Reverse Rebirth 1990

Chapter 715 729 [Rumors spread everywhere]

1994, April 8.

"Wait for another three days, Nokia mobile phone promotion! A price reduction of 1000 yuan!"

"There are quality problems in Ericsson mobile phones. Never buy Ericsson mobile phones!"

"Ericsson's tax evasion is under investigation!"

News like this spread in Zhonghai.

Inside a mobile phone store——
A beautiful girl is looking at her mobile phone accompanied by her boyfriend.

In the end, the girl took a fancy to the Ericsson mobile phone and thought it was small and cute, which was very suitable for her.

But her boyfriend stopped her, saying that this kind of mobile phone is not worthy of its name, and that there are quality problems, no matter how the clerk explained it, she would not believe it.

The girl likes Ericsson very much, but she loves her boyfriend more, not to mention that the boyfriend pays for the mobile phone, so in the end, she chose Nokia.

……

In another mobile phone store——
A working-class company employee, who has saved money for a long time, is planning to buy a mobile phone of his own here. After all, many successful people and fashionable young people are proud of being able to afford a mobile phone. He also wants to buy a mobile phone for charging. face.

He is interested in Ericsson mobile phones, because he likes to listen to Andy Lau's songs, and he is a loyal fan of Andy Lau, and Andy Lau helps Ericsson to advertise and act as a spokesperson, so he loves Andy Lau, and Ai Wu Jiwu also likes Ericsson.

But when he saw a newspaper on the counter that prominently published a big promotion of "Nokia and Motorola" brand mobile phones, the promotion was as high as 1000 yuan, he was stunned.

1000 yuan, my monthly salary is only 300 yuan, and I can earn so much money in three months, so why not choose to wait for two days and buy a promotional machine?

For a while, self-interest overcame the admiration for Andy Hua Tsai - after all, a working class like him thinks about benefits the most.

……

In the mobile phone store——
Accompanied by a friend, a businessman-like guest was picking out a mobile phone at the counter, and he took a fancy to a new Ericsson business-type mobile phone.

The clerk who bought the mobile phone enthusiastically introduced it to him, saying that this kind of mobile phone is so fashionable and full of functions, it is a must-have mobile phone for all elites.

After listening to the introduction, the businessman took the initiative to ask the clerk to take out his mobile phone and take a closer look. He thought it was really good.

But when he decided to pay,
Next to him, his friend who was following him suddenly whispered something in his ear.

There was a hint of surprise on the businessman's face, and then he said sorry, left the counter, and walked towards the Nokia and Motorola counters, no matter what the Ericsson clerk behind him shouted, he couldn't stay.

For businessmen, paying taxes is the responsibility and obligation that enterprises and companies should fulfill. A company suspected of tax evasion has no future.Of course, he wouldn't buy their mobile phones either.

……

In this way, similar things happened in all major mobile phone stores in Zhonghai.

Due to the promotional advertisements of Long's mobile phone communication and the influence of deliberate rumors, the sales of Ericsson's mobile phones changed from the previous skyrocketing to falling in just one week, and the drop was as high as 30.00%.

Faced with such cruel sales performance, Ericsson Zhonghai immediately held a major meeting at its headquarters.

The meeting was presided over by Bi Wenfeng, with Nie Weidong assisting as an assistant, and Song Zhichao directly incarnated as an outsider and was in charge of listening.

According to Bi Wenfeng's analysis, Ericsson is currently under unprecedented threat. If it is not careful, its position in Zhonghai will be in jeopardy.

Nie Weidong believed that the opponents were using oppressive skills to force them to submit.There may be fierce tricks in the follow-up.

Bi Wenfeng expressed his agreement with Nie Weidong's point of view and told everyone that he had received reliable news that Long's Enterprise was inviting Hong Kong superstar Chow Yun-fat with a high salary to shoot their mobile phone commercials, and the filming was overseas.

All of a sudden, the surroundings became silent.

Chow Yun Fat?
That's a super big name, even higher than Andy Lau.If his commercial is broadcast, I am afraid that everyone will be empty-handed. By then, Nokia and Motorola will not be crazy?
In this era, because there are not many media, and there is no Internet, everyone’s perception of star power comes from TV commercials—of course, they also know how powerful Chow Yun-fat is. That’s Brother Ma, that’s Xu Wenqiang, that’s ...the idol of our entire Chinese people!
But according to the current situation, we must first clarify the two problems of corporate tax evasion and mobile phone quality problems. This involves the company's image and is the top priority. I ask everyone for any solutions.

The high-level executives who participated in the meeting brainstormed and put forward their opinions one after another. Some said they would clarify in the newspaper, some said they would explain it on TV, and some directly appealed to the source of the rumor. In short, there were various solutions, but Bi Wenfeng was not very satisfied.

As an assistant, Nie Weidong immediately expressed his objection on the grounds that these proposals would only treat the symptoms but not the root cause, especially at a time when the Ericsson brand has been hit hard, if he did so rashly, it would only magnify the situation and let those people who didn't know about it before know about it. If this is done, it will be in the hands of the opponent.

Nie Weidong's words made everyone think deeply, and felt that it was very reasonable. After all, the scope of the spread of rumors is still very limited. There is no need to spend money on your own side to make things big, or the gains will outweigh the losses.But ignoring it like this seems a little unreasonable.

Song Zhichao watched coldly from the sidelines, watching everyone express their opinions, and also saw Bi Wenfeng's ability and calmness in doing things, and Nie Weidong's deliberation in doing things personally promoted by Song Zhichao--this originally self-defeating Nie family's youngest seems to have begun to show his business potential talent.

At this time, Nie Weidong spoke again. He said that the quality of mobile phones in this era is not determined by one person, nor can the goal be achieved simply by slandering the poor quality—only professional ones are authoritative.

No one understood what this meant.

Nie Weidong explained that it is very simple. The mobile phone is a very complicated high-tech product, which cannot be judged by ordinary people. Since the opponent said that our mobile phone quality is problematic, why don't we find an authoritative organization and those real experts to test it?As the saying goes, true gold is not afraid of fire, unless we have no confidence in our own products.

After a pause, when the truth comes out, we don’t have to speak, someone will speak for us—and we will be represented by someone in authority.

Nie Weidong's words stunned everyone, test, how to test?And what the hell are experts?

Seeing that everyone was looking at him, Nie Weidong said that of course he had to find an expert in electronics, and that he should be an authoritative and convincing one.

Everyone: "..."

Continue to circle.

But at this time, they heard "Papa Papa", and someone applauded.

Everyone looked sideways and couldn't help but look, only to see that the person was Song Zhichao who had been listening but never spoke - the real big boss of this company.

(End of this chapter)