Rebirth of the internet boss

Chapter 358 The Importance of Logistics

"True" and "fast" are JD's development strategies for the next 20 years!

So much so that for 5 minutes after Li Feng finished speaking, Liu Qiangdong remained motionless: I am Cao!Do you want to be so awesome? Even Jingdong’s strategy for 20 years later has been set for me.

How can Liu Qiangdong understand this? Is it true that someone can "see the future", this is too scary!
So much so that Liu Qiangdong sighed, "I am so stupid, if I knew it earlier, I would have come to visit you!"

More importantly, Liu Qiangdong also discovered that Li Feng had high expectations for his Jingdong, and the goal he set for Jingdong was definitely Ali!
No, it's an opponent, an opponent of the same level!Liu Qiangdong couldn't believe it, this is the "big brother" of domestic e-commerce!

Liu Qiangdong is excited and excited!Lian Liu Qiangdong didn't know how to express his feelings at this time, he could only say "Mr. Li, you are really my brother!"

Even Liu Qiangdong couldn't believe it, and asked tremblingly: "Mr. Li, can JD.com really fight against Ali? Er...I mean, as long as JD.com can do these two things, can it defeat Ali?"

Beat Ali? !This Liu Qiangdong, it's starting to float now!Even if you do this, you may not really be able to fight against Ali, you can only say that you are qualified!

Li Feng smiled slightly, didn't say anything, picked up the teacup and drank tea slowly, then directly gave Liu Qiangdong a "dismissal", and said directly: "Old Liu, you must have a sense of propriety, you must know how tall you are. short!
It is already remarkable to do one thing well in life, let alone two!Besides, do you think these two things are very simple!

Even my positioning of Fengrui Technology is nothing more than two things (connection + content, single-pointing Fengrui Technology)!Or do you think these are easy things? "

Hearing what Li Feng said, Liu Qiangdong also blushed. At this moment, he also felt that he was a little too ambitious, like a couple fantasizing about winning 500 million in lottery tickets, and then because of the uneven distribution, they fought and even divorced ... It's just a joke!

Originally, Li Feng planned to cool Liu Qiangdong for a while, so that Liu Qiangdong's mind would clear up, but seeing that the time was a bit late, Li Feng stopped talking and said directly:
"About the two things of 'truth' and 'fast', I will give you a detailed talk first, and then I will give you some suggestions, and the rest is up to you..."

Then Li Feng said in detail: "About 'authentic', can you guarantee that it will always be genuine and authentic? Now that JD.com is so small, there are few types, and they are all standard products, and the quality can be controlled; but in the future Well, there will be more and more types of products on JD.com, can you still do it?

And there are some things that are not easy to control if you want to control them. For example, clothes and other products, let alone control, you can’t even do it yourself. This thing is definitely not a large-scale foodie. You can only rely on the introduction of third parties. made by the manufacturer,

Therefore, "true" can become the label of Jingdong, but it can also become the fetters of Jingdong. Brands do a lot of damage! "

yes!Doesn't everything look easy, but it's hard to do!This is why the son of the "God of Basketball" Jordan can't even hit the water dispenser in the NBA!

Li Feng has his own answer to JD.com's "real" first-step strategy, but before giving Liu Qiangdong his opinion, Li Feng still asked Liu Qiangdong a question:

"How to do the 'real' thing actually starts from the essence of JD.com. JD.com is a self-operated platform, so it has the most competitive advantage in making standard parts. But who is the most powerful platform for standard parts in reality?"

Liu Qiangdong was a bit out of his mind now, so he followed Li Feng and asked, "Who is the most powerful platform for standard parts in reality?"

Li Feng laughed directly, "Old Liu, I am the one asking you, why are you asking me?"

The current Liu Qiangdong was almost confused by Li Feng, "the more he learns, the more confused he becomes", and he also said in embarrassment: "Um... I don't know, who is the most powerful in reality?"

Li Feng shook his head and gave the answer directly, "It must be Gome Suning, isn't home appliance the biggest standard part? And the standard parts of your home appliances are often sold in Gome Suning, don't you? Look at what Gome Suning sells. None of the things are produced by themselves, but they are the largest home appliance retailer in reality!
Why does this happen?It's simple: channels are the main thing!
Are these two the most powerful distributors in reality? Except for the few large manufacturers, do all manufacturers have to follow the winks of the two of them, because these two have many offline chain stores and have Strong channel sales ability, almost monopolizing the entire offline channel!

But absolute monopoly often brings absolute corruption. Now the operating efficiency and cost control ability of these two companies are too poor, and the exploitation of traditional businesses has reached its peak. The net profit of the entire industry is less than 1 point, while Their brilliance is based on the exploitation of the entire product chain,

And this is the opportunity for JD.com to become the online "Gome Suning" and establish a new sales channel for all home appliance manufacturers, thereby reducing the sales cost of the entire industry. This is the unique value of JD.com!
Therefore, the next step of "true" strategy is very simple. It is to go down the road of self-management and standard products, from 3C digital to major appliances, and finally introduce third-party merchants to make "true" to the extreme! "

Become the "Gome Suning" online and enter the major home appliances? !This is JD.com's next strategy!

Every sentence of Li Feng shocked Liu Qiangdong. Now Liu Qiangdong's scalp is a little numb, and he doesn't know where to put his hands.

At this time, Li Feng concluded: "Old Liu, don't think too much, don't care about Suning Gome, Taobao Jingdong, offline or online, to put it bluntly, you are all retailers.

However, retailing is actually selling other people’s things. The core of the final competition is nothing more than cost and efficiency, and it can even be applied to all industries. The end of the competition is cost and efficiency. If it is an Internet company, then add a little 'user medical examination',
Lao Liu, have you seen that it is actually very simple to start a business, nothing more than these three points: user physical examination, cost, and efficiency. As long as your strategic layout or a specific measure can improve user physical examination, reduce costs, and speed up Efficiency, then you can do it boldly and confidently! "

User checkup!cost!efficiency! !
Liu Qiangdong murmured to himself, Li Feng is really a genius, using these three words to sum up everything directly, what are you talking about besides awesome!Still awesome!
And Li Feng didn't take Liu Qiangdong's adoring eyes to heart at all, and said directly: "And this is why I support you in logistics, because logistics can truly achieve 'kill three birds with one stone',
Besides the two things you just mentioned, there are many other reasons for improving user physical examination, reducing costs, and speeding up efficiency, and there is no country that is most suitable for logistics like China. "

Liu Qiangdong just said two things, namely, 85% of customer complaints are related to logistics, and the other is that Jingdong parcels are the most expensive and the easiest to be stolen. These are just superficial things. Did not mention the most core thing of logistics!
And Li Feng also said directly: "Why it is most suitable to do logistics in China? There are too many reasons. I don't want to talk about many of them. I will simply say a few. You can study the rest later.

One is market demand.At present, there is no express company in China that provides logistics and warehousing, and this is the demand. Logistics is equivalent to the blood circulation in the human body and is a necessary condition for the operation of goods. may serve third parties;
The second is the demographic dividend.On the one hand, the population density per unit area in China is very high, and it is also very concentrated, most of which are concentrated in the eastern coastal areas and several super cities; on the other hand, domestic labor costs are very low, which is suitable for logistics;
The third is land advantage.The biggest cost of doing logistics and warehousing is labor and land. I have already said about labor in the previous article. As for land, domestic land has the greatest room for appreciation, and these will be JD’s fixed assets in the future, which will only increase and not depreciate.
So here I also have a requirement: JD.com’s land for logistics must only be bought and not rented.Be sure to remember this one!
The fourth is the advantage of JD.com.Why does Taobao not do logistics, because Taobao is a C2C, not suitable for logistics, many of its warehouses are in the seller's own home, and even many sellers' profit source is logistics,

For example, a piece of 10-kuai clothes can be sold at 10 yuan, which is a cheap price, but the postage is 10 yuan, and its transportation cost is 5 yuan, so you can earn 5 yuan from logistics.

JD.com is self-operated, B2C, and business-to-user, and companies are often concentrated, mostly in development zones and high-tech zones. JD.com can directly build warehouses here, which can save a lot of costs.

To put it simply, Taobao’s C2C merchants are distributed like a sky full of stars, while JD.com’s B2C merchants are concentrated in a belt. It is easy to find a suitable location, and now there is no one to grab it. It is easier for JD.com to deploy.

...The above items will all be the competitive advantages of JD Logistics in the future! "

I only saw two things on the surface, but Li Feng said several things in a row, each pointing directly to the essence, it was simply "invincible in the world", which shocked Liu Qiangdong again, but Liu Qiangdong has now I got used to it, and slowly accepted it in my heart.

What Liu Qiangdong didn't expect was that Li Feng's "performance" was still going on, "Actually, these are just superficial. The core competitiveness of a measure, a project, or a company depends on whether it can create for the society. Value! And I don't know what I expect from JD Logistics..."

After talking so much, Li Feng's mouth became dry again. After taking a sip of tea, he continued: "Nowadays, logistics or express delivery, regardless of whether it is 'four links and one reach' or downwind, the original intention of their design is to hope that goods It needs to be moved continuously, and the more times they are moved, the more profits they create,

And these transportation costs will eventually be grafted on to consumers, and what I expect from JD Logistics is just the opposite: reduce the number of times goods are moved and serve the entire industrial chain!
Now each item has to be transported more than seven or eight times in the whole of China. I hope that Jingdong can reduce it to two times, so that it will have huge social value, improve the efficiency of the entire supply chain, and reduce costs.
Instead of what a simple ordinary express company can do, it must put him on a complete product chain to think about the entire JD Logistics. It is a very important part of the entire supply chain service. That's where its real value lies! "

What?Nani? !what is that? ! !
What is "reducing the handling of goods", what is "improving the efficiency of the supply chain"... How can there be so many ways to do logistics? Liu Qiangdong became dizzy the more he listened, just like a primary school student doing advanced math problems, "Go to hell Su Grates", and finally completely blinded.

So that Liu Qiangdong had to ask Li Feng again after he recovered, "Mr. Li, what do you mean by putting JD Logistics in the entire supply chain?"

　I am a full-time dad on weekends, and I am the busiest. Please understand!Finally, thank you, Concubine l, for your reward. I will strive to make up all the owed changes by the end of the month, and update 12 words a month, otherwise it will be too embarrassing!
　　
　
(End of this chapter)