconvenient to say anything.

Sun Chengyi still couldn't help it:
"Leaders, the planning of this group of topics is indeed very ambitious and of high value, and may even create the history of IT media.

It's just that it takes a week to investigate and interview a province's IT market and IT channels, and it takes two cities, the provincial capital and the prefectural city.

The time is tight, the tasks are heavy, and the pressure is huge. "

Gao Yang said: "Chengyi, to carry out such a set of topics, he also needs to travel for a long time, the task is heavy, the pressure is indeed great, and it will be very hard.

However, after the implementation is completed, you and Fang Jian will gain a lot. At that time, it is no problem to say that you are half of IT channel experts.

In addition, this is also a rare exercise and accumulation for you.

To put it bluntly, even if you don’t want to be a reporter in the future and start a computer business, after this circle, you might even dare to open a shop in the computer city. "

When everyone heard the words, they laughed and said that it made sense.

Sun Chengyi's eyes also lit up slightly, but he just shook his head with a wry smile.

Gao Yang knew that if Sun Chengyi's thoughts remained the same, he would resign after the Spring Festival next year and go to the Special Economic Zone to start a computer business.

This topic is attractive to Sun Chengyi.

Feng Maonan said: "The implementation of this group of topic selection is really difficult, and the reporter will also be very hard. However, as Gao Yang said, the execution of this group of topic selection is also very valuable for the training of reporters."

Gao Yang immediately said: "Mr. Nan, if you want the horse to run, you have to feed the horse. Sun Chengyi and Fang Jian are on a business trip to investigate and interview, and if they go all out, the work in the capital will not be able to be done. Their Income will certainly be affected.

I have three suggestions.

One is their business trip expenses and subsidies, no matter how far or near they are, are unified, and the subsidy is 500 yuan per day, including bus fare, hotel accommodation and living expenses. It is their compensation for their hard work.

Second, the selection of topics has started, and every time a reporter writes a group of manuscripts for this group of topic selection, all the manuscript fees will be charged according to the standard of the cover report.For example, there are 12 editions for a report, which is equivalent to the amount of manuscripts written for the cover report of 6 issues.

In this way, the reporter has worked hard to complete the task, and also received appropriate incentives.

The third is whether it is possible to allocate two laptops when the topic selection starts, and it can be allocated temporarily.

When Sun Chengyi and Fang Jian performed the task of selecting topics, they interviewed during the day and returned to the hotel at night, so they could write the manuscript in time. Although it was hard work, it was very efficient. "

Feng Maonan thought about it: "For such a heavy topic, it should be paid according to the cover report standard. Journalists work hard and should be rewarded.

As for the subsidy of 500 yuan per day, which includes all travel expenses, I think it is also possible. It is inconvenient to go on a business trip, and the reporter can live and eat well, which is also conducive to work.

It is also necessary to deploy a laptop, and I will coordinate. "

Wan Hongdao: "I have no objection to the standard of the manuscript fee, but the travel expenses of 500 yuan for this day, according to the plan, the investigation and interview of a province will take 7 days, a total of 25 provinces and cities, the cost is nearly 9 yuan, the cost is a bit High."

Wan Hong is now the general manager of the project. The first consideration is, of course, the cost.

Gao Yang said with a smile: "Wan Hong, for such a large group of topics, two reporters are sent on business trips, and at the same time there are reporters from the branch to support them. It may take as long as three months, and the report lasts for half a year. Newspapers bring in advertising revenue, so no matter how well we do it, it doesn’t make any sense.”

Wan Hong said: "Yes, the planning of this topic is very good, we also have to find a way to promote it, and try to get a batch of advertising support."

Gao Yang stood up again: "I haven't finished introducing the planning plan just now. Finally, it is a marketing suggestion, how to sell this topic selection plan."

Gao Yang clicked on the PPT on the laptop again, and then introduced the last part of the topic selection plan of "Towards the third and fourth tier markets": the publicity value of the plan.

Gao Yang continued: "When I introduced the market background for planning this group of topics, I have already said that the current IT manufacturers and general-level agents all have the need to open up the third- and fourth-tier markets, and it is relatively urgent.

Therefore, this group of selected topics is valuable to our customers.

From a sales standpoint, I have the following suggestions:

First of all, this group of topics can be selected by an IT company for title sponsorship. Of course, this may be difficult. We can only go to technology platform companies such as Microsoft and Intel, or component companies such as monitors and motherboards.

If we go to a PC company to name it, other PC companies may not want to participate.

So I think that you can find a title for the topic, but it is not the point. It may be successful to find a title for 20, 30, 40, and no matter how big an IT company is, it may not be willing to pay this money.

Second, the layout of the report cooperation.

This form, I personally think, is the key direction for us to sell this group of topics.

Who to sell it to? First, sell it to a public relations company. Of course, the cost must come from the IT company in the end.

The public relations company is responsible for providing media publicity services for IT companies. According to my understanding, the public relations company pushes a version of the manuscript on the national edition of the CPI, and the cost of reimbursement by the public relations company to the client should be between 2 and 2.5 yuan per version. look.

Then we will quote 1 or 1.2 yuan for each version to the PR company.

If the public relations company can successfully promote our group of topics to IT companies, then for the public relations company, this is their incremental business, which is beyond the plan.

Public relations companies also need to do publicity and planning for clients on a regular basis. Our topic selection is equivalent to helping them make plans and giving PR companies the opportunity to promote their business to clients.

The third is that the advertising department directly recommends this group of selected topics to customers, and strives for IT companies to increase the advertising plan during the implementation of this group of topics in the national edition, similar to what we do when we do special issues. "

He Jin, the manager of the advertising department, his eyes lit up, and he slapped the table: "This topic is well planned, and there must be customers who are interested in it."

Wan Hong praised: "Gao Yang, your planning, from content to packaging and marketing, has a very clear idea. You just said that selling the page to a public relations company is a very novel idea. How do you sell it?"

Gao Yangdao: "There are two directions, one is to write about the regional agents of IT manufacturers, and the other is to write about the regional companies of IT manufacturers.

As I mentioned in the plan just now, it is estimated that after the implementation of this group of selected topics, there will be a total of about 300 pages of reports, and about half of the pages will be interviews with local agents in various provinces and cities.

If IT vendors are willing to pay for such reports, then we will interview local businesses recommended by IT companies, as well as their regional branches.

We recommend the layout to the PR company, and the PR company will also lobby the IT company for this part of the incremental business.

There are a total of 300 editions of reports, and there are 150 editions, all of which can be made into such reports. As long as the IT company is willing to pay, it doesn't matter which agency we interview.

Suppose we find several large companies, such as IBM, COMPAQ, and HP, and one company sells 20 editions, and the three companies sell 60 editions.

Even if our quotation is 1.2 yuan for a version, that is an income of 72 yuan.

Then, try to get customers to place some advertisements for this group of selected topics. I think it is not difficult for us to achieve a revenue of 100 million.

And our main cost is tens of thousands of dollars for journalists' business trips. "

He Jin was quite excited at this time: "I think Gao Yang's idea is very good. This group of selected topics is very promising to be packaged and sold. If we can achieve 100 million, it will also be an incremental income for us. 100 million is not enough. Less, last year our sixth largest client invested 120 million in one year.”

Feng Maonan was also a little excited, and said with a smile: "The idea is indeed very good, especially the idea of ​​directly selling news pages, which is very creative. In the past, our news pages were all for advertising, and it was a free service."

(End of this chapter)