Rebirth of the internet boss

Chapter 598 The "Sharp Tax" That Will Monopolize the World

Although Jobs was short-tempered, arrogant, disrespectful, and his own competitor, it is undeniable that he is great. Li Feng really does not want to see a person who can make outstanding contributions to human technology die young. And if Jobs can always be around, the competition between Fengrui and Apple must be very interesting!

Therefore, Li Feng's attitude is very sincere, and he still doesn't forget to use himself as an example, "Old Qiao, let's not talk about others, just me, look at me, our sharpness is not smaller than your apples,
In addition to Fengrui, I have other companies, including many other investment companies. I can still remember the small amount of investment before, but now I really can’t remember how many companies there are, even if there are not hundreds of them, I can’t remember. There are dozens of them.
As for the specific management and operation of these companies, I don’t need to manage them personally. If these companies really let me manage, then what else can I do, and I may not be able to do it well, but I understand a truth, professional things Leave it to professionals. "

Jobs wanted to intervene, but he didn't do so all the time. He was almost called stupid by Li Feng, so he could only hear Li Feng continue, "In our China, it's called 'employing people without suspicion, doubting people',
Look at our Fengrui Liu Zhiping who understands management and capital, so let him dare; our Zhou Wei is the technical answer, and he has the final say on the technology; and our girlfriend Lu Lu when we met last time , very talented in investment,

So, old Joe, 'everyone can make the best use of their talents', so that everyone can give full play to their talents is what we should do.Of course, Old Qiao, you know all of this. I tell you this, not to teach you management, but to hope that you can take care of your body! "

Li Feng talked a lot to Jobs in this breath, and when Li Feng finally stopped, Jobs suddenly said very gossip: "Leo, if I remember correctly, besides that Lu Lu, you seem to have more than one girlfriend." .”

"I'm going, old Qiao, I'm telling you this so earnestly, you really don't listen to it, old Qiao, why are you so worried, you must pay attention to your body!" Li Feng said awkwardly.

Then, just as Li Feng was about to continue to say something, Jobs interrupted directly this time, "Okay, Leo, I understand what you mean, I will contact the doctor for surgery when I get back, thank you very much!"

Seeing that Jobs agreed so readily, Li Feng didn't say anything. In fact, Jobs' family, friends, colleagues, and shareholders had all persuaded him to have the operation quickly.

At that time, Jobs was unwilling to undergo surgery, firstly because he was busy, secondly because he believed that his body could carry it through, and thirdly, he didn’t think there was anything that could stop Apple.

The reason why Li Feng's persuasion was useful this time was that apart from Li Feng's sincerity, it was also because Jobs saw Li Feng's former self, young and energetic, and put a lot of pressure on him. Feng Zai fights a little longer.

In the end, Jobs also said sincerely: "To be honest, Leo, I do have a feeling of sympathy for you, just like Bill Gates, but in the field of smartphones, 'one mountain cannot accommodate two tigers', and in the end, only one giant can be accommodated.
Therefore, Fengrui and Apple are destined to have a fight in the future, and it is also destined that we will not have time to sit down and have a good talk in the future. I really hope that we will have the opportunity to sit down and drink tea and chat. After I retire, maybe we can then Sit down again and have a good tea and chat. "

"Old Qiao, I think you think too much. In fact, the vast smart phone field can accommodate two giants. Some people like Fengrui, and some people like Apple, so there will be tea, I think there is no problem. Any time is fine, even if only one family can survive as you said, even if Fengrui fails in the end, I believe you will be willing to invite me to drink tea." Li Feng said affirmatively.

Then Li Feng went on to say: "But now is far from the time for us to compete, and the two of us will jointly expand the smartphone and dig traditional mobile phones such as Nokia and Motorola into the grave. Only by sufficient market competition can we break through. The current market structure, so let the competition be more intense!"

"Yes, let's make the competition more intense. Let us, Apple, make the first shot in the field of smart phones. Let Nokia and Motorola go to hell, let Microsoft go to hell too!" Jobs waved his hands excitedly Said.

Only when there is fierce market competition will new giants emerge, so many times, the boss and the second fight, and the third, fourth, and fifth die.

Both Li Feng and Jobs were full of hope for the future, and when Li Feng and Jobs were looking forward to the future and making great achievements, the negotiations between Cook and Liu Zhiping on patents were coming to an end.

It’s just that there is still a huge dispute on the patent licensing fee, mainly because the two parties still have different views on the charging methods of their respective patent fees, which has led to the final agreement on the patent licensing fee.

Of course, in terms of the value of patent fees, the two parties have basically reached an agreement, and there must be more Fengrui, because Fengrui has more smartphone patents.

The main areas of controversy are:
Fengrui means that after excluding the patent exchange, Fengrui charges a patent fee of US$10 from each Apple mobile phone, and settles it every quarter.

In addition to the value of patents, Apple’s authorization method is also different, which means that after excluding patent swaps, Apple hopes to obtain all patent authorizations at a maximum of 2000 million US dollars per year, or a patent fee of 5 US dollars per unit, and it is based on each patent. It is settled once a year.

So when the dispute between the two parties was too big and inextricable, the dispute was put back in front of Li Feng and Jobs.

After briefly listening to the reports from both parties, Li Feng gave the answer directly, "Old Qiao, the one-time patent licensing fee of 2000 million U.S. dollars per year is too low. I don't believe that Apple can only sell 100 million units a year.

Taking Apple’s current iPhone as an example, one is $500. According to Moore’s Law, mobile phones should be updated faster than personal computers. This price should become lower and lower in the future. Only $2000 million corresponds to 200 million smartphones ,

How about this, I will round up the two aspects just now, and integrate them, that is, to collect patents at 2% of the price of each Apple, which can be settled once a year, but must be settled in the previous year before the cooperation in the next year.This not only guarantees Apple's sales, but also does not affect Apple's next year's sales. I think it is ok. "

Jobs thought about it, and felt that there was nothing wrong, but he still asked, "What about other mobile phone manufacturers?"

"It's 3% for other mobile phone manufacturers. How about it? An Apple graphics patent can be exchanged for 1% of the profit. I think it's okay, old Qiao, be self-sufficient." Li Feng said.

Jobs thought about it again, and finally nodded in agreement, also because he had to bow his head on other people's sites, and Jobs believed that Apple would definitely move back little by little in terms of future patent licensing.

At this time, Li Feng added, "The selling price I need to specifically explain refers to the retail price of the mobile phone market, and it is not the cost price of the mobile phone!"

It was nothing more than a little profit, and the retail price was not much higher than the cost price. Jobs finally nodded in agreement.

Seeing that Jobs agreed so readily, Li Feng was really happy. No one would have thought that Apple mobile phones are sold in units of 10 million units every year, and when other mobile phones are sold at a price higher than 20% to 100% of the cost, Apple is selling at a high price. Sell ​​at 200% and [-]% of cost price,
This means that for a mobile phone that costs US$100, other manufacturers will sell it for 110 to 120 yuan.

And an Apple mobile phone with a cost price of only 100 US dollars needs to be sold for at least 200 to 300 US dollars, so why is it that Apple only accounts for 20% of the sales of smartphones in the future, but takes 80% of the profits?
Sometimes, the sales volume doesn’t mean anything. So what if Samsung and Huawei’s sales surpass Apple’s now. Apple is not yet the king of smartphones.

This is the reason why Li Feng is really happy, not to mention that Li Feng clearly stipulated the sales price. From now on, he will not be able to have disputes with Apple like Qualcomm, and fight all day long because of the cost price and sales price.

And because of the agreement between Fengrui and Apple, Li Feng can copy and promote it to other mobile phone manufacturers, and Fengrui can collect patent fees without any worries in the future.

However, why is this a bit like the "Qualcomm tax" in the future? "Qualcomm tax" refers to Qualcomm's use of its large number of patents in communications, while selling its own chip packages, requiring major manufacturers to pay 5% of the entire machine. The price pays the fee.

This is more ruthless than Fengrui, starting directly at 5%. Fortunately, Li Feng has obtained Qualcomm's patent authorization, and has also jointly arranged the "Kuafu Project" with Huawei. Otherwise, Fengrui will have to pay taxes in the future, even if it is solved in the 3G era. No, it has to be solved in the 4G era, and absolutely cannot wait until the 5G era.

However, Fengrui's patent licensing fee will be called "Fengrui tax" in the future. Sure enough, the patent is king!

The "sharp tax" that monopolizes the world will be launched soon!

……

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(End of this chapter)