Media Tycoon since 1999

Chapter 73 This burden can only be on you
Gao Yang sat down again, handed a cigarette to the smoker, and said with a smile:
"As long as the page can be sold, the income of 100 million is actually a relatively conservative estimate.

For our group of topic selection, we need to make 25 issues of newspapers. If we can get 5 companies to cooperate in page promotion, and each company reports on an average of one page per issue, there will be 125 pages.

If the discussion is ideal, we can expand the layout of interviews with IT merchants and regional branches of IT companies, and we don't necessarily have to limit the total layout of each issue.

In a more ideal situation, we may sell about 150 editions, only this part, calculated at 1.2 yuan per edition, that is 180 million.

In the end, the total income of this group of topics may reach about 250 million or even more. "

He Jin laughed aloud: "If this level is achieved, then the National Edition will have no problem making a performance of 2500 million this year. Gao Yang has made a great contribution, Mr. Nan, Wan Hong, you have to give Gao Yang a big prize."

Feng Maonan chuckled: "If it is really successful, these are trivial things."

Gao Yang said again: "I have another idea, which has not been included in the plan for the time being, and needs to be decided by Mr. Nan.

I suggest that it is best for CPI Research to participate in this group of national edition topics.

For each province and city we investigate and report, CPI Research is best able to compile a brief IT market research report, with two pages per issue, or even one page.

In this way, the content of our group of selected topics is more abundant, and CPI Research can also demonstrate its resource capabilities.

If an IT company comes to your door, or in the future, CPI Research can also make orders by itself, and it is possible to receive an order from an IT company for a research report on the regional IT market.

Now, many IT companies are actually ignorant of the regional market, including some general agents. IT companies want to expand in the third and fourth tier markets, and they also need such research reports. "

Feng Maonan: "CPI Research should get involved. I will coordinate this matter."

Gao Yang said: "Okay, then I will add some of the content to the planning plan."

Wan Hong asked again: "Gao Yang, you said just now that this group of topics will be implemented from mid-May?"

Gao Yang said: "Yes, this is the fastest time. It's the end of March now, and we need at least one and a half months to promote. I suggest holding two promotion meetings, one to invite the PR company to participate, and one to invite the advertising company and some IT The company participates.

After the promotion meeting, all members of the advertising department and editorial department went out to promote, and also gave time to the PR company to persuade clients.

In the worst case, we have to sign a contract of at least several hundred thousand before we dare to carry out this group of special projects.

We are still building a car behind closed doors. Whether the customer has this demand can only be known after talking. "

He Jin said: "One and a half months, the time is about the same."

Feng Maonan called again and invited Long Ping, the general manager of the CPI Research project. After Gao Yang briefly introduced this group of topics, Long Ping also agreed to cooperate.

Next, everyone discussed enthusiastically about some details in the plan, and then finalized them one by one.

Wan Hong has also confirmed that he will hold two promotion meetings this week, on Thursday afternoon and Friday morning respectively.

On Gao Yang's side, the PPT has been prepared, and the topic selection implementation plan has been prepared, which is very detailed, including the layout plan, specific content, interview points, etc. of each group of topics.

After the meeting, Gao Yang asked Sun Chengyi and Fang Jian to stay.

Gao Yang said: "The investigation and interview tasks in the third and fourth tier markets must be very hard, but looking at the dozen or so reporters in the editorial department, this burden can only be placed on you.

After the business trip, you can't run conferences in the capital, do interviews, and write daily articles, so this part of the income will be gone.

The travel expenses of 500 yuan a day, as well as the manuscript fee for this group of special topics according to the cover report standard, are also the biggest compensation I can get for you.

If it is more successful in the end, I will apply for rewards for you. "

Sun Chengyi smiled and said: "You are trying to catch the ducks on the shelves. We are under a lot of pressure to choose this topic."

Gao Yang said: "There is no way, only you two are capable of completing this task. When you come back, I will treat you to a drink."

Sun Chengyi asked again: "How will Fang Jian and I divide the work?"

Gao Yang said: "Let's start with East China. There are five provinces and one city to be investigated in East China. My opinion is that you two should work together in East China and run separately. One person will go to Shanghai and Jiangsu and Zhejiang, and the other will go to the three provinces of Shandong, Anhui and Fujian." one person.

The manuscript for this area is co-written by the two of you. The first phase of the regional market overview draft is written by you, Cheng Yi, and Fang Jian provides the material.

For other manuscripts, you can write them separately according to your respective areas of responsibility. "

Sun Chengyi looked at Fang Jian with a smile: "Old Fang, five provinces and one city in East China are divided into two parts. Which one do you choose?"

Fang Jian smiled and said, "You choose first."

Sun Chengyi thought about it: "Then you go to Shanghai and Jiangsu and Zhejiang, and I will be in the three provinces of Shandong, Anhui and Fujian."

Fang Jian nodded, knowing that Sun Chengyi meant to take care of him, a novice.

Gao Yang continued: "For the other six districts, you will run separately, and each person will be in charge of three districts. Every time you run a district, you can come back and rest for a week. Calculated in this way, three months, or a little longer In less than four months, you will be able to complete the task."

Sun Chengyi said: "Then I will go to the northern market. Fang Jian, you are from the south. How about leaving South China, Southwest China and Central China to you?"

Fang Jian smiled and said, "Okay, no problem."

Gao Yang said: "You two, from now on, you can make preparations and collect some information. In addition, you can't rely on the assistance of the regional reporters of the national edition and local branch reporters, including contacting the interviewees. You must be self-reliant psychological preparation.

On my side, although I will seek support from Mr. Ren at the headquarters, Mr. Ren can't care about whether the local reporters will sincerely help you at that time.

For the regional reporters of the national edition, when the topic selection starts, I will greet them one by one and ask them to provide assistance. "

Sun Chengyi smiled and said: "Understood, such a topic selection, and the interview task is so heavy, we can only rely on ourselves."

Sun Chengyi returned to his work station, Fang Jian stayed behind to smoke, shook his head and smiled wryly: "I never thought you would have such a big idea."

Gao Yang said: "Old Fang, running this lap must be hard work. I will subsidize you 500 yuan a day. In fact, if you live in an ordinary hotel, the cost of board and lodging will not exceed 300 yuan a day.

After the manuscript is written, the standard fee for the cover report is 500 to 1000 yuan, calculated on the basis of every two editions.

I estimate that Nan will always give you 800 yuan or even more.

In this way, you can write at least 12 editions in one issue, and if the pages sell well, you may write fifteen or six editions.

In this way, after the implementation of the topic selection, your monthly manuscript fee will be at least 6000 yuan, plus the money saved from the subsidy, you will have tens of thousands of income a month, which does not include the basic salary and three-fee subsidy.

What's more, after running for three or four months, your accumulation is equivalent to working in the capital for one or two years. After that, there will be no manuscripts that can hinder you.

At that time, I will go to Mr. Nan to help you apply for the chief reporter. "

Fang Jian shook his head and smiled: "I'll do my best, chief reporter or something, I dare not think about it."

Gao Yang smiled and said, "Don't worry, the chief reporter must be yours. Sun Chengyi and his senior reporters can't keep up with you in terms of writing."

(End of this chapter)