Rebirth starts with small money

Chapter 382 Shennong Beer
"New construction ready!"

"building!"

"construction complete!"

"low power!"

In the rental house ~ 15 yuan a pair of small speakers are making sound.

The speakers are in English, but if you are an old game player, even if you don't understand these words, you can still understand the meaning.

NEW BUILD READY ~ BUILDING BEGIN ~ BUILD COMPLETE ~ LOW OF POWER!

That's right~ what Chen Li is playing at the moment is the famous Red Alert 98.

Hmm~ The CD to install the game was bought from Liu Dong.

"YES~!"

When Chen Likirov airship killed the last local building, he won the battle.

"Drink~!"

Release the mouse~ Chen Li looked up at Lucas beside him, and said in German.

"Oh~ no~ Chen, you can't do this, I really can't drink anymore."

At this moment, Lucas's face was flushed, not because he was shy, but because this guy got drunk.

Some people say that people who drink alcohol can generally drink it, but in fact, this thing is divided into different people.

Some people who drink alcohol are really good at drinking, but some people not only blush when they drink, but also get drunk very quickly.

Of course~ Lucas's drinking capacity is actually quite good, but it's just that this guy's level of playing games is really a bit poor.

Whether it's CS, StarCraft or Red Alert 98, this guy is no match for Chen Li.

Lose a game and drink a bottle of beer~ Although what you drink is Wusu's green stick, but if you drink a lot, you can still get drunk.

"Dang~!"

When Lucas complained that he couldn't drink any more, Chen Li got up and went to the kitchen, and took out two bottles of Shennong beer from the refrigerator.

"Huh? Where did it come from? I checked the refrigerator just now, haven't I finished drinking it?"

He obviously said that he couldn't drink anymore, but when he saw the Shennong beer that Chen Li took out, Lucas instantly regained his energy.

In fact, the alcohol content of many beers in Germany is not too high, but the malt concentration of their beer is generally high.

This makes Lucas, who is used to high-strength beer, feel tasteless when drinking most domestic beer.

What is that feeling like? Probably he feels that many domestic beers are not considered wine, but at most a drink with a taste of alcohol.

Hmm~ It's probably like many people in China drink pineapple beer.

But Shennong beer is naturally different. The alcohol concentration of this beer is even higher than most German beers. For Lucas, a young beer lover, it is definitely quite enjoyable.

Lucas and his mother, Ms. Laura, returned to Yanjing yesterday!

However, Lucas' father had already returned to Germany, and among the people who came with them at the beginning, there were a few engineers who stayed behind. These people were to help the factory improve the manufacturing process!

Lucas and Ms. Laura are about to return to Germany after traveling in China for more than half a month.

But before leaving, Ms. Laura agreed to the invitation of her old classmate and went to Professor Lu's house as a guest.

Originally, Lucas also wanted to accompany him, but this guy ran to Professor Lu's side for a face-to-face meeting, and then made an excuse that he wanted to come to Chen Li's side.

Professor Lu originally took Chen Li there to open his eyes and make friends by the way, so naturally he would not object to Lucas going to Chen Li.

So a phone call. Lucas followed Chen Li to the rental house that afternoon.

Lucas came to Chen Li~ It's not that he really regards Chen Li as a good friend, but because he is greedy!
For a young German who loves wine like his life, most of the domestic beers these days are not quite in line with Lucas's taste.

And the remaining part. Basically, you can't buy it anywhere.

In fact, it is not that there are beers with high alcohol concentration and high malt concentration in China, but the market for these beers is very small, and many people even have no access to them.

This news was only learned by Chen Li when he discussed with Deng Weimin some time ago.

For example, there used to be a brewery in Nancheng, Chen Li’s hometown, and the alcohol content of a certain Nancheng beer produced by it even reached 10°, but after the production of this beer, it was unsalable because it could not be sold.

In the end. This Nancheng Beer disappeared, and the brewery was eventually acquired by Shancheng Beer.

To be honest~ Chen Li used to think that most of the domestic beers were the same as Cowrenle, and Wusu was basically regarded as the best domestic beer.

However, in fact, this beer, which was later called "Deadly Dawusu", is nothing among domestic beers.

In the early domestic beers, many of them had high alcohol concentration, but due to market reasons, these beers almost disappeared.

No way~ Chinese people drink beer, and they really don't like beer with high alcohol concentration and high malt concentration.

Just like Wusu beer, which later became an Internet celebrity beer, but in fact, the fate of this beer is not smooth.

Wusu is actually a small county in western Xinjiang. In the 80s, the county established its own brewery, and Wusu Beer was officially born!

Subsequently, Wusu Beer expanded its market to the whole of Xijiang. It can be said that it is the best-selling beer brand in Xijiang, with a market share of more than 70%.

However, Wusu Beer was not satisfied with the Xijiang market, and began to expand to the national and even international markets.

But it's a pity~ Wusu beer has a higher alcohol concentration than ordinary beer, and it has caused little repercussions in other domestic markets.

The domestic market has not yet stabilized, but Wusu Beer seems to be hitting the international market.

In 2002~ Wusu Beer cooperated with Sichuan Blue Sword Group to prepare to hit the Central Asian market.

Uh~ yes!It was the Blue Sword Group that fought Xuehua to the death in Sichuan Province in the previous life.

But this step came too hastily, and there were some problems with the partner they chose to cooperate with.

At that time, Blue Sword's competition with Snowflake caused a great loss in strength, not to mention helping Wusu hit the international market, and even Blue Sword Beer itself was eventually acquired by Snowflake.

So in the end~ Wusu Beer not only failed to gain a firm foothold in the domestic market, but also failed in the international market.

After that, Wusu Beer sank for a while, even on the verge of bankruptcy, but it has been persisting.

Until 2015. Wusu Beer was acquired by the giant Carlsberg.

But~ Although Wusu was later acquired by foreign capital, he persisted anyway. I don’t know how many small beer manufacturers failed to survive the battle in the beer industry in the end.

Most of these small manufacturers are regional brands, with small audiences, many restrictions, and difficult development.

Although these regional brands once had a high market share in the local beer market, and even prevented other brands from entering the local market, it is also difficult for them to enter other markets.

Because the overall audience is limited, which restricts the development of the brand, as the development reaches a bottleneck, it has to seek foreign funding, otherwise it can only be dissipated with the wind.

So~ Chen Li thought about opening a brewery because he spent a lot of credits in exchange for Shennong beer. It was somewhat idealistic.

To put it bluntly~ the reason why Chen Li came up with that idea at the time was not that he wanted to do something for domestic beer, but he just spent 50 yuan on pretense, so he felt a little unwilling.

In addition, just because of what Deng Weimin's daughter-in-law said, he felt that Deng Weimin should also be a little unwilling, so Chen Li thought of taking advantage of the trend to create a beer brand.

It can not only help your friends solve problems, but also have the formula that you can exchange for the right one so that you don't waste it.

So Chen Li thought for a while that he would hand over the Ideal Fried Chicken to Xiao Zhang, and instead asked Deng Weimin to build a new beer factory.

But in fact~ this road is very difficult!
The difficulty lies not only in building a new beer factory and creating a new beer brand, but also in Deng Weimin himself.

You know, at that time, in order to recruit Deng Weimin, Chen Li not only offered a fairly generous salary, but also a certain share dividend of Ideal Fried Chicken.

But if Deng Weimin is asked to make beer~ it is impossible to let him receive the originally agreed salary.

In that case~ it is purely hurting the interests of other shareholders.

And the most important thing is that if Deng Weimin is the kind of person who doesn't steam steamed buns to fight for his breath, then this matter may be quite easy to handle.

After all, if Deng Weimin was like that, he would probably be willing to try to work hard on his own.

But in fact, Deng Weimin is a very realistic person.

His "ideal" is important, but absolutely not as important as reality.

In other words, if Deng Weimin was asked to give up his original salary and start making beer from scratch, Deng Weimin himself would probably not agree.

At that time, Chen Li also had a hot brain and came up with this idea, but after seriously planning, he realized that this choice was a bit difficult.

The best way~ is to set up the shelves of Shennong Beer first, and even let Shennong Beer go on the right track first, and then invite Deng Weimin to manage it.

But in that case, if Shennong Beer is on the right track, why would Deng Weimin be needed?

After all, I really want to talk~ In fact, Deng Weimin's ability is not as powerful as imagined.

If you can't accumulate experience step by step, it is simply unrealistic to rashly hand over a beer brand to Deng Weimin.

Let Deng Weimin start from scratch, and Chen Li felt a little embarrassed, because it meant that Deng Weimin would give up the stable income that Chen Li had promised before.

And Deng Weimin didn't seem so important after Chen Li got everything done.

This is somewhat contradictory, so ~ this problem has reached an impasse!

Fortunately~ In this matter itself, there is a third party, and that is Lucas!
This rich second generation from Germany was originally the object Chen Lixiang wanted to win over.

At that time, Chen Ideal was far away, thinking that Shennong Beer would break out of China and enter the international market in the future, and it would definitely use the connections of the other party's family.

In fact, there is nothing wrong with this, just like many companies that are clearly operating well will choose to accept investment from other people. What they need is not the money from the other party's investment, but the help that the other party can provide.

At that time, Chen Li did not hide it, but casually mentioned it to Lucas in a very natural tone.

Lucas didn't think much about it, he thought it was a good thing in itself.

The reason is simple~ Don't look at Lucas' young age, but this guy is also a good wine player, and he has a particularly clear understanding of beer tasting.

In Lucas' opinion~ Shennong Beer can definitely be regarded as a high-quality beer or above. With the quality of Shennong Beer, as long as the price is not outrageous~ it will definitely be welcomed by the beer market.

That's right~ In Lucas' opinion, Shennong Beer's price of 20 Huaxia coins is not expensive.

Because this beer itself is not aimed at mass consumption, otherwise the price would be considered high even in Germany.

You must know that Germany, as a rich beer production area, is not expensive in itself, and there are still a lot of low-priced beer on the market, so it is actually a ridiculous idea for Shennong Beer to rely on its price advantage to open up the market.

And to be honest~ With the quality of Shennong beer, there is no need to come to this set.

The only thing Shennong Beer needs to do is to maintain the quality of beer. In this way, as long as it is not greedy, there is absolutely no problem in opening up the market.

It's just that Chen Li can't do this. What he can do is to maintain the quality of Shennong Beer.

Originally, he wanted to hand over the matter of opening the market to Deng Weimin, but now he can only hand it over to Lucas.

"Do you really think this beer can open up the German market?"

After Chen Li opened the beer, he touched Lucas, and then asked casually.

"Don't worry ~ Chen ~ my friend!"

"I have a cousin who owns five bars in our local area!"

"Trust me~ Shennong beer tastes great~ German people will absolutely love this beer!"

Lucas was somewhat drunk at the moment, which made his words less credible in Chen Li's ears.

But~ Chen Li still chose to believe in Lucas, mainly because he didn't believe it. There was nothing he could do!

"Alright then~! I'll leave this matter to you!"

"Don't get drunk! We have to go to the factory to take a look when we go down!"

Chen Li watched Lucas take a big gulp of beer, and looked helplessly at this German guy. This guy really likes to drink beer!

"Don't worry~ Chen, drinking belongs to drinking~ But I will definitely not delay the business."

"I also want to bring Shennong Beer back to Germany and give it to my friends!"

Lucas gestured to Chen Li, and then took another sip of beer.

But it's okay~ Lucas was still not drunk after all. After taking a nap, this guy was extremely excited and followed Chen Li to a brewery in the suburbs of Yanjing.

This brewery is located on the outskirts of Yanjing, in the industrial park of Shennong Food.

There's no way~ It's impossible for Chen Li to conjure up a brewery in a short period of time.

Moreover~ the risk of directly investing in a factory is extremely high, so after consulting Xiaomeng, Chen Li decided to take Lucas to the Shennong Food Industrial Park for a tour.

According to Xiaomeng, Shennong Beer was originally produced there, and all procedures were complete.

So Chen Li decided not to invest in setting up a factory, but to pick up the goods from Shennong Foods first, and then think about investing in building a factory after the market opens.

When Chen Li's van arrived at Shennong Foods, it was the manager Hu who received them.

"Boss Chen~ welcome, welcome!"

"I have received instructions from above and am ready!"

"Both, this way please!"

(End of this chapter)