Through the wealth life

Chapter 1289
The competition in the stock market in Asia has temporarily come to an end, and the competition in the retail industry in Canada has not only not subsided, but has become increasingly fierce.

Since January, the four major retail groups under the Lee consortium, together with Ito-Yokado and Carrefour, have fought for more than two months with US-led retail groups such as Sears, Kmart, Wal-Mart, and Costco. monthly price war.

Li Guangyu, the loyal executor of Liu Weifang, the president of Shenandoah Supermarket Group, who is the head of the Lee Consortium this time, ordered by all means and at all costs to resolutely squeeze American retail out of the Canadian market.

Relying on the preferential policies of the Commonwealth, coupled with the store's own advantages, and at the same time relying on the strong financial resources behind it, as well as its low prices, the American retail group has encountered the biggest trouble in the Canadian market ever.

Now Kmart, Sears and even Wal-Mart and Costco are facing difficult choices. If they don’t want to lose money, they will withdraw from the Canadian market. They want the market to subsidize them every day.

Moreover, the actual prices of the major retail groups of the Lee Consortium are not the same. In the vicinity of large American retail supermarkets, the major retail groups of the Lee Consortium will squeeze the US retail market with various discounts and activities.

And in areas without the US retail market, these retail groups will naturally not continue to discount activities.

This is not only an encirclement and suppression of the American retail group, but also a clear targeting of it. The Li's consortium will not engage in activities in the entire market just because there is an American retail group. No matter how big the family business is, it will be dragged down.

On March 3th, at the Canadian headquarters of Shenandoah Supermarket Group, Li Xuelan, who had just arrived here, held a high-level meeting of the Li's consortium in Canada.

At the meeting, Li Xuelan said: "Sheng Li is very satisfied with the achievements you have made in the Canadian market over the past two months, and hopes that you will continue to work hard to completely drive the American retail group out of the Canadian market within this year.

In order for our retail group to completely occupy the Canadian market, Li Sheng once again specially approved the expansion of Hengyu Supermarket Group to 20 stores, 7-11 to 100 stores, Xuelan Supermarket to 5 stores, and South China Electric Chain Group to expand to 30 stores. "

Listening to Li Xuelan's words, those present were very happy. Their achievements have been achieved, and their own stores have expanded again. This is Li Guangyu and the senior management's affirmation of their best performance in the past two months.

Although the major groups have not made much profit in the past two months, many small and medium-sized retail supermarkets and stores in the Canadian market are rapidly disappearing. The Canadian market at this time is very similar to the Xiangjiang market when Hengyu Supermarket Group and Watsons jointly competed with Wellcome Supermarket. .

The competition between several giants has led to many small and medium-sized retail supermarkets being forced to withdraw from the retail industry. They cannot afford a price war. Several major retail groups under Li's Group dare not make profits, or even lose money. Several major retail groups in the United States dare to do so, because They have strong capital behind them.

But these middle and lower retail groups don’t have any. They have limited capital and many stores are also leased. Once they join the price war, they will only end up in pieces.

This has led to these small and medium retailers, and even some individual retailers can only choose to withdraw from this industry, and they have no capital and advantages in price wars.

It is not without some protests from small and medium retailers, after all, they are mainly Canadians, and this time the major brands are either from the United States or Xiangjiang, plus a Japanese Ito-Yokado and French Carrefour, none of them are Canadian. of.

These small and medium-sized retailers hope that the government can intervene in the struggle of the retail industry, accusing several major retail groups of taking unfair competition and seriously disrupting the normal operation of the Canadian retail market.

It's a pity that the influence of these small and medium retailers is still too small, far inferior to the influence of the forces behind the major retail groups in the Canadian government, and the public is very happy to see this, so that they can reduce the cost of living by competing , can improve their quality of life, so this matter can be left alone.

Some of the small and medium-sized retailers who jumped out were also dubbed capitalists by the Canadian people. Even if these small and medium-sized retailers pointed out the harm to the people after a few major retail groups monopolized the market, it still had little effect.

Liu Weifang responded aloud: "Miss Li, we must work hard to fulfill Li Sheng's request, completely drive the American retail group out of the Canadian market within this year, and firmly control the Canadian retail industry in our own hands."

Later, Liu Weifang also reported on the situation of Carrefour and Ito-Yokado. Among them, Ito-Yokado was fine. It is a pleasure to cooperate with them at present, but Carrefour's attitude towards the Canadian market has obviously changed.

Perhaps the major retail groups of the Lee Consortium are expanding too fast in the Canadian market and are too strong. They are worried that after the defeat of the American retail group, their own market in Canada may not be guaranteed. Signs of retail cooperation.

Listening to Liu Weifang's report, Li Xuelan was not too surprised. As for why Ito-Yokado did not join forces with Carrefour and several major retailers in the United States, Li Xuelan estimated that this supermarket group was a joint controlling factor of Mitsui, Sumitomo, and Ito. It wasn't long before Jia was sanctioned by the American consortium, and now he and the Li's consortium are still in an alliance, so he can still stand on his side.

Once the relationship between Li's consortium and Mitsui, Sumitomo and other consortiums deteriorates, the two sides will vigorously suppress each other, just like the Asian market. Before that, Wal-Mart, Ito-Yokado, and Carrefour joined forces to fight against several major retail groups under Li's.

Now Ito-Yokado over there is suppressing Wal-Mart and Carrefour together with Li's major retail groups. The reason for this is mainly based on the relationship between the forces behind the major retail groups.

Li Xuelan said: "Since Carrefour wants to stand against us, there is no need to be polite to them. Let them leave the Canadian market by the way. It is enough to have us and Ito-Yokado here, so there will be no monopoly."

Although there are four retail groups under Li's, it is impossible to form a monopoly at all, but this matter is afraid to be true, and the governments of all parties are not willing to let the Li's consortium dominate the local retail market, so there is Ito Yokado here. is nice.

Originally, Li Xuelan planned to keep Carrefour, so that there are three parties in the Canadian market. Although Li's Retail Group occupies a relatively large market share, the government will not say anything more.

As a result, Carrefour seems unwilling to see Lee's retail group dominate the Canadian market. Now that it wants to join hands with American retailers to deal with Lee's retail, it can only squeeze it out.

Liu Weifang has no objection to this. Anyway, the price war has already begun, and he doesn't care about Dorefour. As for whether to monopolize or not, that is a problem to be faced in the future. At worst, two more retail groups will be brought in in the future.

She knew that the shareholders behind the Xiangjiang consortium and the Hsinchu Bank consortium now have a lot of funds, and they are going to start a big expansion this year, among which Watsons and Uni-President Retail are the focus of their expansion.

As long as the funds are in place, these two companies will also enter the pace of rapid expansion, which is also a microcosm of the comprehensive development of these two consortiums.

……

(End of this chapter)